Anna Shuford is an innovative, business professional with experience in campaign development, strategic partnerships, and content creation. Anna is currently enrolled in UNC Kenan Flagler's MBA program, Class of 2022. At UNC, she’s pursuing a concentration in marketing and enrichments in entrepreneurship and technology and innovation management. Along with being a full-time MBA student, Anna owns and operates her company, BoomRoom. BoomRoom simplifies the process for fitness instructors teaching live virtual workouts through one single integrated platform that gives them the tools and technology to host high-quality classes, connect with clients, and manage their business.

In episodes 15 and 16 of the Next Matters Most podcast series, Nick and Emily talk with Anna about starting a business while in school, how she manages her days, and what her next steps are after school. They also deep-dive into how Anna’s BoomRoom platform works and why it’s so important for fitness professionals and teachers. These episodes are great for anyone currently starting a business or having thoughts about starting their own business while in school. Please enjoy our conversation with Anna Shuford!

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