Marketing Bound Podcast
By Laura L Bernhard
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
Marketing Bound PodcastJan 14, 2020
#79: The Secret Behind Effective Video Ads, with Forbes 30 Under 30 Entrepreneur, Travis Chambers
If you’re wondering how to create the perfect ad for your agency, this episode is for you.
In fact, any service-based business can benefit from this episode.
I interviewed Forbes 30 under 30 Lister ad founder of Chamber Media, Travis Chambers.
In this episode, we chat about how he grew his agency to 12 million dollars in revenue, how to use ads to bring prospects through the customer journey and the 7 types of effective ads on social media.
RESOURCES
Viral Ads of Kobe and Lionel for Turkish Airlines (you for sure will recognize this): https://www.youtube.com/watch?v=Svlks_34XCc&t=140s
Video of his wife Chelsea: https://www.youtube.com/watch?v=Qhm7-LEBznk
Ad for Transparent Labs with Blenders: https://www.youtube.com/watch?v=d9bTVlMH2Qc
Treadmill Act on America’s Got Talent: https://www.youtube.com/watch?v=mkQDEfYT4wA
Latest Chamber Media Ad: https://youtu.be/ja1vlxKRQEU
GUEST BIO
Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos/ and month for ads on Facebook, YouTube, Instagram, and Pinterest.
Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others.
Travis utilizes humor in advertising and marketing to catch the attention of customers and humanize brands through many well-known social video marketing campaigns. He is passionate about having a healthy work-life balance for himself and his employees, adhering to a four-day workweek within his company. In his free time, you can find Travis spending quality time with his family and traveling to epic places all over the world on a sustainable budget!
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Subscribe to the Marketing Bound Podcast!
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#78: Steal This Effective Facebook Ad Strategy, with Alex Caragiannides
Not sure how to leverage Facebook Ad Objections?
This episode is for you.
Alex Caragiannides shares how to leverage the 7 Facebook ad objectives - the order in which they should be used and how long each campaign should run for. His strategy builds a community around your brand and sets you up for generating leads.
Listen today!
RESOURCES
How to catch LinkedIn content for a month (Tell them Laura sent you;) : https://automationwolf.com/
BSM Vault: https://www.digitalresultsmarketingagency.com/
Alex’s LinkedIn: https://www.linkedin.com/in/alexcaragiannides/
GUEST BIO
Alex started his career in the Mortgage industry. After moving to San Diego, he worked as a telemarketer at a large Mortgage company making about $300 per week. When he discovered the best opportunity for advancement was to become a Loan Officer, that is what he did. But he did not love the high-pressure work.
Although Alex carved out a niche for himself among Veterans, rose quickly through the ranks, and became one of the top producing Loan Officers in San Diego, it was digital marketing that really excited him. When Alex discovered he could target consumers directly using Google and Facebook Ads, he knew in his heart a full-scale digital marketing agency would be his legacy.
Alex went all in! He joined no less than 15 mastermind groups and after absorbing all the knowledge he could for five years, he then opened his own agency, BSM Vault.
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Subscribe to the Marketing Bound Podcast!
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#77: How Inbound Marketing Helped Ken Okonek Build Multiple Successful Businesses
Not sure if your inbound marketing efforts are working?
This episode is for you.
I interviewed Ken Okonek and he reveals what inbound marketing strategies helped him build multiple successful businesses:
- Personal branding
- Relationship management
- Leadership values
- Components of an effective website
If you are doubting your inbound marketing efforts, this episode is a great use case on how it works!
RESOURCES
Beacon Media and Marketing Website: https://www.beaconmm.com/
Ken’s podcast about leadership: https://podcasts.apple.com/us/podcast/kenversations-with-ken-okonek/id1560852985
Ken’s LinkedIn: https://www.linkedin.com/in/ken-okonek/
Ken’s Instagram: https://www.instagram.com/kenokonek/
GUEST BIO
A small business owner living in Anchorage, Alaska. He’s a fan of entrepreneurship, reading, and volleyball. He’s also interested in fitness and coffee.
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Subscribe to the Marketing Bound Podcast!
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#76: Maximize Your SEO Efforts, with Kyle Roof
I interviewed Kyle Roof, the ONLY person officially granted a patent on whether single variables are ranking factors in Google’s Algorithm.
Yeah, he knows his stuff.
Listen to the full episode to maximize your SEO efforts today and subscribe to the Marketing Bound Podcast.
RESOURCES
Here is the promo code to try PageOptimizer Pro (POP) for 15% off the monthly subscription: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP
Here is the first part of the interview with Averi: https://podcasts.apple.com/us/podcast/70-ultimate-blog-seo-guide-for-beginners-averi-melcher/id1495717454?i=1000512223416
GUEST BIO
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.
Kyle dedicated more than 2 years of his life to run over 400 scientific SEO tests based on the understanding that it's just plain math. He exposed the algorithm and patented his methods (Patent #10,540,263 B1) to discover single ranking factors that Google uses in its algorithm. This makes Kyle the only person in the SEO industry who has a patent to reverse engineer Google’s algorithm. can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.
Subscribe to the Marketing Bound Podcast!
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#75: How To Create A Brand Identity That Generates Business, with Jeremy Mura
It’s time to take advantage of your brand.
I interview Jeremy Mura, and he reveals how to create a brand identity that helps grow your business.
Here is a summary of our other talking points:
- How content management boosts your brand
- Step by step process to build a brand from scratch
- How to gage your brand’s perception
- How to leverage other people’s audiences
If you want to benefit from your brand, listen to this episode!
GUEST BIO:
Jeremy Mura is a brand identity designer and content creator from Sydney, Australia. He has been in the design industry for over 7 years now working for both small and big brands worldwide. He has worked for brand names such as American Express, Telstra and Macquarie Business School. In that time he has also helped hundreds of people upgrade their design career from logo designers, illustrators, brand designers, web designers and many more. I’ve become known for my transparent, helpful and positive personality as well as creating practical content and courses that help launch beginners into the creative industry.
RESOURCES:
Website mentioned: https://kit.co/
Previous Interview with Jeremy: https://podcasts.apple.com/us/podcast/23-overcoming-addiction-building-6-streams-revenue/id1495717454?i=1000471678234
Jeremy's Instagram: https://www.instagram.com/thejeremymura/
Jeremy's Courses on Skillshare: https://www.skillshare.com/user/jeremymura
Jeremy's YouTube Channel with LOADS more free info: https://www.youtube.com/channel/UCsKxAGJpOi-tsJK18MQ9Fbg
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#74: Convert More Leads With An Irresistible Lead Magnet, like a Book, with Darby Rollins
Everyone knows that eBooks, checklists and forms are good lead magnets, but have you ever thought about a book?
I wanted to learn more about this technique. So, in what you’re about to hear, I chat with Darby Rollins about:
- How to write a book with Artificial Intelligence...yes you read that correctly!
- The kind of book you need to be writing for your prospects
- How to overcome writer’s block
- How to leverage your book in the sales process.
Interested in writing a book for your prospects? Listen to this episode today.
GUEST BIO:
Darby Rollins is growth marketing and direct response copywriter who lives in Austin, Texas. Since launching a Private Label brand on Amazon in 2017, he has helped hundreds of businesses launch and grow their brands online. He is also the co-founder of SideHustle: The Party Game for Entrepreneurs. When not talking business, he's probably drumming, or eating tacos.
RESOURCES:
Conversion.ai: https://conversion.ai/?fpr=darby
Play Side Hustle Game: PlaySideHustle.com
Darby’s LinkedIn: https://www.linkedin.com/in/darbyarollins/
Darby’s LinkedIn: https://www.linkedin.com/in/darbyarollins/
Darby’s FB group focused on using AI to write books: www.JarvisUnderground.com
Get through writer's block: https://www.amazon.com/gp/product/B096G722P5
Darby's Lead magnet: https://www.amazon.com/Amazon-Copywriting-Secrets-Million-Marketplace-ebook/dp/B08TWY3CVC
Darby's Book: https://www.amazon.com/Funny-Fundable-Ridiculous-Creativity-Imagination-ebook/dp/B08VDFQYSF/
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#73: Proven 5-Step Process to Win on Pinterest, with Rob Illidge
If you're like me, Pinterest seems like a fun, carefree place to find recipes. But in this week's episode, Rob Illidge reveals his 5-Step process to win on Pinterest as a service-based business.
We discuss strategy, hashtags, content planning competitor analysis and more.
GUEST BIO
I founded Social Republic, the global social media agency, in 2015 as a "new way", an alternative to traditional agencies. My journey with social media started in 2006, studying at an American university where I became one of the first Britons to access Facebook. Having led in-house marketing teams for eight years, I was frustrated by the lack of transparency offered by agencies, and handed in my resignation at a global finance company one fateful Friday. Monday arrived, and with nothing more than a plan and a list of names, inspired by a cold calling scene from Will Smith’s Pursuit of Happyness, I got to work. As a result of my sacrifices and determination Social Republic now works with famous ambitious brands, and brands with ambition to be famous, including; eBay, Pioneer, Red Bull and The British Red Cross. I’m a regular fundraiser, competing in charity boxing events, and recently summited Kilimanjaro, raising money to support school children in Kenya. So anything: social media, starting a business with no money, marketing or charity 😊
RESOURCES
Contact Rob directly here: rob@social-republic.co.uk
Connect with Rob on LinkedIn here: https://www.linkedin.com/in/rob-illidge-social-media-agency-ceo/
Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#72: Secrets to Writing Effective Blogs, with Averi Melcher - Part 3
If you're not sure what to write for your blog, this episode is for you.
In this last part of this 3 part series, Averi Melcher reveals the research you need to do so your blogs work for your business. We go through an impromptu content plan and outlines effective tips to better plan your next blogs.
GUEST BIO
Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.
After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop.
RESOURCES
Link to Part 1 of Series: https://www.youtube.com/watch?v=QMGqt29qhSk
Link to Part 2 of Series: https://www.youtube.com/watch?v=oJ6exYs9qsM
Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template
Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint
Averi’s Instagram: https://www.instagram.com/averimelcher/
Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#71: Improve Website Ranking in Google, with Averi Melcher - Part 2
Ready to improve your blog content? This episode is for you!
Averi Melcher gives a mini masterclass about SEO to grow your business. This is the second part of the 3-part series. In this part, Averi reviews:
- The definition of keywords
- The importance of aligning buyer intent with your blogs
- The SEO toolkit you need to get started
- Why content planning needs to be part of your SEO strategy.
By applying this information, you can improve your website ranking on Google.
GUEST BIO
Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.
After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop.
RESOURCES
Link to Part 1 of Interview: https://www.youtube.com/watch?v=QMGqt29qhSk
Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template
Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint
Averi’s Instagram: https://www.instagram.com/averimelcher/
Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#70: Ultimate Blog SEO Guide for Beginners, with Averi Melcher - Part 1
Ready to increase your website traffic? This episode is for you!
Averi Melcher gives a mini masterclass about blogging SEO to increase the traffic to your website. This is the first part of the interview where she:
- Defines SEO
- Explains why it’s important
- Reviews the 6 factors to get your blog to rank in Google
- Mentions some external factors to consider when writing an awesome blog post
GUEST BIO
Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.
After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop.
RESOURCES
Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template
Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint
Averi’s Instagram: https://www.instagram.com/averimelcher/
Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#69: Should You Start a Podcast for Your Business? with Laura L Bernhard
Wondering if you should start a podcast for your business? This episode is for you!
In this episode:
1. Review podcast stats that will help you decide if you should start a podcast for your business
2. Debunk 5 podcasting myths
3. Difficulties in podcasting so you have a better understanding of the scope of this content marketing strategy
4. Benefits of having a podcast in your business
If you need help deciding if you should start a podcast, this episode is for you!
RESOURCES
Generate leads with your podcast with this workbook of 100-slides, 9 exercises, perfect for service-based entrepreneurs and businesses to build a profitable podcast: https://www.marketingbound.com/generate-leads-with-your-podcast
Stay tuned for the "How to Generate Leads with your Podcast" workbook coming out this week!
Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Have any questions? Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#68: Email Marketing 101: How to Get Started, with Kim DeGracia
Need help getting started with email marketing? This episode is perfect for you.
I interviewed Kim DeGracia, and we discuss:
- The 3 steps to optimize each email
- The number one thing that helps build rapport with your email list,
- An example of an email sequence so you can implement it right after this episode
- How to measure what’s working with your email
- Email marketing tools to help you get started
- Tips to get people to open your emails
If you need direction on email marketing, this episode is for you!
RESOURCES
Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter
Follow Kim on Instagram here: https://www.instagram.com/copywithkim/
Check out her website here: https://www.kimdegracia.com/
Tools we mentioned:
Autopilot: https://www.autopilothq.com/
FloDesk: https://flodesk.com/
BombBomb: https://bombbomb.com/
GUEST BIO
Kim DeGracia is a medical copywriter and launch strategist who helps medical professionals launch their health programs & courses with confidence and ease. While she has a PhD in polymer science and engineering, her true passion lies in copywriting.
Subscribe to the Marketing Bound Podcast!
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#67: Branding Framework that Elevates Customer Experience, with Antonio Patric Buchanan
Not sure how branding can help your small business? This episode is for you!
I interviewed Antonio Patric Buchanan, and he:
- Describes the difference between marketing and branding;
- Explains the importance of customer experience in every business;
- Mentions the emotional drivers that make us fall in love with certain brands; and
- Reveals a branding framework that you can use to develop your own brand
If you want to elevate your customer experience, listen to this episode today!
RESOURCES
Follow Antonio on Twitter here: https://twitter.com/apbmoxie
Follow Antonio on Instagram here: https://www.instagram.com/apbmoxie/
Follow Antonio on LinkedIn here: https://www.linkedin.com/in/apbmoxie/
Check out his website here: https://antonioandparis.com/#2
GUEST BIO
Antonio Patric Buchanan has spent his career influencing some of the world’s top brands. His career took off at VMLY&R, Ogilvy, and FCB where he led strategic planning and account management functions on global accounts such as, American Express, Citigroup, Verizon, P&G, Disney, Levis and IBM to name a few.
Antonio is now the Co-Ceo and Chief Strategy Officer of the global brand innovation & design firm, Antonio & Paris, with offices in Los Angeles, Paris, Miami, Portland, Manila, and Mexico City.
Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise’s BE 100 list.
Subscribe to the Marketing Bound Podcast!
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#66: TikTok can make your Business an Extra $2000 per month, ask Joanne Bartolome
Thinking of leveraging TikTok for your service-based business? This episode is perfect for you.
I interviewed Joanne Bartolome, and she reveals exactly what you need to know to get started:
- The opportunities of building your brand and your business on TikTok;
- The types of TikTok videos that work for her business
- The frequency and delivery strategy she uses on the platform
- She provides tangible tips on how to plan TikTok content;
- Tells us why you should be on TikTok even as a service-based business;
- She goes into detail about how to create and deliver content on multiple platforms
If you are ready to take on TikTok, listen to this episode!
RESOURCES
Use code MARKETINGBOUND to get 10% off of https://yoursocialplanner.com/
Free access to work and discount on course with this link: https://empathie.podia.com/?coupon=MARKETINGBOUND
Follow Joanne on Instagram here: https://www.instagram.com/joannejbart/
Check out her website here: www.empathie.ca
GUEST BIO
As an introverted brand strategist, online collaborator, and connector, Joanne is the owner of a marketing business in Edmonton with the recent launch of Your Social Planner. She is a conscious leader that lives every day to the fullest while helping business owners craft their unique online story for social media.
Her first company was founded on the idea that marketing tactics can become overwhelming for business owners. From social media, blogging, content creation, videos, photos and so much more, it can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.
Subscribe to the Marketing Bound Podcast!
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#65: Best Instagram Trends to Build an Engaged Audience, with Lucas O’Keefe
Not sure about how to build an engaged audience on Instagram in 2021?
I interviewed Lucas O’Keefe, and he reveals the trends to focus on in 2021. Here is a summary:
- Breakdown of the features that help you grow
- What to do to keep your audience engaged
- How to leverage other people’s audiences
- The best metric on Instagram
- Most powerful feature to sell your services using Instagram
If you want to get started on Instagram, listen to this episode!
GUEST BIO
Lucas O'Keefe is a social media strategist with over 150,000 combined followers across his social media platforms. He helps entrepreneurs build a reputation that gets them known, liked, and trusted by their target audience so they can generate organic leads on social media. He has a complete guide to Instagram Stories with hundreds of prompts to help entrepreneurs show up, form connections, and get leads with Instagram Stories. Get Lucas’ Content Planner for less than a sweater: http://bit.ly/LucasContentPlanner
RESOURCES
Follow Lucas on Instagram here: https://www.instagram.com/thelucasokeefe/
Connect with Lucas on LinkedIn: https://www.linkedin.com/in/lucasokeefe/
Design app Canva: https://www.canva.com/join/dedicated-bauble-tiler
Video apps mentioned in the episode: https://mojo.video/ and https://inshot.com/
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#64: What to do on LinkedIn Every Day, with Richard Moore
Want to know what to do on LinkedIn every day?
This is a part of my interview with Richard Moore, Sales and LinkedIn Coach. The two previous episodes also covered actionable LinkedIn advice.
The three episodes really create a masterclass on how to navigate LinkedIn and how to leverage it for your business. I would highly recommend going back to listen to the two previous episodes after this one.
In this episode, Richard reveals:
- Tangible advice that will help you in your day to day on LinkedIn
- Who you should be connecting to
- What you should be posting
- The structure of a post
- What metrics to pay attention to
- The importance of building a network
RESOURCES
Follow Richard on Linkedin here: https://www.linkedin.com/in/richardjamesmoore/
Check out Richard’s Course: https://www.udemy.com/user/richard-moore-47/
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#63: Proven Tactics to Win Business on LinkedIn, with Judi Fox
Need a sustainable LinkedIn strategy that you can keep up with? One where you don’t need to post on your profile?
I got you!
I interviewed Judi Fox, and she reveals SO MUCH:
- How to be a rockstar on linkedin without posting on your profile
- Develop processes on the platform and stick to them
- How to Increase the number of touchpoints with your potential customers
- Implement sustainable linkedin strategy
- The structure of a winning post
- The psychology you need to think about when creating posts
- Model after success tip to continued success on Linkedin
- Why you need to give A LOT of value
- Why your services are like eating at a 5 star restaurant
If you are ready to take on LinkedIn, listen to this episode!
EPISODE RESOURCES
Follow Judi on Linkedin here: https://www.linkedin.com/in/judiwfox/
Check out her website here: https://www.judifox.com/
Website mentioned in the episode: http://bit.ly/muckrackmention
Subscribe to the Marketing Bound Podcast and share this episode.
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#62: Get Customers with LinkedIn Video Content, with Alex B Sheridan
Are you getting low engagement from your Linkedin videos?
This week, I interview LinkedIn video expert, Alex B Sheridan. We discuss:
- How he broke through the noise on the LinkedIn
- Mistakes to avoid when posting videos
- How to tell a story with your video
- How you know if your videos are reaching the right people
- How to convert those who are watching your videos into customers
- Equipment you need to get started
So if you want to elevate your video content on LinkedIn, this episode is for you.
Subscribe to the Marketing Bound Podcast and share this episode.
________________
Connect with Alex B Sheridan on LinkedIn here: https://www.linkedin.com/in/alexbsheridan/
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Connect with Marketing Bound on Other Channels:
YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound
Connect with the host, Laura:
Instagram: https://www.instagram.com/thelauralbernhard/
LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Podcast is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
#61: Get over your own Bullshit + Find opportunities you've been missing, with Jeff Harry
Are you making up excuses for not showing up online? Well, this episode will help you show up for your inbound marketing strategies that you want to implement this year.
This week, I interview Jeff Harry. He believes that adults need to rediscover their play. Don’t get put off by the word play. Play means discovering your creativity and following your curiosity to find new opportunities for your business.
Jeff provides:
- Tools on how to get those creative juices flowing
- How to never have a bad day again
- Actionable advice to unleash your potential and
- Actually show up in this world the way you were supposed to
If you keep catching yourself making up excuses as to why you can't create a video, or go Live on Instagram or write a blog every week, this episode will help you get over your own BS and find the opportunities you’ve been missing out on.
Guest Bio
Jeff Harry founded Rediscover Your Play, a consulting service helping people rediscover their play. He believes that giving people permission to be really silly helps them be more productive, learn faster, and love their work. Jeff has worked with Google, Microsoft, Adobe, The NFL, Amazon, and Facebook to infuse play in the corporate culture. He’s been featured in the New York Times, and on CNN to spread his message that adults need to unleash their inner child so we can identify new opportunities for our businesses and show up as our best selves. For more information on working with Jeff, visit https://www.rediscoveryourplay.com/
If you enjoyed this episode, subscribe to the podcast and share it with your network.
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Connect with Marketing Bound on Other Channels:
YouTube: Marketing Bound
Entrepreneur’s Facebook Group: For Service Providers
Connect with the host, Laura:
Instagram: @thelauralbernhard
LinkedIn: lauralbernhard
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
#60: Most Valuable Lessons from Over 50 Successful Entrepreneurs
Want to know the secrets to success?
After interviewing dozens of entrepreneurs, people ask me about the biggest lessons I learned from them. In this episode, I review the top 11 secrets that I think contribute to the success of all entrepreneurs I interviewed. And before you leave, don’t forget to subscribe to The Marketing Bound Podcast.
Interviews listed in the order they were mentioned:
Marcus Chan’s Interview: http://bit.ly/MarcusChanOnMB
Tullio Siragusa’s Interview: http://bit.ly/TullioOnMB
Eloïse Gagnon’s Interview: http://bit.ly/EloiseGagnonOnMB
May Houri’s Interview: http://bit.ly/MayHouriOnMB
Kris Ward’s Interview: https://bit.ly/KrisWardOnMB
Christine Teh’s Interview: http://bit.ly/ChristineTehOnMB
Kristin Molenaar’s Interview: http://bit.ly/KristinMolenaarOnMB
Celia Gercovich’s Interview: http://bit.ly/CeliaGercovichOnMB
Jeremy Mura’s Interview: https://bit.ly/JeremyMuraOnMB
Maayon Gordon’s Interview: http://bit.ly/MaayanGordonOnMB
Richard Moore’s Interview: http://bit.ly/RichardMooreOnMB
Glenn Lundy’s Interview: http://bit.ly/GlennLundyOnMB
Lea Turner’s Interview: http://bit.ly/LeaTurnerOnMB
Alain Guillot’s Interview: http://bit.ly/AlainGuillotOnMB
Marie-Pier Hebert’s Interview: http://bit.ly/MariePierHebertOnMB
Chris Carpini’s Interview: http://bit.ly/ChrisCarpiniMB
Hala Taha’s Interview: http://bit.ly/HalaOnMB
The Marketing Bound Facebook Group mentioned: https://www.facebook.com/groups/marketingbound
#59: Top 10 Podcasting Mistakes to AVOID, with Laura L. Bernhard
Before embarking on the podcasting adventure, I highly recommend listening to the top 10 mistakes I made as a podcaster. Avoiding these mistakes will save you time and generate revenue faster. I also make recommendations on what you need to do instead.
Don’t forget to subscribe to The Marketing Bound Podcast for inbound marketing tips every week.
And join to Marketing Bound Facebook Group if you have any recommendations for the show: https://www.facebook.com/groups/marketingbound
#58: 15 Reasons to Start a Podcast, with Laura L. Bernhard
If you’re thinking about starting a podcast, this episode will help you make that decision. I go through 15 reasons every entrepreneur should start a podcast and how a podcast has affected me and my business. I mention a lot of resources that I listed below for your convenience.
Don’t forget to subscribe to The Marketing Bound Podcast for inbound marketing tips every week.
And join to Marketing Bound Facebook Group if you have any recommendations for the show: https://www.facebook.com/groups/marketingbound
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Previous Guests Mentioned in this Episode
Samantha Kris’ Interview: https://bit.ly/SamanthaKrisOnMB
Samantha Kris’ Bossing Up Book: https://amzn.to/36QBjzM
Mark Metry’s Interview: https://bit.ly/MarkMetryonMB
Mark Metry’s Screw Being Shy Book: https://bit.ly/ScrewBeingShy
Kris Ward’s Interview: https://bit.ly/KrisWardOnMB
Kris Ward’s book: https://amzn.to/37PG0Ji
Jeremy Mura’s Interview: https://bit.ly/JeremyMuraOnMB
Jeremy Mura’s Instagram: https://www.instagram.com/thejeremymura/
Jas Takhar’s Interview: https://bit.ly/JasTakharOnMB
Jas Tahkar’s website: https://bit.ly/JasTakharsWebsite
Webinar Mentioned
5 Mistakes You Are Making Social Media + How to Fix It Webinar: https://bit.ly/SocialMediaMistakesWebinar
Software Mentioned
Audacity: https://www.audacityteam.org/
Camtasia: https://bit.ly/CamtasiaMB
Otter.ai: https://bit.ly/OtterAIMB
Headliner: https://bit.ly/HeadlinerMB
Canva: https://bit.ly/CanvaMB
#57: Reasons Entrepreneurs CANNOT Ignore Inbound Marketing and a BIG Announcement
This week, I take on my first full solo episode where I discuss how the No Formula Podcast is becoming the Marketing Bound Podcast. I explain the new purpose of the podcast and what that means for you as an entrepreneur. I also include information about inbound marketing that you don't want to miss.
Here is a breakdown of the topics I review:
- Why the No Formula Podcast is changing
- Defining Inbound Marketing
- Why entrepreneurs should care about Inbound Marketing
- My vision for the Marketing Bound Podcast
- What will happen to the episodes of The No Formula Podcast
- How I came up with the name for The Marketing Bound Podcast
- How this podcast benefits you as an entrepreneur
Definitely share this episode with fellow entrepreneurs and don't forget to subscribe!
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Join the Marketing Bound Facebook Group here: facebook.com/groups/marketingbound
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Here are the references mentioned in the episode:
- https://www.hubspot.com/inbound-marketing
- https://en.wikipedia.org/wiki/Inbound_marketing
- https://www.optimizely.com/optimization-glossary/inbound-marketing/
#56: Accelerate Business Growth by Optimizing Systems, with Kris Ward
As a marketing strategist for 12 years and the author of Win the Hour, Win the Day, Kris Ward helps entrepreneurs get things done as opposed to just keeping busy. The book reveals her top strategies on how to make sure your business is supporting your life and not the other way around.
Kris knows first hand what it’s like to be consumed by tasks and always feeling overwhelmed. So in this episode, we discuss how she changed that. We tells us how to make your processes more efficient and the importance of establishing a routine when discipline doesn’t work.
Visit winthehourwintheday.com/outsourcing-playbook for Kris’ new course on how entrepreneurs can outsource work. In the meantime, keep listening to find out why Kris doesn’t think anyone should have a To-Do list.
#55: The Secrets to Overcoming Rejection and Building a Profitable Podcast, with Hala Taha
Hala Taha is the host of the Young and Profiting podcast. With over 1 million downloads across all platforms, YAP is a top 10 Self-Improvement and How-to podcast on Apple Podcasts. In this episode, Hala tells us about her experience in Radio, as a blogger managing 50 people, and her experience in the corporate world as a marketing expert.
She recounts several times she was rejected but how that led to her success today. Her story of perseverance left me speechless more than once. You don’t want to miss how she needed to build a thick skin. Plus, she reveals actionable podcasting tips on how to grow a successful podcast.
Listen to YAP on Apple Podcasts. In the meantime, keep listening to hear how Hala hung out with Jennifer Lopez and Drake and how she almost got her own show on MTV.
Find YAP here: https://youngandprofiting.com/
#54: The Results of Giving Away Free Content, with DojoLIVE host, Tullio Siragusa
I met Tullio Siragusa through LinkedIn and I was on his podcast, The Rant and Grow Podcast. As a Certified Life Coach, the whole premise is about guests opening up and Tullio helping them through any blockers in their life.
Tullio is also the Chief Strategy Officer at Encora where he focuses on scaling businesses as opposed to building them. And you’re thinking, well Laura, don’t you interview entrepreneurs. Well, Tullio was an entrepreneur. He started many ventures. However, he realized he had intrapreneurial skills. In this episode, we talk all about entrepreneurship, his experiences, and what he learned along the way.
Tullio is also the co-host and producer of DojoLIVE – a daily show about innovators in the tech industry. We talk about creating content and building a community. This episode is super valuable for entrepreneurs as Tullio discusses his biggest mistake as an entrepreneur, how DojoLIVE reaches 145000 people and how he manages all his projects.
Checkout DojoLIVE after listening to this episode. In the meantime, you don’t want to miss how you can save time by following Tullio’s productivity strategy called "mini week in a day."
Share and subscribe!
#53: Why you're procrastinating and how to overcome it, with Award-winning Leadership Coach, Katie Stoddart
Katie Stoddart changed her whole career path after attending just one hour of a Coaching Seminar. Now, she helps entrepreneurs and executives with business performance. In this episode, Katie reveals tips on achieving high performance including how to measure it, how to approach procrastination, and how to approach overworking. We discuss health, motivation, and techniques on how to stay focused.
Listen to learn about the one thing that can keep you motivated every day.
To get in touch with Katie: https://www.thefocusbee.com/
And get in touch with her on LinkedIn: https://www.linkedin.com/in/katiestoddart
You can also download her 5 Productivity Mistakes here: https://expert-founder-4646.ck.page/c56bfce7f0
Subscribe and share!
#52: The Next Big Ticket Platform, with Ritesh Patel
Ritesh Patel is the co-founder of TicketFairy – an all-in-one solution for event management. This year they reached $100 million in ticket sales. In this episode, Ritesh tells us about the biggest challenges they had to overcome, how they are disrupting the live events industry, and how they grew during the pandemic.
Check out ticketfairy.com for your event needs. In the meantime, keep listening to hear how the founder of Twitch fits into this story.
Listen and subscribe!
#51: Fabulous and Entertaining, with Glenn Lundy
A story about overcoming adversity. Glenn Lundy talks to me about his depression, homelessness, and his attempt to take his own life. More importantly, he reveals how he overcame the toughest time in his life and built an empire. Oh, and he manages his empire all while keeping a work-life balance. He has eight kids.
As for the title of this episode, you'll understand:)
Don't miss this episode. Share it with everyone!
https://www.noformulapodcast.com/
#50: Mental Health and Business, with Mark Metry
Today we are chatting with Mark Metry, the founder of Growcasts- a podcast acceleration network. Mark is a young entrepreneur that started multiple successful ventures. Currently, he is the host of the global top 100 Podcasts called Humans 2.0. He’s also a TEDx Speaker and is featured in Amazon’s Docuseries, The Social Movement.
But in this episode, we focus on Mark’s dedication to moving humanity forward. We chat about mental health, how to manage it, and the elements of living a healthy life. Mark and I discuss several topics like technology, purpose, and self-improvement.
This raw conversation demonstrates Mark’s curiosity and approach to his everyday life that helps him manage his social anxiety all while successfully managing multiple entrepreneurial projects.
Visit markmetry.com to learn more about his story and how you can work with him. In the meantime, continue listening to hear Mark’s formula to success.
www.noformulapodcast.com
#49: 12 Tips to Grow on LinkedIn, with Richard Moore
I am your host Laura L. Bernhard and today we are chatting with Sales Coach and LinkedIn Course Creator, Richard Moore. Richard had several corporate jobs before pivoting into entrepreneurship. In this episode, he reveals the life-changing moments that led him to redefine his definition of success and ultimately led him on a different career path. Listening to his story can help anyone who is currently in a career transition. Richard then goes into more detail about how he leverages LinkedIn to build a community and grow his coaching business. He mentions several LinkedIn tips including how much time you should be spending on the platform, and how discipline is a big part of your success on LinkedIn. Personally, I would say that this episode is a mini LinkedIn course.
Check out the Basics of Linkedin on udemy here: www.udemy.com/course/basicsoflinkedin
In the meantime, keep listening to get tips on how to leverage LinkedIn for your business.
https://www.noformulapodcast.com/
#48: 5 PR Tips for Founders, with Jessica Barlow
From Art school to advertising agencies to entrepreneurship, there were many pivots in Jessica Barlow’s career. Now, she’s building a business in the healthcare sector and teaches founders and startups how to do their own PR.
Jessica’s work has been featured in business insider, refinery29, and even got Barack Obama to say things that she wrote.
In this episode, Jessica explains what it’s like to be stuck in an employee’s career. She also reveals how to get your story picked up by media outlets and ultimately get more customers.
Visit noagencymethod.com to work with Jessica. In the meantime, hear how you can do your own PR and avoid spending thousands of dollars.
https://www.noagencymethod.com/
Listen and Subscribe!
www.noformulapodcast.com
#47: Top Facebook Ad Tips from Courtney Tarrant
This week, we chat with Courtney Tarrant, the founder of a boutique Facebook Ads Agency for online entrepreneurs. After trying to figure out the right career path, life pushed her into online advertising. In this episode, Courtney shares her wealth of knowledge on Facebook ads including the three things you need to know before launching any Facebook campaign. She takes us through how she creates a Facebook ad, her biggest secret for a successful campaign and how she grows her own business.
To work with Courtney, visit https://courtneytarrant.com/apply. In the meantime, keep listening to hear Courtney debunk 3 myths about Facebook ads.
Subscribe to The No Formula Podcast!
www.noformulapodcast.com
#46: Grow your SaaS Business, with Sarah Boland
We chat with Sarah Boland, Founder and CEO of the LifeLapse App. After film school, Sarah was looking for a creative outlet that would embrace her countless ideas. She started multiple side projects until she focused on the stop-motion video app called Lifelapse. After pitching her idea to Dragon’s Den, she didn’t get any funding or a spike in users on her app. In this episode, Sarah tells us how she got over 1.4 million downloads, her motivation behind starting the app and her advice on how to pitch investors.
Try Life Lapse in the app store or visit their Instagram page lifelaspe_app. In the meantime, keep listening to hear Sarah’s tips on how to grow a freemium SaaS business.
Try LifeLapse here: https://lifelapse.app.link/3MnLbBJtM9
www.noformulapodcast.com
#45: Only Work 5 Hours a Week, like Kristin Molenaar
We chat with Kristin Molenaar, Founder of yesbossva.com. With the goal of eradicating entrepreneurial stress, her company is a luxury virtual assistant provider. When Kristin hit a financial ceiling within her own business, she realized that the only way to grow was to build a team. We chat about how to hire people, how to empower new hires, and Kristin’s 3 step process to simplify yet grow your business.
Connect with Kristin Molenaar on LinkedIn to see how you can scale your business. In the meantime, keep listening to hear Kristin’s definition of entrepreneurship and how she only works 5 hours a week.
www.noformulapodcast.com
#44: How To Start a New Business, with Celia Gercovich
Do you have a dream about starting your own business?
Celia Gercovich dreams and then executes.
Here is a list of all the businesses the Australian Entrepreneur started:
1) Eyelashes
2) Subscription Box
3) Dropshipping
4) eCommerce Business
5) Balloon Decorating
4) App
7) Business Coach ( this happened by accident!)
This episode is full of lessons, setbacks and triumphs. Best of all, Celia outline 12 tips to start your own business. Don't forget to subscribe;)
#43: Entrepreneurship in the Music Industry, with Kendall Joshua
We chat with Kendall Joshua, a song-writer, music producer and rapper. Her passion for music started at a young age and at just 19 years old, she’s released her own albums, built a loyal fanbase, produced music and created a brand around her passion and her values.
We discuss how she approaches her music career as an entrepreneur. Kendall also reveals how she built her brand and what she would do if she had to restart in the music industry.
Check out Kendall @kjtherevolution on Instagram, SoundCloud and Youtube.
Subscribe today:)
www.noformulapodcast.com
#42: How to Win in Real Estate, with Jas Takhar
For many, real estate is a long term side project. And that makes sense. According to Canadian Real Estate mogul, Jas Takhar, one investment property can change your life.
The co-founder of REC Canada got into real estate by accident. It only piqued his interest when he sold cars to real estate investors while he was working at a dealership. Now, he leads one of the top-performing brokers in the country.
He tells us about his journey and we discuss how to invest in real estate, how to create long-term wealth, and the current state of the real estate market in Toronto. Listen to the REC Experience Podcast and visit RECcanada.ca to learn from Jas. Keep listening to hear Jas' 5 ways to win at real estate.
#41: How to Pitch Investors, with Laura-Page Hamelin
Laura Page-Hamelin is the Founder of Artebula. The Artebula App gives parents and kids a way to collect, organize and store their artwork, digitally, in the cloud. The company supports the development of critical thinking and innovation in children, through the STEAM education model helping them develop crucial life skills.
In this episode, Laura reveals how she got the idea for Artebula and what kickstarted the whole business. She tells us about her business ventures before starting the app and what it’s like to build an app with no marketing budget.
Download the Artebula app in the Google Play store. In the meantime, keep listening to hear how the quarantine helped their business and to learn how to pitch your business to investors.
Show notes: https://www.noformulapodcast.com/post/how-to-pitch-investors-with-laura-page-hamelin
#40: 6 Tips to Grow Your Business, with Martin Coulombe
In today’s episode, we chat with Martin Coulombe, Founder of Osedea – a custom digital solution provider. Martin found his love for programming when he pitched a new scheduling software to Pepsi. From there, he worked for Proctor & Gamble and then started freelancing. Although the growth of Osedea started off slow, the team went from one employee to 40 employees in 6 years. Martin shares the one factor that could have helped his company grow even faster and the growing pains he had to overcome.
Visit osedea.com to learn how you can get a custom web or mobile application. In the meantime, keep listening to hear the six factors that helped Martin grow Osedea.
Thanks for listening! Don't forget to subscribe:)
Show Notes: https://www.noformulapodcast.com/post/6-ways-to-grow-your-business-with-martin-coulombe
#39: How to Remove Stress from Your Life, with Raheela James
Raheela James is the blogger of bizmom.com and Family Empowerment Guide. After going back to school to get a Masters in Business administration, with three small kids, her husband, and a household to run, chaos ensued. Her children started complaining, chores were neglected but worst of all, Raheela developed an ulcer.
As a result, Raheela turned her life around. She did this by implementing business systems she learned in class into her household. That’s also when she started her blog.
In this episode, Raheela reveals the 4 types of clutter, business components in her household, and tips on how to declutter your life.
Subscribe and leave a review!
www.noformulapodcast.com
#38: How Affiliate Marketing made Erik Bergman Millions
Erik Bergman, co-Founder of Catena Media and founder of great.com. After playing poker for several years, he started affiliate marketing for casinos. Working alongside his childhood friend, Emil, their business exploded. By the time Erik was 28 years old, Catena media was valued at $400 million US dollars. In this episode, Erik reveals some of the setbacks he faced as his business quickly grew. He tells us about the moment he became a millionaire and how to set goals for ultimate success.
Listen to Erik’s podcast called Becoming Great and check out his organization www.great.com that donates 100% of its profits to climate change initiatives.
In the meantime, keep listening to hear how he would attack affiliate marketing today and of course, his formula to success.
www.noformulapodcast.com
#37: How Lea Turner's Passion Drove Her Success
What is your passion? Can you use it to drive your business? That's what Lea Turner, Founder of Stereo-Type Audio Transcription, did. She knew she wanted to travel the world, so she started transcribing as a side hustle, to get extra cash. After basically working two full-time jobs, she was eventually making more with her side hustle than her full-time job. Then, she hopped on LinkedIn. In less than 6 months, she obtained over 25 000 connections. In this episode, we also chat about her traveling adventures, what it's like owning a transcription business, how she keeps long-term customers, and her experience growing on LinkedIn. Listen to Lea's story and what she learned along the way!
#36: The Mindset to Find Opportunities, with Alain Guillot [BONUS]
Alain Guillot lost his dance studio and photography business due to the pandemic. But that hasn't stopped him from making money. Within two weeks, he taught himself how to build WordPress websites and leverage search engine optimization (SEO). In this episode, Alain explains that entrepreneurs are good at finding opportunities. He goes into more detail about how he finds work opportunities, how he builds his credibility, and how he leverages free online resources. Plus, I get his secret on how he gets amazing guests on the Alain Guillot Podcast.
His web development website here: https://websitedeveloperexpert.com
His podcast: https://www.alainguillot.com
Show Notes: https://www.noformulapodcast.com/post/how-to-pivot-your-services-as-a-solopreneur
#35: Create an Online Community, with the Founders of Healthybud
Woof, woof! Pet treat creators Kyle Feigenbaum, Adrien Malka and Dana Ben David reveal how they created Healthybud, healthy pet treats. They discuss the importance of leveraging each other’s skills and the passion that drives their effort. Within one month after launch, they sold 10,000 units and debuted their product in several stores and subscription boxes.
But this team is not just about selling a product. Their vision is to create a community of pet parents where education on pet food is easily accessible. You don’t want to miss this.
Subscribe to the No Formula Podcast today!
www.healthybud.co
www.noformulapodcast.com
#34: Creating a New Market, with Marie-Pier Hébert
Ever had an idea for a market that doesn't exist yet?
Marie-Pier Hébert started an on-demand babysitting service after working across the globe. No matter where she went, there were never any on-demand babysitting services for guests. So she moved back to Montreal and started Kiid.
We discuss the different components of building a startup in a new market, including:
- How to adapt your target audience
- Different pricing models
- Understanding the audiences' needs
If you're interested in the beginning phases of a startup, this story is for you. We don't kiid around;)
Subscribe and share!
www.noformulapodcast.com
#33: The New American Dream, with Marcus Chan
Marcus Chan is the Founder and President of Venli Consulting. Marcus is a self-taught sales guru. He was promoted 10 times in 10 years, broke sales records, and worked for two fortune 500 companies. After 14 years in Corporate America, he started his own business helping salespeople with revenue growth, leadership development, and strategic planning.
In this episode, Marcus reveals the mindset, the perseverance, and the grit it takes to accomplish your goals. He tells us about his structured routine, the characteristics of successful people, and how he has built multiple streams of revenue. He also redefines the American Dream and even discusses the value of a college degree.
Connect with Marcus Chan on LinkedIn. In the meantime, keep listening to hear Marcus' number one piece of advice for new entrepreneurs.
www.noformulapodcast.com
#32: From Admin to CEO, with Mary Grothe
If you're interested in sales, this episode is for you! Mary Grothe is the founder of SalesBQ - an outsourced revenue operations firm. Serving over 50 companies in the last year, they helped double and even triple revenue for many of their clients. In this episode, we get to hear about Mary Grothe's story from being in an admin role to breaking sales records at a Fortune 1000 company to thriving as a CEO.
Mary opens up about the several challenges she had to overcome. They include not knowing what to charge clients, lack of a recruitment process, not knowing when to say no, burnout, shiny object syndrome, and more! Mary explains what she learned from each challenge. So many golden nuggets in this episode!
Listen and share!
www.noformulapodcast.com
#31: Embrace Your Difference, with Brandon Burns
Brandon Burns differentiates himself in the business world with his entertainment side. Although he is the founder of the Enterprise Monkey App, he was also one of the top 30 contestants on Australian Idol and started his own band. In this episode, I have a great chat about sales, differentiators, and goals.
Share and subscribe!
www.noformulapodcast.com
#30: Five Leadership Growth Tips, with Beth Armknecht Miller
After helping hundreds of people develop their leadership skills, Beth Armknecht Miller shares some of her tips with us! I ask her about her entrepreneurial journey and how Executive Velocity came to be. Then, we dive into Leadership Growth Tips, including how to ask good questions and how to ask for feedback. Beth also gives insight on how to measure leadership growth and how to self-audit your leadership skills.
Regardless of whether you want to grow as a leader, I personally believe this episode is helpful to anyone in a professional setting. My favorite tip she shares is "being comfortable with silence."
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