Marketing Matters

In today’s episode of Marketing Matters, Sarah, Lina, and Kara sit down to discuss marketing for a business-to-business company. In this episode, they explain what b2b marketing is and ADV Marketing’s approach to b2b marketing.

Highlights:

·  What is b2b marketing?

·  How does sales fit into marketing?

·  How to use account-based marketing to market your b2b.

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In today’s episode of Marketing Matters, Lina and Sarah sit down to discuss what it is like to work with an agency and what you need to know as a business owner. In this episode, they’ll discuss marketing agencies, in-house teams, and how to determine which is best for your business.

Highlights:

·  Should you hire an agency or an in-house team?

·  Can agencies and in-house teams work together?

·  What you need to know when working with an agency as a business owner.

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In today’s episode of Marketing Matters Lina, Sarah, and Kara sit down to discuss the military and its similarities to marketing. Today Kara joins the podcast bringing in her sales and business owner experience to explain how she believes marketing and the military are similar.

Highlights:

·  Artillery vs. Infantry

·  What is the difference between marketing and sales?

·  How to help your sales force close the deal

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Join Sarah in this special guest episode about practical marketing for small businesses. In this episode, Sarah invites Jon Barnes, founder of a recent start-up, to discuss practical marketing strategies. Jon and Sarah share what they have learned through marketing for small businesses, so listeners can avoid simple marketing mistakes and see bigger returns, faster.

Highlights:

●  Building a business and a marketing strategy

●  Tools that work versus tools that don’t

●  Lessons learned from first-hand marketing experience

●  The importance of building a talented team

Resources from the episode:

Join Lina, Ivy, and Sarah, three ADV marketing associates, in this discussion about social media for business-to-business (B2B) companies. In this episode, they’ll discuss everything from the “why” with B2B social media to the value of humanizing your B2B.

Highlights:

·  Has social media replaced websites?

·  How B2B can use various social media platforms

·  Social media strategy vs. social media schedule

·  The value of client relationships

·  Humanizing your B2B

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Join Lina, Ivy, and Sarah, three ADV Marketing Associates, as they kick off the Marketing Matters podcast. They’ll discuss what they wish you knew about websites. Everything from why your company needs one to what makes a good website! They’ll even get into websites for mobile and answer the question “does mobile really matter?”

Highlights:

·  Get to know ADV Marketing

·  Why does your company need a website?

·  What makes a good website?

·  Mobile Matters.

·  Where to start when you don’t already have a website

·  What to keep updating when you already have a website

Resources from the episode: