Morning Marketing Machine

If you spend any time online, you’ll think everyone has it figured out. Everyone’s a millionaire, everyone has a purpose, everyone has the greatest relationships and is crushing it in their business. But what if that’s not really the case? How can YOU be the person you want to be. I think about that for myself as I’m truthful with myself and show you how to be truthful to yourself.

Everyone has problems and struggles they deal with. Yet, we feel the need to put up our best face and pretend everything is perfect. Hardship helps us grow, gives us motivation and a purpose. There’s nothing wrong with admitting things are not perfect. And that’s what I’m talking about.

Marketing can be very difficult, especially when it’s marketing for small business. But every brand needs a marketing plan. But what if there were an easy way to understand marketing, a marketing 101 to dial in your customer strategy? Well there is, 1 page marketing plan is designed to educate the beginning marketer.

Marketing can make or break a business. But what if you don’t know the first thing about marketing? Or what if you are very bad at it? Good news is anyone, no matter what they’re level can get better and create more sales and a better experience for their customer. 1 page marketing plan goes over everything from your target market, to strategies to become a marketer that brings sales into your company.

What do you do when your customer has a bad experience? Do you even think about it? Most businesses think they give great customer service, but most customers don’t. So what do you do as a brand to turn that around, turn what looked like a bad customer service experience into a great customer service experience. That’s the idea behind hug your haters.

Customer complaints are a way of life for a business owner. It doesn’t matter what type of business you have, someone will be unhappy. So wouldn’t it be great if there was a book that gave you the key ideas of how to give your customer a great experience? That’s what hug your haters talks about.

Are you trying to create a great product? You’ve heard success in marketing is differentiation, but how do you do it? Purple Cow shows you how to fight mediocrity by not fighting with your competition, but creating remarkable products. Be a purple cow.

This is not another business book telling you how to build a better mouse trap. Purple cow shows how you to be a real marketer, someone that stands out in a crowd, different than the rest. This is marketing 101. Be remarkable and create remarkable products.

Want to turn your list into buyers? Hear about how everyone is building a following and you just don’t know how to do it? Superfans takes you step by step into how to create superfans, creating a loyal fanbase that want to buy from you over and over again.

A list means nothing if they don’t buy from you. Learning how to get fans to buy is what turns a brand from an also ran into a real brand. Superfans shows how to have a successful online business by creating a loyal fanbase.

How do you compete without just relying on being the cheapest? Wish you knew how to market your business and product line but have no idea where to get started? The 22 immutable laws of marketing can help you so you know how to sell your product with great marketing techniques that have stood the test of time.

Wish you knew how to avoid marketing mistakes? The 22 immutable laws of marketing shows you how to market your brand so you can compete with anyone, so you can build a brand for the long term that can become profitable and sustainable.

Anna Davidson has an amazing story and has overcome so much to have success with Amazon and Ecommerce. We talk mindset, how to overcome obstacles and business with family and how to juggle it all.

You can learn more about Anna at:

https://www.facebook.com/TheAnnaDavidson/

https://www.instagram.com/theannadavidson/

https://theannadavidson.com

Anna also has a great free training at:

bit.ly/2DL61id

Seller Tools is what many people think of when think Amazon and chatbots. But how can you best use it and who’s the man behind Seller Tools? Troy Johnston is actually a multiple 7 figure seller who’d sold his brand. We sit down and talk chatbots, Seller Tools and mindset.

You can check out Paul and Seller Tools here:

https://seller.tools/

You can also checkout rebate automation here:

https://seller.tools/rebate-automation/

Troy also has a great free Facebook group for more about chatbots here:

https://www.facebook.com/groups/AmazonKings

Wondering how your small business can compete with bigger companies in your industry? Think it’s impossible? What if I told you how startup entrepreneurs can have success in their niche, regardless of how big their competitors are? Check out how to compete with big companies and learn how to leverage your business.

Big companies are always thought of as too big to fail. And that small business just can’t compete. But that’s not true. Today, I talk about how to compete with big companies so you can learn how to succeed in business and compete with larger companies.

Chatbots and 7 figure sales on Amazon. It sounds so easy, but there’s much more to it. What happens when things go wrong? How do you deal with setbacks? Paul Baron is a million dollar seller who’s also synonymous with chatbots. We sit down and discuss chatbots, mindset, dealing with setbacks and much more.

You can learn more about Paul and we he does at:

ChatMarketingUniversity.com

https://www.facebook.com/chatmarketinguniversity

TheChatAgency.com

https://www.facebook.com/therealchatagency

https://www.instagram.com/thechatagency/

Have no idea what CLV is or how it’s helpful? Wish your marketing was better or even had a marketing strategy to begin with that helped to bring in customers, expand recurring revenue, and customer retention? It all starts with knowing what is lifetime value of a customer and how to increase.

Customer lifetime value is a marketing term, but the value of it cannot be overstated. The lifetime value of a customer helps with growth, profitability, revenue, so it’s important to understand what it is. Your marketing strategy needs to be setup correctly, or your brand will go nowhere fast. So checkout what is lifetime value of a customer and how to increase for what it is and how to become more profitable.

Meditation can be an amazing tool that can be used to be successful in both business and life. So what if I told you there’s even a world’s most dangerous meditation? I sit down with Jesse Elder to discuss this and more things meditation and mindset.

You can check out more about Jesse at:

https://www.facebook.com/timepiecer/

https://mailchi.mp/91405d03556b/project-x-20

https://www.instagram.com/jesseelderlive/

https://open.spotify.com/episode/2HGxo6bVI0XcIB0bjkicrU?si=GLiTua58QEaqp6izIFJxlQ&fbclid=IwAR2CF8KcQNOQvZ7cIcWPWk9GD92qpGb9jSkWN95vM0f1JWurqDI252mCjuE

Wishing you could get more sales for your brand? But you’re spending a ton of money on paid advertising and think that’s all you can do? What if there was another way? Where other people with a following sell your products for you and you don’t pay until AFTER they sell it? That’s affiliate marketing, and that’s what I talk about in this video.

Have you wondered what affiliate marketing is? How brands are using it to sell their products through affiliate marketing programs? Or just looking for affiliate marketing tips so you can sell more products? Well that’s what is covered today in what is affiliate marketing?

Mindset is one of the biggest factors in your success in both business and life. And I was lucky enough to sit down and talk to one of the great minds in mindset, George Bryant. We talk mindset, what to do when things aren’t going at all cylinders, paleo, and what got him to the level of a New York Times best selling author and one of the biggest names in this space.

You can check out George at:

https://mindofgeorge.com

Creating products takes money, sometimes lots of it. But running the business also takes money. What if there were a way to get money for your product in advance, so you could start production KNOWING you have a validated product that people are clamoring for? That’s the idea behind crowdfunding. In this video, I talk about what crowdfunding is, how it works and what you should be doing to have the best chance for success.

Wouldn’t it be great if you could make money and build up a list of raving fans at the same time you validated your product idea? With crowdfunding you can. But you need to be careful. Sites like Kickstarter and Indiegogo can be great, but you need to know your marketing and setup your community correctly from the beginning so you can get as many investors to pledge to your brand as possible to get to your goal. These are some of things I talk about in what is crowdfunding.

Kristin Ostrander has been in E-commerce for over 17 years. She’s taught many people her signature wholesale bundling system and generated millions in online sales. We sit down to talk mindset, setting goals and being a business owner.

You can check out what Kristin does at:

http://www.mommyincome.com/

Looking for more sales? But don’t have a lot of money? Facebook groups can be a great organic way to market to your customer and help them on their customer journey, by giving amazing customer support before they’re even a customer. But how do you start? That’s what I answer on how to set up a Facebook group for business.

Facebook groups can generate thousands of dollars in free revenue and profit for your business. But it’s important to do it the right way or it’s just a waste of your time and helps no one. But how do you know you’re setting it up the right way? That’s what I talk about in how to set up a Facebook group for business.

Linkedin is a platform that not many are using, but is getting a ton of engagement and a place where your ideal customer could be hanging out. The key is to look at things a little differently. I sit down with Nate and talk about Linkedin, mindset and a lot more.  

You can checkout more about Nate and get some help at: 

https://academy.natepeo.com/courses/Double-Your-Sales-in-Six-Weeks-Workshop

Do you think every other business owner besides you is able to stay motivated? And you’re not sure why you can’t get any work done, and it’s affecting you more than you’d like to admit to? But not sure how to fix it? In this video, I go over how to stay motivated, especially when you’re not wanting to work.

Lapses in motivation happen to every business owner. If you think Gary V is all you need to get through every issue that comes up, you are definitely the exception to the rule. Everyone has days, even weeks they just don’t have that motivation to work. So how do you deal with it? That’s what I go over in this video.

Failure always has such a negative connotation, but what’s really at the core of this. I sit down with Ashley Armstrong for a great conversation on failing and how she went on to build a 7 figure business and help others do it.

You can check out her 5 day challenge starting 11/2 at:

www.higherholidayconversions.com

Looking for learn how a small town Oregon nobody turned his dream into a multi billionaire brand that has lasted for over 55 years? Shoe Dog is the story of how Nike came to be, told through the tales of it’s co-founder, Phil Knight. Shoe Dog is a memoir that pulls no punches, and tells how he started leading through 1980 and beyond. The good, the bad and the ugly.

Do you have a hard time identifying with bigger brands out there? Wonder how your business could ever get to the level of Amazon, Apple or Google? Right or wrong, brands like these get put on a pedestal and you sometimes forget they were once as small as your and my brands, even smaller. Shoe dog takes you through the ups and downs of Nike’s rise to become what it is today. Though Nike seems too big to fail right now, there were numerous times they could have gone under, making this book more real and honest than most others out there, giving you the real story on what business is like.

Carlos Alvarez has more than 20 years of experience as a successful Amazon. He’s also one of my favorite and most knowledgeable people to talk to with all things Amazon. We sit down and talk mindset, books, and failure on your way to success.

You can learn more about Carlos and what he does at:

www.wizardsofamazon.com (Carlos's Meetup group)

www.amazongroupchat.com (FREE Telegram Amazon group Chat)

Are you getting leads but the quality isn’t great? Or maybe you’re looking to get started and wish you had high quality leads that were ready to buy from your Shopify store? A first access list is a great way to get high quality leads that are ready to buy. It’s a great strategy to run to your existing list or when building an audience before you launch.

Building an audience that buys from you is difficult, but there’s a strategy that can make it easier. A first access list. Think of first access like a product launch and this strategy will help your company to find buyers that are ready to build your audience. It really helps you if you’re established or building an audience before you launch

Mason Bendigo is the host of the Breathin' Air Podcast. We sit down to talk mindset, the 3 pillars to success and how to help reach your true potential.  

You can check his Breathin' Air Podcast here: https://www.buzzsprout.com/870727

Are you looking to increase your list but have no money? Are you looking to get started building your list but don’t know how? There’s actually a strategy that will get you subscribers for free and could even make you some money. I go over this strategy in how to run a giveaway.

Everyone wants more leads, but how do you do it profitability? And what if you’re just getting started? That’s what’s great about partner giveaways. They can be done at zero cost to you and get your brand thousands of leads and potentially some revenue as well. I go over that in how to run a giveaway.

Patrick Mvaa is Facebook ads expert and Amazon seller who owns a marketing agency. We sit down and talk mindset, Facebook ads and how to set yourself up from the success from the beginning.

Are you reaching out to your list? What if I told you most brands aren’t? A lot of brands don’t know how to reach out to them. But there are so many great ways to run email and messenger promotions to increase sales for your brand. Everything from finding giveaway partners to first access lists, and I go over all of them in how to run promotions.

Marketing to your list can be difficult. You’ve put in all this work to build a list, but how do you get them to buy? Email and messenger campaigns only work when you reach out, but what kind of promotion do you run? There’s a ton out there, so I go over some of them in how to run promotions.

Anyone selling on Amazon has probably heard of Barbara Boschen. She’s been selling for years and is also the co-founder of CoMerchant. We talk mindset, how she got started and how to setup your Q4 for success.

You can find out more about Barbara's service here:

www.comerchant.com 

www.comerchant.com/easykey

What do Hollywood movies have to do with selling your product? And how can storytelling techniques mean more sales for my products? That’s the entire point of the book building a story brand by Donald Miller. It talks about how to sell through story, and that’s what I go over.

Having a great marketing message can lead to sales. But how do you get started? Having an online business can be hard, so it’s important to clarify your message so customers will listen. That’s what I talk about today in how to sell through story, building a storybrand.

Vulnerability isn’t something that gets talked about a lot. We’re taught to never show it, that it’s weak, but there’s a lot of power that comes from letting yourself be vulnerable. I sit down with Aj Smit and we talk about vulnerable, finding joy and many other topics that help business owners live their best life.

You can find out more about Aj and what she does here:

www.instagram.com/thejoyweaver 

www.facebook.com/thejoyweaver 

www.facebook.com/groups/embodiedinjoy

Do you know where you want to go? What business strategy will get you there? Whatever you’re trying to do, you need a plan to grow and get there. Roadmapping will help get you there. It’s about understanding your business goals and the steps that can get you there. That’s what I talk about in the art of building a roadmap.

If you want to grow your business and have success, a roadmap is the perfect way to get there. It gives you purpose, a plan and prioritization so you can focus on the key features that will create business growth. So checkout the art of building a roadmap so you can take your business where you want to go.

Matt Sheeran is one of the smartest marketers I know. He's been in the Amazon space and sells on his own as well. We sit down and talk books, mindset and even a little Disney.

Matt and his wife have something great you can learn more about by going here:

trunkmockups.com/playbook

Find yourself saying yes to everything? And you wonder why you’re never able to make progress in your business? Saying no is difficult but necessary to be able to do more and have more success in your business. The book Essentialism the disciplined pursuit of less does a great job of explaining how to become an essentialist and get more out of your life.

Understanding priorities in your business and personal life can be difficult when you’re trying to do everything for everyone to make everyone happy. But saying no and living and going essentialist can make a huge impact in your life. The idea is to do less to do more. And that’s what the book, Essentialism the disciplined pursuit talks about.

Feel like you can never get ahead in life or business? That no matter what you do, you know it just won’t work out? Negative people are all around us, so it makes it difficult to limit negativity around you, but it starts with you. In this video I talk about how I dealt with negative thoughts and how you can too.

I dealt with negative thoughts and emotions my entire life, well into my business life. No matter what I did, I didn’t know how to handle negative emotions. It led to so many hard times that I could have avoided if I looked at my life in a different way. That’s what I talk about it how to handle negative emotions.

If you’re trying to figure out how to get more sales on Shopify, or your just looking for ecommerce growth, you may want to start using the dream 100 approach. If you’re not familiar, it’s a great strategy to get more sales on Shopify, increase sales online and start having growth for your ecommerce business. So watch the video below, how to get more sales on Shopify, where I talk about Chet Holmes and how the dream 100 can help you get more sales on Shopify.

Sales is the life blood of any business, but if you only try paid ads, you’ll be a slave to your budget. What if you tried an organic strategy that could double your business with no monetary cost? This is a great strategy to get more sales on Shopify. So I’m talking about using the dream 100, and how that can help your brand increase sales and profits.

If you’re wondering to how you can build an email list fast, you’ll need to know how to create the perfect lead magnet. It’s about having some sort of ethical bribe that’s so valuable that your ideal customer will want to optin so you can start nurturing that relationship and get them to buy. In the video, how to create the perfect lead magnet, you’ll learn how to create a high converting lead magnet.

Jay Abraham said there’s only 4 things that matter in business, leads, customer, average order value and frequency of purchase. All 4 need to be working in order to have a real business. But in order to get customers or do any of the other 3, you need some sort of lead magnet to get your ideal customer to optin. You have to start with leads and get your pipeline going. In this video, I talk about how to create the perfect lead magnet so you can create a lead magnet that converts into buyers.

No one ever wants the race to the bottom to start. But how often have you looked at your competitors and thought the only way to beat them was to price your product cheaper than yours? What if you could have a competitive advantage over your competition without lowering your prices? In this video, I’ll show you how to deal with business competition so you never have to worry about lowering your prices ever again.

Wouldn’t it be great to have a competitive advantage over your business competition? If you’re looking for marketing strategies to help dealing with competition, this video will help you so you can beat the competition without lowering prices. So watch the video to learn how to deal with business competition.

Alfred Fontanez is someone you want to pay attention to. He’s been around E-commerce for years and has a wealth of knowledge. It was an honor to sit down with him and talk mindset.

Entrepreneurs Book Club: https://www.facebook.com/groups/EntrepreneursUniteBookClub

Alfred on Facebook: https://www.facebook.com/alfred.fontanez.75