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Marketing Talks | A Content Talks' Podcast

Marketing Talks | A Content Talks' Podcast

By Content Talks
The Host and Founder of Content Talks Toronto, Michael Smith, takes his live events online by chatting with marketing professionals about their careers and insights they have in the field.
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Ep. 25 - Making reusable packing mainstream w/ Loop's Marc Violo
Although reusable packing use to be the norm (think the milkman), now it seems to be relegated to coffee cups and niche stores. Loop on the other hand is bringing the concept back and some of the world's biggest brands are on board. To talk about the trends and how they are finding success, Loop's Head of Marketing Marc Violo, joins The Marketing Talks podcast.  Follow Loop and Marc: https://loopstore.com/ https://www.linkedin.com/company/chooseloop/ https://www.linkedin.com/in/marcviolo/ Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
42:48
June 10, 2021
Ep. 24 - What is Account-Based Marketing? w/ ABM Toronto's Heidi Vandermeer
Do you know what Account-Based Marketing actually is? To answer that question, Marketing Talks' host Michael Smith chats with the managing director of Account-Based Marketing Toronto - Heidi Vandermeer.  Not only does Heidi host a regular meet-up of ABM marketers, but she also has extensive experience in ABM herself and lets us know what sets ABM apart from other forms of marketing. The podcast also covers what you should focus on in your career if you want to become an Account-Based Marketer yourself.  Follow Heidi: https://www.linkedin.com/in/heidivandermeer/  ABM Toronto: https://www.meetup.com/Account-Based-Marketing-Toronto/   Follow Content Talks: https://www.contenttalks.ca/  https://www.linkedin.com/company/content-talks/  https://www.instagram.com/content_talks/  https://www.facebook.com/groups/144519476193507/  https://twitter.com/content_talks  https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
28:36
May 27, 2021
Ep. 23 - Facebook vs. Australia w/ Fotomedia's Nicci Modolo & Dilara Ulkutas
Last month Facebook decided to ban all news in Australia...well at least for a few days. The decision came after months of The Australian Government battling the big tech giants. In this episode of the Marketing Talks podcast, host Michael Smith chats with Fotomedia's Nicci Modolo and Dilara Ulkutas to give insight into why this happened, what's the reaction has been from the public, marketers and clients and whether they see the fight continuing. To follow Fotomedia: https://www.fotomedia.com.au/ https://www.instagram.com/fotomedia/ https://www.facebook.com/FotomediaAu/ https://www.linkedin.com/company/fotomedia/ To follow Dilara and Nicci: https://www.linkedin.com/in/nicci-modolo/ https://www.linkedin.com/in/dilara-ulkutas/ Follow Content Talks: https://www.contenttalks.ca/  https://www.linkedin.com/company/content-talks/  https://www.instagram.com/content_talks/  https://www.facebook.com/groups/144519476193507/  https://twitter.com/content_talks  https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
33:13
March 17, 2021
Ep. 22 - What is Clubhouse? w/ Social Media Manager Joallore Alon
Clubhouse is the newest social media taking the world (well at least iPhone users) by storm. But what is it and do marketers need to care? In this episode, host Michael Smith turns to Social Media Manager Joallore Alon to talk about his experience with the app, what he see's in the app's future and whether or not there is value for marketers.  Follow Jo: https://www.linkedin.com/in/joallore/   https://twitter.com/clickflickca  https://www.instagram.com/clickflickca/  Follow Content Talks: https://www.contenttalks.ca/  https://www.linkedin.com/company/content-talks/  https://www.instagram.com/content_talks/  https://www.facebook.com/groups/144519476193507/  https://twitter.com/content_talks  https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
44:25
March 09, 2021
Ep. 21 - How to launch a sports team w/ Toronto Wolfpack's Jeff Aylen
How do you launch a new sports team in a city that already has 7 teams and with a sport (in this case Rugby League) that isn't known in the city? This is the challenge Jeff Aylen and the Toronto Wolfpack had and in this episode of Marketing Talks, he chats with host Michael Smith about how they met that challenge. To follow Jeff: https://www.linkedin.com/in/jeffreyaylen/ To support his marathon: RUN12 website: www.run12.ca RUN12 instagram: @letsrun12 Toronto Wolfpack:  https://www.torontowolfpack.com/
51:56
February 18, 2021
Ep. 20 - Is your website passing the accessibility laws? w/ Fable's Jaxson Khan
In this episode of Marketing Talks, host Michael Smith chats with the Senior Growth Manager at Fable, Jaxson Khan, about web accessibility. Fable takes accessibility testing a step beyond  online testing tools that help tick a regulatory box. Their testers are a diverse community of accessibility professionals, each living with a disability. In the episode, we cover some of the bigger issues Jaxson is seeing, quick fixes content marketers can make on a website, the laws that are in place you might not be aware of, the reasons why we should be making our platforms more accessible and some of the key talking points that will help convince stakeholders to invest in this area. Helpful links Free accessible usability test (for a person with disabilities to complete for your website): https://makeitfable.com/accessible-usability-scale/ Accessibility for marketing in general: https://www.forbes.com/sites/forbestechcouncil/2020/12/07/how-to-put-accessibility-at-the-forefront-of-marketing/?sh=7953dbc37831 Creating accessible links guide: https://www.sitepoint.com/15-rules-making-accessible-links/ Jaxson's podcast: https://www.askai.org/podcast
39:32
February 04, 2021
Ep. 19 - The Marketies 2020 Part 2
We continue looking at the best and the worst of 2020 in marketing with The Marketies!  For this special episode I gave my esteemed panel the task of shortlisting winners (and in some case losers) and coming up with eventual winners. We gave our answers as we recorded without talking to each other beforehand. Joining me on the panel: Chanèle McFarlane Chanele is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company. Michael Bates Michael is a digital marketing and content expert. His past work includes MTV Canada, Campbells Canada, and most recently Steam Whistle Brewing. Michael Smith The host and founder of Content Talks Toronto as well as the host of the Marketing Talks podcast. I am also the Digital Marketer for the law firm Smart & Biggar.
45:10
December 21, 2020
Ep. 18 - The Marketies 2020 Part 1
This inaugural episode celebrates the biggest, best...and worst in the year as it relates to marketing. For this special episode I gave my esteemed panel the task of shortlisting winners (and in some case losers) and coming up with eventual winners. We gave our answers as we recorded without talking to each other beforehand. Joining me on the panel: Chanèle McFarlane Chanele is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company. Michael Bates Michael is a digital marketing and content expert. His past work includes MTV Canada, Campbells Canada, and most recently Steam Whistle Brewing. Michael Smith The host and founder of Content Talks Toronto as well as the host of the Marketing Talks podcast. I am also the Digital Marketer for the law firm Smart & Biggar.
45:17
December 17, 2020
Ep. 17 - Testing LinkedIn's algorithm w/ Live Buz Media's Karina Bulate
On LinkedIn, Live Buz Media's Karina Bulate has slowly built an audience of over 2,600 followers while also helping her clients use the platform to engage with their audiences. She joins the podcast to chat about some recent tests she has conducted on LinkedIn's algorithm as well as other successes she has had on the platform. Links: https://livebuzmedia.com https://www.linkedin.com/in/karinabulate/  https://www.linkedin.com/pulse/17-marketing-tools-businesses-karina-bulate/ Follow Content Talks: https://www.contenttalks.ca/  https://www.linkedin.com/company/content-talks/  https://www.instagram.com/content_talks/  https://www.facebook.com/groups/144519476193507/  https://twitter.com/content_talks  https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
29:34
December 04, 2020
Ep. 16 - What is a Growth Marketer? w/ Opencare's Simon Mills
When it comes to roles and areas within Marketing, it can be hard to keep up. In this episode, host Michael Smith explores what is Growth Marketing with Opencare's Growth Manager Simon Mills. Simon talks about what attracted him to the role, exactly what it entails and also the lessons he's learned along the way. He also gives his advice to anyone who might be looking to make a career switch into growth.  To follow Simon: https://www.linkedin.com/in/simonmills3/ https://twitter.com/mills_simon Opencare: https://www.opencare.com/  Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
31:24
November 11, 2020
Ep. 15 - The don'ts of SEO w/ MarketingSyrup's Kristina Azarenko
Kristina Azarenko recently tweeted; 'Which SEO task used to be important but now has no value'. The responses began the flood in and Kristina had a viral hit. With Google constantly changing the algorithm, it's no surprise the list became quite long.  In this episode of Marketing Talks, Kristina goes through the list of SEO tasks that are now a waste of time and might even be hurting your ranking.  Kristina's links: Website - https://marketingsyrup.com/ SEO Challenge Course - https://seochallenge.co/seo-professional-course/ Free eCommerce SEO Newsletter - https://marketingsyrup.com/ecommerce-seo-newsletter/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
46:42
October 22, 2020
Ep. 14 - Can you market estate planning on TikTok? w/ Willful's Erin Bury
Willful is a platform helping consumers create a legal will online. Tiktok doesn't exactly seem like a natural fit.  In today's podcast, we talk to Willful's CEO about how she is using the social media platform to drive engagement with her audience. We also touch on her career as a journalist and how it helps her as a marketer and how she is marketing Willful during COVID.  Show Links: https://www.tiktok.com/@erinbury https://www.willful.co/ https://twitter.com/erinbury https://www.linkedin.com/in/erinbury/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
35:03
September 16, 2020
Ep. 13 - Landing speaking engagements w/ Chanèle McFarlane
Chanèle McFarlane is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company. Show links: How to Land Speaking Engagements (Free Slide Deck: https://www.dowelldresswell.com/2020/01/21/how-to-land-speaking-engagements/  TedX talk: https://youtu.be/yZujHHXgI3c  Chanèle's Website: www.chanelemcfarlane.com Blog: www.dowelldresswell.com Linkedin: www.linkedin.com/in/chanelemcfarlane Twitter: @chanelemcf Instagram: @chanelemcfarlane Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
34:35
September 09, 2020
Ep. 12 - Virtual CMOs w/ Ripp Marketing's Shannon Maloney
In February, Shannon was on the Content Talks' panel as the Director of Marketing at SoapBox, a few short months later and she is on the other side of the world (Australia) and she has co-founded Ripp Marketing. In this episode, we catch up with Shannon to talk about her new business and how it's helping SMB businesses bring strategy to their marketing with a virtual CMO model. Links: https://rippmarketing.com/ https://www.linkedin.com/in/shannon-maloney-73288b45/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
22:45
July 08, 2020
Ep. 11 - Promoting local black businesses w/ @BlackOwned.TO's Kerin John
At the start of the year, Kerin John made a new year's resolution to support more black-owned businesses. But she struggled to find resources to help her identify them, especially locally owned businesses. So Kerin started the Instagram account @BlackOwned.TO and has seen the popularity skyrocket to over 50,000 followers in a few months.  In this episode, Kerin talks about the reaction to the account and where she hopes to take it next.  As a follow up to this episode, Content Talks will be launching the 'BIPOC Freelancer Marketing list'. If you are a BIPOC freelancer who works in the marketing space and would like to be listed, please fill out this quick survey: https://www.surveymonkey.com/r/KNDCR6S Links: https://www.instagram.com/blackowned.to/ https://blackownedto.com/ Follow Content Talks: https://www.contenttalks.ca/    https://www.linkedin.com/company/content-talks/    https://www.instagram.com/content_talks/    https://www.facebook.com/groups/144519476193507/    https://twitter.com/content_talks    https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA   Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
24:25
June 24, 2020
Ep. 10 - How a newcomer to Canada got hired by 3 companies in 3 months w/ Daniel Lantin
After moving from the Philippines, Daniel Lantin quickly found out that the job process is a lot harder in Canada. Being desperate for a role, he quickly taught himself how to apply for roles, follow-up with recruiters and stand out in interviews.  In this episode, Daniel talks about his article 'How I Stood Out From 500 Applicants And Got Hired By 3 Companies Within 3 Months As A Student' as well as the challenges he faces as an immigrant to Canada and how he hopes recruiters will look past perceived communication issues.  Resources:  How I Stood Out From 500 Applicants And Got Hired By 3 Companies Within 3 Months As A Student - https://www.linkedin.com/pulse/how-i-stood-out-from-500-applicants-got-hired-3-companies-lantin/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/dvglantin/  Twitter: https://twitter.com/dvglantin Instagram: https://www.instagram.com/dvglantin/ YouTube: https://www.youtube.com/channel/UCEIPNCP-OK3OUb50J0328pA?view_as=subscriber (coming soon) Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus michael@contenttalks.ca
24:39
June 17, 2020
Ep. 9 - How an SEO expert mastered Email w/ seonotebook.com's Steve Toth
One year go, Steve Toth decided to start publishing his personal SEO tips in a newsletter. After three months he had over a thousand subscribers and a year later he able to leverage the newsletter into a full-time role as an SEO consultant.  In this episode, Steve talks about building his subscribers and how he was able to leverage it to go out on his own as a consultant.  Links: SEO Notebook - https://seonotebook.com/ Steve's LinkedIn - https://www.linkedin.com/in/stevetothjr/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ @michaelsmithaus  michael@contenttalks.ca 
35:51
June 10, 2020
Ep. 8 - Learning to Network w/ Ten Thousand Coffee's Brittany Tilstra
Ten Thousand Coffee's Brittany Tilstra joins the podcast to talk about mentoring her two younger sisters on how to get summer internships. Brittany reflects on her own experiences from learning to talk to people during a hospitality course to using her network to become the Marketing Manager at Ten Thousand Coffees. To follow Brittany: https://www.linkedin.com/in/brittanytilstra/ Ten Thousand Coffee's participating schools: https://www.tenthousandcoffees.com/schools Follow Michael: https://www.linkedin.com/in/michaelsmithaus/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA
30:29
May 27, 2020
Ep. 7 - How COVID-19 is changing content consumption w/ Ogilvy Social Lab's Adam Ferraro
In this episode, Adam Ferraro talks about how content and it's consumption has changed during the pandemic including the increase in direct communications, executive visibility, how some of the smaller social platforms are seeing growth and how he's advising clients on there messaging.  Adam on LinkedIn: https://www.linkedin.com/in/adam-ferraro-a7aa8027/ Ogilvy Social Lab: https://ogilvy-sociallab.be/ Follow Content Talks: https://www.contenttalks.ca/   https://www.linkedin.com/company/content-talks/   https://www.instagram.com/content_talks/   https://www.facebook.com/groups/144519476193507/   https://twitter.com/content_talks   https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA
35:55
May 21, 2020
Ep. 6 - Resume Writing 101 w/ Headstart Copywriting's Susan Varty
Before founding Headstart Copywriting, Susan Varty worked with hundreds of executive helping them craft their resumes and LinkedIn profiles. In this episode, Susan goes through the top tips for crafting a resume that will read by recruiters and robots alike. Helpful links: Susan's Blog: https://headstartcopywriting.com/2019/12/01/resume-tips/ Resume Template: https://headstartcopywriting.com/2019/12/01/resume-tips/ Susan's podcast - https://headstartcopywriting.com/2020/04/11/free-resume-template/ Follow Susan: https://www.linkedin.com/in/susanvarty/ https://headstartcopywriting.com/ Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA
37:40
May 07, 2020
Ep. 5 - The do's and don't's of travel marketing during COVD-19 w/ Intrepid Travel's Mikey Sadowski
The travel industry might be the hardest hit in the wake of COIVD-19. In this episode of Marketing Talks, we chat with the North American Director of Marketing at Intrepid Travel, Mikey Sadowski, about the do's and don't's of travel marketing, how important the strength of your brand is, what might be next for the industry and what positive impacts he hopes to see for the future of travel and tourism.  Follow Mikey: twitter.com/MikeySadowski instagram.com/mikeysadowski/ linkedin.com/in/michael-sadowski-ig/ Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA Follow Michael Smith @michaelsmithaus
34:47
April 30, 2020
Ep. 4 - How to become a VP of Marketing without a degree w/ #paid's Roger Figueiredo
Roger Figueiredo dropped out of his university degree for love, but his curiosity for learning has led him to head up marketing teams at Shutterstock, Upchain and his current position at #paid as the VP of Marketing. In this episode, Roger talks about how skills he learned through online courses were able to land him freelance jobs and a role in marketing. We also look at the current state of influencer marketing and the trends Roger is seeing at #paid during the COVID-19 crisis. To contact Roger: https://hashtagpaid.com/ rfigueiredo@hashtagpaid.com https://www.linkedin.com/in/rogerfigueiredo/ Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA Follow Michael Smith @michaelsmithaus 
46:17
April 28, 2020
Ep. 3 - What marketers should expect in a recession w/ Anne McNeil
The economic impact of COVID-19 has hit every industry and many managers are being asked to cut budgets and staff. In this week's Marketing Talks, Anne McNeil details what to expect from her experience as a Marketing Director during the 2008 financial crisis. Topics of the decision-making process, severance, the emotional impact and what to do next are all touched upon in this informative interview. To contact Anne: anne@murmurationmarketing.com https://www.linkedin.com/in/annemcneil/ https://www.murmurationmarketing.com/ Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA Follow Michael Smith @michaelsmithaus 
41:45
April 22, 2020
Ep. 2 - Podcasting for your personal brand w/ Kristian Borghesan
In the second episode two of Marketing Talks, co-host of 'The Art of the Fail' podcast and the Director of Marketing at Savology, Kristian Borghesan, talks about the success he has seen as the host of a podcast and the lessons he learned along the way. Kristian and host, Michael Smith, also dive into tips for getting a new job, networking and what changes they expect in light of COVID-19. Follow Content Talks: https://www.contenttalks.ca/ https://www.linkedin.com/company/content-talks/ https://www.instagram.com/content_talks/ https://www.facebook.com/groups/144519476193507/ https://twitter.com/content_talks https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA
38:59
April 15, 2020
Ep. 1 - How to become a marketing consultant w/ Emily Baillie
In the first episode of Marketing Talks - Michael Smith interviews Emily Baillie about working from home, how she became a marketing consultant and educator, what is the state of the different social channels and how managers can engage employees when running webinars. 
57:53
April 07, 2020