Welcome to MRXplorer! You can expect to find musings on market research, from methodologies and lessons I'm learning in my career to broader thoughts about the industry and its future. Brought to you by Z Johnson, the MRXplorer blogger.
Recorded in New England, on the Harvard Business School campus, I pontificate on the need we have to partner with education institutions better to create curricula that not only prepares the insights teams we need, but gets people excited to work in the insights roles we have!
A couple of weeks from the IIeX NA 2019 conference, here is what's stuck with me: Hannibal Brooks' talk and the new speaker track led by Annie Pettit; the overwhelming number of research companies; the spectrum of insights team size and ability; how much there is to learn from each other, no matter who you are, how long you've been in insights, or where you work.
The #MRxChat has been revived by Jamin Brazil and Jake Pryzlak. I thought I'd share a recap of the first Twitter chat about customer experience research and market research. Check out the tweets by searching for #MRxChat, and join the next chat Feb 19 at 9am Pacific time!
Are we seeing a convergence of data science and market research, or an evolution? Do we need to be a bit more humble as researchers or do we need to just go back to basics and use our expertise better? And last, let's talk data quality and blockchain.
Weren't able to make it to Insights Association's Converge conference this year? I've got you covered: I give you a quick summary of every talk from the two-day event in Los Angeles, California! Occasionally, I also share some thoughts on the topics, but I try to stick to just giving you the synopses.
This is unedited, so enjoy!
And Bunmi Onibokun, I'm sorry for not writing your last name down.
This starts the first episode exploring the basics of market research. Step 1: understanding the business question. Your client has a business question they want researched, but is it the right thing to be researching?
Let's go back and time 15 years and compare the advancements in tech generally with the advancements in market research! And then let's talk about keeping trend. Note: this is extremely subjective, based on my experience over the past 15 years in market research roles. It doesn't necessarily reflect everyone's market research progression.
Per Hakansson spoke about being a digital nomad at IIeXNA 2018. While most people focused on the ethics, my mind went to how we are changing our market research strategies to include digital nomads?
Catch me on Twitter @zontziry or at the blog mrxplorer.com.