MRXplorer

MRXplorer

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By Zontziry Johnson
Welcome to MRXplorer! You can expect to find musings on market research, from methodologies and lessons I'm learning in my career to broader thoughts about the industry and its future. Brought to you by Z Johnson, the MRXplorer blogger.
More places to listen

More places to listen

Education in insights
Recorded in New England, on the Harvard Business School campus, I pontificate on the need we have to partner with education institutions better to create curricula that not only prepares the insights teams we need, but gets people excited to work in the insights roles we have!
12:13
June 29, 2019
Insights industry vernacular
Let's change how we talk to each other in this industry: no more "client" or "vendor," but rather market research partners. Isn't that more descriptive of how we're working together anyway?
13:22
May 30, 2019
IIeX NA 2019: a few weeks later
A couple of weeks from the IIeX NA 2019 conference, here is what's stuck with me: Hannibal Brooks' talk and the new speaker track led by Annie Pettit; the overwhelming number of research companies; the spectrum of insights team size and ability; how much there is to learn from each other, no matter who you are, how long you've been in insights, or where you work.
19:29
May 13, 2019
IIeX NA 2019: Expectations and Experiences
Recording from on site in Austin, TX, it's MRXplorer at IIeX NA! Hear why I heart IIeX NA, and what I'm hoping to hear about from my friends and colleagues in this industry.
10:25
April 22, 2019
Support MRX or replace our jobs? The role of tech
As we see evolutions in tech impacting the market research industry, why are we so slow to adopt the new tech? Are we worried about being replaced? Is that really what tech would do for the industry?
08:03
April 15, 2019
Benefits of tech: more time to think! Or is it?
Linking to a personal experience with having gained some time back in my schedule, I debate whether efficiency gains in research will truly translate to space for researchers to "be more strategic."
06:54
April 9, 2019
Blockchain on my mind
A haiku: Blockchain, can you solve my sample problems for real? All of them? But how?
12:49
February 15, 2019
#MRxChat January recap
The #MRxChat has been revived by Jamin Brazil and Jake Pryzlak. I thought I'd share a recap of the first Twitter chat about customer experience research and market research. Check out the tweets by searching for #MRxChat, and join the next chat Feb 19 at 9am Pacific time!
16:42
January 26, 2019
Rambling thoughts post-Converge
Are we seeing a convergence of data science and market research, or an evolution? Do we need to be a bit more humble as researchers or do we need to just go back to basics and use our expertise better? And last, let's talk data quality and blockchain.
20:09
January 18, 2019
IA Converge 2018 Conference Report
Weren't able to make it to Insights Association's Converge conference this year? I've got you covered: I give you a quick summary of every talk from the two-day event in Los Angeles, California! Occasionally, I also share some thoughts on the topics, but I try to stick to just giving you the synopses. This is unedited, so enjoy! And Bunmi Onibokun, I'm sorry for not writing your last name down.
42:45
December 8, 2018
3: Do bees bite? and other business questions
This starts the first episode exploring the basics of market research. Step 1: understanding the business question. Your client has a business question they want researched, but is it the right thing to be researching?
28:24
September 5, 2018
2: Time Travel and Trend
Let's go back and time 15 years and compare the advancements in tech generally with the advancements in market research! And then let's talk about keeping trend. Note: this is extremely subjective, based on my experience over the past 15 years in market research roles. It doesn't necessarily reflect everyone's market research progression.
27:28
August 5, 2018
01: Digital nomadery and market research
Per Hakansson spoke about being a digital nomad at IIeXNA 2018. While most people focused on the ethics, my mind went to how we are changing our market research strategies to include digital nomads? Catch me on Twitter @zontziry or at the blog mrxplorer.com.
13:43
July 1, 2018
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