Neil Wilkins Podcast

Sharing Insights on Sustainable Marketing & Purpose-Led BrandsShalize Nicholas is a marketing consultant and founder of Marketing Mill, where she supports purpose-driven brands, especially in sustainability and fashion, to grow through strategic marketing, CRM, and brand storytelling.Neil and Shalize discuss the small actions everyone can take in business and personal life that collectively will make a difference.They go deep into greenwashing and how to avoid it, and reflect on taking a moment each day to ask why and research solutions with AI.Find out more about Shalize's work https://www.marketingmillstudio.co.uk/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Project Planning with AI: A Practical Guide for Marketing


“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry

Think of AI as your Project Ideation tool, your project co-creator

In this session you will learn:

Why AI projects need structured planning

How to define goals and align with the customer journey

Which tools to use and when

How to build your own beginner-friendly AI marketing plan

More content like this at http://marketingcollege.com

Imagine your digital twin talking and interacting with family, friends and colleagues, after you die. Life's Echo is the brainchild of Steve Endacott, who talks digital twins, interactive avatars and AI life after death, in this fascinating conversation with Neil Wilkins.

What do you think? Let us know in the comments.

Find out more at Life's Echo http://lifesecho.co.uk

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Creating Inclusive Campaigns: A Responsible Approach

Learn to craft campaigns that resonate with diverse audiences and support inclusivity.

This session helps marketers understand the strategic value and ethical responsibility of inclusive campaigns. Using real-world case studies, practical models, and marketing theories, we explore how to create content that truly represents and respects diverse audiences—building both brand trust and long-term growth.

More webinars like this at http://marketingcollege.com/events

Neil Wilkins discusses emerging AI trends in 2025 and how these are impacting opportunities and challenges in our businesses, our marketing and our operations.

This webinar is part of Cambridge Marketing College's fortnightly marketing webinar series http://marketingcollege.com/events

Subscribe to the Neil Wilkins Podcast for more similar content https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Hana is the founder of Gen Z Planet ─ a research, training, and advisory firm. She helps business leaders to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for insights with her commitment to support the integration of the next generation into society and into business As an award-winning management consultant who was named as one of the “Top 25 Consultants” by Consulting Magazine, Hana is a sought-after speaker and business commentator and is the author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.Connect with Hana https://www.linkedin.com/in/hanabenshabat/

Visit GenZ Planet https://genzplanet.com/contact-us/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

MV is the founder of Inbox Welcome, where she’s on a mission to make email marketing work for solopreneurs and small businesses, not against them. MV specializes in email deliverability and sender reputation—basically, the stuff that makes sure your emails actually reach the inbox. Her approach? She meets clients at their level, with a no-fluff, authentic style that’s all about tech made simple. If your email list is sleeping on its potential, MV’s here to wake it up and make it work for you.Email MV at mv@inboxwelcome.comMV's Website: https://inboxwelcome.com including 5 Reasons Your Emails Aren’t Reaching Inboxes (And How to Fix It)Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Lisa Raehsler is a PPC strategist and digital marketing thought leader with over 20 years of experience. Lisa is the founder of Big Click Co., where she’s helped hundreds of companies achieve their brand and growth goals through cutting-edge ad strategies, including paid search, social, and audience targeting. Named a Top 25 Most Influential PPC Expert and a Microsoft MVP award winner, Lisa has also been a go-to columnist for industry publications like Search Engine Journal and a sought-after speaker at conferences worldwide.Connect with Lisa Raehslerhttps://www.linkedin.com/in/lisarockssem/https://thepaidmediamix.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Stakeholders and Marketing Responsibility: The New PESTEL Approach"Rethinking Stakeholder Engagement through Ethical and Sustainable Frameworks"This webinar explores how businesses can redefine stakeholder engagement using a fresh, ethically driven PESTEL framework. We’ll discuss how marketing responsibility extends beyond customers, influencing policy, economics, social justice, technology, environmental stewardship, and legal compliance. With real-world examples, we’ll uncover how brands can balance commercial goals with societal impact.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

A webinar demonstrating the key AI Marketing tools that marketers can focus on today. In this webinar by Neil Wilkins for Cambridge Marketing College, we hear about:Research - PerplexityContent Creation - ChatGPTContent Editing - HemingwayImage Creation - GrokVideo Creation - SoraMusic Creation - SunoVisualisation - NapkinSEO - NotebookLMMeeting Management - FathomAgents - MakeAGI - Manusand why this might be the current definitive list of tools for marketers.

84% of marketing professionals say that accurately measuring what drives their revenue is a top priority, but only 17% of them are actually tracking performance across all digital channels. Why?Zeke Camusio is a Stanford data scientist, entrepreneur and founder of Data Speaks, an AI-powered marketing analytics platform. He has helped over 200 companies make data-driven decisions to grow faster and reduce advertising waste.Connect with Zeke Camusio https://www.dataspeaks.ai/The Data Speaks Playbook (free PDF download) describes the framework we've perfected over the last 20 years helping hundreds of companies make data-driven decisions and achieve record growth.It details the analytics best practices required to produce accurate insights and how to act on them to accelerate business growth.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Erich Archer is an Emmy Award-winning AI video specialist, creative media strategist, and innovator in generative AI tools. With nearly two decades of experience at the cutting edge of video production and storytelling, Erich has earned recognition as a thought leader who bridges the gap between creativity and technology.

Connect with Erich Archer https://www.cgacreative.com/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

The Journey to AGII, in Conversation with Cheryl CunninghamCheryl Cunningham is the Founder and CEO of Huro AI, one of the Top 20 AGI Leaders, and an innovative voice in the emerging AI technology wave.Find out more about Huro AI https://www.huroai.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

The AI Ethics Framework for Marketers

Fairness & Bias Prevention – Avoid discrimination in AI-driven decisions.


Transparency & Explainability – Make AI processes understandable to users.


Privacy & Data Security – Ensure responsible handling of consumer data.


Accountability & Governance – Define who is responsible for AI decisions.

The Future of Ethical AI in MarketingAI ethics is not just a compliance issue—it’s a trust-building strategy.

Responsible AI will define the brands that last.

“AI is the future. But the future must be ethical.” – Tim Berners-Lee

More content like this at http://marketingcollege.com/events

Mario Wissa is a social communication expert with a passion for helping individuals and organisations improve their communication skills. As a researcher, author, and public speaker, he has dedicated over 17 years to studying intrapersonal, interpersonal, and group communication. He’s authored three books on the subject and has traveled extensively, gaining valuable insights from diverse cultures and interculture communication.Connect with Mario Wissa https://mariowissa.com/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

How to Increase Content Visibility, with Emily Aborn

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses.

In this conversation we explore how to increase content visibility.

Connect with Emily Aborn https://emilyaborn.com/instagram/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Building Trust, Loyalty, and Long-Term Success through Responsible Marketing.

Why Ethical Marketing Matters: Consumers are demanding transparency, fairness, and accountability from brands; Regulatory bodies are enforcing stricter advertising and data privacy laws; Brands that prioritise ethical marketing see higher customer loyalty and stronger reputations.

More webinars like this at Cambridge Marketing College http://marketingcollege.com

Sustainability isn’t just about doing good, it’s smart wholesome marketing and business growth.Let’s explore how marketers can embed sustainability into their strategies by balancing profit, people, and planet. Using the Mindful Marketing Model (Product, People, Process, Profit) and Responsible Marketing principles, we’ll cover actionable ways to make sustainability an integral part of the marketing mix.More content like this at Cambridge Marketing College http://marketingcollege.com

Data Mastery in AI MarketingLearn how to harness structured and unstructured data to power AI-driven insights.Introduction to Data in AI MarketingData is the foundation of AI-driven marketing.Two main types: Structured data (organised, easily searchable) vs. Unstructured data (text, images, videos).Why data mastery matters: Better insights, personalisation, efficiency, and competitive advantage.

What is AI Generated Content, with Kabir HemrajaniKabir is a tech founder building a product for teams to scale this process organisation-wide, with truly outstanding results. He does this by sourcing context from the entire team, which leads to better content. Kabir’s insights add so much value in the answers to question around optimisation, creation, relevance and the human-centric approach to AI generated content.http://riffraff.aiRiff raff turns team Slack conversations into outstanding deliverables. Teams that use riff raff fully leverage AI, not just to work faster but to deliver exceptional work every time.This is a conversation that explores what is AI generated content, how to collaborate, where it fits in the client agency relationship and more.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Nathalie Doremieux helps women entrepreneurs build profitable businesses creating life changing E-learning experiences while generating recurring revenues (she helps them build online courses and membership sites that make money). Nathalie is a business strategist, marketing automation strategist and co-founder of New Software Marketing and The Membership Lab. In this conversation on the Neil Wilkins Podcast, Nathalie and Neil explore building communities, membership strategy and customer relationships through deep connection rather than simply scale. Connect with Nathalie https://themembershiplab.com/gift Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins

Gabriel Kaam is the CEO and Cofounder of the KNR Agency in Paris. Since 2016, he was worked with some of the world’s biggest fashion, beauty and luxury brands to help them grow in e-commerce. Notable clients include LVMH, L’Oreal and Givenchy, giving Gabriel a deep insight into what we can all learn from luxury brand marketing.

Neil and Gabriel discuss many opportunities including Gabriel's comment, "Customer feelings become data points."

Connect with Gabriel https://www.linkedin.com/in/gabriel-kaam/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

More content like this at Neil Wilkins Online http://neilwilkins.online

Building Trust in 2025 is a key element of Responsible Marketing.

• Understand why responsible marketing matters in 2025.
• Explore key theories underpinning responsible marketing.
• Learn actionable steps to implement transparency and authenticity.
• Review practical use cases and results.

More webinars like this http://marketingcollege.com/events

Connect with Neil Wilkins http://neilwilkins.online

Most people cannot use their full potential, because they are limited by (mental & emotional) straitjackets. They are overwhelmed, feel not good enough and are not making a difference. This Brain Sickness is the consequence of living someone else’s life. You can dismantle the straitjackets by unleashing and using your uniqueness. Brain Fitness trains you to live your own life. Your wellbeing, performance and creativity will significantly improve. Neil Wilkins discusses brain fitness with Arnold Beekes in this fascinating episode of the Neil Wilkins Podcast. Connect with Arnold https://braingym.fitness/masterclass/ Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins

Deanna Read is not your typical marketer—she’s a strategic powerhouse who blends AI, neuro-marketing, and B2I marketing to connect with audiences on a deeper level. Deanna’s journey began when she transformed from a LinkedIn wallflower to an active thought leader, thanks to the guidance she received early in her career. Now, she’s a Fractional CMO, strategic consultant, and soon-to-be doctorate holder in Strategic Marketing. Neil and Deanna talk about the importance of marketing personalisation and how to integrate the concept in your plans and tactics.Connect with Deanna https://www.linkedin.com/in/deannaread1/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins

Robin is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. In this conversation on the Neil Wilkins Podcast, Neil and Robin discuss how to become a business consultant with a focus on mindset, pricing, pitfalls and more. Connect with Robin Waite https://fearless.biz/tys Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins

Bert terHart has had a life-long passion for the oceans and oceanography. With advanced degrees in math, physics and physical oceanography, he has studied the role the world's oceans and coastal seas play in moderating and regulating climate, nutrient productivity and pollution distributions, and salmon migration. His passion for the oceans has translated into more than 50,000 miles of blue-water sailing, almost all of it solo, and a keen advocacy for the citizen scientist in all of us. Connect with Bert https://bertterhart.com/ Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

Andrew Ronchetto, Founder of Be On, is a visionary leader in the wellness industry, known for his passion for revolutionising holistic health through innovative, data-driven solutions. With a proven track record of launching successful enterprise digital products, he has consistently led global teams to exceed expectations. Andrew's unique approach integrates cutting-edge technology with personalized wellness strategies, positioning him at the forefront of the industry. He is dedicated to driving Be On to new heights, making wellness more accessible and impactful for all. Learn more about Be On https://beonplatform.com/ Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins Neil Wilkins website http://neilwilkins.online

Leonard Scheiner has been helping law firms, solo attorneys, and business owners for the past decade with a focus on developing their brand, marketing for new clients, and predictably growing the revenues and online authority for his clients. One firm achieved a 300% increase in revenue, while others have earned millions of dollars worth of new business driven from Leonard’s frameworks and tactics. Today, he’s the CEO at Geek Haus, a law firm marketing agency based in Los Angeles. “The shortest distance between two people is a story” says Leonard, as he evangelises the importance of building human to human relationships in marketing. Connect with Leonard https://gogeekhaus.com/ More content like this https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Brandon Falcon is the CEO of Falconics, a marketing agency specializing in helping B2B SaaS companies grow through empathic resonance marketing. With a unique approach that combines deep empathy and data-driven strategies, Brandon helps businesses not only generate leads but also build lasting customer relationships. His expertise in customer retention and scaling SaaS brands has helped companies achieve measurable results and long-term success. Brandon is here to share actionable insights and strategies that can empower listeners to transform their businesses and achieve sustainable growth. Connect with Brandon https://www.falconics.com Subscribe to the Neil Wilkins Podcast http://neilwilkins.online

AI for Social Media Marketing Improvement Harness AI to revolutionise your social media marketing strategies, enhancing targeting, engagement, and performance. Webinar Overview The Role of AI in Social Media Marketing AI-Driven Targeting Strategies Sentiment Analysis for Audience Insights Real-Time Engagement Enhancement AI Tools for Content Creation and Optimisation Best Practices for Implementing AI in Social Media Marketing Future Trends in AI and Social Media Marketing Next Steps in Social Media Marketing Improvement More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events Neil Wilkins AI Marketing podcasts and webinars https://neilwilkins.online/category/metaverse-marketing/ Connect with Neil Wilkins http://neilwilkins.online

Marc Hillander is a seasoned expert in digital marketing With a deep understanding of this rapidly growing industry, Marc shares valuable insights on how companies can measure success and optimise their campaigns for maximum impact.

Drawing from an extensive background in sales and marketing, Marc has focused on leveraging software to digitalise and streamline business processes with a special focus on influencer marketing strategies.

Connect with Marc https://www.linkedin.com/in/marc-hillander-41658652

More content like this at Neil Wilkins Online http://neilwilkins.online

Climate and Sustainability Advisor, Founder of Lighthouse Sustainability and Carbon Literacy Trainer, Emma Burlow, joins Neil Wilkins to talk about Straight Talking Sustainability, her exciting new podcast. Connect with Emma https://linkedin.com/in/emmaburlow Lighthouse Sustainability http://lighthouse-sustainability.co.uk Emma's Podcast https://lighthouse-sustainability.co.uk/straight-talking-sustainability/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 Connect with Neil http://neilwilkins.online

The Future of Capitalism, with Graham Hall Neil Wilkins is joined on the podcast by Graham Hall, author of The Dragon and The Hummingbird, a not-for-profit book for people worried about climate change but not sure what to do about it.The topic of this Neil Wilkins Podcast episode is The Future of Capitalism and Graham suggests that right now is the time to reassess our measures of success and our priorities.Let us know in the comments, what you think about this important debate. Connect with Graham http://dragonbook.org Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv Connect with Neil http://neilwilkins.online

Rhonda Parker Taylor joins Neil Wilkins on the podcast to talk about balancing mindful living and business. Whether you are a marketer, business owner or entrepreneur, Rhonda shares her experience and guides us all through relevant and topical things we can all do to get the best life balance. Rhonda Parker Taylor is an American writer, entrepreneur, and academic researcher. As an entrepreneur, Rhonda founded Intelligence Solutions, providing training, development, academic research, and business writing services. Prior to this, she served as Campus Director and Professor at National College and co-directed a small to midsize advertising agency named Partnership Plus Design Studio. Connect with Rhonda https://rhondaparkertaylor.com/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Storytelling, with Ray Hartjen The narratives built during effective storytelling are the ties that connect people in an engaging manner. Over decades of telling stories in his professional life as a member of B2C and B2B revenue teams, Ray Hartjen has learned the impact of effective storytelling. That, in turn, led him to his passion of writing. Ray has published two books, Immaculate: How the Steelers Saved Pittsburgh and Me, Myself & My Multiple Myeloma. His third book, The Indy 500: A Year-Long Quest to Win the Greatest Spectacle in Racing, is scheduled to publish on May 6, 2025. In this conversation, Neil Wilkins and Ray Hartjen talk deeply about the power of storytelling in business and in life. Connect with Ray https://rayhartjen.com/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Webinar Mindful Leadership for Marketing Managers

What is Mindful Leadership?

Why Mindful Leadership is Essential in Marketing

Core Attributes of Mindful Marketing Leaders

Emotional Intelligence in Marketing Leadership

The Role of Vision in Mindful Leadership

Key Professional Skills

Personal Attributes to Cultivate

Developing Resilience as a Leader

The Power of Clarity in Leadership

Leading with Empathy in Marketing Teams

The Science Behind Mindfulness and Leadership

Techniques for Practising Mindful Leadership

Navigating Crises with Mindful Leadership

Innovation Through Mindful Thinking

Driving Inclusion and Diversity

Managing Energy, Not Time

Leading by Example

Mindful Communication Strategies

Active listening and non-verbal cues.

Integrating Mindfulness with Marketing Metrics

Linking mindful leadership to ROI and KPIs.

Overcoming Barriers to Mindful Leadership

The Future of Mindful Marketing Leadership

More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Founder of Tekyz.com David Hirschfeld, talks to Neil Wilkins about the start-up philosophy of launch now, build later, and how it can be a practical and customer-focused way to start a new business.

For further advice, connect with David https://launch1st.tekyz.com

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Joining Neil Wilkins on the podcast, is Robert Downey, co-founder of SimplyBeFound.com and a leading expert in local marketing and voice search optimisation. With nearly 30 years of experience, Robert has helped thousands of small businesses enhance their visibility and growth through innovative digital strategies. He's here to share actionable insights on how you can boost your local presence and connect with more customers.

Connect with Robert http://simplybefound.com

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv