More Coffee. Less Drama.
By Kayla Fujinaka
Grab your favorite coffee mug, settle in, and get ready for a fresh perspective on small business marketing. Whether you're just starting out or looking to take your business to the next level, More Coffee. Less Drama. is your go-to source for marketing wisdom, delivered with a dose of positivity and a touch of humor.
More Coffee. Less Drama.Mar 10, 2021
Now You Know: It's Coming Back!
This is something you thought was going away. SIKE - it isn't. Find out more on today's episode.
Want to watch this episode instead? Head to YouTube
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Let's Connect!
Instagram: @morecoffeelessdrama / @maplewildmarketing
Email: morecoffeelessdramapodcast@gmail.com
Website: www.maplewildmarketing.com
Episode 3: Which Website Platform Should You Choose for Your Business?
In season one, we talked about how your website is one of the only things YOU control, with guest Melissa Bandera.
It’s been 2 years since that episode- let’s talk through some new statistics on websites in 2023. We’re specifically covering: ecommerce website requirements and how each platform differs, plug-in accessibility and availability, what platform might suit you best based on your business type, and the pros/cons of each platform. If you’re questioning which website platform might be best for you - here’s to you being well educated and informed on your decision!
Resources:
Listen to Previous Website Episode
Want to watch this episode instead? Head to YouTube
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Let's Connect!
Instagram: @morecoffeelessdrama / @maplewildmarketing
Email: morecoffeelessdramapodcast@gmail.com
Website: www.maplewildmarketing.com
Episode 2: Now You Know - This Isn't Going Away
AI is taking over the planet. No, really - the marketing world has been HIT with a wave of chatbots, AI generated images, backgrounds, stickers, and captions. How do you navigate it all?
For that matter, what’s going to happen with AI in 2024?
If you want to know how to use it effectively for your small business - this is the episode for you!
Resources Mentioned In Today’s Episode
- Fraze.io - SEO Optimization
- Jasper.ai & Copy.ai - Grammatically Correct Long Form Copy
- Adcreative.ai - Optimizing Ad Creative and Copy
- Verloop.ai - 24/7 Digital Assistant
- Pictory.ai - Turn Your Script into Video
- Designs.ai - Create logos, videos, banners, mockups with A.I. in 2 minutes
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Let's Connect!
Instagram: @morecoffeelessdrama / @maplewildmarketing
Email: morecoffeelessdramapodcast@gmail.com
Website: www.maplewildmarketing.com
Managing Your Customer Relationships Effectively
Your customer's journey is one of the most important processes that you can think about as a small business owner. I'm going to tell you all of that and more on today's episode, we're talking about client relationship management systems.
We’re Chatting About:
-What a CRM Involves
-Why You Might Want to Consider One
-Things You May Not Realize About CRMs
-Your Customer Journey + How a CRM is Involved
Links for Today’s Episode:
Let's Connect!
Instagram: @morecoffeelessdrama / @maplewildmarketing
Email: morecoffeelessdramapodcast@gmail.com
Website: www.maplewildmarketing.com
Season 3 Trailer
This season is going to cover your customer's journey, a roadmap to diversifying your communication, why networking is so vital for your business, how to build a successful e-commerce site, and so much more. You're not going to want to miss our amazing guests. Real-time marketing news segments, and those ever-present suggestions on how to infuse simplicity into your day to day life as a small business owner.
Now You Know: BIG Changes Coming to the Algorithm
No one is talking about them either.
TikTok, Twitter, Facebook + Instagram are All Onboard with These New Changes, but have kept them massively on the down low. Why?
Maybe because it would make all of us really uncomfortable if they were fully transparent.
Let's Connect!
Instagram: @morecoffeelessdrama / @maplewildmarketing
Email: morecoffeelessdramapodcast@gmail.com
Website: www.maplewildmarketing.com
Now You Know: Templates for Reels?
Yep. Instagram is testing this feature with a small batch of creators.
What is it, and what will it allow you to do?
+ This feature COULD save small businesses time and energy on the app.
Find out more by listening to today's episode!
Resources Mentioned:
Want to Connect or Send Questions?
@morecoffeelessdrama / morecoffeelessdrama@gmail.com
Now You Know: Instagram Is Changing How They Rank Content
Adam Mosseri, the CEO of Instagram announced a few changes coming to the app.
In today's episode we'll be talking about:
- Product Tags
- Enhanced Tags
- Ranking for originality (where we'll spend most of our time today!)
What the heck does it mean? How does it affect you? What are new "best practices" you should adhere to?
Find out all that and more today in 8 minutes or less!
Let's Connect!
Instagram: @morecoffeelessdrama | @maplewildmarketing
Via Email: morecoffeelessdramapodcast@gmail.com | kayla@maplewildmarketing.com
Now You Know: The Newest Social App That Is Sure to Make Meta Jealous
The newest social app is capturing Gen Z in a way that Meta could only dream of.
'Be Real' is the newest social app as of Q1 2022, has been downloaded 7.41 Million times (up 315% in Q1).
With Mark Zuckerberg saying that 'young people are the new north star' - we just HAVE to talk about this app and what it's all about.
Make sure to subscribe, follow along and leave a review if you're loving this new format.
Let's Connect!
Instagram: @morecoffeelessdrama | @maplewildmarketing
Via Email: morecoffeelessdramapodcast@gmail.com | kayla@maplewildmarketing.com
Work Smarter, Not Harder - with Melissa Harstine
So excited to share my first guest with you guys: Melissa Harstine of Melissa Harstine Creative!
In today's episode, we chat about:
- What is Market Research?
- Why does Market Research Matter for My Small Business?
- A Practical Example of A Small Business Using Market Research
- What Happens When You Don't Use It
- Where You Can Start
- Applying and Using the Information
- Limited Time - How To Work it Into Systems
Resources Mentioned:
- Finding the Right Message - Jen Havice
- Ashlyn Carter - 4 Ways to Easily Organize Your Market Research
- Melissa's Guide On How to Easily Conduct a Customer Interview
*BONUS: A video tutorial by Melissa on how to do a customer research interview (The questions you should ask, how to prepare for the interview, etc.)
Want to Connect with Melissa?
Instagram: @melissaharstinecreative
Facebook: www.facebook.com/melissaharstinecreative
Want to Connect with Kayla?
Sign Up for My Newsletter: https://bit.ly/maplewildmarketingnewsletter
Get Social: @morecoffeelessdrama | @maplewildmarketing
Drop Me A Line: morecoffeelessdramapodcast@gmail.com | maplewildmarketing@gmail.com
Head to My Website: www.maplewildmarketing.com
Schedule a Chat With Kayla: https://bit.ly/chatwithmaplewild
Now You Know: Instagram Is Cutting Payouts For Creators
Instagram is on the struggle bus.
While it originally promised monetary gains higher than TikTok for Creators, the opposite is coming true.
Come listen and find out for yourself just how difficult it is for Creators to monetize their videos on the app.
We'll also chat briefly about Facebook's future and how we're all feeling about the algorithm these days.
Want to Connect?
Sign Up for My Newsletter: https://bit.ly/maplewildmarketingnewsletter
Get Social: @morecoffeelessdrama | @maplewildmarketing
Drop Me A Line: morecoffeelessdramapodcast@gmail.com | maplewildmarketing@gmail.com
Head to My Website: www.maplewildmarketing.com
Schedule a Chat With Kayla: https://bit.ly/chatwithmaplewild
Season 2 Has Been a Year In The Making
Oh hey! I didn't fall off a cliff...
Emotionally, maybe - but otherwise, I'm just hanging on for dear life.
Totally be open and vulnerable about being a military spouse, a solopreneur and digging my heels in on what's been one wild and crazy two year journey for my personal life and my work life.
We're also talking about the shape of season 2 and what the episodes are going to look like this season. Let's get into it.
Want to Connect?
Sign Up for My Newsletter: https://bit.ly/maplewildmarketingnewsletter
Get Social: @morecoffeelessdrama | @maplewildmarketing
Drop Me A Line: morecoffeelessdramapodcast@gmail.com | maplewildmarketing@gmail.com
Head to My Website: www.maplewildmarketing.com
Schedule a Chat With Kayla: https://bit.ly/chatwithmaplewild
Your Reputation Matters.
Online reputation management is often overlooked and it's the best and easiest way to not only gain new customers, but to reward the ones you already have!
We're chatting about:
- Do's and Don'ts
- Your Customer's Journey and Identifying the "Right" Time
- Your Process and How To Stay Consistent
- Asking the Right Questions
- If You Can Use and How You Should Use Incentives Wisely
- Responding to and Managing Both Positive and Negative Reviews
This is the FINAL episode of Season One! If you have loved this podcast as much as I've loved creating it for you, please take the time to rate/review wherever it is you're listening from right now or head to apple podcasts: https://podcasts.apple.com/us/podcast/more-coffee-less-drama/id1515992310 to leave your review there.
We'll be taking a break for the summer, and then I'll be back in the Fall with BRAND NEW episodes, new guests, and all sorts of practical marketing tips for your business.
Until then, may your coffee be hot, and your stress low!! See you next season!
Google or Facebook Ads? Which Is Best for YOUR Business?
So you want to start advertising online?
How do you know which platform to use?
In this episode, we'll be chatting about:
- Why Online Advertising is Important
- Facebook Ads and Google Ads: A Brief Overview
- A Comparison Between the Two
- What They're Best For
- How They Can Be Paired Together
Listen now!
Is the Future Of Social Media Audio?
Is social audio just hype or is it here to stay?
We've been hearing all about Clubhouse & the dozens of other social audio apps that have been popping up. Include Facebook and Twitter - two of the social media giants.
But what's going on with it? What do we actually need to know?
This episode is a bit different than my usual in that we're going to be chatting about predictive analysis of the market. Listen in to some of the experts talk about the way the market is going and what we should expect from social audio in the future.
Listen Now!
Research. It's What You Need.
Ever feel like you have no clue what to say online?
Ever feel increasingly frustrated by your content?
ENTER RESEARCH.
This episode we're talking about:
- Why You Need to Research
- How To Research
- Tools You Can Use to Research (+ Save More Time!)
- How to Improve Your Content Writing
Listen Now!
SEO is a Lifetime Event for Your Business
Ready, set - SEO!
This episode focuses on a few things:
- What is SEO (Search Engine Optimization)
- Why it's necessary for your website as a small business
- Common Mistakes that are Made when it comes to SEO
- Free Resources and Information at Your Fingertips
- How to Adapt/Adjust to Changes with SEO
- What Outsourcing Might Look Like
We're joined today by Marta Luvian of Anchor Marketing Co - a full scale digital marketing agency based out of Tulsa, OK. Anchor Marketing Co offers world-class Wordpress websites that are also SEO certified, helping businesses rank immediately upon launching and specialize in Google Ads and Google retargeting ads to get businesses in front of their ideal clients!
Contact her to get your Free SEO Score --> https://anchormarketingco.com/contact/
Resources Mentioned in today's episode:
- https://search.google.com/search-console/about
- https://www.google.com/business/
- Handout Bonus: SEO RESOURCE LIST
- Handout Bonus #2: SEO CHECKLIST
Get in touch with Marta:
W: www.anchormarketingco.com | E: marta@anchormarketingco.com
Socials: @anchormarketingco
Selling Ice Cream On a Beach In the Summer Is Easy
In this episode, we're talking about the definition of content marketing, if it actually works, common myths about content marketing, the strategies involved in content marketing, tools to improve your content marketing strategy, and how to repurpose your content effectively.
Your Website Is One of the Only Things YOU Control
I am so excited to be able to introduce Melissa Bandera of Jelly Design Studio. We’ve worked together multiple times building websites for my clients, and I just love not only her eye for design, but her heart for small business owners.
Before we get into today’s episode, I want to just do a quick recap on what we’re going to cover today. These are actual questions I have received over the years regarding websites. This episode is meant to educate and to help get your wheels turning about your own website – even if you don’t have one yet!
Questions like operating a website on a budget, knowing when to outsource, the difference between Squarespace and WordPress, the cost involved and much more! This is going to be an information packed episode, so hang on to your seat.
Connect with Melissa:
Website: https://jellydesignstudio.com/
Instagram: https://instagram.com/jellydesignstudio
Template Shop: https://www.jdscreativestudio.com/
LET'S CONNECT!
Website: www.maplewildmarketing.com | Email: morecoffeelessdrama@gmail.com
Instagram: @maplewildmarketing | Facebook | YouTube | Pinterest | LinkedIn
Are You Willing to Take a Risk?
When you live in fear, you limit yourself. And in turn, you limit your business.
It's time to remove limitations from your business and your mindset. To break the barriers that FEAR places on each of us. The conversation today revolves around skipping the fear column and heading towards freedom.
Sound like a move you need to make?
LET'S CONNECT!
Instagram: @maplewildmarketing
Facebook: www.facebook.com/maplewildmarketing
YouTube: https://www.youtube.com/channel/UC-wmMtRkDW40JGhNAV9nmGw
Pinterest: www.pinterest.com/maplewildmarketing
LinkedIn: https://www.linkedin.com/in/kaylafujinaka
5 Ways to Remove Your Ego From Your Marketing
You have an ego.
We all have egos when it comes to our marketing - and they need to be kicked out of the building. In this episode, we're going to chat about 5 ways to remove it from your marketing and your life. Included in our conversation: your customer's journey, staying away from "shiny object syndrome", being in the business of change, and reframing your mindset around humility.
LET'S CONNECT!
Instagram: @maplewildmarketing
Facebook: www.facebook.com/maplewildmarketing
YouTube: https://www.youtube.com/channel/UC-wmMtRkDW40JGhNAV9nmGw
Pinterest: www.pinterest.com/maplewildmarketing
LinkedIn: https://www.linkedin.com/in/kaylafujinaka
Branding Your Business With Intention
I'm joined today with Tara Cochran, owner of Olive Fox Brand Strategy + Design. She’s a fellow entrepreneur, and has an amazing creative flair that fits perfectly with her business. We’ve had lots of amazing chats over coffee and hikes about strategy and design – that’s her specialty and something she’s incredibly passionate about.
On today's episode we chat through:
- What branding is and why it's important for small businesses.
- Common misconceptions about branding.
- What makes a good brand.
- The cost behind professional branding and the value behind it.
- Resources to tap into as a small business on a budget.
Speaking of resources, here's a few you need from today's episode:
Books: "How to Style Your Brand" (Fiona Humberstone), "Building a Storybrand" (Donald Miller), "Eat That Frog!" (Brian Tracy)
Font and Color Type Trail Guide From Olive Fox Design
Ways to Get in Touch with Tara:
Website: www.olivefoxdesign.com | Email: hello@olivefoxdesign.com
Instagram | Pinterest | LinkedIn
LET'S CONNECT!
Website: www.maplewildmarketing.com | Email: morecoffeelessdrama@gmail.com
Instagram: @maplewildmarketing | Facebook | YouTube | Pinterest | LinkedIn
Your Video Marketing Strategy Needs 5 Things.
Video. The word that can cause you to *insert your worst fear here*.
Many of the people I work with describe video as a "nemesis" or "scary" - and I definitely understand why!
However, in 2021 - you need a strategy. Even if it's a 2x a month strategy. If you have a plan, you will succeed.
In today's episode we talk about how to build a plan you'll actually stick to, ways to research ideas, structuring your video, tools to help you accomplish your video goals, and repurposing your content.
The principles I talk about in today's episode covers everything from TikTok, to the longer videos you produce for your YouTube channel!
Read the Blog: https://maplewildmarketing.com/your-video-marketing-strategy-needs-5-things/
LET'S CONNECT!
Instagram: @maplewildmarketing
Facebook: www.facebook.com/maplewildmarketing
YouTube: https://www.youtube.com/channel/UC-wmMtRkDW40JGhNAV9nmGw
Pinterest: www.pinterest.com/maplewildmarketing
LinkedIn: https://www.linkedin.com/in/kaylafujinaka
This Tool Has Been Around Since 2016 - Are You Using It?
Any guesses?? Okay, okay. I'll tell you.
We're talking about Instagram Stories today. But not JUST Instagram stories. I'm doing a small section on Reels, TikTok and the trends of short form videos.
I'm going to share with you their future potential and why you should be using them to your advantage in 2021. In this new marketing landscape, it's more important than ever to evolve and grow (while still understanding your limitations of time!) Instagram stories could be an incredible way for you to capture your audience's attention and increase your authority and visibility online.
For full podcast notes, head to my website: www.maplewildmarketing.com/blog and read the blog post!
LET'S CONNECT!
Instagram: @maplewildmarketing
Facebook: www.facebook.com/maplewildmarketing
YouTube: https://www.youtube.com/channel/UC-wmMtRkDW40JGhNAV9nmGw
Pinterest: www.pinterest.com/maplewildmarketing
LinkedIn: https://www.linkedin.com/in/kaylafujinaka
Why Comparison Is Killing Your Business
Welcome!
In today's episode, I'm going to walk you through 5 main reasons why comparison will slowly drain the life out of your business.
There's so much noise in our culture today, and I think as business owners, our job is not only to filter that noise, but to outright ignore it if it interferes with how we do business and relate to others.
Wouldn't you agree?
If you love this episode as much as I loved recording it for you, make sure you leave a 5 star review wherever you're listening. It sounds small, but is so helpful!
For full podcast notes, head to my website: www.maplewildmarketing.com/blog and read the blog post!
LET'S CONNECT!
Instagram: @maplewildmarketing
Facebook: www.facebook.com/maplewildmarketing
YouTube: https://www.youtube.com/channel/UC-wmMtRkDW40JGhNAV9nmGw
Pinterest: www.pinterest.com/maplewildmarketing
LinkedIn: https://www.linkedin.com/in/kaylafujinaka
7 Digital Marketing Trends To Watch In 2021
We're talking about all things "trendy" in episode 2! Join me as we wade through topics like video marketing, the future of automation, the latest in content marketing, "moments" to watch, and more. If you want to get the scoop on what to pay attention to in 2021, this episode will have you on the edge of your seat.
And if you're working from home, that means your posture and your marketing game will have a workout. WIN-WIN.
For full podcast notes, head to my website: www.maplewildmarketing.com/blog and read the blog post!
LET'S CONNECT!
Instagram: @maplewildmarketing
Facebook: www.facebook.com/maplewildmarketing
YouTube: https://www.youtube.com/channel/UC-wmMtRkDW40JGhNAV9nmGw
Pinterest: www.pinterest.com/maplewildmarketing
LinkedIn: https://www.linkedin.com/in/kaylafujinaka
You Don't Need to Charge Less. You Need to Add Value.
Bold statement, right?
In today's world this is what we need more of. VALUE. Your customers crave it, and your pricing structure demands it. Today's episode is geared towards you realizing where that value comes from, and how to add more of it, so you don't have to think about lowering your prices.
If you know the value is there for your client, and you know exactly what you're worth - you can save yourself a lot of headache and fear.
For full podcast notes, head to my website: www.maplewildmarketing.com/blog and read the blog post!
While you're here - please make sure to leave some love and rate/review this podcast.
LET'S CONNECT!
Instagram: @maplewildmarketing
Facebook: www.facebook.com/maplewildmarketing
YouTube: https://www.youtube.com/channel/UC-wmMtRkDW40JGhNAV9nmGw
Pinterest: www.pinterest.com/maplewildmarketing
LinkedIn: https://www.linkedin.com/in/kaylafujinaka
More Coffee. Less Drama. (Trailer)
More Coffee. Less Drama. is a podcast that will inspire you to take practical steps to marketing your business.