The Medical Marketing Podcast

The Medical Marketing Podcast

By Messenger
Actionable tips and advice to help improve your practice marketing, grow revenue, and take patient experience to the next level.

For more practice resources, visit www.messenger.md
Where to listen
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The One Question You Need to Ask Every Patient
There are lots of things you need to do to run a successful practice. But to get better data on your practice’s reputation and keep it growing consistently over time, there's one question you need to ask every patient... Show notes: https://messenger.md/podcast/episode-25
06:58
February 19, 2020
How to Get More Patient Reviews
If you want to get more patient reviews for your practice, you need to have a robust system for collecting feedback and turning positive patient experiences into glowing online reviews. This week on the Medical Marketing Podcast, we’ll show you how to do just that. Show notes: https://messenger.md/podcast/episode-24
16:35
February 12, 2020
Why Are Reviews Important for Physicians?
Many doctors know deep down that reviews are important...and yet they fail to pay as much attention to reviews as they ought to. In this episode, we’ll answer the question so many people are asking: why are reviews important for physicians? Show notes: https://messenger.md/podcast/episode-23
09:24
February 5, 2020
How to Harness the Power of the Map Pack and Google My Business
Everyone knows that if you want to reach more patients, you’ve got to be visible on Google…but what about Google Maps? This week, we’ll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice. Show notes: https://messenger.md/podcast/episode-22
12:07
January 29, 2020
Common Google Ads Mistakes, Part 4: The Post-Click Website Experience
We’ve seen how Google Ads can be an effective way to grow your practice. But the story doesn’t stop once a patient clicks on your ad. To make the most of every opportunity, you need to ensure that their post-click website experience is optimized for them to convert. So in this final episode in our series on common Google Ads mistakes, we’ll explore the most common mistakes people make with their post-click website experience. Show notes: https://messenger.md/podcast/episode-21
07:50
December 13, 2019
Common Google Ads Mistakes, Part 3: Conversion Tracking
Conversion tracking may not sound like a big deal, but it can have a huge effect on the decisions you make with your digital advertising – incorrect tracking is one of the costliest mistakes you can make. So this week, we’ll take a look at how to avoid mistakes with Google Ads Conversion Tracking. Show notes: https://messenger.md/podcast/episode-20
11:20
December 4, 2019
Common Google Ads Mistakes, Part 2: Google Ads Account Structure
One of the most common mistakes people make with Google Ads is not structuring their accounts properly for the best results. Today on the show, we’ll examine how to optimize your Google Ads account structure and get better results with advanced bid strategies. Show notes: https://messenger.md/podcast/episode-19
11:51
November 20, 2019
Common Google Ads Mistakes, Part 1: How to Use Keywords Effectively
PPC advertising campaigns on Google Ads are a great way to grow your practice and get more patients in the door, but to be effective, you have to understand the fundamentals. Unfortunately, too many medical practices make mistakes in Google Ads that lead to wasted ad spend and ineffective campaigns. In this first episode in a 4-part series about common mistakes in Google Ads, we’ll explore how to use keywords in Google Ads appropriately to maximize your effectiveness. Show notes: https://messenger.md/podcast/episode-18
14:57
November 13, 2019
A Conversation About Healthcare SEO with Matthew Woodward
This week, we sit down to talk about Search Engine Optimization and how healthcare professionals can use SEO to their advantage with world-renowned SEO expert Matthew Woodward. Matthew's twenty-plus years of experience with SEO has given him some great insights into the SEO industry. Enjoy our conversation! Show notes: https://messenger.md/podcast/episode-17
57:27
November 6, 2019
How to Use Remarketing with Display Ads on Google
Not every patient will convert the very first time they click on your ad. That’s why you need to make the most of every opportunity to connect and engage with your website visitors. In this week’s episode, we’ll teach you how to use remarketing and display ads to re-engage with prospective patients until they convert. Show notes: https://messenger.md/podcast/episode-16
12:15
October 30, 2019
Optimize Google Ads Campaigns to Outrank Your Competitors
Having a Google Ads campaign isn’t enough – you have to make sure it’s working for you to accomplish your marketing goals. And if you want your practice to stay ahead of the competition, you need to know how to use Google Ads to be more attractive to patients than your competitors down the street.  Show notes: https://messenger.md/podcast/episode-15
09:13
October 23, 2019
Should I Bid on My Own Name in Google Ads?
This week, we’ll answer one of the most common questions we get from clients: “Should I bid on my own name in Google Ads?” Is it a waste of money, or a valuable tactic to get more patient leads online? Show notes: https://messenger.md/podcast/episode-14
07:17
October 16, 2019
How Much Should My Practice Spend on Google Ads?
As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should I spend? Show notes: https://messenger.md/podcast/episode-13
13:21
October 9, 2019
SEO vs. Google Ads – Which is Better?
SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast. Show notes: https://messenger.md/podcast/episode-12
12:22
October 3, 2019
What Happens When Google’s Algorithm Affects My Practice?
Google makes nearly five hundred minor tweaks to its algorithms each and every year. Most of them are small changes and tests, but do not affect search rankings in a major way. But what should you do when Google makes a broad algorithm update that affects traffic and your patient pipeline? How can your practice recover from a Google update? That’s what we’ll explore this week on the Medical Marketing Podcast. Show notes: https://messenger.md/podcast/episode-11
11:38
September 24, 2019
Avoid These SEO Mistakes
SEO can be confusing, and like everything with a steep learning curve, you’re bound to make some mistakes. In this episode, we’ll show you how to avoid the most costly and most common SEO mistakes most people make. Show notes: https://messenger.md/podcast/episode-10
12:45
September 11, 2019
Is SEO Playing the Correct Role in Your Marketing Plan?
You’ve probably been told that Search Engine Optimization is important. But why is good SEO so vital to the modern healthcare practice? And what role should SEO play in your overall marketing plan? In this episode of the Medical Marketing Podcast, we’ll answer these questions and more and help you understand how to use SEO to your advantage to bring in more patients, more revenue, and grow your practice. Show notes: https://messenger.md/podcast/episode-9
09:37
September 4, 2019
Common SEO Myths, Explained
In our last episode, we examined the fundamentals of SEO. But we also saw how SEO is a constantly-changing game, a world in which rumors, gamification, and outright lies abound. So in this episode, we’ll debunk some of the most common myths about SEO and introduce some best practices to help vault your practice to Page 1 instead. Show notes: https://messenger.md/podcast/episode-8
11:48
August 27, 2019
What is SEO, Anyway?
SEO: one of the most confusing topics in digital marketing today. Rumors and misconceptions abound – is SEO really important? Should I be paying for SEO, or should I try to do it myself? In this episode, we’ll set the record straight about the fundamentals of SEO. Show notes: https://messenger.md/podcast/episode-7
09:31
August 20, 2019
Blogging: Valuable Strategy, or Waste of Time?
Blogging has been around since the 90s, and billions of people read blogs every month. Blogging is a great way to share our thoughts and experiences, and every marketer knows the power of great content. But how do you draw the line between a personal and professional brand as a physician? And what about HIPAA concerns? This week, we look at a question many physicians are asking: is blogging a waste of time? Show notes: https://messenger.md/podcast/episode-6
10:30
August 17, 2019
Why Your Website Needs to be FAST
Having a pretty practice website isn’t enough. These days, if your website isn’t blazingly fast, you’ll lose potential patients...and Google won’t be happy, either. In this episode, we learn why speed is one of the most important investments you can make in your practice.  Show notes: https://messenger.md/podcast/episode-5
12:05
August 7, 2019
Five Critical Practice Website Mistakes to Avoid
Most physicians in private practice claim to know how important their website is. But too many doctors make the same mistakes with their practice websites over and over – mistakes that are holding them back from more patients and more revenue. Are you one of them? Show notes: https://messenger.md/podcast/episode-4
10:30
July 31, 2019
Patient Experience and Your Website: Are Patients Satisfied?
Physicians love to talk about the patient experience. It’s become a trending topic of conversation in recent years—and rightly so. From appointment scheduling to the visit itself, the friendliness of the staff to the ease of the billing process, all physicians want to deliver an outstanding experience for their patients. But there’s one thing we’re missing... Show notes: https://messenger.md/podcast/episode-3
06:43
July 24, 2019
The Essential Elements of a Practice Website
Every doctor has a website. But not all websites are created equal. In this week’s episode, we take a look at the essential features of a great practice website, how to utilize your website to the fullest, and how you can set your practice website apart from the rest. Show notes: https://messenger.md/podcast/episode-2
08:14
July 17, 2019
Introducing the Medical Marketing Podcast
In this episode, we talk about the vision for this podcast: who's it for? What sorts of tips and strategies will we be covering? And why a podcast in the first place? If you're ready to improve your practice marketing, grow revenue, and take patient experience to the next level, let's dive in. Show notes: https://messenger.md/podcast/episode-1
04:43
July 10, 2019