Content Conversations
By Method Marketing
- Expert interviews
- Practical tips
- Inspiration
- Career insights
Don't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!
Content Conversations Jan 01, 2020
Getting Technical Writing Right
In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content.
- Why jargon can put potential customers off
- The importance of asking questions
- Who creates technical content well.
Listen now!
Writing for Social Media
Welcome to season 3 episode 5 of the Content Conversations podcast.
In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative.
During their chat, they delve into how writing for social media differs from other types of writing, and why creating content for your personal social media channels is so different to writing for business.
They also explore why having a strategy is vital to creating content – and why unpopular opinions could be the key to driving greater engagement.
Listen now to find out more.
Storytelling for Marketing Success
In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing.
During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect.
Navigating the News
In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news.
They cover:
- What is the news?
- What journalists are looking for
- Common mistakes when pitching stories
- The importance of human connection
- And more!
Unfortunately, due to a technical glitch, the recording does cut out at the end (despite having three separate devices set up to record the audio), so we'll record a replacement episode soon.
Enjoy!
Find out more about David on LinkedIn, and the Norfolk Community Law Service on their website.
B2B Blogging Success
In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes.
During the episode, they discuss:
- The benefits of business blogging
- The challenges of developing content ideas
- Avoiding jargon
- Getting started with blogging
Find out more at:
Creating Squeaky Clean Copy
In this episode, Lucy Mowatt speaks to colleague Claire Price about the importance of accuracy in your writing.
From fact-checking to spelling, punctuation and grammar, they discuss how poor copy can affect your marketing and your brand before discussing some of the practical aspects of getting it right.
Content Conversations Season 3 Trailer
Introducing Season 3 of the Content Conversations podcast.
Be sure to subscribe on your favourite platform!
Email Marketing Tips
In this episode, Lucy Mowatt speaks to email marketing specialist Kelly Cookson about getting started with email marketing, building lists, deliverability and reporting. If you're looking for email marketing tips, you won't want to miss it!
Finding Content Inspiration
In this episode of the Content Conversations podcast, Lucy speaks to Michelle Gately of the Unfinished Bookshelf. They discuss:
- Finding inspiration
- Training and exercising your brain
- Overcoming writer's block
- The importance of accountability
- And more...!
We hope it gets your creative juices flowing!
Explicit rating is because there are a few expletives!
LinkedIn Marketing
In Season 2 Episode 3, Lucy speaks to digital marketing consultant Dalia Courridge about LinkedIn marketing.
Not only do they discuss the platform's core features, but the benefits to your business, how to build engagement and why Lucy really, really dislikes the Happy Birthday feature!
Starting a Podcast
In this episode, Lucy speaks to Mandy Sinclair, a PR professional and podcaster based in Canada. They discuss how she got started with audio content, where she finds inspiration and why there's never been a better time to start a business podcast.
Marketing Strategy During Turbulent Times
In Season 2, Episode 2, Lucy speaks to marketer Annelise Worn about the importance of marketing strategy and authenticity during turbulent times. She explains how her clients are tackling the challenges of Covid-19 head-on, while planning for a Christmas like no other.
Content Conversations: Season 2 Trailer
Lucy introduces the upcoming season of the Content Conversations podcast, so you know what's in store.
Don't forget to subscribe, so you never miss an episode.
Episode 10: Making An Impact on Instagram
In this episode, Lucy Mowatt speaks to social media manager and influencer Mollie Hyde about making an impact on Instagram.
They discuss how she built her audience, created a beautiful feed and consistently secures a high level of engagement. If you're thinking about starting an Instagram account for your business, it's well worth a listen.
Episode 9: PR School
In Episode 9, Lucy Mowatt speaks to PR Consultant and author Natalie Trice about her new book, PR School. They discuss how to amp up your PR efforts and how a little planning goes a long way.
Multi-Lingual Content
In Episode 8 of the Content Conversations podcast, Lucy speaks to Matt Colley of Edidit about multi-lingual content. They discuss considerations around tone of voice, translations and cultural differences. If you're thinking about breaking into a non-English-speaking market, you won't want to miss it.
Value-led Video Marketing
Lucy speaks to Katie Nuttall of Nimble Film Chick about creating valuable video content that resonates with audiences and generates business growth. Katie shares her tips for creating video and maximising its impact.
PR & Content Marketing
Lucy Mowatt speaks to PR expert Amanda Bunn about PR and content marketing.
They discuss how the two disciplines overlap, how to plan a PR strategy, how measure the success of your activity, and working with influencers. Plus, Amanda provides a few handy tips along the way.
Internal Comms & Intranets
Lucy Mowatt speaks to Wedge Black of Clearbox about internal communications strategy, before discussing the importance of setting up an intranet.
Video Marketing
Lucy Mowatt speaks to film producer and director Justina Rosu about video marketing.
They discuss how to get started with video marketing, equipment and the challenges marketers may face when adding video to their content marketing strategies.
Marketing for Tech Start-Ups
Lucy Mowatt speaks to Lucy Woods, a freelance marketing communications consultant, about working with tech start-ups. They discuss a range of topics, including the challenges surrounding funding and resources, ROI on marketing activity and translating technical terminology into plain English.
Marketing & Empathy
Lucy Mowatt speaks to Joe Glover about the importance of empathy in marketing. They discuss personas, focus groups and how to create empathy at scale, alongside the challenge of being perceived as 'airy fairy'.
Content Marketing, Internal Communications & Company Culture
Lucy Mowatt speaks to Harry Harris, Director at SwarmBe, about content can affect internal communications and company culture. He provides his tips for getting it right.