Mindset Marketing Money

Today’s episode is all about how you can release the brakes on your business using an amazing technique called The Theory of Constraints which helps you figure out just what’s holding your business back and what you can do to really kick it up to the next level.

You’ll find out…

1. How to find where the constraints (brakes) are in your business and how to release them
2. How you can use a simple idea to get to the heart of optimising all of your business processes
3. How to make massive improvements to every system in your business just by making the right choice on where to begin!
4. And lots more.

Hope you enjoy the episode and don’t forget to subscribe!

OMG, everybody! - There is light at the end of the 2020 tunnel and it turns out not to be another train!

In this episode, Ed and Jed talk through what's happening to the global markets and why there is so much to be hopeful about. We'll find out why we're on the brink of boomtime!

Also, Jed inadvertently phones the emergency services once again underlining the staggering professionalism of the show. (Fortunately, the police have yet to arrive.) The podcast improves after that!

Enjoy and subscribe!

In today's episode, Ed and Jed discuss the thorny problem of communication in business - the who, what, how and why of getting people to listen to your message.  

• The rarely used trick to get your customers to listen to you. HINT - Empathy!
• The lesson of the Goose and the Golden Egg.
• What we can learn from the story of clam chowder and how it ruined a restaurant
• And much, much more

(Apologies for the dodgy sound quality from Jed's side towards the end.)

Enjoy and subscribe!

In this episode, Ed and Jed talk about how knowing the numbers can help your business thrive even when the times are tough.

Here's just a taster of what we're covering. (And the number of food references is purely a coincidence!)

• Why sausages and your car are critical to your business's survival.
• Ed shows us how 'chunking' in your business enables you to maintain your profitability.
• How the numbers can become your early warning system enabling you to course-correct before it becomes critical.
• How a highly successful fish and chip shop in Wales massively failed its customers and why!

Enjoy and subscribe!

Welcome to Episode 5 of Mindset Marketing Money.

Businesses often become confused between what customers need and what they want.  One of these is the REAL motivator for sales the other is not.  We discuss which of these you should focus on and why.

Plus we'll show you how you to get more customers by appealing to people's hearts, not their heads and why this approach outperforms all other sales techniques. This is a deep-dive into one of the most transformative sales and marketing techniques you can adopt in your business.

Ed and Jed also discuss how you can attract the right customers into your business simply by aligning your values with theirs.

Enjoy and subscribe!

Customers are behaving differently. Their buying habits have changed so how do we keep them buying from us? The best way is to show them your VALUE.

In today's episode, Ed & Jed discuss:

• How to get your customers to identify the value in your business so you can sell more
• How and when to communicate with your customer for maximum sales effect
• Using value and benefits to get the sale
• KEY THINKING: How to stop price wars and price erosion and get paid without discounting!

Here's another show bursting with great ideas and new ways of thinking about your business.  Enjoy and subscribe!

Keeping them happy is your No 1 priority but the new challenge is that their buying behaviour has just dramatically shifted. Ed and Jed talk through what you can do to make sure the 'shift' is to your advantage.

In today's episode, Ed and Jed discuss:

• The NEW customer behaviour 
• How you should communicate with your customers so they keep coming back to you
• Why going 'above and beyond' will secure your business's future

Plus, we've packed this podcast with examples, case studies and practical advice to help you stay successful and keep your customers loving what you do.

Subscribe and enjoy!

The global pandemic has created one of the biggest disruptions to our lives in living history.  But it's not the first time and it won't be the last.   

In today's episode, Ed & Jed discuss:

• What history can teach us about how disruption creates innovation and how innovation creates disruption.
• Why fear is normal during a disruption but the future is brighter than you think.
• The ONLY three ways to grow a business.
• How you can 'innovate' in your business to generate more income during tough economic times.
• Why your customers will give you the answer to how to grow your business.

This is another packed show full of fresh thoughts and ideas to help your business thrive.  Enjoy and subscribe!

Welcome to episode 1 of Mindset Marketing Money. 

If you're a business owner or just fascinated by business then you've tuned into the right podcast because today we're talking about the global financial picture, the impacts on business and what you can do to help protect yourself from the effects.

We'll answer the burning questions of the moment including; 

• what on earth is happening to the financial markets
• how this recession is different from the crash of 2008
• how your entrepreneurial thinking needs to change to ensure your business's survival
• why now is the perfect time to begin advertising (including actual proof!) 
• the simple three-point structure to creating ANY piece of marketing

We've packed a lot into one episode for you to enjoy, so take a listen and subscribe!