More Marketing Ideas

Peter Beckenham's YouTube video features a mastermind group discussing the core question of business: what problem do you solve and who needs it? The participants, a diverse group of coaches, consultants, and business owners, introduce themselves and their specialties, ranging from marketing and sales coaching to divorce support and neurodiversity advocacy. Beckenham encourages viewers to connect with these experts, highlighting the wealth of collective experience available. The discussion then transitions to individuals explaining the specific problems they address for their clients and the unique value they provide. Common themes emerge around building confidence, fostering trust, achieving alignment, and understanding clients' real needs. The conversation emphasizes the importance of listening, authenticity, and truly seeing and hearing individuals to effectively help them overcome their challenges. Ultimately, the video serves as an introduction to various problem-solvers and a thoughtful exploration of identifying and addressing customer needs in a meaningful way.

Kathy Basil's YouTube transcript provides a workshop focused on utilizing AI, specifically ChatGPT, to create a 90-day content plan for attracting clients. Basil, a marketing expert turned empowerment coach, shares her initial skepticism towards AI and her subsequent "Eureka moment" realizing its potential to bridge the gap between marketing psychology and the intangible nature of coaching services. The workshop outlines a framework called ACT (Authority, Connection, Transformation), emphasizing the creation of valuable content pillars rooted in understanding the "who" and "what" of ideal clients. Basil demonstrates how to prompt AI for identifying client struggles, generating content pillars, and even drafting social media posts with suggested formats and imagery, highlighting the importance of personalization and consistent, high-quality content over mere quantity. The session also includes a live demonstration using a participant's website and touches on AI tools for image generation and copywriting.

This audio transcript captures a discussion analyzing a recording of a live online meeting where Peter Beckham asked a diverse group of entrepreneurs and business leaders where their best leads originate. The speakers in the transcript unpack the collective wisdom shared by these individuals, identifying common threads and actionable insights for listeners. Key themes that emerged from this analysis include the power of existing relationships and referrals, the importance of authenticity and personal storytelling, the necessity of consistent visibility, and the critical act of understanding clients' underlying problems. Ultimately, the discussion aims to help listeners identify and cultivate their own best sources for leads by learning from the experiences of a wide range of successful professionals.

This YouTube transcript captures a dynamic online mastermind session led by Peter Beckenham, focused on essential skills for business growth, specifically aiming to double profits. Various international business professionals and coaches introduce themselves and their expertise, offering diverse perspectives ranging from sales and marketing to mindset and technology. The group actively engages in a discussion about key areas for improvement, with participants sharing personal insights on challenges like time management, relationship building, sales skills, and embracing technology. Moreover, they emphasize the critical role of mindset, authenticity, and emotional intelligence in achieving business success and offer opportunities for viewers to connect with them for further guidance.

The YouTube video by Sean Anthony introduces a "writerless method" for book creation, contrasting it with the traditional, time-consuming approach. He highlights the significant desire for book authorship versus the low completion rate. Instead of writing, Anthony proposes leveraging AI to convert interviews or existing content into books, either for personal use or as a client service. This method offers a faster, easier path to publishing, potentially generating income by serving experts who lack the time or inclination to write. He outlines the process involving topic selection, content conversion, formatting, and publishing, suggesting it's a high-demand, low-competition opportunity.

Trades Freedom Club presents a podcast episode focused on using blog articles as a free and effective strategy for trades businesses to improve their Google ranking and attract more leads. This approach aims to help businesses bypass paid advertising and marketing agencies. The episode outlines the benefits of blogging, provides SEO tips for discoverability, and explains how to repurpose blog content for social media. It also offers a ten-step checklist to guide businesses in creating their own online presence. Listeners are encouraged to take advantage of this method to increase visibility, build authority, and facilitate customer acquisition. The podcast also promotes additional resources like a growth club, a Facebook group, and inner circle coaching.

This particular episode highlights Christine Matheson-Green, a 73-year-old journalist and author, who launched a project to capture and preserve life stories in memoir form. The overall goal is to show listeners how to maximize their enjoyment and well-being during their later years. The podcast is av

Welcome to the Marketing Mastery Podcast, where we delve into the latest strategies and insights to help small business owners thrive in the digital landscape. In today's episode, we're tackling a crucial topic: how to improve your website's search engine ranking. We'll break down the essential on-page, off-page, and technical SEO techniques you need to know, share practical tips on creating engaging content, building quality backlinks, optimizing for mobile, and much more. Whether you're new to SEO or looking to refine your approach, this episode is packed with actionable advice to boost your online visibility and drive more organic traffic to your website. Let's get started!

Aldwyn Altuney is a mass media marketing expert.

Known as the 'Media Queen', she is a TV host, speaker, photojournalist and author of multiple international best-selling books.

With 38 years media experience, her PR company, AA Xpose Media, is the only one she knows of that guarantees results in the mainstream media.

She is passionate about inspiring more good news in the mass media to help decrease depression and suicide rates and lift people’s spirits.

In 2018, she founded the Mass Media Tribe Meetup group and a global GoodNews Day, which is run annually on August 8.

She founded a monthly Global Good News Challenge in June 2020, has tripled her business during Covid and recently won the 2021 Bx Print, Media and Photography Business of the Year.

Also an animal activist, she founded Animal Action Events in 2007 and has run 15annual charity events so far raising awareness, appreciation and respect for all animals.

In her spare time, she loves performing in her comedy duo The Fiddly Gigglers, acting, playing ukulele, long beach walks and body surfing.

You can contact Aldwyn via her website:

https://aaxpose.com/

Martha Mok is an industry recognised confidence business coach with a global presence. An International entrepreneur and founder of Super Confidence Coaching, specialising in empowering businesswomen to reach their full potential through confidence and achieving a balance between business, life and relationship balance.

She is recognizsed in the Top 1% of all women’s confidence, mindset and business coaches in Australia, an International motivational speaker, an author of 4 eBooks & 1 co-author published book and a Master Practitioner of Neuro-Linguistic Programming (NLP).

In todays interview I chat with Rebecca Mitchell, 

Rebecca is current one of the directors & co- founders of Awesome Lending Solutions a boutique brokerage in the lower north shore of Sydney.  Rebecca has been in finance since she left school in 1994 & after a successful & vast career across all facets of back-office lending, she felt she couldn't help in the way that she wanted to, so she became a broker working with a successful national accountancy firm from 2008-2014 as one of their in-house mortgage brokers.   Then the opportunity arose to start her own brokerage Awesome Lending Solutions where Rebecca remains today helping First Home Buyers & First Time Investors get into their first home or investment.   As well as helping investors review their portfolio & see where money can be saved & prepare them for the next purchase. She has also discovered her latest passion is helping couples who are going through separation & guiding them through the minefield of either buying out the ex-partner or buying that new family home.   

Contact Details - 

Rebecca A Mitchell 

0412 481 983 

rebecca@awesomelendingsolutions.com.au

In  this episode I chat with Ingrid Galloway of Sydney as she explains how she helps couples cement their relationships and her plans to develop a retreat where couples can come together in a relaxed environment and learn how to build their relationships.

You can contact Ingrid @

https://www.kahyangan.com.au/

https://www.facebook.com/ingrid.galloway

In this episode Jeff will share how he created his 1st million dollar business, lost the lot and just like a Phoenix, rose from the ashes to create many more businesses.

In today's podcast I'm chatting with Joanne Holbrook who is a mother of two and spouse of a United States Army Officer who lives in Honolulu, Hawaii.

She has lived and raised her over the last 14 years on four continents, in five countries and in five US states (South Africa, England, Germany, Australia) and across the United States.(North Carolina, Kansas, Washington State, Virginia and Hawaii)

Born in South Africa and living half her life under the controlling Apartheid Government, she began to yearn for a better understanding of cultures outside her world. Moving to the UK in her mid 20’s started her adventure to learn about other cultures.

This experience, combined with the world travels that come with a military lifestyle, allowed Joanne to observe culture and parenting from multiple international perspectives and with a broader worldview.

Joanne is an author of "Your Passport To Parenting”, a professional keynote speaker, parenting advocate, and entrepreneur, who, through her friendships, book, and speaking events, shares parenting stories to help build positive, values-based families around the world.

I hope you enjoy our chat !!

In this episode you will hear lots of golden nuggets from Peter, who will share some of his decades of experience as both a professional sales person and business coach

Guy Freeman explains how he now has 3 streams of income aligned with his financial planning practice in Brisbane

In this session I chat with Gerald Richards from 3x5x7 about business success formulas and how to apply them in your business

In this interview I chat with Nobby about how you can manage your money and why you need to do it now rather than later

A chat with Gerald Richards on the topic of 5 ways to increase your sales

An interview with Alex Tripod, If you are looking to get out of the rut and live your life of passion then Alex shares how you can get started..

In this episode Marge Lange discusses the need for good cashflow in your business

Today we chat with Vanessa Talbot who enlightens us about the world of coaching.

In this episode we chat with Pollyanna Lenkic about her businesses and in particular how she helps women overcome the common challenges in the workplace.

In this episode we chat with Amber Dee about her passion with Pintrest and how she turned that into a 10k+ a month business.

In the episode you will hear from a 90 year old senior citizen who shares the early days of his life story and how he started as an apprentice plumber and progressed to form a major plumbing business while still in his early twenties.

This interview was recorded in 2016  and unfortunately Bill passed away in Oct 2020 (RIP)

In this episode I chat with Justin Herald about how he got started and what lessons he learnt along the way. We also chat about his latest venture which helps  business attract more clients using a new referral process.

Just an introduction about me and why you should should listen to our future episodes