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Mind Meld PR Breaking News

Mind Meld PR Breaking News

By Jonathon Narvey
Conversations with fellow PR agency wonks, news reporters, tech leaders and other experts about how to get media coverage.
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Mind Meld PR 27. Elon Musk buys Twitter. Now what?
Elon Musk just bought Twitter. As a PR agency that uses social media to help tell stories, we've got some opinions. Mind Meld PR Breaking News host Jonathon Narvey talks Twitter, social media and free speech with PR Associates Kendall Saretsky and Kelsey Barnes.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/​​​​​  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe​...   Podcast  https://anchor.fm/mindmeldpr YouTube https://youtu.be/CeeFeGdBt1Q
29:17
April 25, 2022
Mind Meld PR #24 - Marketing automation
Public relations is a force multiplier for your marketing. So... how's that marketing going? We go into how to use marketing automation to streamline your process of bringing in new customers and up-selling your existing ones.   Mind Meld PR Founder Jonathon Narvey talks with Mr. Marketology Jeff Beale   https://twitter.com/mrmarketology  This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/​​​  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe​​​  Podcast  https://anchor.fm/mindmeldpr 
27:58
March 01, 2021
Mind Meld PR #23 - Media bubbles
Thanks to algorithms in your social media feed and Google's personalized results, your media is selected for you. It was not always thus.  At one time, it was customary to seek out a more varied media diet - and it wasn't so hard to go outside your media bubble.   Mind Meld PR Founder Jonathon Narvey talks to the host of Digital Marketing Masters Matt Rouse about why we're stuck in these media bubbles and how to get out of them.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/​​  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe​​  Podcast  https://anchor.fm/mindmeldpr
54:57
February 09, 2021
Breaking News #22 - Stripped down marketing messaging
The Penthouse Night Club is a strip club and cultural mecca in the heart of urban Vancouver. For years, its curious, quirky and funny marquee billboard messages have drawn in crowds, along with plenty of media attention.   Do you struggle to come up with the right words for headlines, subject lines, sub-headers and social media messaging, in 140 characters or less? Take a lesson from an expert who has to strip down his message to the essentials in a 40-character physical billboard.    Mind Meld PR Founder Jonathon Narvey talks with Penthouse Night Club marketer Benjamin Jackson.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/​​  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe​​  Podcast  https://anchor.fm/mindmeldpr  CBC News mentioned in the interview: Infamous Vancouver strip club's mouthy marquee the talk of the town  https://www.cbc.ca/news/canada/british-columbia/vancouver-penthouse-nightclub-marquee-1.5875857  The Marquee Boys on Instagram  https://www.instagram.com/themarqueeboys/  Penthouse Night Club on Instagram  https://www.instagram.com/explore/locations/547030002471163/the-penthouse-nightclub/
33:56
February 01, 2021
Mind Meld PR Breaking News #21 - Why don't people trust the news?
Trust in media has hit a new low in the USA and pretty much everywhere else, according to a new Trust Barometer 2021 poll from Edelman. Not exactly welcome news to our PR firm, or to the journalists we engage with every day. Less trust is a bad thing, all around.    That said, facts are facts -- and in this case, perception in poll results may be reflecting reality all too well. Is the media business broken? How have social media, ideology and activism helped lead to a news culture that fosters agendas and narratives over a shared reality?  Mind Meld PR Founder Jonathon Narvey talks with Capital Daily Managing Editor Jimmy Thompson about why this is happening and how we get out of it.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/   Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe   Podcast  https://anchor.fm/mindmeldpr  Learn more about Jimmy Thompson  https://jameswsthomson.com/  See the Edelman Trust Barometer 2021 report  https://www.edelman.com/sites/g/files/aatuss191/files/2021-01/2021-edelman-trust-barometer.pdf Read "Media trust hits new low" by Axios reporter Felix Salmon  https://www.axios.com/media-trust-crisis-2bf0ec1c-00c0-4901-9069-e26b21c283a9.html
58:27
January 28, 2021
Mind Meld PR #20 - Crisis PR. What's up with WhatsApp?
WhatsApp unveiled its new terms of service and all hell broke loose. Millions of app users switched to alternatives like Signal and Target. There are lessons in WhatsApp's crisis PR response that are worth noting for other companies facing public outrage fanned by big media outlets.  Mind Meld PR Founder Jonathon Narvey and fellow PR pro Shani Kotecha delve into what tech companies can do in this kind of situation.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/​​​  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe​​​  Podcast  https://anchor.fm/mindmeldpr Watch on YouTube https://youtube.com/playlist?list=PLAGH4QLsWlacIxnK_ed6UOzjyWA8xDPhM
23:27
January 22, 2021
Mind Meld PR #19 - How to make tech make sense
"You're not coders. You don't build tech. So... how are you able to pitch stories about our company and our product?" I'm paraphrasing, but that's a pretty common question from our tech PR clients.    Lucky for us, you don't actually have to know how complex tech works on the inside to be able to explain what it does, who it's for and why it matters. But first, you have to ask the right questions.   It's a good thing that Mind Meld PR pro's used to be reporters, because those interviewing skills come in really handy.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/​​  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe​​  Podcast  https://anchor.fm/mindmeldpr Watch on YouTube https://youtube.com/playlist?list=PLAGH4QLsWlacIxnK_ed6UOzjyWA8xDPhM
16:08
January 22, 2021
Mind Meld PR #18 - What to do when a PR campaign fails
Even World Series winners still strike out from time to time. What's a PR agency to do when a campaign goes south? First, be honest. Don't try to dodge the fact that the best-laid plan did not work out. Next, look at the clues for how to improve targeting, pitching or other variables in future.   At the year end, the Mind Meld PR team looked back on some real-life instances where the campaigns we threw at the wall just did not stick... and what we learned in the process as we attempted to turn things around.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe
27:22
January 03, 2021
Mind Meld PR #17 - Leadership and crisis PR
Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive' workforces. Facebook deals with employees who want to censor political speech. Spotify staffers who want to control the content of Joe Rogan after he just signed a $100 million deal. In Vancouver, Hootsuite just cancelled a big contract with ICE after workers made their views known. Are these 'own goals' on the business side? And what's the PR strategy for dealing with this kind of situation?   Mind Meld PR Founder Jonathon Narvey talks with Breakthrough Communications Founder Paul Sullivan. Paul's 30 years of media experience gives him keen insights into how effectively position clients to stand out in the marketplace and manage delicate issues with diplomacy and tact.   News we reference on this episode   Staff revolt causes Hootsuite to cancel deal with ICE  https://vancouversun.com/news/staff-revolt-causes-hootsuite-to-cancel-deal-with-ice  For years, Mark Zuckerberg has faced criticism that Facebook is bad for democracy.  https://www.theverge.com/21444203/facebook-leaked-audio-zuckerberg-trump-pandemic-blm  Spotify’s dilemma: Censor Joe Rogan or call his podcast free speech?  https://nationalpost.com/entertainment/spotifys-dilemma-censor-joe-rogan-or-call-his-podcast-free-speech  This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://anchor.fm/mindmeldpr
31:48
October 21, 2020
Mind Meld PR #16 - Fake news is real. Real news is fake
As PR professionals, our role is to get a win-win, where we share true things with a reporter who reports true things that people need to know. Unfortunately... the media doesn't always play by the rules. Which is to say...  Fake news! It's real. Sorry to break it to you.  From burying the lede to headlines that are intended to misinform, to arranging facts to fit a narrative... it's not your fault that your sense-making apparatus is broken. We're going to show you some examples of how the magic trick is done.   Mind Meld PR Founder Jonathon Narvey talks with our agency's Content Specialist Shani Kotecha.   This podcast is produced by Mind Meld PR  https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://anchor.fm/mindmeldpr
25:43
October 21, 2020
Mind Meld PR #15 - How to build a relationship with a reporter
Some think public relations is ALL about relationships. If you can schmooze with the right reporters, you can get guaranteed coverage for your clients. That's not quite true -- but hey, a good relationship with a reporter doesn't hurt! So, how do you cultivate that relationship?  Mind Meld PR Founder Jonathon Narvey talks with BetaKit's Editor-in-Chief, Douglas Soltys. BetaKit covers tech news, trends and innovation across Canada. Full Disclosure: Jonathon doesn't just pitch BetaKit on a regular basis. He used to work for them, back when he was BetaKit's Senior Editor on the West Coast (before making the switch to PR). So, Jonathon and Douglas kind of go way back.   This podcast is produced by Mind Meld PR  https://www.mindmeldpr.com/  BONUS NOTE: BetaKit has recently launched a Patreon campaign (which is alluded to at the end of this recording). BetaKit is creating independent Canadian tech & startup journalism. If you would like to support them (and you should), you can contribute to their campaign here:   https://www.patreon.com/betakit  This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://anchor.fm/mindmeldpr
48:53
October 21, 2020
Mind Meld PR #14 - How to turn a tech founder into a thought leader
The founders of innovative tech companies are more than business leaders. Today, they're often thought leaders. Not mere armchair philosophers -- the best thought leaders change national and even global conversations -- and their big ideas can also propel their own companies to the forefront.   Mind Meld PR Founder Jonathon Narvey talks with Silicon Valley marketing executive Sonya Pelia about how to make thought leadership happen -- and the results it can bring to a forward-thinking company's bottom line.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/   Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe   Podcast  https://anchor.fm/mindmeldpr
33:30
October 21, 2020
Mind Meld PR #13 - How to change how you communicate
Something isn't working. You know that much. Whether it's communicating with customers, or internally (or both) you need to change. Well, you're in luck. Check out this chat between Mind Meld PR Founder Jonathon Narvey and Change and Transformation Strategist Melissa Breker.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://anchor.fm/mindmeldpr
35:29
October 21, 2020
Mind Meld PR #12 - How to get reporters to tell your story, Part. 2
You write a press release, send it out and... nothing? Well, listen to what reporters really want from you. Mind Meld PR Founder Jonathon Narvey chats with BIV Tech Reporter Tyler Orton.  Check out "How to get reporters to tell your story, Part 1"  https://youtu.be/WS9spCck1vs  This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://anchor.fm/mindmeldpr
43:34
October 21, 2020
Mind Meld PR #11 - How to talk to anyone about anything
To work in PR, marketing and related fields, it helps to be a good communicator. Here, a couple of smooth talkers come together to give tips about talking smoothly. Mind Meld PR Founder Jonathon Narvey chats with Vancouver Tech Journal Founder William Johnson.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://anchor.fm/mindmeldpr
57:53
October 21, 2020
Mind Meld PR #10 - Digital marketing strategies that actually work
How can you use digital marketing in 2020? Mostly, like 2019. Less so, 2015. Some thoughts on setting goals, blue-ocean thinking, adapting on the fly and tracking results. Mind Meld PR Founder Jonathon Narvey talks with Digital Media Academy Director of Marketing & Technology Kemp Edmonds.   This podcast is produced by Mind Meld PR   https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://anchor.fm/mindmeldpr
44:21
October 21, 2020
Mind Meld PR #9 - How to do business development like a boss!
Sort of a Part 2 to our focus on PR and strategic selling in our last video. Here's a primer on business development for tech-focused firms. Mind Meld PR Founder Jonathon Narvey and biz dev start Cecilia Lu talk about strategic selling.  This podcast is produced by Mind Meld PR  https://www.mindmeldpr.com/   Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe   Podcast  https://anchor.fm/mindmeldpr
25:22
October 21, 2020
Mind Meld PR #8 - Sales & PR. Selling isn't telling
You got some great media coverage. Fantastic. But, how do you leverage that advantage? Mind Meld PR Founder Jonathon Narvey and Heidi Hamilton from Priority Solutions talk about strategic selling.   This podcast is produced by Mind Meld PR  https://www.mindmeldpr.com/  Mind Meld PR  https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://open.spotify.com/show/7z8i36fyrSaqpDufbFcBfB
33:03
October 20, 2020
Mind Meld PR #7 - How to get reporters to tell your story
Do our PR strategies and tactics actually work? Yes! But... it's not like building widgets in a factory. You can't always use the same tactics for every situation. We got a big-time news editor to talk about what works... when pitching his editorial team.  Mind Meld PR Founder Jonathon Narvey interviews Daily Hive Editor-in-Chief Farhan Mohamed.  This podcast is produced by Mind Meld PR  https://www.mindmeldpr.com/  Mind Meld PR  https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://open.spotify.com/show/7z8i36fyrSaqpDufbFcBfB
39:58
October 20, 2020
Mind Meld PR #6 - What do reporters actually want?
Want to successfully pitch reporters? Then think like a reporter. Start with the 5 Ws. Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff talk about what works in media relations.  This podcast is produced by Mind Meld PR  https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://open.spotify.com/show/7z8i36fyrSaqpDufbFcBfB
29:43
October 20, 2020
Mind Meld PR #5 - How do you get into public relations?
How exactly does one get into the business of PR? Well, are you a dynamite communicator? Do you think? Drink? Smoke? Then you might have what it takes. Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff talk about their meandering career trajectories.   This podcast is produced by Mind Meld PR  Inc.    Mind Meld PR  https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://open.spotify.com/show/7z8i36fyrSaqpDufbFcBfB
31:26
October 20, 2020
Mind Meld PR #4 - How to be a thought leader
"Thought leader" - wait, what is that? How do you get to be one? Everyone has ideas -- but to be a thought leader, you need to be a genuine original. That's the hard part. Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff chat about it.    Mind Meld PR  https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://open.spotify.com/show/7z8i36fyrSaqpDufbFcBfB
18:37
October 20, 2020
Mind Meld PR #3 - Pitching reporters in a pandemic
The COVID-19 pandemic is THE story of 2020. So, does it make sense to try to newsjack it? Or are reporters getting jaded about those kinds of pitches? Brought to you by Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff.  This podcast is produced by Mind Meld PR  Inc. https://www.mindmeldpr.com/  Subscribe to our tech PR newsletter  https://www.mindmeldpr.com/subscribe  Podcast  https://open.spotify.com/show/7z8i36fyrSaqpDufbFcBfB
13:27
October 20, 2020
Mind Meld PR #2 - What is Reactive PR?
What if you could know what stories reporters were working on -- before they wrote them? You don't need super-powers. You need reactive PR, with the help of HARO, GetQuoted, SourceBottle, etc. Brought to you by Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff.  This podcast is produced by Mind Meld PR  Inc.  https://www.mindmeldpr.com/ Subscribe to our newsletter https://www.mindmeldpr.com/subscribe
12:43
October 20, 2020
Mind Meld PR #1 - What goes into a PR campaign?
Your company just got some good news -- and now you want to share it with the world. So, um, what do you do? A proactive PR campaign for media coverage pretty much has 3 parts: storytelling, media targeting and outreach. Here's how to do it. Brought to you by Mind Meld PR Founder Jonathon Narvey. Mind Meld PR https://www.mindmeldpr.com/ Subscribe to our newsletter https://www.mindmeldpr.com/subscribe
18:44
October 20, 2020