Welcome to MRXplorer! You can expect to find musings on market research, from methodologies and lessons I'm learning in my career to broader thoughts about the industry and its future. Brought to you by Z Johnson, the MRXplorer blogger.
Weren't able to make it to Insights Association's Converge conference this year? I've got you covered: I give you a quick summary of every talk from the two-day event in Los Angeles, California! Occasionally, I also share some thoughts on the topics, but I try to stick to just giving you the synopses.
This is unedited, so enjoy!
And Bunmi Onibokun, I'm sorry for not writing your last name down.
This starts the first episode exploring the basics of market research. Step 1: understanding the business question. Your client has a business question they want researched, but is it the right thing to be researching?
Let's go back and time 15 years and compare the advancements in tech generally with the advancements in market research! And then let's talk about keeping trend. Note: this is extremely subjective, based on my experience over the past 15 years in market research roles. It doesn't necessarily reflect everyone's market research progression.
Per Hakansson spoke about being a digital nomad at IIeXNA 2018. While most people focused on the ethics, my mind went to how we are changing our market research strategies to include digital nomads?
Catch me on Twitter @zontziry or at the blog mrxplorer.com.