Marketing Of The Minds | How to Grow Your Professional Services Business

This time on Marketing of the Minds, Nathan Hawkes and Terry Hansen dive deep into strategies for getting more traffic to your website and tips for decreasing your advertising costs.  Also you will learn about the #1 most important factor in search engine optimization.  Tune in now and take your business to the next level!

Nathan Hawkes and Terry Hansen are back and in this episode they discuss some frequently asked questions about how to make your website more successful as a marketing tool.  What does quality content mean in marketing?  Do you really need a blog in 2021, and if so, why?  What are some tips for updating website content?  All these questions and more are discussed in the episode.  Listen in now!

This is part three of the top marketing insights from Funnel Hacking Live 2021!

In September 2021 Nathan Hawkes and Terry Hansen traveled to Orlando, FL to participate in Clickfunnels annual conference called Funnel Hacking Live along with 5000+ other entrepreneurs and business owners.

Over the course of the four day conference some mind blowing insights, lessons and strategies were shared that have the power to transform companies.  While we paid thousands of dollars to get access to these strategies, we wanted to share some of the biggest take-aways with you for free.

This episode is third in a three part series where Nathan Hawkes and Terry Hansen share their biggest take-aways and insights on Funnel Hacking Live 2021 to help professional service providers beat their competition, find more customers and grow their companies

This is part 2 of our top marketing insights from Funnel hacking Live 2021!

In September 2021 Nathan Hawkes and Terry Hansen traveled to Orlando, FL to participate in Clickfunnels annual conference called Funnel Hacking Live along with 5000+ other entrepreneurs and business owners.

Over the course of the four day conference some mind blowing insights, lessons and strategies were shared that have the power to transform companies.  While we paid thousands of dollars to get access to these strategies, we wanted to share some of the biggest take-aways with you for free.

This episode is part two of a three part series where Nathan Hawkes and Terry Hansen share their biggest take-aways and insights on Funnel Hacking Live 2021 to help professional service providers beat their competition, find more customers and grow their companies

In September 2021 Nathan Hawkes and Terry Hansen traveled to Orlando, FL to participate in Clickfunnels annual conference called Funnel Hacking Live along with 5000+ other entrepreneurs and business owners.

Over the course of the four day conference some mind blowing insights, lessons and strategies were shared that have the power to transform companies.  While we paid thousands of dollars to get access to these strategies, we wanted to share some of the biggest take-aways with you for free.

This episode is one of a three part series where Nathan Hawkes and Terry Hansen share their biggest take-aways and insights on Funnel Hacking Live 2021 to help professional service providers beat their competition, find more customers and grow their companies

Managing your marketing can be frustrating and challenge especially when it's not working like you want it to...

In this episode of Marketing of the Minds, Nathan Hawkes and Terry Hansen discuss how focusing on marketing benchmarks instead of goals, give you better opportunity for better results.  They also share tips for getting your marketing campaigns to perform at their highest levels.

We asked some of the best and brightest professional service providers (financial advisors, real estate agents, accountants, attorneys, etc) what their biggest concerns were related to their marketing and here's what they said:

• Is there a way to work smarter with our marketing so we can do more with less?
• What's the proper perspective and mindset I should have related to the results I'm getting?

In this episode of Marketing of the Minds, Nathan Hawkes and Terry Hansen discuss the answers to these and guide you along the path to growing and scaling your professional practice, agency, firm or clinic.

Recently we polled several professional service providers (CPAs, doctors, lawyers, engineers, real estate agents, etc) and had them share a few of the questions they are wrestling with in their business.  Here's what they sent to us:

• How can I find the topics people are searching for online so I can adjust my website/online content?
• How can I make my Facebook posts better so more people will interact with them?
• What is the best use of my marketing dollars when it comes to online marketing?

In this episode of Marketing of the Minds, Nathan Hawkes and Terry Hansen discuss the answer to these questions to help you grow your clinic, practice, firm or agency.

No one enjoys wasting time and money, but that's exactly what happens sometimes when business owners investing in online marketing to promote their company.  

In this episode of Marketing of the Minds, Nathan Hawkes and Terry Hansen discuss how to be massively successful with your digital marketing efforts, how to track and evaluate the effectiveness of your digital marketing campaign, how to promote a new location opening up and additional ways to get customers testimonials and reviews.

Click here for the transcription for this podcast as well as other bonus material:  https://arcanemarketing.medium.com/how-can-i-evaluate-the-effectiveness-of-a-marketing-campaign-77784a77096b

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Just because the overall economy is booming doesn't mean your company is.  Many professional service businesses (dentists, attorneys, CPAs, architects, Chiropractors, etc.) struggle to get new customers into their business.

In this episode of Marketing of the Minds, Nathan Hawkes and Terry Hansen discuss how to get more reviews on Google, how to stand out from your competitors, and some of the best practices that business owners can do to enhance what is being done by their marketing agency.

Click here for the transcription for this podcast as well as other bonus material:  https://arcanemarketing.medium.com/introducing-the-marketing-of-the-minds-podcast-and-arcane-marketing-292614109cfc

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It's frustrating and a little scary knowing that your products and services are just a commodity and your local competitors are actively trying to steal your customers and put you out of business.  What can you do to get an edge and stand out from your competition?

In this episode of Marketing of the Minds, Nathan Hawkes and Terry Hansen discuss how to get more reviews on Google, how to stand out from your competitors, and some of the best practices that business owners can do to enhance what is being done by their marketing agency.

Click here for the transcription for this podcast as well as other bonus material:  https://arcanemarketing.medium.com/how-to-stand-out-from-the-crowd-and-beat-your-competition-7e06779e63d3

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Here’s the real problem your health care clinic, law firm, dental practice or other professional service firm faces right now.

Your local competitors are working overtime to establish themselves as the premier industry leaders while trying to steal your customers and put you out of business.

What’s worse is, even though you are an expert in your field and have a lot of unique things to offer your customers, there is so much noise in the marketplace that it’s impossible for consumers to differentiate you from your competitors.

Furthermore, despite investing so much time, effort and money into your clinic or practice to make it successful, you still feel like you’re stuck on a plateau and not growing like you want.

The good news is it’s not your fault. There is a lot of confusion in business and it can be hard to know what is true and false, right and wrong when it comes to growing your professional services firm.

Finally there’s an unbiased source of clear information you can trust to help you grow your clinic, firm, practice or agency.

Introducing the Marketing of the Minds podcast hosted by award winning entrepreneur and digital marketing expert, Nathan Hawkes.

Each week Nathan and his co-host, Terry Hansen, debunk the myths and confusion about growing your professional service clinic, practice, or firm through powerful marketing insights.

They answer the tough and confusing questions to help you guide you in your journey to achieve your top business goals and objectives.

You can find new episodes of Marketing of the Mind each week on your favorite podcast channels such as Spotify, Apple Podcast, Google Podcasts, Overcast, Breaker, Castbox, Pocket Casts, Radio Public, etc.

Got a topic, question or idea that you want answered or discussed on the show?