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Market Like You Mean It

Market Like You Mean It

By Aaron Fulk
The marketing podcast that is for small business owners not marketers. Always under 10 minutes with tips that you can implement right away to take your business's marketing to the next level.
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Don't Leave Out Your Consumer
We work so hard on content for our stories, only to see them disappear in 24 hours. But with every major platform implementing some form of stories, don't ignore this effective way to communicate with your audience.
03:51
May 10, 2021
Pin This!
We generally assume that Pinterest is for moms, but Pinterest has more active users that Twitter and LinkedIn. And with their e-commerce capabilities, you should be on there exploring ways to promote your business.
03:06
May 7, 2021
Let's Talk Facebook
If you ever hear me speak, I tend to gloss over Facebook, but that doesn't mean we should ignore Facebook. Facebook keeps growing and getting stronger, especially with their groups.
04:02
May 6, 2021
No One Way About It
In-person events are coming back! While some of us are excited to meet face-to-face again, the majority of people are hesitant about gathering in large groups. So if you're having an in-person event, make sure to explore offering an online or virtual experience as well for those who aren't comfortable with in-person events yet.
04:41
May 5, 2021
Yes, Twitter Is Still Important
Twitter is still relevant. It was up 28% year over year. And now, they just released Spaces, which is a direct competitor to Clubhouse, but unlike Clubhouse, it's available for all platforms, not just iOS users.
03:09
May 4, 2021
Sweet Dreams!
Influencer marketing isn't just about the Kardashians anymore. There are plenty of "regular" people with large followings that companies will pay to have access to their followers especially on TikTok.
06:06
May 3, 2021
When Is the Last Time You Sent an Email?
56% of businesses are putting out more marketing emails since the pandemic began. Impressions are needed more than ever to convert potential customers into paying customers and email marketing campaigns are a big part of that.
04:16
April 30, 2021
YouTube Ad Creative Team
YouTube put out an informational message ahead of their annual Brandcast event that featured a program called YouTube Greenlight which brings together a group of creators to pitch and original series based on the goals of advertisers.
04:09
April 29, 2021
Health Insurance Marketers Beware
Google will be implementing a new rule where marketers who create content for the health insurance industry must be certified to sell health insurance.
03:07
April 28, 2021
Podcast Time NOW!
Have you been thinking about starting your own podcast? The time is now! With Apple turning on monetization and Facebook creating a Clubhouse clone, podcasts will have the biggest reach ever.
02:56
April 27, 2021
#motivationmonday
While the hashtag #motivationmonday is a decent one, a better one to use is #motivation. Consider using this instead to see how it affects your views and follows.
03:02
April 19, 2021
FAQ This
Why does the FAQ page on your website matter? Because search engines love them! Google's AI engines are compiling all this knowledge out there and spitting out this information people are performing voice searches.
03:14
April 16, 2021
So Many Payment Options
If you've ever tried to create an online store by yourself, you've come across the problem of trying to choose the correct payment portal. I detail the top 3 payment portals that our clients use.
03:55
April 15, 2021
Clubhouse vs Spotify
Clubhouse has exploded in popularity recently as the big guys have noticed. Spotify is rolling out a feature that's similar to Clubhouse in an attempt to capture that market. Do you think Spotify can pull it off?
03:04
April 14, 2021
IG TV is making you $$$$
Instagram TV recently launched ads in certain countries. Similar to how YouTube serves ads, Instagram TV will now allow content producers to pre-roll 15 second ads before their video. Instagram will then share a percentage of the advertising dollars with the content producer.
03:19
April 13, 2021
FYP (no, it's not a bad word)
Let's talk TikTok. It's not going anywhere and there are 700 million monthly active users. The most used hashtag on TikTok is #FYP, which stands for "For You Page".
04:01
April 9, 2021
FYI - You Were Cool In the 90's
We're seeing a trend with Gen Z in that they love all things 90's. Want to reach this demographic? Consider using elements from the 90's.
02:51
April 8, 2021
Winning the Restaurant Marketing Game
COVID has changed how restaurants do business and will forever have a lasting effect on how business is conducted. I discuss some marketing tips to help your restaurant thrive including the use of text lines and chatbots.
04:28
April 7, 2021
Five Stars
Let's focus on getting five star reviews! Take time to ask your customers to go onto Google Reviews and leave you a 5 star review. These are crucial in acquiring new customers.
03:34
April 6, 2021
LinkedIn Leaves
I want to talk to you about LinkedIn. They just rolled out Creators Mode along with other features and tweaks to their platform. I share some tips and insights on how to maximize your reach on LinkedIn.
05:09
April 5, 2021
Make It Mobile!
With everyone owning a smart phone, have you looked at your mobile website lately? Your site may look great on a computer, but if it looks terrible on a mobile device and if it's not mobile friendly, you'll miss out on a lot of potential business. For more information, visit https://lillianjamescreative.com
03:29
August 20, 2020
Email Subject Lines
Have you ever wondered if you should use an emoji in your subject line? Or how about the number of words to use? I share some stats on what emails get opened and what emails don't simply based on subject lines. For more information, visit https://lillianjamescreative.com
04:05
August 19, 2020
Bring It Back to Life
Sometimes as business owners, we just run out of ideas for new content. Or maybe you just don't have time to come up with new content. What I've done is repurpose old content. Maybe it's making an infographic out of an old blog post or making a video out of old research data. This saves us time in doing research since we've already done the research before. Want more content, check out my website at https://lillianjamescreative.com
02:60
August 18, 2020
Online Reviews
In a survey, 85% of people trusted an online review more than their mother's recommendation. Online reviews are so important in the success of your business. For more information, visit https://lillianjamescreative.com
02:34
August 17, 2020
Re-Air: TikTok Analytics
This week, I'm re-airing some of the most popular episodes. TikTok isn't just for teens anymore. TikTok recently added analytics to their app so now you can see who is watching your videos so you can better understand and engage your audience.
02:03
August 14, 2020
Re-Air: LinkedIn Company Pages
This week, I am re-airing some of my most popular episodes. Are you using your LinkedIn Company Page to its full potential? I suggest some changes that would make your company profile more engaging and potentially bring you more business.
02:34
August 12, 2020
Re-Air: Facebook Groups
This week, I decided to re-air some of the most popular episodes from the past. Once upon a time, I wasn't the biggest fan of Facebook Groups, but now that Facebook has been pushing these online communities, I talk about how to leverage these groups to help grow your business.
02:23
August 11, 2020
Re-Air: Have you used Canva yet?
This week, we decided to re-air some of our most popular and helpful episodes. Canva could be the best tool to come out for small businesses since Quickbooks. Canva will make your life incredibly simple and take your marketing to the next level.  For more information, visit https://lillianjamescreative.com
04:29
August 10, 2020
Fix It Friday - Your Hashtag Game
We've talked about LinkedIn hashtags many time before, but let's talk about hashtags on Instagram. Instagram allows 30 hashtags, and it's to your benefit to use them. But coming up with hashtags can be difficult, so I give you plenty of sites to help suggest hashtags to maximize your Instagram posts.
04:32
August 7, 2020
Instagram Fundraisers
For the longest time, Facebook has been the go-to when it comes to being able to fundraise directly on the platform. But Instagram has recently thrown its hat into the ring by allowing users to also set up fundraisers.
03:50
August 6, 2020
Website Speed
Does speed matter? Yes it does. Research shows that if it takes more than a few seconds for your website to load, people often hit the "back" button and move onto the next search result. It pays to have a website that loads quickly.
05:14
August 5, 2020
Micro Influencers
When we think about social media influencers, we think about people with millions of followers and large sums of money just to be mentioned. More and more, businesses are turning to micro influencers, people who have smaller followings, but just as loyal if not more.
05:01
August 4, 2020
Chat Bots
Once looked as in impersonal, unhelpful tool, chat bots have now evolved into a resource on websites that can help visitors navigate the site and even qualify sales leads.
04:17
August 3, 2020
Fix It Friday - Eze Redwood
On today's Fix It Friday episode, we look at our own VP's LinkedIn profile. Eze Redwood recently updated his LinkedIn so I decide to take a peek to see if I can suggest any further changes to make his profile stick out.
06:35
July 31, 2020
Pinterest E-Book
Pinterest is boasting crazy numbers during this pandemic. They are really becoming a part of how we shop online. With this explosion, Pinterest decided to help businesses better market to their audience with a free e-book.
03:31
July 30, 2020
India Got It First
So what did India get first? Some TikTok-like functionalities on Instagram. With India banning TikTok, Instagram decided to roll out some features to their app that mimics features that made TikTok blow up so quickly.
03:37
July 29, 2020
Diversity Lessons
Diversity, equity inclusion...let's talk about it. As marketers, sometimes we get too caught up in our target audience that we forget to be inclusive. With everything going on, LinkedIn Learning decided to offer some diversity courses for free so that businesses can be more inclusive.
03:18
July 28, 2020
Keen
What is Keen? It's Google's version of Pinterest. It's a place to curate content, share and discover. Let me know what you think. https://lillianjamescreative.com/ https://staykeen.com/landing
03:06
July 27, 2020
Fix It Friday - DMC Service, Inc
For Fix Fit Friday, I take a look at DMC Service, Inc's Facebook Page and offer some constructive criticism. https://www.facebook.com/DmcServiceInc
07:50
July 24, 2020
What Your Website Says About You
Let's talk about your website. I see business owners spend a ton of money on the perfect website, but they forget to ask a third party to look at the website and tell them what they do. I suggest looking at your website and answering a few questions to see if your website is as effective as can be.
03:38
July 23, 2020
Local SEO
Today I want to talk about local SEO. On the internet, there are over 500,000 phone books and what Google and other search engines is figured out how to rank these services. You can either update your listings at all the online directories or you can just use a service like moz.com that will update all your listings for you.
04:17
July 22, 2020
Easy Ways to Blog
Blogging, so many are still not doing it. Blogs are important on websites for SEO and blogs are important on LinkedIn to set yourself as a thought leader.
03:55
July 21, 2020
Step Up Your Video Game
Video is king. One of the things I noticed is that on the coasts right now, pop-ins are the next stage of video. Words, pictures, graphics. These grab attention and reinforce what's being said in the video.
02:55
July 20, 2020
Fix It Friday - Scott Havens
You know what day it is. It's fix it Fridays. Today I look at Scott Havens' LinkedIn profile and give him some suggestions to tighten it up.
06:53
July 17, 2020
Produce Your Own Live Show
Live shows were already popular across social media and then COVID-19 hit. Live shows are kind of next-level TV...if done right. What makes it next-level is the ability to interact with your remote audience live. Let's talk about how to do your own live show and what a good show should include.
05:51
July 16, 2020
LinkedIn Hashtags
I've covered hashtags before on this show. But each platform's hashtags behaves just a little differently so let's concentrate on LinkedIn's hashtags and explore the best way to use hashtags on LinkedIn.
05:58
July 15, 2020
Get On YouTube
Today we are talking about YouTube. As one of the oldest social media sites, it's always shocking to me more people aren't on there. There are 1 billion hours of video watched every single day on YouTube.
04:01
July 14, 2020
Become a Thought Leader on LinkedIn
Today, I wanna talk about setting yourself up as a thought leader on LinkedIn. This has become so trendy, but I cannot express to you how important I think it is. Thought leaders really set themselves up to be experts in their industry.
04:20
July 13, 2020
Fix It Friday - Turning Point Training and Development
Today, we look at Turning Point Training and Development's LinkedIn profile and give Mary Ricketts some suggestions on how to have a more engaging company page.
07:17
July 10, 2020
Plan Your Social Media
Having a social media strategy is vital to getting your message out. I give you some quick tips on how to plan out your social media posts.
04:23
July 9, 2020
Invite Your LinkedIn Connections
I love LinkedIn. My company gets 90% of our leads from LinkedIn. LinkedIn now has a system where you can send out 100 invites per month to like your company page.
03:26
July 8, 2020
Get On Pinterest
Find out which companies best benefit from being on Pinterest and why you need to be on Pinterest.
04:39
July 7, 2020
Video Captions Are A Must
If you're not embedding captions onto your video, you're doing it wrong. I give you reasons why you should and websites that can do this automatically for you.
03:28
July 6, 2020
Fix It Friday - Seck & Associates's Instagram Profile
Every Friday we'll be fixing a listener's social media profile. This week we take on Seck & Associates's Instagram profile and suggest some easy changes to take to the next level! https://www.instagram.com/seckassociates/
06:08
July 3, 2020
LinkedIn Company Pages
Are you using your LinkedIn Company Page to its full potential? I suggest some changes that would make your company profile more engaging and potentially bring you more business.
02:34
July 2, 2020
TikTok Analytics
TikTok isn't just for teens anymore. TikTok recently added analytics to their app so now you can see who is watching your videos so you can better understand and engage your audience.
02:03
July 1, 2020
Facebook Groups
Once upon a time, I wasn't the biggest fan of Facebook Groups, but now that Facebook has been pushing these online communities, I talk about how to leverage these groups to help grow your business.
02:23
June 30, 2020
Instagram Stickers
Did you know you can create your own Instagram stickers to use on your Instagram stories? I talk about how this is done by using Giphy.
02:52
June 29, 2020
Fix It Friday - Josh Levin's LinkedIn Profile
Every Friday we'll be fixing a listener's social media profile. This week we take on Josh Levin's, CEO of Empowered Electric, LinkedIn profile and suggest some easy to fix changes to take his LinkedIn game to the next level!
07:21
June 26, 2020
Is LinkedIn Turning Into Instagram?
As LinkedIn begins to add more and more new features, stories are probably the most interesting.  
02:45
June 25, 2020
#Hashtags
So many people ask me about hashtags. The what, the why and the how. Here's a quick overview of hashtags aka the pound sign ;) 
05:20
June 24, 2020
Have you used Canva yet?
Canva could be the best tool to come out for small businesses since Quickbooks. Canva will make your life incredibly simple and take your marketing to the next level. 
04:21
June 23, 2020
Welcome to the podcast
In this first episode, we want to talk about the basics: your social media URL's and how they are hurting or helping you!  Hang out with Aaron for less than 10 minutes and come away with some awesome and easy tips to improve your small business marketing. 
05:23
June 21, 2020