Forces of Business Transformation: Beyond Technology
By Mark Travis & Company, Inc
Beyond Technology! Is your customer growth static or declining? Are you struggling to keep up with the competition or looking for a way to maintain your lead? Are you still spending money on technology that is simply on autopilot? Does your leadership team present a unified message? Is your organization designed properly? How are you approaching remote and hybrid work? Are you actively employing technology advancements as a strategic advantage? Random episodes will also feature interesting experts that will give you valuable perspectives and actionable insights.travis-company.com
Many forces and pressures have been building and creating a desire for remote work, which is the topic of today’s episode. When you have a culture of mutual respect, trust, a clear and simple strategy, and outcome-based work, it doesn’t matter if your workforce is co-located or distributed around the globe. A culture that celebrates the remote workforce opens itself to a greater pool of top talent which could greatly improve the profitability of the company.
When I was thinking about who to interview for this podcast, I couldn’t think of a better person than Bernie Spang, who I worked for on a remote team for a little over 2 years at the turn of the century. Bernie ran the WebSphere Studio Tools Marketing team that was part of the WebSphere Middleware Marketing team that was a part of the IBM Software Group. He currently is Program Director, Watson AI-powered virtual assistants, IBM.
Join me on this episode as I welcome David Nour, publisher of several books on building relationships (Relationship Economics) and the future of work. His new book, Curve Benders, talks about how people are affected by external and internal forces of business transformation. Want to learn how to think about the people side of rapidly accelerating, technology-driven business transformation? Tune in!
One of the biggest mistakes that companies make with their products and services is not testing various target markets BEFORE they build new products or features. Marketing serves as eyes and ears in the market to determine where the magnetic attractions are and begin to create marketing gravity around those features that resonate with the market.
I interview Bob Muscat, a Marketing and Business Transformation expert, who has developed a unique approach to a concept known as 80/20, where 20% of your customers deliver 80% of your value. (And 4% of your customers cost you over 50% of your overhead!)
CEOs and Product executives would be well served by understanding this business practice sourced from the Pareto principle.
This is the first episode of our new podcast, Forces in Business Transformation, hosted by Mark Travis, CEO of Mark Travis & Company, Inc. In this episode, he talks about what this podcast hopes to accomplish and why you should listen!