From Product Idea to a Thriving Business

In this episode of the 'From Product Idea to a Thriving Business' podcast, host Marie- Louise discusses the critical role of managing supplier relationships in the product development process. The episode highlights the importance of clear and comprehensive supplier briefings, including detailed product scopes, consolidated written requirements, and development goals with milestones. Luisa emphasizes proactive and collaborative management strategies such as appointing a dedicated project manager, setting up weekly touch points, requesting samples at various stages, and conducting joint product risk analyses. Listeners are encouraged to formalize agreements and continually build long-term relationships with suppliers through post-launch evaluations. This episode offers actionable steps and a free download to help professionalize and streamline your supplier management for a smoother product launch.

00:00 Introduction and Overview

00:47 The Importance of Supplier Briefing

01:19 Setting Up Your Supplier for Success

03:42 Managing Supplier Relationships

06:11 Pre-Production Agreements

07:15 Post-Launch and Long-Term Relationships

08:06 Final Thoughts and Action Steps

Whether you're launching your first physical product or managing a growing product portfolio, leading a new development project can feel like you're juggling a thousand moving parts. Timelines, suppliers, stakeholders, production delays… it's easy to feel overwhelmed.

But here's the truth:  

**You don't need to manage product development through chaos.**  

With just a few foundational tools and routines, you can lead with structure, clarity, and confidence—even if you're running a lean team.

In this episode, I’m sharing the exact approach I use when managing product development for both startups and corporate clients. It’s simple, practical, and built to work for busy founders and business leaders alike.

Want to take the next step?

Sign-up for my workshop on May 15 and together we will craft your product development framework.

Click the link below to sign-up:

Mastering the Art of Pitching with Expert Jenny Lindblad

In this podcast episode, an expert in pitching, Jenny Lindblad, shares her valuable insights on creating effective pitches. Jenny has a background with Ericsson, where she made over 5,000 presentations in five years. She transitioned to becoming a pitch coach and has spent the last decade coaching over 1,100 startups, TEDx speakers, and executives. Throughout the episode, Jenny discusses the essence of a good pitch, its importance, and the critical elements it must contain, such as a captivating story, clear problem statement, and a compelling vision. She offers practical advice on preparing for a pitch, overcoming anxiety, and ensuring the presentation is genuinely engaging. Her emphasis on being authentic and understanding the audience's needs amounts to a treasure trove of tips for anyone looking to pitch their product idea effectively.

00:00 Welcome to the Podcast

00:26 Jenny's Background and Experience

02:35 The Essence of a Perfect Pitch

05:15 Key Elements of a Successful Pitch

12:33 Common Struggles in Pitch Preparation

15:43 The Importance of Authenticity

24:44 The Power of Storytelling in Pitches

26:06 Key Elements of a Successful Pitch

27:48 Challenges and Solutions in Pitching

29:23 Gender Differences in Pitching

32:36 Effective Communication Strategies

38:34 Preparing for a Pitch

47:36 Final Tips and Personal Stories

How to connect with Jenny:

https://www.linkedin.com/in/jennylindblad/

https://www.instagram.com/lindbladjenny/

https://www.jennylindblad.com/

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In this week's episode of 'From Product Idea to a Thriving Business,' we delve into the intricacies of balancing corporate life with product development, especially for founders and business executives. We explore how to establish structure amidst chaos, from initial idea through to launch. Key struggles discussed include managing competing priorities, establishing clear systems, letting go of control, focusing on the right tasks, and limited industry knowledge. Solutions offered involve developing a clear roadmap, implementing strong task management systems, prioritizing critical tasks, delegating, building a support network, and overcoming mental hurdles. The episode emphasizes the importance of mindset, leveraging tools, and strategic planning for scaling and long-term success. Listeners are encouraged to take actionable steps to build structure in their product development processes, supported by resources available on the host’s website.

00:00 Introduction: From Product Idea to Thriving Business

00:59 Understanding the Struggles of Product Development

02:18 Common Challenges in Product Development

04:42 Overcoming Hurdles: Mindset and Systems

04:57 Building a Roadmap for Success

06:24 Implementing Strong Task Management Systems

07:27 Delegation and Building a Support Network

08:53 Mindset for Growth and Confidence

09:50 Planning for Long-Term Success

10:41 Conclusion and Next Steps

Grab your free resources in product development and product based-businesses here:

https://bureauflo.com

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In this episode, Marie Louise provides a step-by-step guide for aspiring female product founders who are looking to bring their brilliant product ideas to life. Acknowledging the emotional challenges and uncertainties of starting a physical product business, she emphasizes the importance of taking manageable steps. Marie covers the foundational steps such as setting up organized digital folders, refining product concepts, creating vision boards, conducting market research, and prototyping. She also highlights the need for strategic planning, consistency, and seeking support from communities and experts. Additionally, Marie introduces a special membership designed to assist female product founders through the stages of ideation, development, and launching. The episode aims to empower and provide practical tools for women looking to navigate the journey from product idea to successful business.

00:00 Introduction and Emotional Acknowledgment

01:35 Step 1: Organize Your Space

04:34 Step 2: Refine Your Product Concept

05:17 Step 3: Create a Vision Board

06:12 Step 4: Conduct Market Research

07:32 Step 5: Prototyping and Testing

08:23 Step 6: Plan Your Next Steps

09:21 Step 7: Commit to a Weekly Routine

09:50 Step 8: Get Support Along the Way

10:23 Conclusion and Special Announcement

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Empowering Product Founders: Navigating the Financial Challenges of Product Development

In this episode, we delve into the daunting world of financing for product development. Targeted at both aspiring and current product founders, the discussion breaks down common financial anxieties and doubts, offering practical advice and emotional support to navigate these challenges. Topics covered include starting with limited funds, locating investors, handling the risk of product failure, and managing money anxiety. Listeners will gain insights into creating detailed budgets, exploring diverse funding options, setting realistic milestones, and knowing when to pivot. The emphasis is on building financial literacy, reframing financing as an investment in oneself, and fostering a supportive community. Tune in to feel more empowered on your product journey and learn actionable steps to tackle financial hurdles head-on.

00:00 Welcome and Introduction

00:48 The Emotional Side of Financing

01:53 Common Financial Doubts and Solutions

03:03 Finding Investors and Alternative Funding

03:55 Managing Financial Risks

04:37 Overcoming Money Anxiety

05:58 Practical Tips for Product Financing

07:20 Conclusion and Encouragement

Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.

Top 10 Mistakes New Product Founders Make and How to Avoid Them

In this episode, the host provides invaluable advice for aspiring product founders, highlighting the top 10 common mistakes made during product development and how to avoid them. The key topics covered include the importance of market validation, understanding true product costs, the significance of strong branding, heeding customer feedback, simplifying product launches with an MVP approach, accurately estimating timelines, choosing the right manufacturer, devising a robust marketing strategy, pricing products correctly, and building a support network. The episode underscores that with the right strategies and planning, these pitfalls can be avoided, leading to a successful product launch. Viewers are encouraged to engage with the content by sharing, leaving reviews, and joining the host's newsletter for further resources and updates.

00:00 Welcome and Introduction

00:35 Mistake #1: Skipping Market Validation

01:47 Mistake #2: Underestimating Costs

03:19 Mistake #3: Neglecting Branding

05:20 Mistake #4: Ignoring Customer Feedback

06:59 Mistake #5: Overcomplicating the Launch

08:03 Mistake #6: Underestimating Timelines

09:09 Mistake #7: Choosing the Wrong Manufacturer

11:51 Mistake #8: Lacking a Marketing Strategy

13:04 Mistake #9: Incorrect Pricing

14:08 Mistake #10: Not Building a Support Network

14:54 Conclusion and Final Thoughts

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In this episode, host Marie Louise Antonissen offers insights for product founders on how to strategically define and expand their product portfolios.

She discusses the challenges of adding new products, including brand identity confusion, operational complexity, financial risks, and customer expectations.

Marie highlights strategies for expanding product lines through market research, creating variations, and involving customers in the development process. She also emphasizes the importance of timing and preparation before expanding.

The episode includes real-world examples and actionable steps for auditing current products and creating a product roadmap.

In this episode of 'From Product ID to a Thriving Business,' the host addresses the common fears and insecurities that often hold aspiring entrepreneurs back from developing their product ideas.

The episode covers why such doubts are prevalent, ways to reframe negative thoughts, and the importance of seeking support. The host also introduces an upcoming workshop called 'Create Your Product Concept,' designed to guide listeners through the initial stages of product development.

Practical tips such as breaking tasks into small steps, setting loose timelines, and celebrating small wins are shared to help listeners gain confidence and make progress. The episode aims to provide clarity, encouragement, and practical advice for turning a product idea into reality.

In this episode, we delve into the root causes of procrastination that hold us back from bringing our product ideas to fruition. The host shares personal experiences from working in the consumer electronics industry and offers practical steps to break the cycle of doubt and perfectionism.

The discussion highlights the importance of creating a structured plan, gaining clarity on your vision, and seeking support from mentors and communities.

Listeners are encouraged to view their product projects not just as personal dreams, but as potential solutions that can make a difference in people's lives.

The episode concludes with an invitation to a free training designed to help women develop actionable business plans for their ideas.

00:00 Introduction and Topic Overview

01:33 Understanding Procrastination

02:33 Breaking the Cycle of Procrastination

02:47 Creating a Clear Vision and Plan

03:30 Taking Action and Building Momentum

04:00 Mindset Shifts for Success

04:35 Conclusion and Next Steps

Want to learn how to create a project business plan for your new product idea? Sign-up for FREE training via the link below.

Effective Strategies for Transferring New Product Development Projects

In this episode, we delve into the intricacies of transferring new product development projects to someone else. The discussion covers key reasons for project transfer and provides practical steps to ensure a smooth and efficient transition. Topics include organizing product documentation, creating action lists, preparing transfer presentations, and involving successors early in meetings. The episode emphasizes the importance of structure, clarity, and early engagement to maintain project momentum and quality. Listeners will gain valuable insights into managing project transitions effectively.

00:00 Introduction to Project Transfer

01:27 Reasons for Transferring Projects

03:05 Organizing Documentation

05:42 Ensuring Smooth Handover

07:45 Introducing the Successor

09:34 Project Evaluation and Conclusion

10:27 Recap and Final Thoughts

Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.

In this episode, we explore strategies to stay organized and manage complexity in physical product development. Learn about the different roles of a product manager and project manager, and discover key documents that can help you maintain control, including checklists, action lists, project planning documents, and budget overviews. Whether you're an entrepreneur or a corporate manager, these tips and tools will aid you in efficiently managing your product development process from ideation to launch.

00:00 Introduction to Staying Organized in Product Development

01:01 Understanding the Dual Roles: Product Manager vs. Project Manager

03:04 Essential Documents for Effective Management

03:19 Creating and Using Checklists

05:22 Action Lists for Quick Overviews

06:17 Detailed Project Planning

07:40 Managing Project Costs

08:50 Final Tips and Software Recommendations

Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.

In this episode, we explore the essential steps to establish a productive mindset as a product entrepreneur. The discussion covers three critical phases: evaluating the profitability of creating a product, analyzing data and developing a project business plan, and finally, diving into product development. The episode provides practical advice on navigating the complexities and uncertainties of product entrepreneurship, and emphasizes the importance of passion, thorough planning, and strategic resource allocation. Additionally, listeners are offered free resources, including a PDF and training sessions to help them start their own product development journey.

00:00 Introduction to Productive Mindset

00:11 Understanding the Unknowns in Product Development

00:44 Three Essential Steps Before Starting Development

00:51 Step 1: Assessing Profitability and Passion

01:43 Step 2: Creating a Project Business Plan

02:02 Step 3: Starting Product Development

05:45 Detailed Guide to Project Business Plan

12:54 Final Thoughts and Resources

Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.

In this episode, the focus is on the crucial aspects of packaging design for physical products. The discussion is divided into two main areas: the aesthetic design of the packaging that communicates the product's value and brand identity, and the functional design that ensures product safety during transport. Detailed advice is given on what information to include on the packaging, such as product images, safety information, labels, and certifications. The episode also emphasizes the importance of considering the environment by using recyclable materials and provides practical tips on comparing your packaging with competitors, conducting focus groups, and testing the packaging for durability and functionality.

00:00 Introduction to Product Packaging

00:27 Aesthetic Packaging Design

03:11 Practical Packaging Considerations

06:05 Transport and Protection

08:44 Environmental Considerations

09:34 Testing and Feedback

10:48 Conclusion and Final Tips

Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.

Mastering Tooling for Successful Product Development

This episode explores the complexities and critical aspects of tooling in product development, with a focus on plastic and metal housings for electronics, skincare products, and supplements. It discusses selecting appropriate materials, ensuring compliance with health regulations, and managing the entire process from design to manufacturing. Listeners will gain insights into evaluating first tooling samples, addressing defects, and ensuring production precision to save costs and achieve high-quality outputs. The crucial importance of clear contracts for tooling ownership and financial considerations is emphasized, along with tips on managing lead times and mass production logistics. Practical advice and a case study on a baby monitor project illustrate how to navigate these challenges for a successful product launch.

00:00 Introduction to Tooling and Housing

00:46 Understanding Tooling and Housing Materials

01:33 Regulations and Specifications

02:43 Case Study: Baby Monitor Development

04:26 Designing and Engineering Your Product

05:05 Evaluating First Out of Tools

05:24 Common Defects in Injection Molding

06:25 Inspecting and Assembling Parts

07:17 Creating a Detailed Tooling List

07:44 Importance of Precise Feedback

08:15 Handling Tooling Samples

09:02 Celebrating Tooling Milestones

09:48 Tooling Ownership and Contracts

10:25 Financial Arrangements for Tooling

10:53 Tooling Lead Time and Production Planning

12:34 Choosing the Right Product Designer

13:24 Final Thoughts and Best Wishes

Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.

In this episode, the host discusses structuring the development of new physical product ideas, drawing from personal experience as a product manager. The script highlights the numerous responsibilities of a product manager and provides a phased approach to product development, covering ideation, concept creation, specification, development, manufacturing, and launching. It emphasizes the importance of having a structured process and creating a project business plan for streamlined execution, reducing surprises, and efficiently managing resources and expectations.

00:00 Introduction to Structuring Your Product Development

00:12 Reflecting on My Early Days as a Product Manager

01:36 The Overwhelming Nature of Product Development

02:23 Breaking Down the Product Development Phases

04:01 Diving into the Ideation Phase

04:36 Concept Phase: Bringing Ideas to Life

06:16 Specification Phase: Technical Details Matter

06:41 Development and Manufacturing Phases

07:31 Launch Phase: Reaching Your Ideal Customer

10:33 Creating a Project Business Plan

12:24 Final Tips and Conclusion

Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.

Comprehensive Guide to Competitor Analysis for New Product Development

In this episode, the host discusses the essential steps for conducting a competitor analysis for new product development. Topics covered include identifying major competitors, analyzing their product features, benefits, technical specifications, certifications, and sales channels. The host explains how to collect and organize this information using Excel for easy comparison. Additionally, the host emphasizes the importance of this benchmark data in shaping your marketing strategy, defining pricing, and ensuring your product stands out in the market. A link to a free training on creating a project business plan for new products is also provided.

00:00 Welcome to the Show

00:03 Recap of Previous Episodes

00:25 Introduction to Competitor Analysis

00:37 Setting Target Prices

01:21 Conducting Competitor Benchmarking

01:38 Step-by-Step Competitor Research

03:19 Analyzing Features and Benefits

04:02 Technical Specifications and Certifications

05:27 Visual and Sales Channel Comparison

06:53 Maintaining Your Benchmark Document

08:03 Conclusion and Additional Resources

Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.

In this episode, learn how to create your own product concept drawing without the need for a design agency. The host provides a comprehensive guide starting from gathering materials like paper, pencils, and rulers, through sketching the outer and inner details of your product, to noting down essential features, benefits, and product values. Examples include incorporating early market research feedback into your design for completeness and accuracy. The episode emphasizes the importance of detailing elements like dimensions, colors, materials, and graphics to ensure a clear and informative product concept sketch for manufacturers or design agencies.

00:00 Introduction to Product Concept Drawing

00:24 Gathering Your Drawing Materials

01:06 Starting Your Sketch: Outlines and Details

02:09 Incorporating Features and Benefits

04:40 Adding Product Values and Specifications

06:52 Choosing Colors and Materials

07:43 Including Product Graphics

09:08 Finalizing Your Concept Drawing

09:51 Using Your Concept Drawing

10:39 Conclusion and Final Tips

In this episode, we explore the significance of obtaining early market feedback from potential customers before diving into product development. Key points covered include identifying precise product specifications, calculating profitability, and various methods of contacting potential customers, such as focus groups and online questionnaires. The episode emphasizes the importance of organizing feedback, preparing effective questionnaires, and evaluating responses to refine your product. It also offers tips on safeguarding your product idea with confidentiality agreements and the option of using market research agencies or purchasing reports.

A free checklist is available for download to help get started.

Are you a product entrepreneur embarking on your first product journey or expanding your product portfolio with new additions? You might be in the phase where you're defining your product concept, which can be particularly challenging, especially if it's your first time. You don't want to overlook important details; you want to brief your manufacturer, factory, or product designers in a very detailed manner from the start. In this podcast, we'll delve into what makes a great product briefing and what it should include.

Sign up for my free webinar on Managing your New Product Development for Product-Entrepreneurs

Let me show you how I move from product idea through development and manufacturing efficient and in control.

The goal of the Project Business Plan is to give insight in the business case and convince stakeholders in your organization or business why this new product is such a great idea.  

When you have this Project Business Plan approved, everyone is on board of your new project and you can start with the actual product development, appoint resources and organize the project kick-off.

Because I know you’re busy, I’ve created something special for you. A free monthly project template training. Because I know from experience, using easy to work with templates as project manager brings efficiency, overview and more control. My free monthly training will support you in using 'done for you templates' to manage your projects, so you don't have to invent the wheel.

In this free monthly training, you'll learn:

•          How and when to use the 'done for you' template in new product development.

•          FREE download of the templates

•          Every month you'll learn a new project template. 

Free training: every 4th week of the month on Friday at 15:00 CET. You'll receive the invite via a separate email.

You can apply what you learn immediately in your daily activities. 

Hello and welcome to a new episode of my show and today I would like to talk to you about when the best time is for you to create samples of your new product idea.

And I've learned in the past 20 years in my roles as a project manager and product manager in new product development projects, that when you decide to spend money too soon in creating product samples, you often throw away that money immediately.

Let's spill the tea on how to avoid this and stay within your development budget. Listen now!

To help you get started in adding efficiency to you business, I have created a FREE Excel Adjustable product development template for you.

I'm so happy you're here!

If you are working on a new product idea, you want to make sure that you deliver the correct product on time at the right price to your customer. Taking into account the travel from the manufacturer to the warehouse to your customer. There are a lot of moving parts and a lot of things that need to be taken care of.

Some tips I'm going to share with you today is how I'm managing the development of new products myself when I work for corporate companies. And they can be translate to a smaller product-based businesses as well in a much leaner way.

Follow the same principles and the same way of working but make it practical and easy to do. 

I also have a free template for you to get you started. It's a free Excel adjustable product development planning template for you. 

Hey there, and welcome to a new episode of my show. And today, I'd like to talk to you about why it's important to have systems and processes in place in a new product development when you want to scale or grow your business.

And even if you don't have a product business yet, still, it is still wise to have project and management processes and product development systems in place. It will save you a lot of time during development and your processes are professional from the start of your business. Who doesn't want to do spend less money and waste less time if possible?!

I love to help you get started fast. Download my FREE Adjustable product development planning in Excel on my website

For those of you who are doubting whether you should start a physical product-based business, keep listening because I’ve got you. I know that it's sometimes scary to start something new and to invest a lot of money in your new business idea or your new product idea.

Because new product development can be complex and has a lot of moving parts, you should always create a project plan. Because when you have a well-thought-out plan, you feel confident and in control. You have a clear overview of all your resources and all the activities that need to be done from product idea, through specification, development, manufacturing, and launch. And this makes the chance of a successful product launch so much higher. And this is what you're looking for, right?

In addition, it's very important that you use tools and templates that help you really master your new product development, be in control and feel certain that you can do a good job in managing the project team working on your new product. 

I love to help you get started fast. Download my FREE Adjustable product development planning in Excel on my website

When you want to determine the selling price of your new product, you need to consider the production cost, the competition, and the target market.

There are many factors that influence your final selling price and profitability of your new product. 

If you want to have a profitable product you need to carefully calculate the total costs to get from product idea, through, development, manufacturing, shipment and launch.

Let’s dive in how you can determine the selling price of your new product.

Are you thinking about manufacturing your own product idea? That’s amazing! There are various ways to do this. Outsourcing the manufacturing to a third party or manufacturing it yourself. White labeling your product or private labeling? It depends on objectives and resources which way is the best one for you. Let’s get into more of the details on how to develop and manufacture your own product.

Developing your own product refers to the process of creating a new product or service from scratch. This involves identifying a need or problem in the market, designing a solution, and then bringing that solution to life through research, development, and testing. 

Developing your own product can be a lengthy and challenging process, but it can also be incredibly rewarding if the end result is successful. It requires a combination of creativity, technical skills, business acumen, and perseverance to see a product through from concept to launch.

Tune in to grab all the details and get tips to help you make decisions and get started with a new product idea.

Product-based businesses can scale and grow through a variety of strategies. One approach is to expand your product offerings to appeal to a broader customer base. 

If you want to expand your offerings as product-based business owner you need to come up with new product ideas. New product idea generation is crucial in this phase for various reasons. 

Firstly, it helps you stay competitive and relevant in your market by continuously offering innovative and unique products that meets your customers' changing needs and preferences. 

Secondly, it allows you to expand your product line and cater to a larger customer base, which can increase your revenue and profit margins. 

Additionally, new product ideas can also help you differentiate from your competitors and establish a distinct brand identity. Therefore, investing in new product idea generation is essential for the long-term success and growth of your product-based business.

Tune in this episode to get more tips and strategies.

STEP-BY-STEP PRODUCT DEVELOPMENT PROCESS IMPLEMENTATION

Setting your new product development team up for success requires careful planning and execution.

First, you need to establish clear goals and expectations for your team. Whether your team consists of your own staff or external hires or contractors, clarity here is key.

This includes defining the product vision, target market, and desired outcomes. let’s dive into the details on how to set your new product development team up for success.

Do you like to get the show notes of this episode? Click the link below and head over to my blog article with all the nuggets.

Having systems in place is crucial for scaling your product business. Without them, you may face various challenges such as inefficiencies, inconsistencies, and errors. This can hinder your growth. 

Systems help automate processes, standardize procedures, and establish clear workflows. They provide structure and organization. And enable you to increase productivity, reduce costs, and improve customer satisfaction. 

Additionally, systems allow you to delegate tasks, freeing up your time to focus on strategic initiatives. This is why you need systems to scale your product business. 

Ultimately, having systems in place can help you achieve sustainable growth and success in your product business.

Tune in to learn more!

If you like to get the show notes of this episode, head over to my blog for the full article by clicking the link below.

The specific product samples required to move from prototype to final product will depend on the type of product being developed.

However, some common samples that may be needed include materials samples to test for durability and quality, prototypes to test for functionality and design, packaging samples to test for protection and presentation, and user testing samples to gather feedback on the product.

It is important to identify the necessary samples early in the development process to ensure a smooth transition to the final product.

Tune into to this episode to learn more!

Free guide for you!

When you are developing a new product, it’s important to consider various resources that can help ensure its success.

Some of the resources to include in new product development include customer insights, market research, product design and development teams, funding, and manufacturing capabilities. It’s also important to consider the availability of raw materials and the potential for intellectual property protection.

By carefully considering these resources, you can increase the likelihood of developing a successful new product.

Tune into this episode to learn more.

FREE GUIDE FOR YOU!

When you’ve got a great new product idea in mind and you’re ready to start with the development and manufacturing, there are a few important actions to do first before jumping full in. I like to share 4 tips with you how to organise your product-based business.

You want to make sure you can always find the documents relating to your new product idea quickly. Spending minutes searching for documents or for the latest version of a document is not how you want spend time. Especially in the beginning of your product development, documents will be shared, reviewed, and updated multiple times. This process should be done efficient and in a structured way, so everyone is working with the latest data.

Tune in to this episode to learn more.

Looking for more information on how to do this? Join me in my free monthly project management training for product-based business owners.

When I worked as product manager and project manager for large organizations, I was often wearing the ‘product creation hat’ and at the same time the ‘project management hat’ during a new product development project. 

When you’re a business owner of a product-based business, you’re probably wearing these two hats as well. Here are some tips on how to apply project management as a product-based business owner when you’re developing new products.

When you start new projects, you often can carry out your activities based on routine and experience. You know very well how to start a new project, how to create overview and how to organize your daily project activities and the ones of your project team.

But when you’re starting something completely new, it can feel a bit vague at the beginning. I’ll give you some tips on how to start a project in an area that’s completely new to you to create structure and overview form the beginning.

It’s easier to have a smooth project start when you can rely on your experience in managing projects. But if you start with something completely new, it can be helpful to create a high-level overview of what you think should be set-up and structure of this new challenge.

Tune in to learn more!

I have a FREE Excel template for you to get started with your project action list.

When you’re managing multiple projects, your to-do list can be overwhelming long. To make sure you don’t overlook an important action point, I have 3 strategies to make sure you keep overview on all your project actions.

Tune in to hear the details!

Hope these strategies to make sure you keep overview on all your project actions, are helpful to you!

Go get organized!

I have a FREE Excel template for you to get started with your project action list.

When you have a great new product idea, you probably can't wait to get started with the development and introduce it to your customers.

Before you go full speed ahead, it's wise to spend some time writing a project briefing. In this briefing you define how you're going to execute this project from start to finish. How much time it takes, how much budget you need, but also which disciplines you need to make this project a success. 

In this episode I'll share some tips on what to include in your project briefing, so you'll be better prepared and equipped with the right resources when you start developing your product.

Tune in to learn more and get some hands-on tips!

To make your project management activities more efficient and easy, I've created a FREE template for you to help you manage multiple projects. By using this template you can see in once glance which project is behind schedule or over budget.

Click the link below to get your free copy!

There are lots of moving parts in going through the product development process of a new product. It can be very complex in going from product idea through defining your product specifications, getting your product developed, manufactured and in stock. 

Having a solid, hands-on and practical project management system in place, will help you reach your project goals and contribute to the overall business goals.

Tune in to learn more and get some hands-on tips!

To make your project management activities more efficient and easy, I've created a FREE template for you to help you manage multiple projects. By using this template you can see in once glance which project is behind schedule or over budget.

Click the link below to get your free copy!

Are you growing your business by developing multiple products and expanding your product range but you don’t know where to begin?

Maybe you need to hire some people in your business to make sure that you go from idea through definition, development, manufacturing, and launch in an efficient way.

And if you've always done everything on your own, it can be difficult to get your new team members to operate in a similar manner.

Here are the 3 Strategies To Teach Your Team How You Want Them To Work In Your Product-Based Business.

In this episode, we're going to talk about five tips on who to involve in the product requirements process. 

First, let's start with some explanation of why it's so important to have a product requirements process in place. First of all, if you do not have this process in place, you run the risk that during development, product requirements keep on changing, because you didn't involve the right people on time when you were specifying your new product requirements. 

And of course, this disrupts the development process and is causing cost increases and delays of your product launch. And this is not what we want. So, therefore, it's important at the beginning of a new project to involve the right disciplines and the right experts in defining your new product requirements. 

In this episode, we're going to talk about all the Intel you need to define, market and scale your product based business in a professional way. So you can expand your product portfolio and grow your business. To start with, I have some keywords words for you. And these keywords are:

1. Processes. 
2. Structure.
3. Overview.
4. Control.

Tune in to learn more and apply directly in your daily activities.

This episode is for those who want to start a product based business. And of course, it's so exciting if you have a new product idea in your mind and just starting out or you already have been developing and selling products for a while. It's a very exciting beginning of a new product journey. And the main question I often get is where do I begin? I have a great idea, I want to start a product based business. But how do I start in a proper way?

In this episode we're going to talk about how to go from Ideation to a successful product launch. And as you know, there are a lot of things to do from the moment you have a new product idea until you can finally launch it to the market and introduce it to your customers. So today, I'm going to guide you through 10 steps to develop your product idea into a successful product.

In this episode we're going to talk about using a digital or a paper planner for managing your new product development projects. And I can imagine everybody has his own preference in this.

I use a digital planner to really plan my new product development project in detail. I use Excel or Microsoft Projects for this because then I can easily adjust when we're going to deviate from the schedule.

I use the digital planning tool Asana to allocate tasks to different team members with a deadline. It allows me to manage people in my team, and manage deliverables as well.

In my paper planner I note down per project what are my weekly goals on a high level? What's my to-do list, who should I call,  who should I email. 

Are you a project manager and working on new product development project? get my project planner via Amazon and work structured, with focus and efficient on your projects. 

Defining a new price for your new product or for an upgrade of your product can be a tricky one. You have to do some research, of course, to see what your competitors are asking for a comparable product. And you also want to check at what price point your current product portfolio is positioned so you can determine the correct price point for your new product. And to do this in an objective way, it's best to use a spreadsheet. 

Tune into this episode to learn more!

Like to read more on creating new products? 

First, let's talk about why you should create a competitive benchmark of view for your new product. The first reason is you need a clear overview in order to be able to position your products correctly compared to your competition in the market and also compared to your current product portfolio. And second, it helps you also define the benefits and your value proposition. So two important reasons why you should do this, you get a better insight into:

- your product positioning  

- positioning of your features, and the benefits of your new product compared to competition and within your current portfolio.

Tune into this episode to learn more. 

Like to read? Check out my blog for interesting topics on product & project management.