The Photo Opp Podcast: Finding Opportunity in Photography

The Photo Opp Podcast: Finding Opportunity in Photography

By Megan Breukelman
The Photo Opp Podcast is hosted by photographer, editor and marketer Megan Breukelman. Helping photographers grow and scale their photography businesses. Join me in exploring different ways to market your photography brand, bring in new clients, create a valuable experience, and grow your overall photography business. We're investigating different avenues of the photo industry with photographers, marketers, entrepreneurs and more.
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POP #7: Crafting a Comfortable & Creative Client Experience | Guest: Jessica Hunt

The Photo Opp Podcast: Finding Opportunity in Photography

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POP #19: What Wedding Photographers Can Do During COVID-19 | Guest: Leah Weinberg of Color Pop Events
We’re in the middle of a very strange time. But what can photographers actually do during the COVID-19 pandemic to keep moving the needle in their business? Leah Weinberg of Color Pop Events chats with us about using this time to your advantage. We’re covering: Connecting with other vendors Ways to build passive income streams How to connect with wedding planners (the right way) Using social media to your advantage So much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Color Pop Events @colorpopevents leah@colorpopevents.com Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
36:47
May 27, 2020
POP #18: Search Engine Marketing for Photographers | Guest: Deirdre Andrews of Define Marketing
Forget Facebook ads – search engine marketing is where it’s at! Today we’re chatting with Deirdre Andrews, owner of Define Marketing. We’re diving deep on SEM, covering: The basics of search engine marketing Long tail keywords, negative keywords Copywriting for your Google Ads Remarketing campaigns So much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Define Marketing Define Marketing Blog Free Google Ads Cheat Sheet Google Ads Success Secrets Search Engine Superstars @definemarketingblog Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
30:06
May 20, 2020
POP #17: Your Cost of Doing Business | Guest: Lindsay Duncan
Today’s episode of the Photo Opp Podcast gets right to the good stuff with photographer Lindsay Duncan. We’re talking all things involved in cost of doing business, including: • Calculating your cost of doing business • What to do when clients ask you to lower your rate • How to communicate about finances as a photographer • So much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Cost of Doing Business Worksheet Lindsay Duncan Meet the Maker @lindsayinmotion on Instagram Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
28:41
May 13, 2020
POP #16: Bring in Clients with Blogging, Resource Sharing, Reviews | Guest: Elisabeth Kramer
Today’s episode of the Photo Opp Podcast dives into blogging and resource sharing as a photographer. We’re talking with day-of coordinator Elisabeth Kramer about: • Creating resources to gain clients • Blogging for your business • Creating evergreen content • The value of reviews • So much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: · Elisabeth Kramer · The Teardown Podcast · @elisabethkramerpdx Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
34:41
May 6, 2020
POP #15: Creating a Personal Commercial Photography Experience | Guest: Dylan Johnston of Prospect Studios
Today’s episode of the Photo Opp Podcast went in so many awesome directions! Guest Dylan Johnston of Prospect Studios chats with us about creating additional income streams for photographers, a personal commercial client experience and more. Hear more about: • Opening your own studio • Creating additional streams of revenue • Tangible takeaways for commercial clients • Creating community IRL & digitally • Sooo much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: @capt_johnston @prospectstudiosnyc Prospect Studios Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
29:50
April 29, 2020
POP #14: Personalizing Your Photography Brand | Guest: Clarisse Rae
Today’s episode of the Photo Opp Podcast covers personalizing your brand with wedding photographer and designer Clarisse Rae. We’re covering how to get personal with your brand to build up your business, with topics like: • Writing emails (that don’t suck!) • Defining the ideal client • Getting creative with your website • Personalizing your client experience • SO much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Clarisse Rae @clarisse.rae Showit Hustle & Flow Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
27:42
April 22, 2020
POP #13: Get Published as a Fashion Photographer | Guest: Sean Charles of KAVYAR
Today’s episode of the Photo Opp Podcast tells you all about getting published as a fashion photographer. Sean Charles, co-founder of KAVYAR • How to get published as a fashion photographer • Submitting your work to fashion magazines • How to put together a fashion shoot to get published • Improving your fashion photography work with networking • So much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: KAVYAR @officialkavyar sean@kavyar.com Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
34:05
April 15, 2020
POP #12: Get Your Wedding Photography Published | Guest: Meghan Brown of Two Bright Lights
Today’s episode of the Photo Opp Podcast explores the benefits of getting your wedding photography published. Finding time to take the initiative and get your work published can be super beneficial to your photography business marketing. Guest Meghan Brown of Two Bright Lights chats with us about: • How to get your wedding photography published • What editors are looking for in magazine submissions • Exclusive vs. non-exclusive submissions • So much more fun stuff! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Two Bright Lights @twobrightlights @meghan_sb Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
37:16
April 8, 2020
POP #11: Branding & Marketing Your Wedding Photography Business | Guest: Joy Michelle
Today’s episode of the Photo Opp Podcast covers branding and marketing with photographer, YouTuber and educator Joy Michelle. Recorded during the coronavirus pandemic, we’re chatting about how photographers can flesh out and define their brand, expand their marketing and more. We’re chatting about: • Defining your wedding photography brand • Building out a client experience for couples • Taking some time to reset during crisis • Staying motivated during COVID-19 • SO much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Joy Michelle Photography Joy Michelle’s      YouTube Channel @joyymichelle Photo Boss with      Joy Michelle What’s in Joy’s camera      bag Hook      & Book Brides Attract      More Dream Brides Guide Save 20% on HoneyBook Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
34:59
April 1, 2020
POP #10: Growing a Fashion Photography Business in a Time of Crisis | Guest: Olivia Bossert
Today’s episode of the Photo Opp Podcast goes off-script in a candid conversation with fashion photographer and educator Olivia Bossert. In the midst of the coronavirus pandemic, we’re focusing on growing your fashion photography business – even in times of crisis: • What to be doing next in your fashion photography business • Gaining fashion photography clients no matter where you live • Weathering the storm through the coronavirus pandemic • SO much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Olivia Bossert @oliviabossert It Starts with      a Click Your      First Fashion Photography Client Olivia on Pinterest Olivia’s Freebies Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
41:33
March 25, 2020
POP #9: Ensuring Stability in Your Photography Business | Guest: Rachel Brenke of The Lawtog
Today’s episode of the Photo Opp Podcast covers a WHOLE bunch of good stuff, plus we touch down on some of the issues photographers are facing in the coronavirus/COVID-19 pandemic. Our guest Rachel Brenke breaks down: • Contracts • Insurance • Housekeeping items for your business • Creating stability in a freelance schedule • Scaling and outsourcing • And a whole lot more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: The Lawtog Rachel Brenke DIY Legal Business Audit Checklist Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
33:09
March 18, 2020
POP #8: Including LGBTQ+ Clients in Your Wedding Photography Business | Guest: Kirsten & Maria Palladino at Equally Wed
Today’s episode of the Photo Opp Podcast covers creating an inclusive and diverse wedding photography business with Kirsten & Maria of Equally Wed. We’re covering: • Creating safe spaces for LGBTQ+ clients in your business • Using thoughtful language for a comfortable environment • Creating community with likeminded vendors • Avoiding tokenization of LGBTQ+ clients • Education & the Equally Wed Certification • So much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Equally Wed Equally Wed Pro Certification @equallywed on Instagram Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
40:53
March 11, 2020
POP #7: Crafting a Comfortable & Creative Client Experience | Guest: Jessica Hunt
Today’s episode of the Photo Opp Podcast talks about client experience, getting published, and creating a comfortable space for your wedding couples. We chat with real-life unicorn Jessica Hunt about: • How and where to get published • What publishing can do for your brand • Building a comfortable client experience • Building a welcoming brand in a conservative market • Plus: We chat about recent changes with the Knot & Pinterest regarding plantation weddings • SO much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Two Bright Lights Jessica Hunt @jhuntphotos Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
55:19
March 4, 2020
POP #6: Copywriting for Photographers | Guest: Ashlyn Carter of Ashlyn Writes
Today’s episode of the Photo Opp Podcast gets into the details of copywriting and brand messaging for photographers. The amazing Ashlyn Carter joins us to talk shop about: Differentiating your brand with copy Common mistakes photographers make with copywriting Finding your unique brand voice Resources for creatives to boost their copywriting How photography businesses are impacted by copywriting Soooooo much more! If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Ashlyn Writes Free Resources Ashlyn’s Blog Brand Voice Starter Pack 44 Questions Your Website Must Answer Google Docs Website Copy Template @ashlynscarter Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
46:35
February 12, 2020
POP #5: Photography Accounting 101 | Guest: Helena Swyter at Sweeter CPA
Today’s episode of the Photo Opp Podcast is getting to the basics of accounting for photographers. We’re chatting with Helena Swyter, co-owner of Sweeter CPA, to get down to the nitty-gritty, including: Business structures for photographers What to consider for tax season What makes a photography business unique in its finances Common mistakes photographers make with their accounting If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Sweeter CPA Sweeter CPA Blog (TONS of info!) Quickbooks WaveWave ExpensifyExpensify Xero Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
31:31
February 5, 2020
POP #4: Shooting Weddings on Film, Diversifying Income & More | Guest: Kate Ignatowski at Locust Collection
Today’s episode of the Photo Opp Podcast covers SO much exciting stuff, from shooting weddings on film, to prop styling, to diversifying your income as a photographer. Wedding photographer and founder of the Locust Collection, Kate Ignatowski, dives into the nitty-gritty of what it took to start her own business beyond her own photography, and pursuing projects that really matter. Quick talking points include: Shooting film photography for weddings The importance of prop styling for wedding photographers Diversifying your income stream as a photographer If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Locust Collection Kate Ignatowski @kateignatowskiphoto @locustcollection Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
34:39
January 29, 2020
POP #3: Making Print Sales a Part of Your Client Experience | Guest: Karen Clouse at Shootproof
Today’s episode of the Photo Opp Podcast covers making print sales a part of your client experience. Print sales can make a good source of additional income for your business but making it a part of your client experience can make it a consistent and permanent source. We explore how to create a unique client experience around print sales with Karen Clouse at Shootproof. Why photographers should even bother with print sales How to easily add print sales to your business Selling prints without being pushy Advice for photographers expanding their consumer photography businesses If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Shootproof Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
33:58
January 22, 2020
POP #2: No-Cost Instagram Marketing Strategies for Wedding Photographers
Today’s episode of the Photo Opp Podcast is all about how to market your wedding photography business on Instagram – for free. We’re skipping FB/IG ads and going straight to the no-cost strategies for wedding photographers to market their brands on Instagram. In this episode, we’re discussing: Instagram Stories Instagram Live Engaging with potential clients Leveraging community to gain clients If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Handy Dandy Resources: Canva for creative Instagram Story creation Tailwind for Instagram post scheduling Follow the Podcast: Podcast Feed Facebook Group Follow the Host: Instagram Twitter Facebook Pinterest Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.
08:31
January 15, 2020
POP #1: Protect Yourself with Photography Contracts | Guest: Annette Stepanian of Your Legal BFF
Today’s episode of the Photo Opp Podcast explores photography contracts with Annette Stepanian, founder of Your Legal BFF. Annette talks about the best (easy) ways to protect your photography business. In this episode, we’re discussing: When photography contracts are required in your business Common mistakes photographers encounter legally Differentiating contracts between photography jobs Potential repercussions for operating without a contract Advice for photographers to grow their business–– safely and legally! If you are a new listener to Photo Opp, I'd love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. http://instagram.com/meganbreukelman http://facebook.com/groups/photo.opp.podcast Handy Dandy Resources: Annette Stepanian https://shop.yourlegalbff.com/a/3269/3rDLmFwP Your Legal BFF (take the quiz!) https://shop.yourlegalbff.com/a/13098/3rDLmFwP Annette’s Masterclass – From Broke to Booked Out https://shop.yourlegalbff.com/a/15929/3rDLmFwP Wedding Photographer’s Contract Bundle https://shop.yourlegalbff.com/a/13143/3rDLmFwP Brand Photography Services Contract Template https://shop.yourlegalbff.com/a/13115/3rDLmFwP Event Photography Services Contract Template https://shop.yourlegalbff.com/a/13122/3rDLmFwP @annettestepanian instagram.com/annettestepanian Office Talk Podcast https://annettestepanian.com/officetalk/ Follow the Podcast: Podcast Feed meganbreukelman.com/podcast Facebook Group facebook.com/groups/photo.opp.podcast Follow the Host: Instagram instagram.com/meganbreukelman Twitter twitter.com/meganbreukelman Facebook facebook.com/meganbphotos Pinterest pinterest.com/meganbreukelman Join the Community: Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow. http://facebook.com/groups/photo.opp.podcast
36:45
January 8, 2020
POP #0: Welcome to the Photo Opp Podcast
Welcome to the Photo Opp Podcast, where we’re finding opportunities in the photography business. Hosted by photographer, marketer and resident sleepy person Megan Breukelman, we’re exploring the photography industry and opportunities for your business. With insights from professionals in and around the business of photography, the Photo Opp Podcast aims to serve photographers who are looking to grow and scale their businesses. If you are a new listener to Photo Opp, we would love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community. Follow the Photo Opp Podcast Podcast Feed Facebook Group Follow the Photo Opp Host Instagram Twitter Facebook Pinterest
02:26
January 4, 2020