Marketing Rocketfuel

Join us for a special live episode recorded at the Charlotte Build Expo! In this episode, hosts Drew and Michael reveal their trade show booth and provide an exclusive behind-the-scenes look at how things are going during the expo. Plus, they tackle marketing questions submitted by attendees and share valuable insights. Don't miss this exciting Expo Diaries installment! 🔗 Learn more about Escape Plan Marketing: https://escapeplanmarketing.com

Welcome to the Expo Diary - Segment 1! 📆 Escape Plan Marketing is gearing up for the Charlotte Build Expo on December 6-7, where we'll be at booth 232! 🛠️ In this 5-part series, we're taking you behind the scenes as we prepare for our first major trade show. In this episode, "What are we doing and why?" we dive into: Getting comfortable with being uncomfortable 😅 Our journey to our first major trade show experience ✨ The importance of timing in trade show planning (Spoiler Alert: It's not when we did!) ⏰ This episode is brought to you by Escape Plan Marketing. Check us out at https://escapeplanmarketing.com 🚀 Learn more about the Charlotte Build Expo at https://buildexpousa.com/charlotte-build-expo/ 🏗️ Stay tuned for upcoming episodes: 🗓️ Nov 24 - Segment 2: Unexpected Speedbumps 🗓️ Dec 1 - Segment 3: Creating a Killer Booth 🗓️ Dec 8 - Segment 4: Marketing AMA 🗓️ Dec 15 - Segment 5: Post-Mortem Don't miss our Expo Diary series as we navigate the exciting world of trade shows! 🎙️🎉

In Episode 3 of our Expo Diaries series, Drew and Michael give an exclusive behind-the-scenes look as we share the secrets to crafting a memorable trade show booth that won't break the bank! From unexpected speedbumps to creative solutions, we've got it all covered. Catch up on previous episodes and stay tuned for more Expo Diary updates as we prep for booth 232 at the Charlotte Build Expo on December 6-7, 2023. This episode is powered by Escape Plan Marketing. Discover marketing results so amazing, you'll think aliens did it. https://escapeplanmarketing.com Don't forget to subscribe, like, and ring the notification bell to stay in the loop! 🛎️

Welcome to a game-changing episode of the Marketing Rocketfuel podcast! 🎙️ If you're ready to take your business to the next level in the digital age, you've come to the right place.

Join your hosts, Drew Horine and Michael Aldea, as they guide you through the dynamic world of social media trends and platform changes. It's a journey of knowledge and empowerment, and you won't want to miss it!

In today's fast-paced digital landscape, staying current with social media trends is the key to success. But fear not, this episode isn't about alarm bells; it's about equipping you with the strategies and insights you need to thrive. 🌟

Discover how small businesses can navigate the evolving social media landscape with grace and confidence. We explore the importance of understanding your audience, choosing the right platforms, and adapting to trends and updates.

And here's a bonus for our listeners: our sponsor, Rocketfuel Social, is offering an exclusive FREE month of their comprehensive social media services! 🆓💼 Just enter the code "FREEMONTH" when checking out at rocketfuelsocial.com.

Don't miss this opportunity to gain a competitive edge in the digital world. Click that play button, and let's dive into the world of social media trends and changes together. 🚀🌐

Remember to subscribe, like, and share this episode with your fellow business owners. Together, we'll master the art of staying ahead of the game in social media marketing!

#SocialMediaTrends #PlatformChanges #DigitalMarketing #RocketfuelSocial

Are endless hours on social media taking away from what truly matters - running your business? 🕒 Struggling to keep up with consistent content and visibility? Drew and Michael have your back as they unveil the secret to conquering the social media chaos that's been stealing your time, money, and happiness. Introducing our incredible sponsor, Rocketfuel Social, your ultimate solution to stress-free social media management. 🔥 Get ready to transform your digital game with their expert assistance. And here's the exciting part – use the exclusive launch code "FREEMONTH" to unlock a FREE month on any of their social media management plans! https://rocketfuelsocial.com Join us as we dive into the challenges faced by small businesses in the world of social media and unveil strategies to break free from its clutches. Subscribe now and embark on a journey to reclaim your business's time, money, and joy. 💪🚀

Welcome to Episode 208 of the Marketing Rocketfuel podcast, where we talk about everything related to marketing and entrepreneurship to help your business reach new heights. In this episode, your hosts, Michael Aldea and Drew Horine, are broadcasting from the sunny locale of Tulum, Mexico, sharing personal insights and experiences on a crucial topic for every small business owner – avoiding burnout. Are you feeling overwhelmed by the constant pressures and challenges of running a small business? Do you feel guilty when you take a moment for yourself? If your answer is yes, then this episode is a must-listen. Drew delves deep into his own journey as a business owner, sharing his struggles with stress, burnout, and the often crippling guilt of not working every moment. We discuss: • Why it's important for small business owners to take intentional breaks • The positive impact of self-care on your business and personal life • How to set boundaries and prioritize your health for long-term success • The reality of burnout and stress for small business owners • The benefits of changing your scenery to gain new perspectives Join us in this honest conversation as we debunk the myth that self-care is selfish and explore practical ways to maintain balance, care for your mental health, and boost the productivity and growth of your business. Listen in and discover how stepping away from your business can actually help it grow! Don't forget to like, subscribe and hit that notification bell for more insightful content! 🔔 Subscribe: https://rocketfuel.work 📸 Follow us on Instagram: https://instagram.com/escapeplanmkg 🎧 Podcast links: https://escapeplanmarketing.com#MarketingRocketfuel #SmallBusiness #AvoidBurnout #Entrepreneurship #SelfCare #BusinessGrowth

🚀 Strap in as we blast off on another episode of Marketing Rocketfuel! This time, Drew and Michael are on a mission to decode the not-so-alien concept of website development. Why does your business need a website developer? Who are the key players in website creation? Is outsourcing the right way to go or should you tackle it yourself? We're answering all these questions and more! 💻 🔍 Discover the unique roles of website designers, developers, and application programmers, and find out how they contribute to the digital presence of your business. It's not as complicated as it sounds, promise! 🎯 We also delve into the types of websites suitable for different businesses and guide you toward strategies for effective lead generation. Because let's face it, leads are the rocket fuel to your business growth! So, are you ready to launch your business to new heights with the right website strategy?👉 WATCH NOW! 🚀 Check out the Marketing Rocketfuel blog: https://rocketfuel.work 🎧 Tune into MRF wherever you get your podcasts. https://escapeplanmarketing.com/subscribe/ ✨ A big shout out to our sponsor, Escape Plan Marketing, for their top-notch marketing services ➡️ https://escapeplanmarketing.com. 📺 Do us a solid and give our friends at Magnates Media (https://www.youtube.com/@MagnatesMedia) and NerdSync (https://www.youtube.com/watch?v=ZwfRPX5k6gY) some love! Don't let content farms take down small creators. 💙 And don't forget, if you love what we're doing on Marketing Rocketfuel, hit that like button, leave a comment, and make sure to subscribe for more marketing decoded. 🚀 #MarketingRocketfuel #WebDevelopment #DIYorNot #EscapePlanMarketing #LeadGenerationWebsite Developer or DIY? The Who, When & How Unveiled! | Marketing Rocketfuel

Can you really create a professional brand using AI and DIY tools? Drew and Michael talk with a real-life graphic designer to find out how they stack up against Midjourney, Canva, and other small business design options. Get our monthly newsletter: https://escapeplanmarketing.com/subscribe Book your free Discovery Call: https://escapeplanmarketing.com/contact

Episode Blog Post: https://www.escapeplanmarketing.com/rocketfuel/will-ai-replace-graphic-designers/ Congratulations to Matt Swanson who won our Visit Earth vacation package. Watch for more contests coming up soon.

Welcome to the Marketing Rocketfuel podcast, where Drew and Michael explore the latest trends and technologies in the world of marketing. In this episode, sponsored by Escape Plan Marketing, we're tackling a hot topic: "Copywriters vs. ChatGPT: Celebrity Death Match."  

Are copywriters in danger of being replaced by ChatGPT? It's a question that's been on everyone's minds lately, and we're diving into the debate with a fun and playful twist. As always, we'll be bringing you our unique take on the issue, with plenty of humor and wit along the way.  

So join us as we explore the potential impact of ChatGPT on the world of copywriting. We'll be discussing the fears that some copywriters have about becoming obsolete, and exploring how new technologies can actually make them more effective at their jobs.  

And of course, we'll be having a little fun along the way, with some playful banter and maybe even a few surprises. So be sure to tune in and join the conversation!  

Thanks again to our sponsor, Escape Plan Marketing, for making this episode possible. We couldn't do it without you!  

*** 

Get an entire marketing team for less than the cost of a single employee. Visit https://escapeplanmarketing.com to book your free Discovery Call today.  

We mentioned this video by @oboscuriousmind https://www.youtube.com/watch?v=SbgJDL4DJ7M 

Try ChatGPT for yourself at https://chat.openai.com.  

Marketing Rocketfuel is available on YouTube, Spotify, Apple Podcasts, and Google Podcasts. Be sure to like, comment, and subscribe so you never miss an episode.

Learn about the role of a social media coordinator and what they bring to your company. Including creating content, managing your community, and analyzing metrics to drive successful campaigns.  

Drew and Michael answer these questions: 

• What is and isn't considered social media? 
• What are the most popular social media platforms today? 
• What is the difference between a social media profile and a channel? 
• What to know when hiring a social media coordinator? 
• When should you hire a marketing agency to manage your company's social media channels?  

Marketing Rocketfuel is hosted by Drew Horine and Michael Aldea. Together, they have over 50 years of digital marketing experience. Plus, they have really cool hair.  

Blog Post: https://www.escapeplanmarketing.com/rocketfuel/what-does-a-social-media-coordinator-do/ 

Sponsored by Escape Plan Marketing. Full-service marketing solutions for mid-sized companies. Book your free Discovery Call at https://escapeplanmarketing.com.  

Like us? Hate us? Somewhere in between? Let us know in the comments, smash that Like button, and ring the bell!

Today on Marketing Rocketfuel, Drew & Michael tackle the biggest mistake made by mid-sized company CEOs. We discuss how the CEO Bottleneck will kill any momentum in your company and how to open it up to scale your company's growth.  

Episode Blog Post: https://www.escapeplanmarketing.com/rocketfuel/ceo-bottleneck/  

Sponsored by Escape Plan Marketing. We create engaging content to attract new customers and deliver measurable results for your business. Book your free Discovery Call at https://escapeplanmarketing.com.

Drew and Michael discuss when to hire a marketing agency, some agency red flags, and how to keep the relationship from going south.  

Shout out to Drew's realtor: Jenna Jourdet https://www.realjennajourdet.com/ 

Marketing Rocketfuel is sponsored by Escape Plan Marketing. If you want to grow your business to the next level, visit https://epmkg.com to book your Discovery Call now.  

Episode Blog Post: https://www.escapeplanmarketing.com/rocketfuel/when-not-to-hire-a-marketing-agency/ 

Episode Highlights: 

• Types of Marketing Agencies 
• Marketing Agency Red Flags 
• A Healthy Agency Relationship 
• Hiring vs Outsourcing 
• Action Tip: Your Marketing Dream Team  

The Marketing Rocketfuel podcast is now available on YouTube, Spotify, Apple Podcasts, Google Podcasts, and Anchor.

Drew & Michael talk about what it really takes to create a professional business website, from start to finish. We outline the costs and steps involved to get your web presence up, running, and climbing the ranks on Google.  

Sponsored by Escape Plan Marketing https://escapeplanmarketing.com 

Marketing Rocketfuel Blog: https://rocketfuel.work

Promoting your business through social media is itself a booming business. An analysis conducted by The Content Factory found that "the average organization spends between $200 and $350 per day on social media marketing. This works out to between $6,000 and $10,500 per month or between $72,000 and $126,000 per year.”

In Episode 5 of Rocketing Marketfuel, Drew and Michael talk about the hidden costs of using social media for business marketing.  

- Escape Plan Marketing (Sponsor) Book your Discovery Call and get a free marketing audit checklist. https://escapeplanmarketing.com

If you're thinking about selling products online, you don't want to miss today's podcast. Drew and Michael walk through the Shopify app and reveal the hidden costs of launching your store.  

Links:

• Sponsor: EscapePlanMarketing.com - Book a 30-minute Discovery Call and receive our exclusive Marketing Audit Checklist. 
• Shopify, Part 1 https://www.youtube.com/watch?v=Vt44XsTZYI
• Podcast Blog: https://Rocketfuel.work 

In Today's Podcast:

• Part 1 Recap
• Product Photography: Pro vs DIY
• Essential Shopify Apps
• Additional Pages on Your Shop
• Maintaining Your Store
• Driving Traffic to Your Shopify Store
• Action Tip  

This is podcast 2 of 2 in our Shopify Hidden Costs discussion. If you find this content helpful, be sure to like, subscribe, and comment. Think we can do better? Tell us that, too!

Is that $25 a month website really all you have to pay? Is social media really free? This season on Marketing Rocketfuel, Drew and Michael talk about the hidden costs of promoting your business in 2022.  

Marketing Rocketfuel, Season 1, Episode 1 The Hidden Costs of Marketing Your Business  

Free Marketing Audit: https://escapeplanmarketing.comRocketfuel 

Blog: https://rocketfuel.workFull 

Post: https://www.escapeplanmarketing.com/rocketfuel/hidden-costs-of-marketing/ 

Upcoming Episodes: - Shopify and Other E-commerce Platforms - Wix, Squarespace, and DIY Website Builders - Logo Design - The CEO Bottleneck - Social Media - Reels & Tiktok Videos