
Maxed Out: Growth Strategies For Fitness Studios
By Maggie Benson
That is what we're going to talk about in today's episode.
So when it comes to driving traffic and generating leads for your fitness studio, using social ads, specifically Facebook and Instagram ads, the options can be overwhelming.
Facebook Ads Strategies for Fitness Studio Owners
1. You need a really good offer
2. Run your ads to lead form ads / Lead generation ads
3. Retargeting campaign


Ep. 27: Facebook Ads Strategies for Fitness Studio Owners
When it comes to employing social marketing, notably Facebook and Instagram ads, to drive traffic and generate leads for your fitness studio, the possibilities can be overwhelming. Because there are so many gurus out there, they'll tell you, "Oh, you have to do this, you have to do that."
In this episode, we'll discuss the top three Facebook ad methods that fitness class owners should employ. What role do these strategies have in achieving your campaign's objectives? Why is it critical for us to have a great offer, collect leads, and run a retargeting campaign?
To learn more, listen to the episode and leave your thoughts in the comments section below! Have a wonderful day and I'll see you next week!
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Looking for more tips? Follow us on:
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YouTube: https://www.youtube.com/channel/UCetFjXgfPEHWMt003mG6JPA
#facebookads #Instagrammarketing #fitnessstudio

Ep. 28: How can Google ads get you more members? Fast?
What are some of the ways that Google AdWords might be able to assist you to grow your membership? In the smallest amount of time? That's what we'll be talking about today.
Getting your business off the ground will be difficult if you've only recently launched it and have no clients. Google Ads might be the way to go if you're wanting to reach out to new clients online.
What is a Google Ad?
It can be frightening to run Google advertising because it feels like you're merely running a pay-per-click campaign at times. And you're just handing over money to Google and dealing with all of these issues, but there's a benefit. And it is as a result of this that you have risen to the top. Google Adverts places sponsored ads in search results on google.com, as well as ads on other websites through the Display Network and Google's AdSense program.
As a result, research indicates that 65 to 70% of all clicks occur above the fold. After going through and analyzing 5 million Google searches, Brian Dean and Neil Patel began studying and giving us all kinds of amazing facts roughly ten years ago, and they provided us a better understanding of the organic click-through rate on Google search. The average CTR for the #1 result in Google's organic search results is 31.7 percent, according to them. The other is that a page that ranks first organically is 10 times more likely to receive a click than a page that ranks tenth. Check out this link for further information:
To learn more, listen to the episode and leave your thoughts in the comments section below! Have a wonderful day and I'll see you next week!
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Looking for more tips? Follow us on:
Website: https://xann.digital Podcast: https://anchor.fm/maxed-out
Facebook: https://facebook.com/xann.digital
Instagram: https://www.instagram.com/health.wellness.marketing/
YouTube: https://www.youtube.com/channel/UCetFjXgfPEHWMt003mG6JPA
#facebookads #Instagrammarketing #fitnessstudio

Ep. 26: Facebook Ad Targeting Tips To Target Future Members
How can you best target your ideal clients on Facebook using ads? Today, we'll touch base on some of the tactics you can use to target people to get them interested.
Targeting Tip #1: OPEN
The first methodology of targeting -- which is what I call OPEN -- is you target solely on geography, age, and gender.
Targeting Tip #2: RETARGETING
Targeting tip #2 is retargeting anyone who has engaged with your page, socials (Instagram or Facebook), watched your videos or visited your website.
Pro Tip: Don't get too complicated.
You probably have heard other gurus talking about how you can create that 25% time-on-page, but audiences are not big enough. 99% of every studio or fitness facility I've ever worked with doesn't have it.
Listen to the whole episode to know more, and let us know your thoughts in the comments below! Thanks and have a great day!
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Looking for more tips? Follow us on our social platforms:
Website: https://xann.digital
Podcast: https://anchor.fm/maxed-out
Facebook: https://facebook.com/xann.digital
Instagram: https://instagram.com/health.wellness.marketing
YouTube: https://bit.ly/36aMJR1
#facebookads #Instagrammarketing #fitnessstudio

Ep. 25: 3 Offers Fitness Studios Can Use on Their Facebook Ad Campaigns
One of the issues I see regarding fitness professionals promoting their business is, honestly, the offer. As a consumer, I am looking for a service that will give me money for value. And in today’s world, there are many apprehensions because we’ve all been burned at some point, we’ve all had our money taken, and we’ve invested in something that didn’t turn out the way that we thought it would be.
PRO TIP: If you have an offer, it must be compelling and super value saturated. Why? Because you need to create the trust to get people to step over the barrier and take action with someone they really haven’t worked with before.
So what are three solid offers that you could advertise to bring in more members into your fitness studio or personal training business? That is what we’re going to talk about in today’s episode.
Listen to the whole episode to know more, and let us know your thoughts in the comments below! Thanks and have a great day!
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Looking for more tips? Follow us on our social platforms:
Podcast: https://anchor.fm/maxed-out
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YouTube: https://bit.ly/36aMJR1
#facebookads #Instagrammarketing #fitnessstudio

Ep. 24: Types of Facebook Ad Campaigns for Fitness Studios
In today's episode, I'm going to talk about the types of social marketing campaigns that you should be running on Facebook and Instagram, as well as the ones you shouldn't be.
The size of your audience is super important when it comes to Facebook and deciding which way you're going to go. You can run three different types of campaigns for your fitness studio to drive more interest, traffic, and leads. These are the top funnel, middle funnel, the bottom funnel.
Let's discuss these three different Facebook ad types that you can run for your studio to drive more interests, traffic, and leads. Listen to the whole episode to learn more. If you have any questions, leave them in the comments, and I will get back to those questions, comments as soon as possible.
Are you looking for more tips? Follow us on:
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Ep. 23: Why It's a Mistake to Ignore Facebook Ads
Are you ignoring Facebook Ads? If yes, then you are making a huge mistake! Surprisingly, not many fitness studios are running Facebook ads and probably that's the reason they are not hitting the target market. Facebook, being one of the cheapest marketing platforms, can turn the table for your fitness space. However, it only works when you have the right professionals to do that. In this episode, discover why it's a mistake to ignore Facebook ads and how to fix it.
Looking for more tips?
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Let’s Talk About October 4th
What happened? Facebook, Instagram and WhatsApp all went down for 6 hours. And for many small businesses, it was a huge wakeup call. In this VLOG, I discuss what fitness studios should be doing to ensure a future 'Houston, we have a problem" isn't actually a problem.

Ep 21: The Pros & Cons Of Google Smart Campaigns
The pros and cons of using Google smart campaigns for Fitness Studio owners. That is what we’re going to talk about in today’s episode. So let’s start with what is a Google smart campaign.
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Youtube: https://www.youtube.com/channel/UCetF...

Ep 20: 5 Common Mistakes in Google Ads When You DIY
So what are the 5 common mistakes in Google Ads when you DIY. That's what we're going to talk about in this episode.
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Why Every Fitness Studio Needs SEO
SEO is a long term game, results typically show up in three to six months. So why is it important for fitness businesses to implement SEO as part of their overall marketing activity? Find out here

Ep. 18: Local SEO Checklist for Fitness Studios
Google has changed the criteria for SEO ranking several times over the years. But valid as of today, here are 14 things you should be doing to get higher SEO rankings for your website. Bonus tip in there on how to structure your website pages.

EP. 17: How Google My Business Can Help You Get More Members
If you are interested in marketing your fitness studio and getting new members through your doors without spending a dime, then you should listen to this.

Ep. 16: Rank in the 3 Pack with Google My Business
On this Webinar, we shared tactics to optimize your Google My Business page to more phone calls, messages, or even Studio visits. These principles are so hands-on, you can start implementing them right away from the session.

Ep. 15: Are You Blogging? If Not, Here is Why You Should
Do you own an online property? Do you blog consistently? You absolutely should. In this episode, we explore the reasons why you need to blog consistently. An extra tip on how we do it in our agency that you can learn from. Listen till the end to catch all the juice.

Ep. 14 5 Web Design Considerations that impact your SEO
Yes, there are specific elements that are critical to your SEO ranking. Find out what those elements are and how best to implement them in this video. Thank us later! :)

Ep. 13 How To Set Up Google My Business Messaging
Google recently introduced the messaging feature on GMB and allows customers to find you and message you right from when they search on Google. In this episode, we show you where to turn this feature on, and how to manage all your different messages into one messaging hub.

Ep. 12: How to use TikTok to promote your Fitness Studio
Believe it or not, TikTok is not all about dance moves. It can be a great place to promote your fitness studio and reach local people (yes LOCAL). In this video, I explain why TikTok is great for fitness studios and how to get started.
The video from Social Media Examiner referenced is here: https://www.youtube.com/watch?app=desktop&__s=e7g9a8a67dyd8nfhwoho&v=8FeJRxGF6vY&feature=youtu.be
Podcast: https://anchor.fm/maxed-out
Facebook: https://facebook.com/xann.digital
Instagram: https://instagram.com/health.wellness.marketing
Youtube: https://www.youtube.com/channel/UCetFjXgfPEHWMt003mG6JPA

Ep. 11: Free Membership Platform Options.
Do you want to host a virtual class or have a membership-only service? In the episode, we talk about the several options available to fitness studios who want to host virtual classes or membership-only services. Grab a pen and paper as you listen.

Ep. 10: Top 5 Benefits Of Using A CRM
In this episode, we highlight the top five benefits of a fitness studio to be using a CRM, otherwise known as a client or customer relation management software. Listen and share!

Ep. 9: Offer Delivery: Website To Email
Confused on how to deliver your website offer to the recipient? In this episode, we show you how we connect a website to an email provider, specifically demonstrate the app we use to do so. Website: https://xann.digitalPodcast: https://anchor.fm/maxed-outFacebook: https://facebook.com/xann.digitalInstagram: https://instagram.com/health.wellness.marketingYoutube: https://www.youtube.com/channel/UCetFjXgfPEHWMt003mG6JPA

Ep. 8: 3 Simple Gym Website Forms For Collecting Leads






Ep. 2: Facebook’s Latest Algorithm Change- How it Affects Fitness Groups
Facebook is a place where we connect with friends, read news, sell items, and so much more. In fact, many of us use this platform on a daily basis. While there are many popular areas of the site, Facebook Groups is near the top of the list. This is where almost anyone is able to form a group and gain a following. While many different types of groups have been formed on Facebook, health and fitness groups are among the most popular. However, to provide a better community for everyone, Facebook has implemented some recent changes regarding these groups; which include:
- If a Facebook group is removed for violating the site’s policies, then its members and administrators won’t be able to create new groups for a certain period of time.
- Health groups will no longer display in the recommendation’ section
Listen to this episode as we delve into why the change and how you can pivot accordingly.
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Ep. 1. Stop Being Everything To Everyone
Feel you're getting skipped for the competitors?
It might be you're trying to be everything to everyone!
In this episode, we talk about WHY you need to know your WHO, how to figure out your WHO and how you TRANSFORM their lives.
*HINT: This is the beginning of great messaging and marketing
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BONUS: Grow Your Fitness Studio: Tactic #3
When it comes to growing a fitness studio, this is a competitive place. During the past few years, there has been an increased amount of attention paid to diet and fitness as a lifestyle shift in order to not only help athletes get in better shape but also to help people who might be trying to lose weight. As a result, fitness studios need to think carefully about how they are going to reach their clientele. This is where a fitness studio quiz can help. For fitness studio owners, developing a quiz that addresses the “fitness personality” of their clients can help them develop strong relationships with their patrons while also figuring out how they can tailor their fitness studio to meet the needs of their customers.
Listen to this episode as we delve into the advantages of quizes & surveys and 3 prime examples of how to utilize quizes & surveys.
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