World Lab

What are business events contributing to society? Is the value proposition communicated effectively? One of the most difficult aspects is to measure it. Whether you're a destination or a business event planner, tune in to hear: 

- frameworks that build collaboration between the event and destination 

- case study example of how 1 conference impacted the lives of over 1 million people

- why the concept of legacy is important

- the difference between value create and value consumption

- how an RFP's requirements can lead to creation of legacy

- the importance of "accidental collisions"

Hear directly from a few destinations on how they can help a business event create serendipitous moments and their outlook on the rest of 2022: Dusseldorth, Yucatan, Istanbul, and Colombia.

Guest Speakers: James Latham, Founder of Intellectual Capitals

Throughout the pandemic, hotels and venues stepped in to support by offering their unused spaces as homeless shelters or vaccination centers. What are tourism stakeholders’ civic duties? What does it mean to design a more inclusive future together?

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Guest Speakers: Garance Choko, CEO of Coda Societies. Coda Societies is a firm that shapes social and economic infrastructures to promote equity worldwide and drives the design and development of citizen-centered services. Garance has launched social innovation firms, designed and implemented physical spaces, national and local health care systems, nationwide public administration processes, think tanks, regional economic agendas and labor policies for institutions, corporations and governments in North America, Europe, Africa and the Caribbean.

In the past decade, Korea gained global recognition as a cultural hub and a land of creativity.

The Korean beauty market, K-Beauty, is among the top 10 around the world, with an estimated market size of over $13.1 billion. It rose to the top through innovative products and exceptional storytelling.

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Tune in to hear about:

• How K-Beauty rose to global recognition
• What it takes to do business and host events in Korea
• The future expansion plans of KINTEX, Korea’s largest convention center
• Health and safety precautions implemented for future large-scale events in Korea
• How event organizers can leverage social media and influencers

Guest Speakers:

• KWorld Media Fama Ndiaye, CEO
• KINTEX Tommy Park, Overseas Marketing Manager and Eli Kim, Project Manager

Whether you need to improve the attendee experience at your event, destination, or increase engagement, the ability to effectively, efficiently, and ethically influence people's behavior allows you to better achieve your business objectives. We discuss how applying the 3 C's to events and travel - Comfort, Confidence, Compliance - can help reignite the industry.