Legal News Reach
By The National Law Review
Legal News ReachAug 03, 2022
S3E2: Everyone Should Be Paying Attention to the FTC’s Proposed Non-Compete Ban
National Law Review Web Content Specialist Shelby Garrett speaks with Katz Banks Kumin Associate Rachel Green about the one topic on every employer’s mind: the FTC’s proposed ban on non-compete agreements.
This radical---and controversial---proposal could lead to a complete overhaul of employment relationships, expanding protections for all types of workers, including independent contractors, volunteers, apprentices, and others previously left vulnerable. But at what cost to employers? Rachel breaks down the stakes of the potential ban, the status of state-level non-compete laws, and developments to watch out for in the rulemaking process.
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S3E1: The DEI Dialogue: How Feedback Fosters Inclusion and Diversity in the Workplace
Welcome to Legal News Reach Season 3! We begin the new year with a conversation between the National Law Review’s Social Media Manager, Crissonna Tennison, and Bracewell’s D&I and Community Outreach Director, Monica Parker.
By now, most firms understand that diversity and inclusion are nonnegotiable foundations for a successful organization, but feedback conversations remain a commonly overlooked—or avoided—tool for fostering deeper professional connections amongst colleagues with different backgrounds and experiences. What role does feedback play in successful D&I practice, and how can attorneys at all levels approach it?
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EP 7: Creating A Diverse, Equitable and Inclusive Work Environment with Stacey Sublett Halliday of Beveridge & Diamond
National Law Review Web Content Specialist Shelby Garrett closes out Legal News Reach Season 2 with an impactful minisode featuring Stacey Sublett Halliday, Principal and DEI Committee Chair with Beveridge & Diamond. Diversity, equity, and inclusion look different for every law firm, and smaller firms like B&D have to be even more resourceful in their approach to fostering dynamic and supportive work environments. How can firms use organizational partnerships to augment their internal DEI strategies?
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EP 6: Shifting Mindsets: How Client-Focused Approaches Can Improve Law Firm Success
National Law Review Web Publishing Specialist Crissonna Tennison and Matt Spiegel, Co-Founder and CEO of Lawmatics, discuss the mindsets that are necessary for law firm success. Practicing law isn’t just about winning cases—it’s about creating a supportive client experience in and out of the courtroom. How can firms integrate legal technology to center their clients, boosting their business success in the process?
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EP 5: What’s New In Law Firm Thought Leadership?
National Law Review Web Content Specialist Shelby Garrett sits down with Alistair Bone, Vice President with Passle, to catch up on the latest in law firm thought leadership trends. What are four strategies for content marketing success? How can current events play a role in brand development? And why is thought leadership more important—and competitive—than ever?
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Ep 4: The Perfect Storm: Law Firm Marketing & Business Development Budgeting
National Law Review Managing Director Jennifer Schaller is joined by Beth Cuzzone, Global Practice Leader of Intapp. Together, they discuss the best budgeting strategies for legal marketing departments as firms emerge from the pandemic with a new set of priorities and perspectives.
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EP 3: How Law Firms Can Benefit From CRM Technology With Chris Fritsch of CLIENTSFirst Consulting
NLR Managing Director Jennifer Schaller speaks with Chris Fritsch, Founder of CLIENTSFirst Consulting, about how law firms can thoughtfully and successfully integrate customer relationship management systems, or CRMs, into their daily operations—boosting contact management, business development, and client service in the process.
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EP 2: The Importance of Data in Legal Business and Legal Marketing with Laura Leopard of Leopard Solutions
Rachel and Jessica speak with Laura Leopard, the Founder and CEO of Leopard Solutions: a service that provides law firms with data to improve hiring and marketing for the business of law.
Be sure to take the Women Leaving Law Survey HERE and sign-up for the conference on May 25, 2022 at 3:00 PM CST to hear the results of their survey.
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EP 1: Immigration & Its Impacts on the U.S. Labor Market with Raymond Lahoud
Welcome to our first episode of Season 2! Rachel and Jessica speak with Raymond Lahoud, a Member of Norris McLaughlin, P.A., focusing on immigration law. Immigration issues are complicated enough, but how does that factor into boosting the U.S. economy? Listen to our last episode to find out more.
Be sure to listen to Mr. Lahoud's podcast, "Immigration Matters."
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EP 10: Lead Generation & Attorney Rankings with Berbay Marketing & PR
It's our last episode of Season 1! Rachel meets with Megan Braverman, Owner, and Principal of Berbay Marketing & PR. The two take a stab at public relations, post-COVID-19 changes within the news industry, and the best ways to differentiate your firm from the rest. The trick? Listen to our last episode to find out more.
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EP 9: Mental Health & Relationships in the Legal Industry with GrowthPlay
Rachel and Jessica discuss the new focus on mental health and connection within the legal industry. Deb Knupp from GrowthPlay joins with her expertise and shares how GrowthPlay encourages law firms to get away from transactional practices and instead work toward positive talent and client experiences.
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EP 8: Hiring and Marketing in the Legal Industry with Roy Sexton of Clark Hill Law and Legal Marketing Association
Thor's hammer, "Mjollnir!" Attorneys with dogs! Superman t-shirts! Roy Sexton leads a lively discussion about how the little quirks make your law firm more attractive to new hires, current staff, and the audience of your marketing efforts. He shares his career anecdotes and Clark Hill Law's recent branding revamp while being frank about the need for a new type of law firm culture. Learn more about the Legal Marketing Association here.
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EP 7: Revenue Growth Strategy with Goulston & Storrs P.C.
Your clients are here, are you listening? Rachel meets with Beth Cuzzone of Goulston & Storrs P.C. to discuss how to, "pitch less and listen more," when it comes to law firm growth.
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EP 6: Content Management & Technical SEO with John McDougall
Skeptical of your marketing efforts and wonder if all that work is really worth it? Rachel and Jessica get some great background on SEO from John McDougall, President of McDougall Interactive. Spoiler alert: good SEO practices can catapult your business to the next level.
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EP 5: Social Media, Content Management & Networking with Stefanie Marrone
The pandemic forced the legal industry to rely on social media. So, where do you start? Rachel and Jessica discuss the best practices with Stefanie Marrone, Founder and CEO of Stefanie Marrone Consulting/The Social Media Butterfly. Be sure to also check out her "Women Who Wow" series.
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EP 4: Law Firm Culture After COVID-19 with McCarter & English
How has law firm culture changed in the world post-COVID-19? Rachel and Jessica discuss that and DEI with Bernadette DeCelle with McCarter & English law firm.
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EP 3: The Attorney-Client Relationship Post-Pandemic with Baker Donelson
Rachel and Jessica discuss law firm management and attorney-client relationship building with Jennifer Keller and Adam Severson with Baker, Donelson, Bearman, Caldwell & Berkowitz, PC.
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EP 2: Legal Marketing Budgets with Good2BSocial
Rachel and Jessica meet with Guy Alvarez, founder and CEO of Good2BSocial, to review legal marketing budget changes since the beginning of the COVID-19 pandemic.
Check out Guy Alvarez's podcast, Legal Marketing 2.0
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EP 1: Legal Marketing in the Post COVID-19 Work Environment with Jaffe PR
In this inaugural episode, Rachel and Jessica discuss marketing in the post-COVID work environment with Melanie Trudeau, Director of New Business & Digital Strategies with Jaffe PR.
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Trailer: Legal News Reach
Legal News Reach, a new podcast from The National Law Review, features guests with expertise in legal marketing, SEO, law firm best practices, and more. Hosted by Rachel Popa and Jessica Scheck, Legal News Reach will show you how to stand out and stand firm in the legal industry. Join us for informative conversations with top experts in the legal marketing field. Be sure to subscribe to The National Law Review channel on Youtube for teaser videos, and subscribe to Legal News Reach on your favorite podcast platform for the latest episodes. We can’t wait to share our first episode with you, launching September 13, 2021.