Marketing Talks | A Content Talks' Podcast

Marketing Talks | A Content Talks' Podcast

By Content Talks
The Host & Founder of Content Talks Toronto, Michael Smith, takes his live events online by chatting with marketing professionals about their career and insights they have in the field.
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Ep. 6 - Resume Writing 101 w/ Headstart Copywriting's Susan Varty

Marketing Talks | A Content Talks' Podcast

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Ep. 8 - Learning to Network w/ Ten Thousand Coffee's Brittany Tilstra
Ten Thousand Coffee's Brittany Tilstra joins the podcast to talk about mentoring her two younger sisters on how to get summer internships. Brittany reflects on her own experiences from learning to talk to people during a hospitality course to using her network to become the Marketing Manager at Ten Thousand Coffees. To follow Brittany: https://www.linkedin.com/in/brittanytilstra/ Ten Thousand Coffee's participating schools: https://www.tenthousandcoffees.com/schools Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA
30:28
May 27, 2020
Ep. 7 - How COVID-19 is changing content consumption w/ Ogilvy Social Lab's Adam Ferraro
In this episode, Adam Ferraro talks about how content and it's consumption has changed during the pandemic including the increase in direct communications, executive visibility, how some of the smaller social platforms are seeing growth and how he's advising clients on there messaging.  Adam on LinkedIn: https://www.linkedin.com/in/adam-ferraro-a7aa8027/ Ogilvy Social Lab: https://ogilvy-sociallab.be/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA
35:54
May 21, 2020
Ep. 6 - Resume Writing 101 w/ Headstart Copywriting's Susan Varty
Before founding Headstart Copywriting, Susan Varty worked with hundreds of executive helping them craft their resumes and LinkedIn profiles. In this episode, Susan goes through the top tips for crafting a resume that will read by recruiters and robots alike. Helpful links: Susan's Blog: https://headstartcopywriting.com/2019/12/01/resume-tips/ Resume Template: https://headstartcopywriting.com/2019/12/01/resume-tips/ Susan's podcast - https://headstartcopywriting.com/2020/04/11/free-resume-template/ Follow Susan: https://www.linkedin.com/in/susanvarty/ https://headstartcopywriting.com/ Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA
37:39
May 7, 2020
Ep. 5 - The do's and don't's of travel marketing during COVD-19 w/ Intrepid Travel's Mikey Sadowski
The travel industry might be the hardest hit in the wake of COIVD-19. In this episode of Marketing Talks, we chat with the North American Director of Marketing at Intrepid Travel, Mikey Sadowski, about the do's and don't's of travel marketing, how important the strength of your brand is, what might be next for the industry and what positive impacts he hopes to see for the future of travel and tourism.  Follow Mikey: twitter.com/MikeySadowski instagram.com/mikeysadowski/ linkedin.com/in/michael-sadowski-ig/ Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA Follow Michael Smith @michaelsmithaus
34:46
April 30, 2020
Ep. 4 - How to become a VP of Marketing without a degree w/ #paid's Roger Figueiredo
Roger Figueiredo dropped out of his university degree for love, but his curiosity for learning has led him to head up marketing teams at Shutterstock, Upchain and his current position at #paid as the VP of Marketing. In this episode, Roger talks about how skills he learned through online courses were able to land him freelance jobs and a role in marketing. We also look at the current state of influencer marketing and the trends Roger is seeing at #paid during the COVID-19 crisis. To contact Roger: https://hashtagpaid.com/ rfigueiredo@hashtagpaid.com https://www.linkedin.com/in/rogerfigueiredo/ Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA Follow Michael Smith @michaelsmithaus 
46:17
April 28, 2020
Ep. 3 - What marketers should expect in a recession w/ Anne McNeil
The economic impact of COVID-19 has hit every industry and many managers are being asked to cut budgets and staff. In this week's Marketing Talks, Anne McNeil details what to expect from her experience as a Marketing Director during the 2008 financial crisis. Topics of the decision-making process, severance, the emotional impact and what to do next are all touched upon in this informative interview. To contact Anne: anne@murmurationmarketing.com https://www.linkedin.com/in/annemcneil/ https://www.murmurationmarketing.com/ Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA Follow Michael Smith @michaelsmithaus 
41:45
April 22, 2020
Ep. 2 - Podcasting for your personal brand w/ Kristian Borghesan
In the second episode two of Marketing Talks, co-host of 'The Art of the Fail' podcast and the Director of Marketing at Savology, Kristian Borghesan, talks about the success he has seen as the host of a podcast and the lessons he learned along the way. Kristian and host, Michael Smith, also dive into tips for getting a new job, networking and what changes they expect in light of COVID-19. Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA
38:59
April 15, 2020
Ep. 1 - How to become a marketing consultant w/ Emily Baillie
In the first episode of Marketing Talks - Michael Smith interviews Emily Baillie about working from home, how she became a marketing consultant and educator, what is the state of the different social channels and how managers can engage employees when running webinars. 
57:52
April 7, 2020