Brew Session with Marketing Essentials

Are you overwhelmed at the idea of taking photos and videos for your business? Don't have the budget to outsource it?

Search engine optimization (SEO) is a complex topic, but in a nutshell, it's all about improving your website to rank higher in search engine results. In this episode, we'll explore the importance of incorporating an SEO strategy into your website process and how to do just that.

Conversion rate optimization (CRO) is all about making small tweaks to different elements of your site to learn what visitors respond to best and, ultimately, get more people to convert on your site. In this episode, we'll explore the importance of building CRO into your website process and how to do just that.

Why do websites cost so much? Are they really worth the expense? We will discuss these topics and explore why it's important to have a website that works for your business, regardless of its size.

What are the hottest website design trends of 2020? Are there some design trends that never go out of style? We discuss these two topics and more in our second episode of a multi-part website series.

Why do you need a website (or do you need one at all)? 

What should a good website have?

How much do websites cost? 

We discuss all these things and more in our first episode of a multi-part website series. 

With in-person tradeshows and conferences off the table for the foreseeable future, how can companies engage their audiences, network, or find leads? The answer: Virtual events. Learn more about how virtual events are changing the landscape of business events from Marketing Essentials founder and CEO Patty Cisco. 

Connect with prospects and fill your sales pipeline with virtual sales. You'll get tips for social selling and creative ways to reach your customers during the pandemic and beyond.