Marketing Forward Podcast

Show Notes

Intro:

Happy 2018 Everyone! Welcome to the Marketing Forward Podcast! I’m Seth from Goldstein Media, with me is David Birnbaum of Tasty Fish Marketing, Ashley Owens of Ashley Assists!

Since this is the New Year, we thought we’d talk about how to get started on the right foot with your marketing and business networking.

Topics:

1. The beginning of the year is a great time to review 2017. What did you do right or wrong? What can be improved upon? What one thing do you wish you could do better this year?


2. If you haven’t been out to some business events,

In this episode David and Seth talk with Bob Taraschi, the Founder of Milestone Ideas, about finding your target customers—and learning from them to improve your products.

Bob is an artist, comedy writer, professional facilitator and author.  Bob has served the needs of over half of the Fortune 500, and is credited with strategic roles in over 90 new product introductions.  He has helped organizations, including Procter & Gamble, manage the process of innovation, strategy and tactics.

At Milestone Ideas, Bob helps companies foster the type of creativity and planning that fuels growth. He understands the forces that swirl around brands to make them interesting, surprising and unique.

We’ve made it past episode 1.

Today, David and I want to address a topic that we need to discuss before we dive deeper into the podcast. Why do you need marketing? What exactly is marketing?

I guess we should start out with how we each define marketing is and why it matters to your business. We’re going to do our best to keep it to 30 minutes, because both of us could talk about this topic forever!

• David explains what marketing is. Holistic view
  
  • Big picture...use fishing analogy
  
  
  • Who needs it...small businesses and large businesses?
  
  
  • Why

Hello! Welcome to the inaugural episode of the Tasty Fish Marketing Podcast. A podcast about all things marketing from people who live it. I’m Seth Goldstein of Goldstein Media, with me is my co-host David Birnbaum of Birnbaum Consulting.

This being our first episode, so we figured we’d cover the basics:

1. How we got into marketing.


2. What we want to do with the podcast.


3. Our goals for you, our audience.


4. What it’s like running independent firms vs. working for larger firms. We’ve done both.


5. Some topics and ideas we