Metaverse Marketing Workshop Series begins 6pm UK time on Wednesday 5th April.

Join me >> bit.ly/metaversemarketingseries

1. THE TECHNOLOGY CHALLENGE - 5/4/23
"As an online company I can see this working, we demo our system via screen sharing. Just can’t see our demographic adjusting to this at the moment.""It will be hard to explain how to use this space with those who aren’t confident with technology."
"I thought these spaces were for people with expensive equipment."
This is a myth busting workshop, designed to lead you past the hype and myths into a practical way of accessing, building and developing your presence in the metaverse and then creating the propositions to build confidence in your stakeholders that they are totally capable of joining you, even without any prior technical experience or fancy technologies.
2. PRODUCT OPPORTUNITIES - 12/4/23"I would love to be able to shop online and try clothes on in the metaverse.""How do products gets uploaded?"
"My company manufacturers lifts. Would we be able to get lifts on the metaverse, in detail?"
This session is all about digitising your products and services, so they are professional, engaging and relevant in the metaverse. Imagine a 3D, fully interactive, digital experience of your product, showcased in real time to anyone, anywhere in the world, as you both meet together in the space.3. THE SELLING EXPERIENCE - 19/4/23"There’s a huge scope for marketers to change from selling products to selling experiences.""I work in a law firm. Do you think this could be something people could use to watch tribunals or court hearings?"
"I'd love to beat my competitors and get in here first, even if it's just to wow them."
A metaverse experience, whether for selling, meeting or team building, is brings a whole new energy to hybrid marketing, sales and communications. In this session we explore a host of creative ideas for creating an immersive, extended reality, experience for your audience, be that colleagues, management or customers.
4. EDUCATION AND TRAINING - 26/4/23
"All of our lessons need to be in the metaverse!"
"We could create a really innovative staff onboarding and induction programme."
"I have an idea for producing product training and demonstrations in this 3D environment."
Whether it's running a virtual classroom training lesson or inviting customers into live, fully interactive product demonstrations with your technical specialists, in this session we will discuss how education can be brought to life in the metaverse and take the experience and engagement to the next level above video conferencing and beyond.
5. CASE STUDIES AND EXAMPLES - 3/5/23
"What can we learn from those already making money in the metaverse?"
"I'd really like to collaborate with some influencers. This might be why they'd like to collaborate with me!"
"Brands like Nike, Meta and Hublot seem to be doing a lot. What can we learn from their mistakes?"
Without a 'how to' playbook, the metaverse is all about continuous development and in this session we optimise our speed and efficiency by watching and learning from the big brands who are forging a pathway through the uncertainty.
6. TAKING YOUR FIRST STEPS IN PRACTICE - 10/5/23
"I'm interested but have absolutely no idea where to begin."
"Is metaverse marketing planning different to normal marketing planning?"
"Do I need lots of budget to do this properly? Because it seems like I need to get others involved too."
In this final session in the series we will create a practical metaverse marketing plan, including strategy, tactics, resource requirements and the all important 'measures of success'. Metaverse marketing is an evolution of your existing marketing, so we'll integrate everything together into a step-by-step, executable plan, with full support of those around you.

Register here >> bit.ly/metaversemarketingseries

Full Link here >> https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507

Responding to Increasing Brand Expectations

Neil Wilkins PodcastBy Neil WilkinsFeb 23, 2024