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Tactus Media Podcast

Tactus Media Podcast

By Tactus Media Company
Gain valuable insights, tools and tactics to improve your business marketing efforts from the Tactus Media Podcast. From small business owners bootstrapping to large corporations, you will find unique access to industry experts and a complete break down of a variety of media marketing tactics.
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E55: The Impact of Email Marketing with Elizabeth Case from Yellow Dog Consulting

Tactus Media Podcast

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E68: APPROACHING THE UNCOMFORTABLE W/ BASSAM TARAZI
tactusmedia.com Recorded On: 4/26/2022 Bassam Tarazi is a schooled mechanical/nuclear engineer whose career has spanned the worlds of mortgage banking, construction management, consulting, public speaking and marketing. A seasoned entrepreneur, his latest venture is Ready. Set. Finish. where he helps businesses and individuals go from “Here’s what I’m working on,” to “Here’s what I did.”. This is next to his day job as Head of Marketing at 71 & Change where they lead companies through a myriad of organizational changes. He’s the author of: The Accountability Effect, In 5 Years You’ll Be Wrong, and Borders, Bandits And Baby Wipes. He or his work has been featured in Backpacker, Forbes, Young Entrepreneur, GOOD and many other outlets. A wanderer at heart, he’s also traveled to 73 countries and all 7 continents, having had such absurd experiences such as getting to Everest Base Camp and the summit of Mt. Kilimanjaro, driving from London to Mongolia in a 42 HP car, living on an Alaskan glacier for 8 days, surviving a run-in with Fidel Castro, and being hunted by a pig-tailed macaque in the jungles of Borneo (Long stories. He’ll need some Scotch for those.) When he’s not doing things that might make a good story one day, he’s enjoying time with his wife in Portland, OR. Disclaimer: This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:01:41
May 26, 2022
E67: Don't Film on a Potato w/ Ryan Chisesi from Edit Butter Studios
Ryan Chisesi is a creative video editor & producer who runs EditButter Studios in Colorado Springs, CO. He has helped craft projects with companies like Planet Fitness and Microsoft, the Olympic & Paralympic Hall of Fame and more. His obsession with making content that’s fun and stand out is what helped get him and his team where they are today, helping businesses and creators big and small grow their identity through video. INSTAGRAM: https://www.instagram.com/editbutterstudios/ @editbutterstudios https://www.instagram.com/ryanchisesi/ @ryanchisesi WEBSITE: https://www.editbutter.com/ By accessing this podcast, you acknowledge that the entire contents and design of the Tacus Media podcast (“Podcast”), are the property of Tactus Media Company LLC (“Tactus”), or used by Tactus with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Tactus, which may be requested by contacting Tactus at hello@tactusmedia.com with the subject line “Permission to Use.” This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:31:28
May 12, 2022
PODCAST STATUS UPDATE
Status Update for the show. Look for more content coming out this Fall!
00:46
August 12, 2021
E66: SOCIAL MEDIA UNLOCKED W/ JYSSICA YELAS FROM STYLE OPAL
Jyssica Yelas is the founder and CEO of Style Opal, a ladies-first social media and communications agency, and the co-founder of Upper Left Ladies, a community of spiritual women + femme entrepreneurs. When she’s not on a photoshoot or helping clients boost their Instagram game, she’s likely reading about astrology, dancing with her cats in the kitchen, or trying to keep her houseplants alive. Jyssica’s background/Style Opal Favorite part of your work - connecting + helping entrepreneurs with confidence, mindset, giving them freedom Influencer marketing (what is it, how got started, how to find one that is a good fit for one’s brand) The power of video reels State of marketing today/coming out of pandemic Instagram Bootcamp/4 Week IG Biz Email training Future marketing/advertising predictions INSTAGRAM BOOTCAMP: https://www.styleopal.com/instagram-bootcamp SPECIAL PROMO: VIDMARK Style Opal: https://styleopal.com/ https://instagram.com/thestyleopal Jyssica: http://instagram.com/jyssicayelas @jyss on Clubhouse Upper Left Ladies: https://www.upperleftladies.com/ https://www.instagram.com/upperleftladies/ https://www.facebook.com/groups/upperleftladies Link Tree: https://linktr.ee/thestyleopal/ DISCLAIMER: This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:07:53
July 29, 2021
We're Pressing Pause for now...
This week on the VidMark podcast we talk about pressing pausing... Follow the VidMark podcast on iTunes | Spotify | YouTube Support us on LinkedIn | Facebook | Instagram Media Mentor HUB Need music for your next project? Get your first month of SongTub PRO FREE at Songtub.com using promo code: BRYAN --------------------------------------- Notice By accessing this podcast, you acknowledge that the entire contents and design of the VidMark podcast (“Podcast”), are the property of Tactus Media Company LLC (“Tactus”), or used by Tactus with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Tactus, which may be requested by contacting Tactus at hello@tactusmedia.com with the subject line “Permission to Use.” Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
02:39
April 29, 2021
E65: Leveraging Employee Advocacy with Jonathan Baldock from Social HP
Jonathan Baldock works to build strategies that make clients more productive and successful. Specialties: Enterprise Sales, Relationship Management, Customer First Approach,Technology, Passive Recruiting, Talent Acquisition, Employment Brand, Recruitment Media, Social Media in Recruitment and Advocacy. Jonathan’s Background (LinkedIn) Social HP origin How I felt when people wouldn’t share the content - we could make some micro virality Leveraging your workforce to maximize content Content Marketing long term strategy but also long term effect (campaigns end when budget ends) Explain the stream-lined process of Social HP Trust employees over brands (showcase personality) Does Social HP plug in with Intranet/external software Social HP allows for engagement tracking Incentives Ranking/Ratings Favorite part of your work, favorite problem to solve 1 Thing businesses can do today to make improvement Future predictions of social The Social Selling Index Website: https://www.socialhp.com/ LinkedIn: https://www.linkedin.com/in/jonathanbaldock/ Email: jonathan@socialhp.com Follow the VidMark podcast on iTunes | Spotify | YouTube Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
52:03
April 22, 2021
E64: Advertising Legends: Goodby and Silverstein MasterClass Review
This week we dive into the iconic advertising gurus, Goodby and Silverstein from their MasterClass series. You may know them for their Superbowl commercials and unique campaigns in Got Milk, Cheetos, SEGA. They are changing the game. What is advertising: Art serving capitalism Wanting to be artists in a business world Trying to make advertising that doesn't look like advertising Finding a good partner that balances you out his helpful for a strong campaign and in business Got Milk no milk campaign 1. Don’t copy, steal 2. Part of your job is not to do your job 3. Run toward fire 4. Seek out Fame 5. Share the CMO’s Foxhole Brand has a heart, brain and soul - it’s a collection of knowledge that we all share How to Tell a Story in 30 seconds On Writing, Design and Giving Direction Don’t insult audience intelligence, don’t repeat over and over again Better to have campaign vs one-offs Give back by providing services to nonprofits and charities Inside should reflect the outside (diverse staff, partner are women, celebrate people) Culture is everything: Create a culture of humor and forgiveness Follow the VidMark podcast on iTunes | Spotify | YouTube Support us on LinkedIn | Facebook | Instagram Media Mentor HUB Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
21:06
April 15, 2021
E63: Content Creation Best Practices from a Professional Travel Blogger, Stefanie Wich-Herrlein from Smile4Travel
Stefanie is an experienced marketing and communications professional with a passion for travel and a 10-year track record in creating online and social media content+strategy. TOPICS: Stefanie’s Background Pandemic changes Travel and content capture tips Fusion of different skills: photography, writing, travel, storytelling Creating unique content Platforms Utilization: Instagram, repinning blog, website Marketing World Response  Travel tips and best practices Cherry Blossoms in Portland Article Smile 4 Travel Site LinkedIn: in/stefaniewh-smile4travel/ Stefanie (Dietz) Wich-Herrlein | LinkedIn Instagram Pinterest Notice By accessing this podcast, you acknowledge that the entire contents and design of the VidMark podcast (“Podcast”), are the property of Tactus Media Company LLC (“Tactus”), or used by Tactus with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Tactus, which may be requested by contacting Tactus at hello@tactusmedia.com with the subject line “Permission to Use.” Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:15:16
April 08, 2021
E62: SEO Tips w/ Barb Davids from Compass Digital Strategies
SEO consultant strategies and services for single-owner businesses to get more website traffic and more leads. - Barb’s Background - SEO on social, blogs and videos - State of marketing today - Favorite part of your work - Client Success Stories - Video repurpose other content - value, searching - Google My Biz - Keyword importance - Predictions - Backlinks - Types of websites - Best client for you Connect with Barb! Website: https://compassdigitalstrategies.com/vidmark LinkedIn: https://www.linkedin.com/in/barbdavids/ Tools: https://compassdigitalstrategies.com/digital-marketing-tools/ Instagram: https://www.instagram.com/compassdigitalstrategies/ Facebook: https://www.facebook.com/compassdigitalstrategies/ Twitter: https://twitter.com/BarbDavids Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:06:48
April 01, 2021
E61: Solutions for a Digital World with Lucas Pelton from Mom+Pop
Lucas Pelton is the Owner of MOM+POP, Ltd. “Do business. Better.” They are a full-service consulting firm, helping their clients make informed decisions, convert decisions to actions, and implement solutions to deliver sustainable success. - Lucas Background and MOM+POP - State of marketing today - Favorite part of your work - Client Success Stories - 1 Thing businesses can do today to make improvement - Future predictions for industry - Best client for you Connect with Lucas! Website: https://mompop.ltd/ LinkedIn: https://www.linkedin.com/in/lucas-pelton/ --- Follow the VidMark podcast on iTunes | Spotify | YouTube Need music for your next project? Get your first month of SongTub PRO FREE at Songtub.com using promo code: BRYAN Notice By accessing this podcast, you acknowledge that the entire contents and design of the VidMark podcast (“Podcast”), are the property of Tactus Media Company LLC (“Tactus”), or used by Tactus with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Tactus, which may be requested by contacting Tactus at hello@tactusmedia.com with the subject line “Permission to Use.” Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:23:04
March 25, 2021
E60: Video Marketing has Evolved with Jacob Christensen from JKC Video
The fancy talk is that Jacob is an Emmy-nominated and Telly Award winning visual storyteller. In recent years he has served as the creative lead on projects for Microsoft, the University of Washington, and Delta Dental of Washington, among others. But what really gets him out of bed everyday is his drive to help others. He wants to make a positive impact on the world and that intent is imprinted on all of his creative endeavors. Jacob’s Background in Film making Why titles are ACTUALLY important State of video production today (where it used to be, technology, trends) Favorite aspect of your work Client Success Stories Fun topic: Car Automation 1 Thing businesses can do today to make improvement Future predictions for industry Connect with Jacob/JKCvideo! Website: JKCvideo.com LinkedIn: https://www.linkedin.com/in/jkcvideo YouTube: https://www.youtube.com/channel/UCGhIk_62NJUugLSEcwnbghw Instagram: https://www.instagram.com/jkcvideo/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:25:33
March 18, 2021
I'm Speaking at LinkedIn Local March 15th, 4:30pm PST!
RSVP HERE: https://www.eventbrite.com/e/build-your-story-brand-on-linkedin-social-and-web-with-bryan-cargill-tickets-144363044753 Hey everyone, I’m excited to announce that I will be speaking at the upcoming LinkedIn local event putting on a presentation about story branding and the impact it can have for your business on social media and the web. Hope to see you there, it's FREE and it’s gonna be awesome! Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
00:36
March 14, 2021
E59: Creating Byte Size Content with Hewitt Pagenstecher from Amygdala Media
Hewitt creates & executes omnichannel content strategies that engage & inspire audiences. Hewitt founded Amygdala Media to help businesses of all sizes share memorable & compelling content that accurately depicts their values, brand, & personality. Hewitt’s Background State of marketing today Favorite part of your work Client Success Stories 1 Thing businesses can do today to make improvement Future predictions for industry Best client for you Connect with Hewitt! Website: https://amygdala-media.com/ LinkedIn: https://www.linkedin.com/company/40927315/admin/ Instagram: https://www.instagram.com/amygdalamediallc/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
52:27
March 11, 2021
E58: "Purple Cow" by Seth Godin [Book Analysis]
This iconic book about being remarkable or being invisible has stood out as a marketing go-to book for many decades now. In this week’s episode I’ve finally have had a chance to read and review this book. Why I decided to read the book: The P’s of marketing: product, pricing, promotion, packaging publicity to name a few Regular cows are quite boring, but a purple cow would be interesting (for a moment) Be remarkable throughout the book: if there isn’t something interesting about your product then it is invisible You have to go where you competition is now - the farther the better Be the most at something: the oldest, newest, loudest - test all of them The Cycle of the Cow: Find way to alert fans of your new purple cows Make it easy for early adopters to share Once you’ve made profit, let someone else run Reinvest and create a new purple cow (plan for failure because it is hard) Not standing out is the same as being invisible. Being remarkable means not being liked by everyone Don’t make a product that is for everyone, be specific with you niche and hone in on their needs Don’t cater to the masses, cater to the customers that choose you and that you want to have It’s a lot easier to sell to someone who is already in the mood to buy. Create things worth talking about - Invite users to make recommendations for the product Most Importantly: Take your company profits and invest in creating something new Common Cycle: Buy ads Get more distribution Sell more products Make a profit Buy Purple Cow: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
34:29
March 04, 2021
E57: The Future of Brand Marketing in 2021 and Beyond [Panel Discussion]
Welcome to The Future of Marketing panel, also could be known as developing your personal brand in 2021 and beyond. Today we will be discussing good tips, best practices and simply where to begin - there are many platforms and tools, it can all get very overwhelming. Learn more about each of our speakers and connect with them on LinkedIn: Nina Byrd Phil Bernstein Snow Blackwood Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
43:46
February 25, 2021
E56: My Top 5 Favorite Commercials from Super Bowl LV
Sorry for the delay this week, but we have an awesome lineup of commercials from this year's Super Bowl that we will be reviewing this week. Check out my top 5 below, with a few notable mentions! 5. GM’s Ultium battery - Will Ferrell (had 1.5 million views) https://www.youtube.com/watch?v=mdsPvbSpB2Y&ab_channel=GM-Trucks.com 4. Edgar scissor hands, Cadillac - Hands free steering https://www.youtube.com/watch?v=zRJwCXntOpw&ab_channel=CadillacCanada 3. Uber Eats: Wayne’s world eat local, with cardi B https://www.youtube.com/watch?v=D-Q3HNp6dew&ab_channel=UberEats 2. Rocket mortgage “Certain is Better” with Tracy Morgan https://www.youtube.com/watch?v=EMgA-y2nRWE&ab_channel=RocketMortgage 1. MYSTERY! https://www.youtube.com/watch?v=lIxdasBrDMI --- Notable Mentions: - Michael B Jordan/Alexa - Bruce Springsteen/JEEP - Turbo Tax/Desks Traveling - Fully.com/Standing Desks Thanks for tuning in! Need music for your next project? Get your first month of SongTub PRO FREE at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
28:14
February 18, 2021
E55: The Impact of Email Marketing with Elizabeth Case from Yellow Dog Consulting
Elizabeth loves small business owners, and as one she knows that entrepreneurs love what they do, but that doesn't mean they love all the things they HAVE to do. She works with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live. We work together to put systems and schedules in place so that the sales and marketing part of your job isn't the worst part of your day. One of her favorite systems is a regular newsletter. Yup, she thinks newsletters are a great way to connect with your network when you aren’t selling them something. I promise it won’t hurt and you might find it’s an easy way to find new clients and keep current clients and customers eager for more. Yellow Dog Consulting Offerings: Use the code VidMark to save 50% on my Kickass Follow Up Templates (to help you grow your business) - purchase here: https://yellowdogconsulting.com/kickass/ And you can download my free monthly marketing calendar here: https://yellowdogconsulting.com/calendar/ Don’t need anything just want to subscribe to my monthly newsletter? https://yellowdogconsulting.com/subscribe/ Connect with Elizabeth! Website: http://www.yellowdogconsulting.com/ LinkedIn: https://www.linkedin.com/company/yellow-dog-consulting/ Twitter: https://twitter.com/ejcase Instagram: https://www.instagram.com/yellowdogconsulting/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
54:33
February 11, 2021
E54: The Creative Process with Greg Rochford from Rochford Creative
Rochford Creative is a collective of professional graphic designers, copywriters and marketers. They help organizations and individuals look their best in front of prospects and clients. They help businesses tell their story with an integrated marketing approach using graphic design, copywriting and digital marketing. Combining branding and identity, web design, email marketing and SEO, they help businesses gain market presence and increase awareness. How Rochford Creative began Branding, building and growing a business, successful What 2021 is look like so far Favorite aspect of doing creative work Client Success Stories 1 thing businesses can do today to make improvement Best client for you Connect with Rochford Creative! Website: https://www.rochfordcreative.com/ LinkedIn: https://www.linkedin.com/in/gregoryrochford/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
49:58
February 04, 2021
E53: Creating an App Brand with Mike Hobizal
-Does everyone need an app? How to build apps that haven't been built. - Building with emerging technology if there's no examples in practice       - Using open source tech as inspiration Mike's background as a "rapid prototyper" Makes apps and websites, but a lot of my day to day is to prove a future design or concept  - Type Loop started as a prototype and evolved from there  - The three avenues of getting an app built (or many more avenues with variations) How to build an app if you're not a developer How to market an app Advertisements an the app   Connect with Mike Hobizal: https://www.linkedin.com/in/hobizal/ http://instagram.com/mikehobi   Mike Guss:  http://instagram.com/mikeguss  Type Loop Home Page https://typeloop.app/   Download the app from Apple Store https://apps.apple.com/us/app/type-loop/id1466721611   ----  VidMark Channels:   Subscribe on YouTube: https://www.youtube.com/channel/UC01Bim8A0dDZjptN2UgDViQ  Join the Media Mentor HUB Facebook community: https://www.facebook.com/groups/mediamentorhub  “Like” Our Facebook Page: https://www.facebook.com/TheMediaMarketingPodcast  Follow Us on Instagram: https://www.instagram.com/mediamarketingpodcast/  Follow Our LinkedIn Page: https://www.linkedin.com/showcase/the-media-marketing-podcast  Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
51:17
January 28, 2021
E52: My 7 Favorite Advertising Quotes from Mad Men
A show you probably know very well, but a series that has taken me a pandemic to stop and binge. Yes, I'm talking about the folks on Madison Avenue.  Here are my top 7 quotes from Mad Men: “Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.” - Don Draper “Make it simple, but significant.” – Don Draper “I’d never recommend imitation as a strategy. You’ll be second, which is very far from first.” — Peggy “Fear stimulates my imagination.” - Don Draper “The president is a product. Don’t forget that.” –Pete “Who knows why people in history did good things? For all we know Jesus was trying to get the loaves and fishes account.” –Roger Sterling MYSTERY QUOTE - Listen to the episode to find out! Hilltop Commercial - “I’d Like to Buy The World a Coke” https://www.youtube.com/watch?v=1VM2eLhvsSM AMC Plus: https://www.amc.com/account/create?redirect=https%3A%2F%2Fwww.amc.com%2Fshows%2Fmad-men%2Fepisodes%2Fseason-1-smoke-gets-in-your-eyes--48141 All Scripts: https://subslikescript.com/series/Mad_Men-804503 Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
19:33
January 21, 2021
E51: Measure What Matters by John Doerr [Book Analysis]
This week we dive into a book analysis of Measure What Matters by John Doerr. Many of us have heard of SMART goals, but what about OKRs? (Objectives and Key Results). TOPICS: Google implementation and success with OKRs Intel model for success Objectives = vision/inspirational Key Results = Milestone Goals should be public + clear to get buy-in, Everyone working in same direction OKR’s behind all billion dollar products: Google Search, chrome, android, maps, youtube, google play, and gmail OKRs Create = focus/commitment to product, teamwork, accountability, stretch better than animal performance revents, instill continuous improvements, importance of culture How to Create Effective OKRs Crush the purpose for a task (make it overly clear) Setting goals for the next 6-12 months, setting goals is important (non action or nondecisions leads to nothing) Creating a goal driven culture OKR tips: Keep the number of quarterly OKRs to 3-5 All key results must result in the obtainment of the objective or else it is not an OKR OKRs are not set in stone, you can change them along the way for the process Goals need to be specific and time bound MyFitnessPal Example Intuit Example: Scoring assessment after: 0.07 - 1.0 is success, 0.4-0.6 progress made but not completed, 0.0-0.04 (failed, little to no progress made) Reflection Questions: - Did I accomplish all of my goals, why or why not? - What obstacles did I encounter? - What did I learn that I can apply to next goal? - The YouTube story - Adobe Check-In’s - Bono’s One Campaign Summary: how to manage lofty goals or a company where there are a million things that are a priority. Measuring things back to Key Results that are measurable and obtainable. Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
36:36
January 14, 2021
E50: The Many Lessons of Video Production with Sean O'Connor & Kyle Glenn from Story Gorge
Story Gorge LLC is a vibrant and upcoming visual story production company based in the Columbia River Gorge. Every project holds a strong focus on social or environmental stewardship often leading us to unique and adventurous situations. Imagery is at our core and education is the mechanism we use to contribute to our community. Strategic partnerships allow us to further align with the entities we work to support. TOPICS: Sean’s background Kyle’s background Background of Story Gorge People and planet focused work Process vs. Spontaneity Giving back to the community through education, teaching others Favorite part of video production process Craziest filming story Storygorge.com/dipnet 1 tip for young filmmakers Connect with Story Gorge! Website: https://www.storygorge.com/ LinkedIn: https://www.linkedin.com/in/sean-o-connor-2083535/ Instagram: https://www.instagram.com/storygorge/ Facebook: https://www.facebook.com/storygorge/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
58:38
January 07, 2021
E49: Results-Based Marketing with Trent Warren
Trent Warren is a former Division I walk-on track and field college athlete at the University of Oregon, where he received his Bachelor's of Science degree in Journalism with a minor in business administration. Immediately after receiving his bachelor's degree he began a Specialized Accelerated Master's in Business Administration at California State University San Marcos with a concentration in international business. He has professional experience as a content marketing coordinator, digital marketing strategist, and paid media specialist at FloSports and his current company Liftr Insights. At FloSports he drove conversions and revenue from PPC advertising and increased brand awareness through social media outlets. - Brought in 54K new followers on Instagram, 13K on Facebook, 12K Twitter, 7K on YouTube - Tracked MileSplit's quarterly and yearly revenue through Periscope Dashboard - Managed a quarterly advertising budget on Facebook - Targeted different audiences with digital advertising through Facebook Business Manager - Generated weekly email campaigns with Marketo & Digesto to drive revenue Please feel free to message me on LinkedIn for any inquiries. Possible Topics Trent’s background The big ROI question when it comes to marketing (Executives wanting quick turn around on something that takes time) Biggest tip for nurturing leads Current measurement tools using for analyzing leads and processes Working hand-and-hand with the sales team Any tips on scaling marketing campaigns and channels Favorite part about your work Ideal client for you Anything else you want to talk about Connect with Trent! https://www.linkedin.com/in/trentwarren1/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
54:23
December 31, 2020
Happy Holidays Everyone!
Thanks everyone for tuning in this year. Have a happy holiday season! I'm excited for the new year and the next couple episodes as we dive into things like analytics, video tips and even app development. Happy Holidays! Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:02
December 24, 2020
E48: Processes are Everything with Adi Klevit from Business Success Consulting Group
Adi helps businesses scale and grow by implementing efficient business infrastructure, processes and systems. BizSuccessCG are experts at creating, documenting and implementing processes and procedures in small/medium size companies. We work with companies that want to scale and expand as well as companies that are gearing up for transition. TOPICS: Adi’s Background, about Business Success (how started, favorite types of clients) Favorite aspect of your work? Getting buy-in from all employees when implementing a new software Transitions during Covid, creating processes and moving online How to make transitions easier Creating policies and procedures Use of media in procedures How to stay motivated during holiday season - tie rewards to performance, collaboration Leadership - good place for leaders to start? Biggest mistake companies make with systems and processes Future predictions for 2021 (software, businesses) When is a good time to start planning Best client for Business Success What wish people knew about BSCG? Connect with Adi/Business Success! Website: https://www.bizsuccesscg.com/ LinkedIn: https://www.linkedin.com/in/adiklevit/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
47:30
December 17, 2020
E47: Paid Digital Advertising with Lauren Downey from Found Marketing
Lauren is a digital marketing consultant specializing in paid advertising for lead gen and e-commerce companies. She designs and executes paid media strategies for local, national, and international brands. She focuses on data to determine strategies, campaigns, keywords and to improve overall user experience. She is fluent in paid advertising platforms including Google, Bing, Facebook, Linkedin, Pinterest, and Amazon ads. General Outline: Lauren’s Background How you help your clients Favorite part of process How industry has changed over the years 1 small thing businesses can do today to make improvement Future predictions/trends What types of clients do you work with? Website: https://www.foundmarketing.co/ LinkedIn: https://www.linkedin.com/in/ledowney3/ Instagram: https://www.instagram.com/foundmarketingco/ ______ Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
37:42
December 10, 2020
E46: Creating a Public Speaker Brand with Charles Shambry
Charles is a professional speaker/trainer traveling around the world speaking on various subjects such as diversity, civil rights, communications, psychology, leadership, conflict management, finance and insurance. He still maintains a license as an Insurance Broker. Mr. Shambry is a second-generation entrepreneur. A US Veteran with an honorable discharge. He currently holds an office as Superintendent over a non-profit that maintains over 400 members. Charles is a host and contributor on KBOO Radio 90.7FM for the Evening News.  He is heavily involved as a member in Toastmaster International which is a leadership and public speaking club that conducts meetings globally. Former hosts and President over TV Toastmasters presiding over 4 locations in Beaverton, Gresham, Oregon City and Portland. The cable TV telecast is broadcast to 500k plus viewers in the Metro area. He holds an applied Ministries Certification which involved marketing and public speaking from Griggs University and studied 4 years in Theology. He also holds a degree in Business Administration in Entrepreneurship. Charles's main goal is to provide value to content and relationships. Charles’s speaking background Favorite classes to teach, Emotional intelligence Favorite part of presenting/helping others New book launch - tell us a little about it 1 Thing everyone can do to be a better speaker/presenter Order the Book Facebook YouTube Channel LinkedIn Instagram Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:09:13
December 03, 2020
E45: Building a Book Brand with BUCKETS
Everyone remembers the hoops they grew up on — that distinct sound of the swish of the net, the slap of the bank shot on the backboard, and the thousands of imaginary walk-off buzzer beaters. BUCKETS came to be organically as a way to preserve and admire the neighborhood hoops throughout our city, Portland, OR. Three years and 350+ hoops photographed later, our ode to the city culminates in a coffee table book of these neighborhood hoops. - Background/Video Production Philosophies/Favorite part about video [Grant] - What are you currently working on? [Phillip/Grant] - Buckets Book (Where idea began, briefly explain the process, highs and lows, the fusion of photo/art/design/print/basketball/community)  [Grant/Phillip] - 1 Thing you wish young videographers/designers should know? [Grant/Phillip] - Future projects with BUCKETS? [Phillip/Grant] - Future creative market predictions/2021 plans? [Grant/Phillip] Connect with BUCKETS Subscribe to the BUCKETS Newsletter for Updates: https://bucketsbook.co Pre-Order Link: https://bucketsbook.co Website: https://grant-lemons.com/ https://phillipn.com/ LinkedIn: https://www.linkedin.com/in/grantlemons/ Instagram: https://www.instagram.com/grantlemons/ https://www.instagram.com/uhh.phillip/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
49:39
November 26, 2020
E44: YouTube Your Brand with Ryan Levenson, Founder of Kilowatt Media
Ryan Levenson is the Founder of Kilowatt Media and The Kilowatts YouTube Channel. Ryan’s background, Tesla different, video production Favorite part of video production process Batteries are stronger than before 1 Thing businesses can do today to make improvements in their video creation process Video provide access (pair two favorite things EV and video) Rental business sustainability Pumping own Sustainability/camping on top of car Early stages of filming COVID catalyst Future predictions of video and automotive industry (5 years away?) Best client for Kilowatt Media Connect with Ryan! LinkedIn: https://www.linkedin.com/in/ryanhlevenson/ Instagram: https://www.instagram.com/ryanhlevenson/ Kilowatts Media Website: https://kilowatt.media/ YouTube Channel: https://www.youtube.com/user/dogisfrank Instagram: https://www.instagram.com/klwtts/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:00:20
November 19, 2020
E43: Storytelling & Medical Debt Relief with Jared Walker from DollarFor.org
Dollar For is a nonprofit organization that, through innovative practices and a community-oriented approach, advocates for families with overwhelming medical expenses. After founder and CEO Jared Walker experienced several family medical emergencies and couldn’t find any organizations to help with the bills these emergencies brought, he started one himself. Dollar For fights for those who find themselves in an all too familiar position these days – stuck with a mountain of debt after a medical emergency. Dollar For provides relief to these families, working with a team of attorneys to delve into hospital programs and streamline the process of debt relief for qualifying patients. The world of healthcare finances can be complex and confusing, and certainly not something a family dealing with a medical emergency should have to worry about. Dollar For simply saw a need that no one else was fulfilling and, until the healthcare system can support these efforts itself, we’re committed to helping every family we can escape crippling medical bills. Outline: Where the idea for Dollar For came from How the idea for video came about Debt Forgiveness Program Video Process/Interviewing Favorite part of your work Tips for other entrepreneurs starting out Connect with Dollar For! Website: https://dollarfor.org/ LinkedIn: https://www.linkedin.com/company/dollar-for/ Instagram: https://www.instagram.com/dollarfor/ Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
51:38
November 12, 2020
E42: What Video Says about YOU with Jeany Park from Tree Swing Video
Jeany Park is the owner of Tree Swing Video, a boutique videography agency specializing in brand videos, testimonial videos, recruiting videos and training videos for small to medium sized businesses. Also now providing videoconferencing coaching to help individuals and teams come across more professionally during their video calls. - About TreeSwing Video (history, how serve clients) - Acting and Life Coaching, how can relate to clients - Why video is powerful medium for communication - Fusion of art and messaging for video - Storytelling in video - Upcoming training course release “Get Over Yourself Finally & Start Making Videos!” (Jeany, please correct this if it’s wrong) Connect with Jeany: https://www.linkedin.com/in/jeanypark/ TreeSwing Video Website: https://treeswingvideo.com/ Direct Contact: info@treeswingvideo.com RSVP for the video training course Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
51:47
November 05, 2020
E41: Video 101 with Erik Croswell from Bridge City Media
Erik Croswell | Owner of Bridge City Media Erik’s background and Bridge City Media (a wholistic approach to marketing) The affects of COVID on video marketing The impacts of video for your company website and social media channels State of marketing today (maybe vs what it was just 2-3 years ago) Trends in video marketing Virtual Reality 1 thing businesses can do today to make improvement (missed opportunity) Favorite part of about your work Connect with Erik! https://www.linkedin.com/in/erik-croswell-7654b771/ Instagram: @bridgecitymedia Bridge City Media: https://www.linkedin.com/company/bridge-city-media/ Bridge City Entrepreneurs: https://www.facebook.com/groups/180212309101204/about Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
54:39
October 29, 2020
E40: Introducing VidMark!
We have some very exciting news… we’re changing our name to VidMark!! Video & Marketing combined Why change (media marketing gets lost with social media marketing, not a lot, if any podcasts at all covering video marketing specifically) This will provide more focus for me and for you as the audience (so taking my own advice finally) Video marketing is an interesting and vast topic, haven’t seen too many other podcasts with this kind of focus What we hope to provide - comprehensive, lots of guests, still dabbling and overlapping into other marketing tactics Logo reveal (explain thought process), Redesigning intro and outro Lens into video production in particular (keep things simple) Hope this is helpful to you, I always try to make it fun, interesting and informative A little sneak peak at the next few episodes, I’ve interviewed other video marketing professionals in Portland as well as businesses that are successfully implementing video into their overall marketing strategy. Until next time, make sure you’re hitting the mark! The Media Marketing Channels: Instagram: https://www.instagram.com/mediamarketingpodcast/ YouTube: https://www.youtube.com/channel/UC01Bim8A0dDZjptN2UgDViQ Facebook: https://www.facebook.com/TheMediaMarketingPodcast LinkedIn: https://www.linkedin.com/showcase/the-media-marketing-podcast Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
08:46
October 22, 2020
E39: Bring Your Audience on the Journey w/ Dustin Croniser from Green Bus Cafe
Green Bus Cafe, is a mobile cafe operating out of a retro-green 1976 Volkswagen Bus, planning on opening this 2020. This mobile cafe features nutrient-dense superfood lattes, specialty coffee, and plant-based breakfast foods. The Green Bus provides an entirely vegan, mostly gluten-free and nutritionally packed café experience. The Green Bus aims to be a truly “green” café. Working diligently to be more sustainable by off-setting its carbon footprint and reducing its environmental impact. The Green Bus will be serving food and beverages in compostable and biodegradable packaging, operating on LPG clean burning fuel generators and donating a portion of every purchase to local and national environmental nonprofit organizations. Dustin will be documenting the process of building, opening and growing this new and exciting mobile café @greenbuscafe on Instagram and Facebook. Dustin Croniser’s Background (Idea or bus first) COVID setback The history of bus The challenge with being yourself Documenting the Journey, audience accountability 1 thing young entrepreneurs should know How people can support The Green Bus Cafe Connect with Dustin! Facebook: https://www.facebook.com/greenbuscafe/ Instagram: https://www.instagram.com/greenbuscafe/ YouTube: https://www.youtube.com/c/DCRichi/videos?disable_polymer=1 Email: greenbuscafe@gmail.com Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:09:02
October 15, 2020
E38: Rethinking Your Marketing Strategy During COVID and Beyond with Jess Columbo from Tiller Marketing
Jess Columbo has spent nearly 15 years at the intersection of online community, brand storytelling, and regulatory compliance. Every day she has the unique privilege of: helping mission-driven businesses optimize their marketing programs supporting talented professionals as they elevate their digital skill sets Jess energy and insights have helped hundreds of executives and institutions build an online presence that's impactful and sustainable. Jess is a speaker, professor, and the lead cat-herder and founder of Tiller Marketing. Our team helps mission-driven clients in health care, higher ed, finance, non-profit, and cannabis tell great stories, drive business growth, and navigate communication challenges. Jess’ background What’s changed during COVID A lot more talent in this space; creative storytelling Finance and insurance and other formerly cynical or hesitant execs getting on board We’re tracking and measuring impact more consistently Brand promise and perception Digital/social is still silo’ed a bit; Paid, earned, owned arent playing together well enough Content marketing is expected to drive conversions quickly Where folks are and aren't stepping up to be more responsive, proactive, strategic, courageous in their leadership and internal engagement work, etc. The time for brand ads is now Favorite part of your work Connect with Jess! jesscolumbo.com workwithtiller.com jess@workwithtiller.com Instagram LinkedIn Edelman 2020 Trust Barometer Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:33:52
October 08, 2020
E37: Marketing Automation with Ryan Mason
Ryan Mason, recently named by Yahoo as one of the Top 12 Entrepreneurs to Watch in 2020, is the savvy Founder & CEO behind Luxe Brand, Americas leading luxury shoelace provider, of which has been featured on Good Morning America, NFL Network, Foot Locker stores, and on over 30 athletes and celebrities; and BizBuzz, providing integrated marketing automation software and services for over 250 small and medium-sized businesses. In each of these roles, Ryan is known as a disruptive force with an eye for setting new standards of excellence, and he never shies away from the opportunity to tackle new and interesting challenges. Ryan believes that people, process, and platform are the  key elements to building a powerful business and he's here to share the benefits of that approach with others. Book Release: October 24th - (pre-sale) Pre order Here (https://anchor.fm/media-marketing-podcast/episodes/E37-Marketing-Automation-with-Ryan-Mason-ek74tf) Fox news: Top Entrepreneur to Follow During COVID https://www.wdfxfox34.com/story/42652013/top-entrepreneurs-to-follow-during-covid19 Yahoo: https://in.finance.yahoo.com/news/top-12-entrepreneurs-watch-2020-051723829.html Connect with Ryan! LinkedIn Instagram Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
37:26
October 01, 2020
[Bonus] LINKEDIN STORIES are here!
I've been wanting this feature for a long time now and LinkedIn and has finally made it possible to send short form video content to platform users! In this episode I will be going over: How LinkedIn Stories are different than instagram Professional More value But fun side as well - things that are professional and fun (golfing, sponsorship, volunteer events) Not bragging, but showcasing Highlight portfolio type work for my freelance friends More behind the scenes Triple down for those who have the resources Why excited 1 More way to connect and test your audience (polls, trial of what people watch, etc. Provide more intelligent content (self improvement, etc.) Predictions: Shorter attention spans Value-add over everything Lose trust pretty quickly by messing around (more serious platform) Opportunity-Cost: Low thought (document, don’t create - gary vee tribute) Quick to capture Fast results to measure (24 hour lifespan) Feature Intrigue: Question of the Day - makes it easier to remember, low cost to LinkedIn to build the most basic features and test quickly. Wishes: Add some cool filters, some different engagement features (maybe more data visualization on results eg: pie charts, ) Tips: On Camera: Do many takes if you have to Lighting: Film in front of windows at home Audio: Listen for background noise (music, trucks, tv’s) Bonus: Make sure to look into the lens of the camera Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
18:16
September 25, 2020
E36: The 5 Fall Content Considerations
Leaves are changing, people’s attitudes are changing and the world has now been dealing with COVID-19 for about 9 months now 1. Shorter Days Less light and time Leaves are changing color, keep that in mind for filming projects 2. Holidays are coming! Prepare some culture videos around the holidays Singing Christmas carols, maybe wishing your customers a safe and happy holidays Holiday sale (discount on brand videos for the new year) 3. Great time to start planning a media content (my recommendation brand video) Script writing (brand statement) Vendor Shot ideas (what are some of your day-to-day activities) Plan for about 1-2 month turn around Starting a Podcast More people inside, better to start now than in 2021 when feel even more behind Kids are back in school (should be focused during the day) Keep up with trends make sure you content is mindful and sensitive to all groups (election, thanksgiving, end of year celebrations) Planning content around sporting events (NFL, Stanley Cup) Will affect your content interactions Check out the Media Mentor Hub for more tips support! tactusmedia.com/media-mentor-hub Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
20:26
September 24, 2020
E35: [Book Analysis] "The 22 Immutable Laws of Marketing" applied to TikTok
In this episode we are combining the old school teachings of "The 22 Immutable Laws of Marketing" and seeing how they apply to the new school platform - TikTok. 1. The Law of Leadership  2. The Law of Category  3. The Law of the Mind  4. The Law of Perception  5. The Law of Focus  6. The Law of Exclusivity  7. The Law of the Ladder  8. The Law of Duality  9. The Law of the Opposite  Listen to the full episode for the rest of the rules... Summary:  Study your competition Be Unique so you don’t have competition...but it will come someday, so be ready! Leverage yourself to be a trend, not a fad Warning: hard to implement these at a large organization. Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
43:21
September 18, 2020
E34: You're Not Alone as an Entrepreneur with Kim Allchurch-Flick
Kim Allchurch-Flick is a connector and collaborator who catalyzes good business bringing knowledge, strong relationship building, confidence and the ability to conduct projects and teams to great outcomes! Growth Wheel Certified, experienced as a profound generalist from large corporate expansions and startups, domestic and international to local, community entrepreneur support. Business Advisor and Facilitator for Business Builders at SBDC and Global Trade Management at Global Trade Center at SBDC. Weaving social enterprise values into everything every day!: - Favorite part about helping entrepreneurs - SBDC program overview - Advice for businesses transitioning to the digital space - LinkedIn Local (people outside PDX can tune in?) - Most impactful uses of media marketing that you have seen Music We Remember - John Van Beek YouTube and http://www.musicweremember.com/ Black Resilience Fund - Cameron Whitten Iwilldomore.org - Built OR and Stephen Green Arrow Coffee - Erica Escalante, from coffee shop to baking, with story online Deadstock Coffee - open, staying solid, buying from Arrow Coffee, with stories Joe Kye, musician, pivoted to online Virtue Labs event going online over several days of “micro events” Connect with Kim: https://www.linkedin.com/in/kimallchurchflick/ Links: https://www.facebook.com/linkedinlocalpdx/ https://bizcenter.org/centers/portland-sbdc/ Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
42:36
September 14, 2020
E33: Marketing a Successful Indiegogo & Kickstarter Campaigns with Tyler Carpenter from Draw and Talk
Tyler Carpenter is a comic book entrepreneur, having launched 4 graphic novels utilizing platforms like Indiegogo and Kickstarter to crowd fund the launch and distribution of his self published comics. He is the host of the Youtube show DRAW AND TALK which is his platform to build his audience. Tyler has a background in marketing working and has done marketing work real estate companies and publishing houses. Topics: Background in marketing - starting a band overseas Launching a YouTube channel to build an audience How to engage your audience Personal branding vs. logo (draw and talk brand) Building a community (FURK gang) Draw and Talk YouTube Channel: https://www.youtube.com/channel/UCGvu1R5zSBqoNCpMQFMoEzw Connect with Tyler: https://www.linkedin.com/in/tylercarpenter93/ Instagram Handle: https://www.instagram.com/drawandtalk/?hl=en Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:10:50
September 10, 2020
E32: This Time I Get Interviewed by Chelyn Briand
In this episode I have the pleasure of being interviewed by Chelyn Briand from my Coachmasters Toastmasters Club. In this episode we chat about my background in video production, marketing and some of the trends happening in the industry. Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
27:11
September 03, 2020
E31: Bring Granola Bars with Ryan Chisesi
Ryan Chisesi is a creative video editor with an extensive focus in social media & brand content for brands & influencers. His background includes videography, photography, music editing for major label artists, brands & influencers. Ryan is the owner and video editor of Why Plus Time Media. TOPICS: - Favorite part about video editing - The creative process - Any questionable moments during filming or an edit? - Going in with a concept vs natural - New highlights on social media - Tip for a small business owner looking to do more video? Visit Ryan's Website: https://www.ryanchisesi.com/ Ryan's Editor Reel: https://youtu.be/z6S6dHbyG-s Instagram: Connect with Ryan: https://www.linkedin.com/in/ryanchisesi/ Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:14:30
August 27, 2020
E30: Level Up Your Zoom Skills Webinar Recap
As many of us transition to a work from home environment. You may have found yourself spending more time in front of the camera. In this webinar you will learn how to look more professional on camera, sound amazing and engage more effectively with your audience. Tune in to learn everything you need to know to take your Zoom game to the next level!   Watch the episode on YouTube: https://youtu.be/6mMOwdWO7_o Follow along with the slides and products at tactusmedia.com/media-mentor-hub Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
45:01
August 13, 2020
E29: Building a System That Works with Ryan Carruthers
Ryan is a Digital entrepreneur with a history of scaling and automating businesses, currently working with course creators, bloggers and coaches to build, launch and scale their membership website. Ryan has managed to outsource and automate the tasks he doesn’t want to do to maximise his time so that he can focus on the things that matters. Having built multiple businesses over the last 12 years in lots of different niches, all with a focus on good marketing, strategy and putting the right systems in place. TOPICS: - Membership sites - Digital marketing strategies - Measure daily, weekly, monthly use of time and systems - What point in business use services? - Outsourcing your email - The power of video for client relations - Selecting software or technology solutions - Tool: Asana, Loom, Slack - Ryan’s approach Connect with Ryan! Facebook https://www.facebook.com/ryan.r.carruthers?fref=ts Linkedin https://www.linkedin.com/in/ryan-carruthers-001a6667/ How to Launch a Site membershipmastery.com/launch Membership Mastery Facebook Page https://www.facebook.com/Themembershipmastery/ Membership Mastery Group https://www.facebook.com/groups/membershipsitemastery/ Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
44:56
August 06, 2020
E28: Accounting Considerations for Agencies with Heather Zeitzwolfe from Zeitzwolfe Accounting
Heather works with owners of small to mid-sized creative and marketing agencies who want to grow their firm in a healthy, sustainable manner. As a profit advisor, she helps them make sense of their financial, provides user-friendly KPI data and guidance to make informed decisions so that they can work strategically on their business and increase profits, which means they can achieve the lifestyle that they’ve been working towards. Show Topics In this episode we chat about Heather's background and the Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency - Heather's background  1. Not having enough cash in reserves.  2. Not setting aside money for taxes  3. Not paying themselves enough Get the rest of the top 10 tips at Heather's website. - What business owners should be considering around this time of year  Book a time with Heather here:   https://www.zeitzwolfeaccounting.com/book-meeting  Visit Heather's website:  https://www.zeitzwolfeaccounting.com/contact-us  Zeitzwolfe Accounting:  https://www.zeitzwolfeaccounting.com  Sign up for a Complimentary Health Check Analysis for Creative Agencies:  https://tinyurl.com/y782svqq  A PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency:  https://www.getthebalancerightpodcast.com/ten-pitfalls  Follow Heather on Instagram: @zeitzwolfe  Heather Zeitzwolfe - LinkedIn:  https://www.linkedin.com/in/heatherzeitzwolfe To book a Discovery Call (via Zoom): https://tinyurl.com/y8rd96p8  Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN  Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
46:55
July 30, 2020
27: Moments of the Heart with Dorice Horenstein
Dorice Horenstein was born and raised in Israel and moved to Portland after completing her service as an officer in the Israel Defense Forces (IDF). She worked in Jewish education for more than 30 years, transferring her love to Jewish traditions and the Hebrew language to more than 1,000 students in private and class settings. Today, the world is her classroom. With her book Moments of the Heart: four relationships everyone should experience to live wholeheartedly, Dorice uses Jewish Wisdom, the knowledge of the Hebrew language and personal stories to spread positive messages and inspire all groups to live a better, more focused and enjoyable life! A life with a purpose. Topics List: - Dorice Background (Israel Defense Forces) - What it is like as a public speaker? - Moments of the Heart - Leveraging a book for your brand - Speaking tips for executives looking to boost their individual brand - Using a book to leverage your brand - CTA: https://doricehorenstein.com/ Wrigley Gum Entrepreneurial Story https://www.thevintagenews.com/2016/11/28/the-story-of-william-wrigley-jr-soap-salesman-who-became-the-worlds-best-gum-manufacturer/ Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
59:45
July 23, 2020
E26: Complicated Company, Simple Message with Emma O'Brien from Punchy.co
Emma didn’t start out in tech – she was a strategist for global consumer brands. Her job was to help products make an emotional connection with customers. Then she fell into B2B and met her first tech client. She was shocked at how cold and technical their marketing was...and how it sounded just like everyone else. So I helped them differentiate with a message that made their disruptive technology easy to understand — and connected to their deeper why. In the process, she found her own “why” — to help visionary startups tell their story, so important technology gains traction to help make our world a better place. She works with Visionary Founders/CEOs of tech or tech-enabled products and Kickass Marketers. She offers strategic messaging development that will simplify your complex product, differentiate your brand and convey genuine value to your prospects – in just 6 weeks. Her Meaningful Messaging approach is proven to resonate with your target audience and differentiate your company. The secret sauce? Blending her experience in B2B with magic from consumer branding, conversion copywriting and human psychology. Topics List: - How fell into tech field - biggest challenges for brands shaping their identity - features vs. end-user interaction - when to rebrand or hire external professional - the challenges not taking the time to dive into brand identity early on - Favorite part about the consulting/branding process? Visit: Punchy.co Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
59:24
July 16, 2020
E25: Story is Everything with Chris West from Video Narrative
Chris West is the owner and founder of Video Narrative, a production company that specializes in growing speaking businesses through brand clarity, speaker demo reels, and website design. The origin of Chris’ narrative work came in a neurobiology class, where he first learned the power of story for organizing information in the mind.  Completing this research one May afternoon, he resolved never to create another video without telling an authentic story…a commitment that led to years of research on the way we connect, learn, and grow through stories. Today Chris works alongside thought leaders to increase their message, clarity, and impact through powerful narratives.  When not creating videos, Chris is out backpacking with his wife and two children, and serving as a mentor with the non-profit Holla. Topics List: - The importance of a digital presence today for brands and speakers (how everyone is their own brand today, speakers have more power to own the digital space) - Speaking today vs 10 years ago (online movement) - First step a public speaker/figure should take for their personal professional brand - The difference of video compared to other products (books, podcast, in-person training, speaking engagement) - Video is still new - Getting comfortable investing in video assets as a company/individual - Difference between a public speaker brand vs musician, actor, model - Tips for someone doing their first on camera opportunity - Favorite story or package Video Narrative has produced - 1 Tip for young entrepreneurs and businesses Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
50:39
July 09, 2020
E24: The 1 Year Recap
The VidMark podcast would like to thank you for being a part of this journey as we reach the 1 year mile stone. We've learned a lot and developed the show in new ways. In this episode we will break down the learnings along the way and tips that you can use to incorporate into your own branding efforts. My Backstory with Podcasting - 1 year My why Podcasting during COVID The Benefits 1. Backlog 2. Guests Help a ton 3. Open to change (move around episodes) -> Listen to self + re-edit Big Change: Incorporated Video FUTURE: Stick to Every Thursday at 8am Higher Profile Guests Improve Higher Quality Video + Update older episodes Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
12:18
July 06, 2020
E23: Benefit Corporations for Good with Tom Hering
Tom has worked as a creative director, copywriter and brand strategist. Before starting his strategic marketing communications firm, he worked for well-regarded agencies in the NW as copywriter, and creative director. He attracts clients who place high values on collaboration, creativity and responsiveness. Tom has guided various projects for highly respected national and regional companies such as Nike, Intel, Bob’s Red Mill Natural Foods, NorPac Foods, Boyd’s Coffee Company, Wild Oats Natural Markets and Oregon State University. He currently serves as a board member for the Oregon Small Business Fair as well as the advocacy co-chair for the Interfaith Alliance on Poverty, an organization dedicated to fighting generational poverty. He is the co-author of the book, Putting Soul Into Business: How the Benefit Corporation is Transforming American Business and 25 Building Blocks to Create a Conscientious Organization. - How idea behind Benefit Corporations for Good came about? - Book: "Putting Soul into Business" - The Triple Bottom Line (People, Planet, Profit) - Community of other businesses in program to pool resources and knowledge - At what stage in business should someone consider becoming a partner? - 10 Myths about benefit corporations (https://benefitcorporationsforgood.com/10-myths) - Success Story of how BCFG increased bottom line - Common challenges you see/Common things our audience can do to improve Website: https://benefitcorporationsforgood.com/ Reach out to Tom at tehering@gmail.com and mention you heard about the free digital book offering in this podcast to receive a free copy. Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
45:24
July 02, 2020
E22: Hire a Guide with Nedra Rezinas from Nedra Rezinas Consulting
Nedra is an expert at simplifying digital marketing for busy professionals that want to build trust, increase visibility, and strengthen their online presence. She works with professionals who have a service-based business and currently work with freelancers or need to hire freelancers. She delivers custom digital marketing roadmaps for service-based businesses and offers efficient processes that saves clients the time and hassle that is often associated with launching a new marketing strategy. Possessing 20 years experience with online marketing and websites with a commitment to providing excellent service. Connect with her by setting up a 30 Discovery call to learn about your business goals. Topics Covered: Background in web design which has lead to consulting Project management expertise Gathering a database of freelancers - greater depth of servicing clients and the community Favorite part about helping business owners Common marketing strategy pitfalls, how to enhance Trending towards audio When to bring in someone like yourself Nedra's LinkedIn: https://www.linkedin.com/in/nrezinas/ Visit: https://www.nedrarezinas.com/contact Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN --------------------------------------- Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
50:17
June 25, 2020
E21: Donald Miller's Building A StoryBrand [Book Analysis]
Physiological needs, safety needs, belongingness and love needs, esteem needs, self-actualization  Why: Story holds people’s attention Either Customer-centric or it’s noise - Easily understand what your company does (caveman understandability) You are a guide to your customer, not the hero - simplifying, educating and guiding your customers Challenge your audience, they will rise to the occasion or try to meet it Everyone wants to be: seen, heard and understood. People want brands as an equal not as an authority (walk alongside them) Your brand is like a person  - Trust, are you reliable, will you make their life better, do they respect you? Easily outline the steps a customer must take when working with you, Envision the steps a customer would take after purchasing your product. Make it easy on your website for customers to find resources - Generosity will be rewarded by customers Motivators: getting some sort of power or position, becoming whole/complete because of something, self realization to make them whole).  Status Update example: Starbucks star rewards program Completeness example: tools offering to make you super human Reaching full potential examples: Rudy, Legally Blond, Dove forensic sketch campaign (what woman thought looked like vs stranger description)  1. The character 2. The problem 3. The plan 4. The success Where to Use your one-liner a ton: memorize and say (pretend like you’re an actor), have team/company memorize, website, business cards, on the wall, packaging - over use it!  Clarify your mission, Donald Miller's company, StoryBrand wants to help the good guys - you can go to their website to find out how to work with them buildingastorybrand.com  Buy the book (Not an Amazon Affiliate) Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
35:49
June 18, 2020
E20: Music, UX, SEO and Analytics with Steven Howsley from SongTub.com
Stephen Howsley loves his work in digital marketing and web design. He spends most of his time on research-backed strategies that improve user-experience, SEO, analytics, and overall conversions online. He has experience helping both large enterprises and local businesses with their digital strategies, an equally rewarding experience for Stephen. Stephen is a University of Oregon alumni, chronic optimist, and lifetime learner. Outside of his marketing work he composes music, operates a music licensing website (SongTub.com) and helps organize the VanTechy Meetup group. He is currently accepting ping-pong challenges and cups of coffee. - How we met - Music background and interest (mention 2 part show - will get into UX design second half of show) - SongTub.com (how idea came about, favorite aspects about it) - - The impact of music on a video/movie score (affects on buyers mood) - Disney (branding, music, movies, the parks) - SEO (music metadata/other tips) - CTA to check out songtub (will play sponsored ad - UX design after the break) -- Break -- - What you do during the day - how became interested in UX Analytics, research and strategy - Good optimization (someone going from zero to step 1) - Basic analytic tracking fundamentals - Recommendations to people bootstrapping their marketing efforts (website build, etc)? Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN --------------------------------------- Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:24:06
June 11, 2020
E19: Give to Live, Philanthropy with Arlene Cogen
Arlene is a speaker and bestselling author of Give To Live. She works with professional advisors, and their clients to build deeper relationships and engage the next generation through leadership and philanthropy. A Certified Financial Planner, Arlene began her career on Wall Street and spent more than 20 years in the trust and investment industry. Desiring the opportunity to give back and lead by example for her daughters, Arlene later helped lead the six largest community foundation in development for almost a decade. Notable Presentations: "Philanthropic Profit Pipeline" , "Culture of Philanthropy", "Give To Live" Topics List: - Arlene background - Marketing techniques used for books - Philanthropy first steps - Altruism - Values index cards - Facebook marketing, power of quotes - Arlene's Website: www.ArleneCogen.com Donate to Campaign Zero here: https://www.joincampaignzero.org/ Listeners can find the Personal Giving Reflection Guide in my Facebook group, GivetoLivenow.    https://www.facebook.com/groups/GivetoLivenow/ Buy Arlene's book Give to Live here Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:00:12
June 02, 2020
E18: Value-Driven Business with Giselle Waters
Giselle Waters is a digital strategist with a background in content, social impact, and media. Currently, she works as the Associate Director of Content Strategy and Social Impact at Mad Fish Digital. Outside of that position, she developed and teaches the social media course for the New School’s digital marketing certificate. In her free time, she serves as communications chair for B Local PDX, a nonprofit supporting companies in Oregon using business as a force for good. - Giselle's background in marketing, Mad Fish, personal passion for marketing and branding - Brands exist for more than just making money - It's possible to make a positive impact on the world - Values should trickle throughout every aspect of your business - benefits: lower turnover, empowerment, positive public/social perception - How to identify your values? Roadmap or example companies to emulate? - Activity for Listeners: What are your business values? How do your business values connect to your service offerings? How do they differentiate you from the competition? - Growing your business while staying aligned with your values - profit driven, operation driven decisions? Many businesses losing sight of their “why” as grow - Courage to address social issues with business platform - Sharing your brand values: blogging, video content, presentations, product packaging, social media - Any tips for creating a content strategy for our small businesses? Common content marketing mistakes you’ve seen? (eg: no plan, poor brand alignment, etc.) Links: Giselle Waters LinkedIn Mad Fish Digital Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
48:47
April 22, 2020
E17: WHY DIRECT MARKETING WORKS W/ KAREN MUNRO FROM ACCUDIRECT [LIVE RECORDING]
Today as part of the Project #3, When You're The Host, Bryan will be hosting Karen Munro on his show The Media Marketing Podcast in front of you, a live audience. Karen is a marketing professional and business owner of AccuDirect, an organization that provides a team approach to helping solve your direct marketing needs. Whether it's direct mail, email or web marketing, AccuDirect provides the expertise and tools necessary to break through the advertising clutter and produce results. Please welcome Bryan and Karen to the stage. Questions: - Background behind AccuDirect (how started/idea) - Favorite part of about helping your clients, ideal client? - How to craft a great mail campaign - What do you see people currently doing for direct marketing, how can they make their campaigns more effective? Where can AccuDirect step in? Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN --------------------------------------- Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
13:17
April 08, 2020
E16: Traveling the World with a Smile with Stefanie Wich-Herrlein
Stefanie's passion is her passport and traveling makes her smile. Since she started exploring the world on my own back in 2007. She has travelled in and around more than 50 countries and made the world my living room and travel hub. Now based in Portland, Oregon, she creates helpful itineraries and travel guides of destinations in the US, my former country of residence China, adjacent Asian travel destinations, as well as her home country, Germany, and beyond. As a travel enthusiast with a big love for writing and photography her mission is to inspire and empower people to pursue their wanderlust and travel dreams by sharing individual experiences and personal insights combined with hands-on travel tips and eye-catching pictures on my bilingual blog (English & German) and Instagram. - Stefanie's background (How many places? Living on the road?) - Passion for travel + storytelling (2007 first trip) - Making a living abroad (different markets/global audience?) - Professional track record (travel industry - PR/Marketing) - The challenges of marketing while traveling (camera, content management, strategy/planning) - Blogging vs. Instagram vs. Video vs. Other Channels (Where to begin?) - Tips for other people trying to do something similar Channels: @smile4travel (Instagram, Facebook, Twitter, Pinterest) Blog: smile4travel.de LinkedIn - https://www.linkedin.com/in/stefaniewh-smile4travel/ Stefanie's Website: www.smile4travel.de/en Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
58:10
April 02, 2020
E15: It's More Than Just a Photo with Nick Mendez
Nick Mendez is a photographer and filmmaker originally from Flushing, Queens. His LLC has provided media production services to west coast clients including New Avenues for Youth, the OHSU Foundation, Nike, CNN and Pok Pok.  - The Tools vs storytelling  - Switching from photo to video  - Marketing yourself  - Content manager role  - good tips for small businesses  - The "update generation"  - Edit and repost something later - Journalism as a foundation to marketing and advertising  - Tips for small business/personal imagery + assets Website: nickmendez.photography  Instagram: @nickmendez.photography  Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:10:44
March 27, 2020
E14: Why Johnny Can't Brand [Book Analysis]
- Why chose to read the book - Create a new category to be number 1 in - Be #1 in something - Be specific with details for what the product is and what it can do for customers (eg: lower prices vs. 40% off) - Create trust (credibility, believeablity, reference-ability, consistency and a primary "why") - Find desire, then create product - Superlative, Important, Believable, Memorable, and Tangible - Case studies about making sure your tagline appeals to people's senses and desires 1. Be the only one in a market  2. Claim an attribute all to your own  3. Create a new speciality (maybe only that you can do) Process: 1. Confirm your current speciality 2. List the key attributes and the degree that you possess them 3. Define competitor's specialities and prospective new specialities 4. Choose #1 speciality based on the above scoring test 5. Write 2-3 sentence speciality statement 6. Reduce down to proposed DSI (also known as UVP) - Your company name is VERY important - Make sure it is: direct, colorful, ownable by you, and easy/pleasing to say - Movies titles pass the same test - Don't get too name happy End of Book - 8 Weeks to define your DSI - Great quotes throughout from Guru Mahatma Goldberg - Get out there and ask questions real people about products and view of your organization - Focus groups aren't helpful (one or two people dominate) - In person meetings (1v1s with people inside the organization and outside) Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
41:33
March 26, 2020
E13: Putting Yourself Out There On Social Media with Brandy Henry
Brandy Henry is a teacher at heart who wants to help business owners get the heart of their message out on social media. She wants you to play big and stand apart. A successful business strives to help people solve problems. That desire is fueled by the owner's values, and that needs to be heard. Brandy helps you do that on social media. Audience: Social Media is falling flat OR not pulling clients they would like to see Topics: - The Platform Basics of each social channel, where to begin (Instagram, Facebook, LinkedIn, Twitter) - Personal social media vs. Professional (popularity contests) - Facebook/YouTube/Instagram Channels - Pushing past your comfort zone with social media - Digital Networking - Brand Alignment across channels (Catering to platform) For questions reach out to Brandy at henry.brandy@gmail.com Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
53:06
February 16, 2020
E12: The Do's and Don'ts of Marketing with Phil Bernstein
Topics List: - Introductions/Phil's Background - Toastmasters/ iHeart panel meeting thoughts - Information overload for customers - Bad call to actions - The So What Test - Target Audiences and reaching them -Cutting through the advertising noise/The marketing long game - Marketing meets Sales (The Last Mile) - The Power of the Follow Up (easier to keep a client) - Speaker note: Checking in with client if anything has changed - "Technology keeps changing, but same mistakes" - Promotional for Phil Bernstein (e-book download, website) Download The Seven Deadly Sins and How to Fix Them at https://www.portland-advertising.com/fix-ad-mistakes/ Reach out to Phil at phil@philbernstein.com Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN --------------------------------------- Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
01:10:59
February 03, 2020
E11: The State of Marketing Status Report
Presenting at a local Portland Toastmasters Club, we explore the current state of marketing your business going into 2020. Those who are new to marketing and even who have been in the industry for some time, will learn about how things have changed and what resources are available.  At a Minimum: - LinkedIn - Indeed (close second) Blog - Medium - Personal site - Promote with Twitter Website (2 Days of Work) - Squarespace - Wix - Advanced: Wordpress Graphics: - Instagram - Pinterest Podcast - Equipment - Anchor  YouTube - Video equipment Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN --------------------------------------- Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
17:01
December 17, 2019
E10: Connecting & Networking Digitally
- How to cultivate online relationships - What platforms I have found good relationship success - Finding Your Tribe (Groups) - getting active online - Engagement Getting Active: - Asking Questions - Answer Questions - Commenting - Sharing helpful information (So much info online, you can be a filter) Problem: Join generic, too broad range - Dial it in to your geography, can you actually meet these people? - Dial into your industry - Service - Targe audience - Cherry pick off competitors OUTREACH: - Talked about group - then individual - Alliances, business prospects, supporters Alliance: Would you like to collaborate, share information Prospect: Can you help them with your service offerings?  Supporters: People who like your content or show - ask for feedback, how can you better help them? (Extend to current audience) Speaking of Supporters - THE POWER OF RESPONSE What people currently do: - Many people - Read, don't respond - Treat people like robots, not human - Personalize it - Emojis are popular (depends on the professionalism of your brand) Online Relationships: Not sure why we treat these any differently, It takes more than just one interaction to get to know someone - same is true with simply liking a post and moving on, Reach out individually, comment, circle back - set up a phone call if feeling ambitious (Create reminders on your favorite app tracking service, etc if you have to). Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
18:12
November 27, 2019
E09: Introducing Video Bios (The New Elevator Pitch)
I’ve got a magic trick for you: how to tell someone what you do without being there? Video Bios, also known as en elevator pitch or profile video. These short videos give your clients a glimpse into the kind of person you are. Who: - People who are selling things (Including: Public Speakers, Authors) - Leaders in industry - Business Owners What: Break it into three parts (Name and title, 1. what you do, 2. why passionate, 3. Interests) When: Anytime Where: Website, LinkedIn Page, Email signature Why: - Another way to connect with your audience beyond text, photo, audio - assess whether they want to work with you - Unique - Professional/Gives you credibility - Shareable How to get: - Film yourself (basic - selfie holding, basic 2.0 - set up on a ledge/prop phone with book, 3.0 - have a stand (best if filming future videos) - Tip: Film outside/next to a window, make sure no background noises, hold phone horizontal - Hire a videographer (High quality picture and audio, background layout, lighting, graphics, Do the work (hard to do production and content)) Bonus: - This exercise forces you to think about what you do concisely - who you are, why you do it/problem solve for your customers Examples: https://vimeo.com/showcase/6235382 Conclusion: Video bios: Who, What, When, Where, Why, How  Haven't heard of - you very well might in the coming years (like personal website, not everyone has one... yet. But if you do you look like a professional and gives you the chance to inform buyers to help them in making the decision if they to work with you." Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
21:57
November 27, 2019
E08: Identify Your Mission and Uniqueness
Understanding Your Mission: The Why, core of who you are, Strengths/Uniqueness in the market, Identifying can be a game changer and helps with personal perception - Communicate who you are - Concise (examples are not) - Combination of offerings, personality, and vision CASE STUDIES: DISNEY | COCA COLA | MICROSOFT Cater depending on the person: - Individual: Create a way to have people come learn and decide if they want to work with you without you being in the room. - Owner: Increase the bottom line, get more awareness and drive profitable clients - Marketer: stories and messaging STRENGTHS: 1. Identify if you are different (Market research - industry, geography (even in digital age) 2. What you can do that they can’t (geography, processes, knowledge, experience) Personal strengths: - Skillset (storytelling, filming, editing) - Network (Business development) - Might be one aspect of the process - Creating a lasting impression Dream companies that inspire you, sign up: (newsletters, notifications on social media posts) Closing: can change over time, fluid, Can give you confidence when talking with people + generate interest, Know what you are good at, can communicate this, May develop and change over time, mine probably will Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
24:26
November 27, 2019
E07: Boost Your Brand with a Podcast Channel
Podcasts are the modern blog, people who have personality, speaking ability, charisma. More intimate than reading. Popular and easy to access.  Who, What, When, Where, Why Tip: Important to segment: people want to do advice, personal, and interests. Stick to one topic/issue per channel When: What days of the week are you going to post. In the early stages try not to get hung up as there is a learning curve to finding your production schedule. Where: iTunes, Spotify, Sticher Video form on YouTube (make little segments about popular issues) Why: Personal why: Mission statement for why you want to do it - Helps build professional brand and credibility - Audience Why should listen Equipment: Field recorder (on the fly) | Zoom H4N | Lav mic (not as full sound as a traditional podcast mic) List of stuff for beginners Computer: Audacity is free, I use Premiere Outlining/Content Planning: Content (Dreamstorm), Guests (start talking, asking if interested) Tips I've learned along the way: Do what you can with what you have, Be easy on yourself, especially in the beginning, Ask people who know you for ideas (trust me people will have thoughts)     Segment useful information Promotion: Instagram, YouTube sections, Facebook group (like-minded people), Answer questions on Quora, Take audio and make into blog post/post audio clip within blog, Add to business card, Place on website, Facebook Page Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.  TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
27:02
November 12, 2019
E06: The Power of Community
1. What is an audience 2. Who is your audience 3. Why it matters to have one 4. Leveraging a network - not what you would think 5. How to Build 6. My Tips What is an audience and a network Connection of many people, who have a common interest or goal - or many goals "Find the others" - Timothy Leary Where does your tribe live? (Social platform, their interests) Identification: Build word bank that you want to be associated with - Follow on instagram - Join groups on LinkedIn + Facebook Why matters: Don't do it now, you are missing out on opportunity to be an early adopter/active member Assume with Leverage (50%) - Speaking gigs - Job opportunities - Client connection - Events/networking - Alliances with other podcasts and thought leaders But Actually (50%) - Have group of like-interested people who you can use as soundboard - Community for accountability, trust and growth How to build: - interaction - showcasing knowledge - Answering questions - Individual interactions eg: Directing people back to your show and why - keep refining over time Platform building: - Linkedin - Twitter -Video: YouTube - Instagram - Audio: Podcast - Pinterest (cooking and imagery) Tip: Want to do all, but start small Interaction: - Answer questions - Acknowledge others in field Activity: - Provide value with posts Questions: If you haven't already reached out to me - please do, I would love to hear what you are experiencing and what I might be able to help with. Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
14:27
November 12, 2019
E05: Cost-Effective Video & Brand Strategies
Operations: Who will do it? (Marketing or passionate individual), At least 1 person (concept, scheduling, strategy, production), Optional: Another on-set to help with cameras, talent management Knowledge: Camera operation, Editing software, Project management Content Strategy Who? What? When? Where? Which? (YouTube, Vimeo, LinkedIn, Facebook) Calendar blocking Tools: Trello, Asana, Basecamp, Wrike, Excel, Google Sheets, Airtable Equipment (Dictated by strategy) Camera: $100-$1,000 (Link in reference) iPhone (already have) Advanced: DSLR Audio Lighting Natural light (Window, outside, well-lit room) Accessories: Tripod, headphones, trolley Editing Software [Free]: iMovie, DaVinci Resolve 15, VideoPad, Hitfilm Express Advanced: Final Cut X, Adobe Premiere, Sony Vegas Total Investment: $150 - $5000+ References: Tips for building a content calendar Point and shoot cameras Editing Software Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
14:56
November 07, 2019
E04: Four Crucial Steps for Building Your Professional Brand
What is a brand? - look and feel, align with culture and values of organization - Presentation in the world - How you and others talk about the brand, core values (trust, commitment to others, respect, quality/excellence) 1. Values (Mission) - I help people do x so they can do y. Mine: Help people share their message so they can leverage their expertise and create new opportunities. Word association: - loyalty - innovative 20 Good Character Traits (List Of Positive Character Traits We All Need) 2. Presentation Logo - Hire - Create yourself - Name or initials with shape around it (circle, square) Vision/Style - Colors - Fonts - Iconography  - Envatoelements.com - order membership to have access to imagery, fonts, web layouts and more 3. Operations - Repository (Database) File structures - Banner (Facebook, twitter, LinkedIn, YouTube) - Business card - Images (headshot, action shots) - Logo - Articles/newsletters - Signature - Social Media (social logos, dimensions for each platform - Instagram 1080x1080) - Videos (video bio, explainer videos) 4. Outlook/Future Content Map - Ideal images, videos, content you would like to have - Calendar of the year (build out frequency, days of the week, alignment with holidays) Summary: - Values - Presentation - Operations - Outlook Need music for your next project?  Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN ------- Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
31:53
November 06, 2019
E03: Your Brand Perception
Let's face it how people perceived your company is largely based on the images that they see on your website, social media, advertising, etc. Why? People are visual creatures. We associate trust with the images that we see on a conscious and unconscious level.  Show Sponsor: Get your first month free at Songtub.com using promo code: BRYAN --------------------------------------- Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
18:45
October 31, 2019
E02: Let's Talk Video
Thanks for checking out the media marketing podcast. I'm your host Bryan Cargill. And today we're going to be talking about video. I Know video can be a little confusing little daunting. We watch it all the time. But have you actually implemented video into your own marketing strategy? That is what we will be talking about today. And yes, I know it is somewhat ironic that I am doing a podcast about video but have no video to show for this podcast. That is because A video is its own beast and I think for myself I know what it takes and I'm somewhat of a perfectionist. So just to get things off the ground with this podcast, I think focusing on one thing at a time which is just the audio component then incorporating via video later on will be something that will help motivate me and continue to produce episodes which in the early early early stages of a podcast for those of you who have not Started one bar looking to do that. It takes consistency and it takes has a learning curve and just building up those habits and producing something that your audience can look forward to each week. Each month is a big part of the whole production process. So my own personal background in video is I've been doing it for about seven years. I started out as just a hobby with some friends and it's later developed into a career at my previous. And yeah, I've been doing it ever since I think it's a great way to leverage your personal brand. It's a great way for people to see you as a professional and get that emotional connection and it's shareable and its unique just to you. Want more FREE resources, check out The Media Mentor Hub. tactusmedia,com/media-mentor-hub Tactus Media Website Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
32:05
October 28, 2019
E01: WELCOME TO THE TACTUS MEDIA PODCAST
Note: This podcast has since changed to the Tactus Media podcast, but originated as the Media Marketing Podcast. New episode will be recorded when the owner has time.  Hello and welcome to the media marketing podcast. A great place to learn about all things video photo podcasting and how to create and market those assets. But, I won’t be doing it alone, I’ll be bringing on some guests who are much more knowledgeable than myself and might just do things a little differently, and have some other great strategies that you can implement yourself. Which is great - this podcast is as much about me sharing as it is learning alongside you in this experience, exploration, journey. Topics: - What is content marketing - Forms of content marketing - Benefits - Why started podcast - About the host - Who podcast is geared towards - What to look forward to - Continued Resources Subscribe for updates! Our Facebook Page https://www.facebook.com/profile.php?id=104243834654622&ref=br_rs Website: Tactusmedia.com/mediamarketingpodcast Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN --------------------------------------- Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
15:33
September 02, 2019