Nonprofit Lowdown

Hey friends—I'm turning my recent Leadership Connect session into a podcast episode because the conversation was too real not to share with a wider audience.

If you’re a fundraiser, ED, or nonprofit leader navigating today’s uncertainty, this one’s for you. Yes, the economy is wobbly. Yes, federal and state dollars are shrinking. But no, that doesn't mean the money isn’t out there.

In this episode, I break down:

• The 5 hidden leaks in your fundraising pipeline
  

• 5 power moves you can implement today to keep money flowing
  

• Why people don’t stop giving during recessions—and the data to prove it
  

• The neuroscience behind why we sabotage our own fundraising (spoiler: survival brain)
  

• Why your email list is more valuable than your social media following
  

• And how to stop seeing yourself as a fundraiser and start showing up as a philanthropic advisor
  

This is the mindset and math that will keep you afloat—and thriving—even in turbulent times.

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I had the absolute pleasure of speaking with Karla Altmayer, co-founder of Healing to Action, on Nonprofit Lowdown this week — and wow, this conversation is a must-listen.

We talked about how her team is flipping the script on both gender-based violence and traditional fundraising. Instead of fancy decks or transactional asks, they’re hosting underground dinners that focus on authentic connection, shared values, and deep community building.

As Karla said, donors aren’t just checkbooks — they’re part of the movement. 🙌

If you’ve ever felt stuck in the grind of fundraising or disconnected from your mission, this episode will inspire you to rethink everything.

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This week on Nonprofit Lowdown, I had the absolute pleasure of reconnecting with my friend Yully Cha, SVP of Research & Policy and Senior Advisor at Embrace Boston.

We dove into a deep and inspiring conversation about what it really means to lead equity work in today’s climate—and why joy and belonging are central to the fight for justice. 💥

We talked about:

✨ The story behind the Embrace MLK monument in Boston ✨ The power of public space in shaping belonging and democracy

✨ Fundraising as storytelling (and yes, I coached her through it back in the day!)

✨ Why we must be LOUD and unafraid in this political moment

✨ How we get young people engaged in democracy again

There’s so much heart in this one. Yully is brilliant, bold, and deeply committed—and I know you’ll walk away feeling fired up.

“You can always get another dollar—but never another moment of time.” That hit me hard.

🎧 Take a listen and let me know what you think!

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If you’re struggling with donor retention (let’s be real — who isn’t?), you need to hear this convo I had with my friend Sean Littman, founder of GiveSuite.com.

We got into the real talk about why retention in the nonprofit sector is so dismal (below 40% — yikes), and more importantly, what to actually do about it. 💡

Here’s a taste of what we covered: 

 -Why “continuing the conversation” works better than traditional follow-up

-How to build trust before you ask someone to coffee

-Why your quarterly impact report isn’t moving the needle

-How storytelling emails and small, creative offers can transform donor relationships

-The power of giving first to create real reciprocity

Sean dropped so many gems in this one — if you want to raise more money without burning out constantly chasing new donors, give it a listen. 🎧

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Nonprofit fam, you do not want to miss this one.

On the latest episode of Nonprofit Lowdown, I sit down with the brilliant, bold, and beautifully authentic Jacob Adams — founder + CEO of Inner Spark — to talk about what it really means to lead and fundraise with authenticity. 🙌🏽🔥

We go deep on: 

• Being unapologetically real in funder relationships

• Why authenticity isn't just a buzzword — it's a strategy

•  Navigating political + environmental uncertainty while staying rooted in equity

• Fundraising as relationship-building, not performance

Jacob drops truth bombs about compliance culture in schools, the myth of professionalism, and why he refuses to "obey in advance." You’ll laugh, you’ll nod, you’ll probably rewind a few times.

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Nonprofit Leaders, it's time to wake up and take action! 

In the latest episode of Nonprofit Lowdown, I sit down with two experts, Michelle Flores Vryn and Evan Wildstein, to dive deep into a critical issue facing our sector: nonprofit staffing struggles.

They discuss trends from their groundbreaking Social Impact Staff Retention Report, revealing that 7 out of 10 nonprofit staff are actively looking for new jobs in 2025 — a number that's still alarmingly high, and indicative of widespread burnout, insufficient support, and unrealistic workload expectations. 

In this eye-opening conversation, they explore:

• The true reasons behind nonprofit staff turnover (hint: it's not just about pay 💸)
  

• How to better support your team by letting go of outdated practices and fostering growth 🔄
  

• AI in the nonprofit sector: Can it help reduce burnout by taking over repetitive tasks? 🤖
  

One of the most important takeaways? Leaders need to model healthy work-life balance to retain staff and create sustainable success. 🌟

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In this episode of Nonprofit Lowdown, I’m joined by my friend and former student, Kriste Peoples, the Executive Director of Women's Wilderness in Colorado. We talk about the power of community, what it’s like being a BIPOC leader in the outdoor space, and how we’re challenging the idea that the outdoors is only for certain people. 🌿✨

Kriste shares the incredible work Women’s Wilderness is doing to create outdoor experiences for women and non-binary folks, especially those from underrepresented communities. From rock climbing to birdwatching, they're making nature more accessible for everyone.

We also dive into the impact of community dinners—simple gatherings where people come together, share stories, and advocate for the outdoors. It’s all about lowering barriers and making sure everyone knows that nature belongs to them, too. 🍽️💬

This conversation is full of insights on leadership, inclusivity, and how to find connection in times of uncertainty. It’s a reminder that the outdoors is for everyone, no matter your background or where you come from.

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I’m so excited to share the latest episode of Nonprofit Lowdown where I sit down with my good friend and former student, Faith Galati, Executive Director of Breakthrough Sacramento. She’s here to talk about her incredible journey of turning her nonprofit’s fundraising around, and how she more than doubled her budget!

💡 What we dive into:

• Shifting your mindset: Faith shares how she went from a place of fundraising fear to an abundance mindset, unlocking new opportunities.
  

• Building a high-performing board: She breaks down how to recruit, train, and hold your board members accountable (without doing everything yourself).
  

• The $50,000 rum cake 🥮: Trust me, it’s not what you think, but it helped Faith land some serious funds.
  

• The power of asking: Faith learned the importance of confidently making the ask and how it changed everything for her nonprofit.
  

Faith’s story is truly inspiring, and you’ll want to hear how she landed a $900,000 grant and turned a fear-based approach into a fundraising machine! 🌟

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Hey, nonprofit fam!

It's Rhea Wong here, bringing you an exciting new episode featuring insights from my recent webinar with the Nonprofit Storytelling Conference's Tactical Tuesdays. This one is all about major gift fundraising and why you should be leaning into your major donors NOW.

Plus, I’m starting something new on my podcast—answering YOUR burning questions!  Have a question about nonprofit fundraising or anything else? Email it to me at question@rheawong.com and I may feature it in an upcoming episode! 🙌

In this episode, I dive deep into: 

✨ The power of major gifts and how they fuel transformative change 

✨ The importance of building relationships with your donors, not just their wallets 

✨ How to qualify prospects the right way for your nonprofit's success (Hint: It’s not just about wealth screenings)

If you’ve been thinking about how to take your fundraising strategy to the next level, this one’s for you! Let’s co-create something amazing. 

Catch the full episode now, and don't forget to send in your questions! 🎧

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It’s Rhea Wong back with another episode of Nonprofit Lowdown, and today, we’re diving deep into a topic I’m passionate about—MARKETING! 

If you’ve ever found yourself saying, “I don’t have enough prospects in my pipeline,” or “Why are my donors not responding?” then this episode is for YOU. I’m breaking down two key issues that nonprofits face:

1️⃣ Why your donor pipeline is running dry. 2️⃣ Why the donors you DO have are ghosting you.

Let’s face it—donors aren't ignoring you because they’re too busy; they’re ignoring you because you haven’t given them a compelling reason to engage! 

In this episode, I share actionable strategies on:

✨ How to fill your pipeline with new prospects.

✨ How to make your donors feel like they matter—so they’ll actually engage with YOU.

✨ Why marketing is your fundraising secret weapon. 

Want to hear more? Tune in and start building stronger connections with your donors TODAY!

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Hey Nonprofit Lowdown listeners! Rhea Wong here with an episode that’s all about shifting your mindset from fear to possibility. 💡

I’m sharing a powerful story about a farmer and his horse, illustrating how we often jump to conclusions, but we don’t truly know if something is “good” or “bad” until we look at the bigger picture. It’s time to ask: What could go right?

In a world filled with crisis, it’s easy to catastrophize, but what if we embraced challenges as opportunities for growth? Let’s focus on what’s working, stay proactive, and stay grounded in times of uncertainty.

🎧 In this episode, I talk about:

• The nature of luck & how to increase your chances of success.

• Shifting from a scarcity mindset to one of abundance.

• Action steps to stay proactive, including creative financing and leadership investment.

  
  

Are you ready to take action and flip the script?

If you’re ready to take your nonprofit to the next level, join me for a FREE Board Fundraising Training on March 4th.

We're in this together! 💪

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Are you feeling the stress of federal funding uncertainty? You're not alone. In this  episode of Nonprofit Lowdown, I dive into how you can take control of your nonprofit’s financial future—even with all the unknowns in the air.

I walk you through diversifying your revenue and engaging your board in major gift fundraising. Plus, I share a step-by-step playbook on how to build resilience and secure financial stability, no matter what happens in Washington.

PLUS – Don't miss out on my free training on March 4th to help your board members become active fundraising allies.

Tune in for practical strategies that will prepare your nonprofit to thrive, no matter what the future holds.

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Are you tired of feeling like you're stuck in the endless loop of chasing donors, getting ghosted, and facing constant objections? If so, this week's episode of Nonprofit Lowdown is a must-listen! 

In today's episode, I dive into the Top 3 Mistakes Fundraisers Make and give you a game plan on how to fix them NOW. 

 Here’s what we’re talking about: 

1️⃣ Stop Chasing Donors Who Aren’t Interested – Learn how to qualify prospects and focus on the right people! 

2️⃣ Don’t Rush the Ask – Slow down, build a relationship, and set the stage for long-term giving.

3️⃣ Avoid the Friend Zone – It’s great to build relationships, but don’t mistake friendship for commitment. 

💡 Ready to stop wasting your time and start raising money like a pro? Tune in and let’s make this year YOUR best year for fundraising!

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Feeling the pressure in the nonprofit world? Between funding cuts, executive orders, and the chaos of social media, it’s been a lot lately. But guess what? I’ve got your back.

In the latest episode ofNonprofit Lowdown, I’m diving into the shifting landscape of nonprofit marketing in 2025 — and how to navigate it without burning out. 🔥 From understanding Gen Z’s influence to leveraging AI and automation, it’s all about working smarter, not harder. 🧠

If you’re tired of the same old strategies and want actionable tips for growing your audience, building authentic connections, and raising more funds — this episode is for YOU!

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Get ready to shake things up in the nonprofit world in 2025! In this spicy episode, I bring together powerhouse voices from the nonprofit sector—Brooke Ritchie Babbage, Tania Bhattacharyya, Rachel Bearbower , Cindy Wagman, and Jess Campbell. Together, we are diving deep into what’s no longer working and what should be left behind for the year ahead.

✨The Darlings You Need to Kill

This isn’t about playing it safe—it’s about doing away with the outdated, overused, and inefficient practices holding your organization back. In this episode, we share which nonprofit darlings we believe need to go.

💥 What’s the take-home?

2025 is going to be a year for nonprofit leaders to pivot and adapt to the changing landscape. Whether it’s in your fundraising strategy, digital presence, donor retention, or your team’s capacity, this episode will give you the clarity to say goodbye to what’s no longer serving you and embrace the future with courage.

What darlings are you killing this year? Let us know on social or hit up Rhea directly at hello@rheawong.com.

👉 Don’t forget to subscribe and leave a review if you enjoyed the episode!

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In this episode of Nonprofit Lowdown, I break down what sets the most successful leaders apart. It’s not just about grit and determination—it’s about having something to prove, embracing discomfort, and using accountability as fuel. Whether it’s frustration with the system, the hunger to make a difference, or the desire to silence critics, it’s that extra fire that drives leaders to go above and beyond.

If you're ready to take bold action, embrace the discomfort, and prove to yourself and the world what you’re capable of, check out my Big Ask Gifts program and apply today!

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If you’ve ever been frustrated by email newsletters that fall flat (or even worse, end up in the dreaded unsubscribe pile, this episode of Nonprofit Lowdown is for YOU! 💡

In today’s episode, I’m breaking down the 10 most common email newsletter mistakes I see nonprofits making—and how to FIX them! ✨

🔑 Highlights include:

Too long? Simplify and cut the clutter! Is it relevant to me? Answer the “What’s in it for me?” question! Not frequent enough? Don’t be afraid to email regularly—value > frequency. Bad subject lines? Your subject line is your first impression. Make it count! Too organizational-centric? Think about your audience’s needs, not just your own. Not checking your stats? Track click-throughs, replies & real engagement—not just open rates. Dirty email list? Time for a clean-up to ensure you're reaching the right people! Too many CTAs? Focus on ONE clear action per email. Too fancy? Keep it simple—clean and readable > over-designed. Boring content? Inject personality and a strong point of view! Be remarkable, not beige!

This episode is packed with practical tips that will transform how you communicate with your audience and boost your nonprofit’s engagement.

Ready to send emails that get opened and read? Tune in now and let’s make your newsletters work harder for you! 💪

In today’s episode, we dive into the transformative power of seeing the world through someone else's eyes. When we understand the world from their perspective, we gain a deeper understanding of people and connect in more meaningful ways. It’s a humbling reminder that the greatest honor we can have is to be a conduit for somebody else’s story.

We also discuss the fundraising landscape in 2025, and why now is the time to focus on individual and major gift fundraising. With changes on the horizon at both the federal and state levels, relying on government funds may no longer be a sustainable option. It’s time to double down on personal connections, relationships, and empowering donors to make the impact they want to see in the world.

Key Takeaways:

• The importance of seeing the world through others' perspectives.

• How empathy and understanding can help us truly connect and support others.

• Why being a conduit for someone else’s story is a powerful and humbling role.

• Fundraising in 2025: Why focusing on individual and major gifts is crucial.

• How to prepare for a shifting landscape in funding at the federal and state levels.

  
  

Contact: Have questions or want more advice? Reach out at hello@rheawong.com.

Thank you for listening!

If you enjoyed today’s episode, let me know! Your feedback helps me create content that’s valuable to you. Stay tuned for more tips and insights to help you succeed in your fundraising journey.

Until next time, take care, friends!

In the first episode of Nonprofit Lowdown for 2025, I introduce and explore the ‘Let Them’ theory inspired by self-help guru Mel Robbins. I discuss how relinquishing control over others’ actions can lead to greater mental and emotional peace, especially in the realm of fundraising and board management. I also highlight the importance of clearly defining expectations, the power of self-reflection, and the need for radical acceptance. This episode aims to provide nonprofit leaders with tools to focus on what they can control and improve their overall effectiveness.

Hey, Nonprofit Lowdown listeners! Rhea here, bringing you the final episode of 2024. It’s been a year full of incredible insights, heartwarming stories, and actionable tips for nonprofit leaders like you. I want to take a moment to thank you for being part of this journey — we’re officially in our 6th year of the podcast! Can you believe it?! 🙌

For this last episode, I’ve pulled together some of my favorite moments from 2024 to recap and relive the magic of the year. From fundraising strategies to leadership lessons, we’ve covered it all. And as we head into 2025, I can’t wait to bring you even more amazing content. ✨

If you've found value in this podcast, I’d be so grateful if you could leave a review on Apple Podcasts (or wherever you listen) and share it with a friend who could benefit from the conversation. Your support means the world. 💙

Wherever you are, I hope you’re getting some well-deserved rest and ready to hit the ground running in the new year. See you in 2025! 🎉

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As we head into the final stretch of the year, fundraising is on everyone’s mind. In this week’s episode of Nonprofit Lowdown, I’m breaking down the crucial differences between annual gifts and major gifts – two very different types of donors that require distinct strategies. 

🔑 What You'll Learn:

• The key mindset and motivation behind annual vs. major donors (Hint: it's not just about money!)

• How your tactics need to change depending on the donor segment – from scalable email campaigns to personalized meetings. 📅

• Stewardship: Why your approach to thanking and engaging donors should look very different for these two groups. 💌

• How to balance both types of giving to create a stable AND transformative fundraising strategy. 🌱

  
  

If you’ve ever struggled to tell the difference between an annual donor and a major donor, or wondered how to optimize your fundraising efforts, this episode is for YOU.

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In this solo episode of Nonprofit Lowdown, I dive deep into one of the most pressing issues in the nonprofit world—burnout. If you’ve ever felt overwhelmed, like you’re running in place just to keep your nonprofit afloat, this episode is for you.

I share a game-changing framework to help nonprofit leaders prioritize their time, focus on high-impact activities, and avoid the dreaded burnout spiral. 

You’ll learn:

- Why all tasks are NOT created equal—and how to identify the ones that really matter.

- The 4 key quadrants to organize your time and maximize ROI.

- How to leverage delegation, automation, and elimination to reclaim hours in your day.

- The surprising truth about donor retention and why it’s your secret weapon for growth.

Special Resources:

Download the free worksheet mentioned in the episode to start tracking your time and organizing your priorities like a pro.

Bonus:

Nonprofit Lowdown is back with another insightful conversation, this time with fundraising expert Elizabeth Goldberg! If you're looking to build a major gifts program from scratch, this episode is a must-listen. 💡

In this episode, Elizabeth shares her incredible journey from the textile industry to the world of nonprofit fundraising. She talks about the importance of relationship-building, focusing on donor needs, and how to ask the right questions to truly understand what your donors care about. 💬

🔥 Key Takeaways:

• How to really listen to your donors (beyond just the words they say)

• The art of building authentic, long-term relationships with major donors

• Why it's not just about the "ask" – it's about the relationship

• How to navigate generational differences in communication preferences

• And more on how to create a major gifts program that aligns with your mission. ✨

Whether you're a seasoned fundraiser or just starting out, Elizabeth's wisdom and personal stories are invaluable. Tune in to hear how focusing on the donor's philanthropic goals can transform your approach to fundraising.

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On this week's Nonprofit Lowdown episode, I sat down with my special guest Dana Snyder, founder of Positive Equation and author of The Monthly Giving Mastermind. 💡

In this episode, we dive deep into the power of monthly giving and how you can harness the subscription economy to build sustainable revenue for your nonprofit. 🌱

Dana shares her journey from solopreneur to a thriving business, giving tips on hiring, mastering time management, and investing in business coaches (yes, it takes money to make money!). 💸 Plus, we get real about the challenges nonprofits face with donor retention and how to build a successful monthly giving program that not only drives income but nurtures long-term relationships. 🤝

Why should you listen?✅ Want to scale your nonprofit with recurring donations?✅ Struggling with donor retention?✅ Need a breakthrough on how to automate your fundraising efforts?

This episode is for YOU! 🎧

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If you're in the nonprofit world and marketing feels like a mystery or a necessary evil, you're not alone! In this week's episode of Nonprofit Lowdown, I chat with Billy Broas, a messaging strategist and founder of Five Lightbulbs, about how to make marketing simple and effective — without being sleazy or salesy. 🙌

Billy’s insights are game-changing for nonprofit leaders who want to raise more funds and build stronger connections with their audience. In this episode, you'll learn:

🔑 How to market your cause without feeling “icky”

💡 The Five Lightbulbs Framework that helps you connect with donors in a more meaningful way

💬 Why marketing is about educating your audience (not just promoting)

🎯 How to craft a message that warms up your audience, making fundraising feel like a natural next step

Whether you're a nonprofit pro or new to the game, this episode will help you shift your perspective on marketing and build strategies that feel authentic and resonate with your supporters.

Tune in NOW and get ready to make fundraising easier, smarter, and more impactful!

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In this week's episode of Nonprofit Lowdown, I sit down with Emily Rasmussen, the founder and CEO of Grapevine, to dive into the power of Giving Circles and the future of philanthropy. 💸✨

👥 What exactly is a giving circle? Emily explains how this simple yet powerful concept is bringing everyday philanthropists together to pool their resources, build community, and make a bigger impact. It's all about democratizing philanthropy, where everyone can contribute—whether it’s time, talent, treasure, or connections!

We discuss:

- How giving circles are transforming philanthropy by empowering people to give in a recurring, community-driven way

- The importance of building community among donors, not just managing a list

- Why everyday donors should feel like part of a movement, not just a name on a donor roll

- The growing trend of giving circles as the fastest-growing form of philanthropy and why this model is so effective in today’s nonprofit world

💡 Whether you're looking for fresh ideas on how to engage your donors or you're curious about new ways to build sustainable fundraising, this episode is for you!

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🎙️ Join me, Rhea Wong, on this week’s Nonprofit Lowdown as I sit down with Margaret Huang, the incredible president and CEO of the Southern Poverty Law Center (SPLC) and SPLC Action Fund. Together, we dive into how we can make geographically specific causes nationally relevant—especially in today's political climate.

Margaret shares her unique journey in becoming a leader of one of the most impactful nonprofits in America. We discuss the importance of intersectionality in civil rights and how the SPLC is addressing threats to our democracy that start in the South but resonate nationwide.

Whether you’re in New York or beyond, this conversation is a must-listen. It’s not just about the South; it’s about all of us. Don’t miss out on Margaret’s insights into the changing landscape of civil rights and the power of grassroots mobilization.

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🎧 Join me on this week’s episode of Nonprofit Lowdown as I chat with the amazing John Lepp, partner at Agents of Good, author of Creative Deviations, and the "Ted Lasso of fundraising"! 🏆✨

Together, we dive deep into the art of empathetic marketing and its crucial role in nonprofit fundraising. 💖

John shares his journey from journalism to direct marketing, emphasizing the power of direct mail in a digital age. 📨💌 He challenges us to rethink how we connect with donors, highlighting the importance of personal relationships over mere transactions.

This episode is packed with insights on list segmentation, donor behavior, and how to truly engage your supporters.

If you're ready to transform your fundraising strategy and foster real connections, you won't want to miss this! 🚀

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Join me, Rhea Wong, on this episode of Nonprofit Lowdown as I sit down with the fabulous Julia Campbell, social media maven! 🙌

We're diving deep into the current state of social media—and let’s just say, it’s not great. 😅

Is social media feeling more like a burden than a blessing? You’re not alone! Julia and I explore why it’s often overwhelming and how nonprofits can shift their approach from broadcasting to engaging. 🚀

Discover: 

✅ The true purpose of social media in fundraising 

✅ How to measure success beyond vanity metrics 

✅ Tips to overcome the comparison game 

✅ Strategies to build community and drive action off-platform

Whether you’re feeling lost in the sea of social media or just need a fresh perspective, this episode is packed with insights to help you leverage these platforms for good! 💪

Tune in now and let’s get to work transforming your social media strategy! 🎙️✨

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Hey, podcast listeners! Join me as we dive into the buzz surrounding Giving Tuesday—the fundraising Super Bowl of the year! 💰✨

In today's episode, I am joined by:

• Woodrow Rosenbaum, Chief Data Officer of Giving Tuesday

• Stephanie Russell, Executive VP of RKD Group

  
  

We discuss the latest GivingPulse Report and share crucial insights on how to effectively engage donors this Giving Tuesday. 🤝

🔍 Key Takeaways:

• Understanding Donor Behavior: Learn why it’s essential to understand donor motivations and engagement strategies.

• In-Person Engagement: Explore innovative ways to harness the power of in-person connections amidst digital noise.

• Donor Retention Strategies: Discover how to retain first-time donors and convert them into loyal supporters.

  
  

🎧 Tune in now for actionable tips to maximize your fundraising efforts this season and beyond! Let’s make this Giving Tuesday your best one yet!

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Hey, podcast listeners! 🎙️ Join me on this week’s Nonprofit Lowdown as I chat with my friend Maria Rio, founder and CEO of Further Together and host of The Small Nonprofit podcast! 🌟 We dive deep into community-centric fundraising and how it shifts our focus from individual organizations to the well-being of the entire community. 

From Maria's journey as a street fundraiser to her insights on equity and social justice in fundraising, this episode is packed with actionable strategies to rethink how we approach donor relationships. 💖

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🤔 Are you struggling with board dynamics? Wondering how to engage board members effectively without micromanaging?

In this episode, Melissa Madzel, founder of Do Good Connections, shares insights from her years in executive search, exploring:

• The lifecycle of boards and the importance of strategic recruitment

• How to foster strong leadership within your board

• Tips for decoupling board membership from fundraising pressures

• Best practices for onboarding and setting expectations

If you’re an ED looking to navigate the complexities of board relationships, this episode is for you!

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🎙️ This week, I’m chatting with my business bestie, Brooke Richie-Babbage. We’re diving deep into the challenges many of us have faced in 2024—yes, it’s been a tough year!

✨ From feeling stuck to grappling with budget concerns, we’re exploring why so many nonprofits are struggling, despite doing everything “right.” We talk about the importance of authenticity in storytelling and how to break through the noise in a world flooded with information.

💡 Join us as we share personal stories of our own missteps (hello, hiring mistakes and epic event flops) and discuss the power of acknowledging our gaps to foster growth.

🌟 If you're feeling overwhelmed or unsure, you're not alone! Tune in to hear how to embrace uncertainty and keep moving forward.

Important Links:

Get ready to dive deep into the world of donor stewardship and recognition in our latest episode! 🎉

We’re unpacking the secrets to keeping your donors engaged and ensuring they don’t slip through the cracks.

🔍 Here’s what you’ll learn:

- The 53% Rule: Why the majority of your time should be spent on stewardship.

- The Leaky Bucket Problem: How to address the staggering 45% donor retention rate and why focusing on retention can transform your year economically.

- Personalization Matters: Discover how understanding and aligning with your donors' unique preferences can drastically improve your retention rates.

- Seven Touch Points: Learn why you need multiple touch points before asking for another donation and how to effectively implement them.

- Metrics That Matter: Essential metrics you should be tracking to ensure your efforts are paying off.

💡 Call to Action: Don’t miss out on downloading my essential template and taking our fun, free self-diagnosis quiz. These tools are designed to supercharge your stewardship strategy and boost your donor relationships!

Important Links:

Are you ready to dive into the art of solicitation for nonprofits? 💸 Whether you're a seasoned pro or just starting out, our latest episode is packed with insights you can't afford to miss!

In this episode, we tackle the final stage of the fundraising process—solicitation. From crafting the perfect ask to understanding the value exchange, we're breaking down the essentials to help you make compelling requests and secure those crucial donations.

✨ **What You'll Learn:**

- **The Power of Preparation:** How to create real value for your donors before making the ask.

- **Matching Needs and Desires:** Tailoring your approach to align with donor interests and capacity.

- **Effective Solicitation Methods:** When to go in-person vs. using other communication channels.

- **Navigating Donor-Advised Funds:** Tips for handling anonymous or indirect donations.

- **The Pyramid of Value:** Understanding what motivates donors and how to tap into their desires.

Don’t miss out on these game-changing strategies that can transform your approach to fundraising. Subscribe, listen, and get ready to elevate your nonprofit's success!

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🎙 Hey podcast listeners! Rhea Wong here with **Nonprofit Lowdown**, bringing you the latest insights on fundraising.

This Labor Day, we're diving into the art of **cultivation** – think of it as the dating phase in donor relationships! 💌

Tune in to explore:

- **Cultivation Strategies**: How to move donors from awareness to active engagement.

- **Generational Preferences**: What each generation prefers when it comes to communication and giving.

- **Effective Donor Management**: Get practical tips on avoiding the pitfalls of outdated "moves management.

Plus, grab your **FREE** cultivation template below and mark your calendar for our **September 11th webinar** on the latest shifts in donor behavior. 🗓️ Register below– it's completely free!

Don't miss out on this opportunity to refine your approach and maximize your impact. Listen in, take notes, and let’s make those donor relationships thrive!

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Hey, fundraisers! 🎙️ On this week’s episode of Nonprofit Lowdown, we’re diving deep into the world of **donor qualification**. Ever wonder why you’re chasing after donors who don’t seem to be that into you? Let’s talk about the 5% that really matters:

🔍 **Identification**: Who’s your type?

🤔 **Qualification**: Do they want to date you?

💞 **Cultivation**: Let’s get to know each other!

💍 **Solicitation**: Seal the deal!

🌟 **Stewardship**: Keep building that relationship!

I'm sharing why skipping the qualification step can lead to wasted time and effort, and how to ensure you’re focusing on the right prospects. From capacity and affinity to recency and relationships, learn how to identify who’s truly engaged and ready to support your cause.

Plus, get tips on segmenting your list, the importance of consent, and why focusing on the most qualified leads can transform your fundraising strategy. 🤑

💌 **Don’t miss out**! Tune in now for actionable insights that will help you stop chasing after uninterested donors and start engaging with the ones who matter most.

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Hey, nonprofit leaders! 🎙️ If you’re looking to up your fundraising game, you’re in for a treat. Join me for an incredible workshop that’s set to transform how you approach donor relationships. 

In this workshop, I break down my proven strategies for engaging with donors, making major gifts, and turning those one-time contributions into lasting partnerships. 💡 Expect actionable insights, lots of laughter, and a deep dive into making your fundraising efforts more effective and impactful.

🎯 **What You’ll Learn:**

- How to identify and engage with potential major donors.

- The secrets to successful donor cultivation and solicitation.

- Tips for effective email marketing and leveraging social media.

Whether you’re just starting out or looking to refine your approach, this workshop is packed with practical advice that you can put into action right away. 🔍💰

Let’s get ready to elevate our fundraising game and make a bigger impact together! 💪✨

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This week, I had an enlightening conversation with Jay Frost about how the old rules of fundraising are DEAD. 🛑

2024 has been a wild ride, especially in the fundraising world, and I’m here to share how you can not only survive but THRIVE in this new landscape. 🌟

Here are some key takeaways:

- **Moves Management is Dead**: I explain why the traditional moves management calendar might not be effective in 2024. Instead, focus on creating a customized experience for major donors. 🔄🚫

- **The Power of Individual Giving**: Discover why individual gifts make up a significant portion of fundraising and how to craft a strategy that taps into this potential. 💡💵

- **The Importance of Consent**: Learn how to build authentic relationships with donors by being transparent and asking for permission before making an ask. This approach helps in creating a trust-based partnership rather than just a transactional one. 🤝✨

- **Rethink Wealth Screening**: We discuss the limitations of wealth screenings and why a more holistic approach, including surveys and direct engagement, might be more effective in understanding and connecting with your donors. 📊🔍

If you’re in the nonprofit sector or just curious about the intricacies of major gift fundraising, this episode is a must-listen. Tune in now to gain insights and strategies that could transform your approach to donor relationships!

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Ever wondered why nonprofits sometimes seem to fumble when a big donation comes in? 🤔 Join Rhea Wong as she welcomes back Lisa Greer for another insightful conversation on the latest episode of **Nonprofit Lowdown**!

In this episode, we dive deep into:

📚 Lisa's new book, **"The Essential Fundraisers Handbook"**—a must-read for anyone in the nonprofit sector.

🚀 Why traditional moves management is outdated and how it's failing both donors and fundraisers.

🛠️ Practical tips for personalizing donor experiences without getting bogged down by understaffed teams.

💡 Why wealth screens might be more creepy than useful and what you can do instead.

🔍 How to really understand and connect with your donors on a human level.

Whether you're a seasoned fundraiser or just stepping into the nonprofit world, this conversation is packed with insights that could transform how you engage with donors. Don’t miss out!

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In this episode of Nonprofit Lowdown, I sit down with Holly Rustick to explore the nuances of grant writing and discuss the challenges within the nonprofit sector. Holly shares her journey from stumbling into grant writing while abroad, to becoming a seasoned grant writer and nonprofit consultant.

We delve into the strategic differences between in-house and freelance grant writers. Holly advocates for freelance grant writers due to their specialized focus and flexibility, contrasting with the often overloaded roles of in-house grant writers who juggle multiple responsibilities. She emphasizes that freelance grant writers can offer tailored expertise without the overhead costs associated with full-time staff.

🌐 Discover why grant writing isn't just about securing funds—it's about building relationships and understanding your nonprofit's impact. Whether you're a nonprofit leader or curious about the grant writing process, this episode is packed with actionable insights!

🎧 Listen and learn how to navigate the grant writing maze to drive your nonprofit’s mission forward. Don't miss out on this enriching conversation with Holly Rustick!

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Navigating the fundraising world as a BIPOC expert comes with its own set of unique challenges. 

From overcoming systemic barriers to building impactful relationships in spaces that traditionally haven't embraced diversity. This episode dives into the gritty realities and triumphs of fundraising while black.

Christopher Beck is a seasoned Major and Principal Gift Advisor, who shares his journey from accidental fundraiser to powerhouse connector. From early mentors to high-stake donor interactions, Christopher unpacks the nuances of 'relationship capital' and its transformative power in the world of high-level giving.

🎙️ Tune into this insightful conversation to learn how authenticity, resilience, and a deep understanding of donor psychology drive success in fundraising. Whether you’re a BIPOC fundraiser or an ally in the field, this episode is filled with actionable wisdom for everyone.

Join us in shifting the narrative towards more equitable fundraising practices. Listen now!

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Are you stressed from endlessly chasing to-do lists?

This week, we dive into why the relentless hustle can leave executive directors of nonprofits running on fumes and what you can do about it. 👀

Kishshana Palmer makes a much-anticipated return to the show, and this conversation is nothing short of a revelation. We explore the intersection of personal wellness and leadership in the nonprofit sector—why neglecting self-care harms not just you, but also the causes you’re so passionate about. 

Kishshana, a renowned speaker, trainer, and the Beyoncé of our nonprofit world, brings her unique insights to the table, and trust me, you won’t want to miss this!

As an author, speaker, and influencer (yes, I dared to say it), she's known for her straight talk and infectious energy. 

🌟If there’s a beacon of hope and wisdom on how to balance passion with personal wellness, it’s Kishshana. She believes in actionable strategies and is here to challenge the outdated notion that suffering is a badge of honor in our sector.

Curious about strategies to strike a balance between your relentless drive and personal well-being? 

This episode is packed with practical tips and much-needed motivation for nonprofit leaders who are always giving but seldom taking time for themselves. 

Grab your coffee, put your feet up, and join us for a chat that might just change your perspective on work-life balance. 

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Do your donor relationships feel like transactional nightmares or mutually beneficial partnerships?

Post 2020, many nonprofit executive directors find themselves wrestling with dwindling donor bases, transactional relationships, and the struggle to turn one-time gifts into enduring support. The transactional approach is not only soul-sucking for your staff but also ineffective for fostering long-term donor relationships.

The same old tactics just won’t cut it if you want to attract and nurture the donors of tomorrow.

Today’s guest, Allison Fine of Every.org has dedicated her career to merging technology with social good. From her early days in the nonprofit sector to writing influential books like The Networked Nonprofit and The Smart Nonprofit, Allison has been a thought leader and advocate for ethical, relational fundraising. 

Tune in to this episode to hear Allison Fine's fresh take on turning fundraising from a transactional nightmare into a relational dream. 

Trust me, you won't want to miss this one!

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🛑 Feeling the pinch in your fundraising efforts lately? 

In the evolving landscape of giving, traditional donor methods are on the decline. As fundraisers, it's essential to prioritize deep, meaningful relationships over mere transactions. 

But how can we do that effectively in an era where people are more selective about where their dollars go? 🤔

In today's episode of Nonprofit Lowdown, Rhea sits down with the incredibly insightful Nathan Chappell to discuss the future of fundraising. 

This isn't just about adapting to change; it's about pioneering a new era of generosity. 

💡 With fewer people donating through traditional channels, our approach to fundraising needs a radical rethink. Nathan and Rhea dive deep into how we can create genuine connections with donors and reimagine the philanthropic landscape.

Nathan Chappell is not just a fundraising expert; he's a driving force in the sector. As the co-author of The Generosity Crisis, Senior Vice President at DonorSearch, co-founder of Fundraising AI, and co-host of the podcast Fundraising AI, Nathan brings a wealth of knowledge and passion to the table. 

His life's mission? To bridge the gap between generosity and innovation, making giving more impactful and relevant in today's world.

Ready to revolutionize your approach to fundraising and foster deeper donor relationships?

Tune in to this enlightening conversation with Rhea and Nathan to uncover practical strategies and inspiring insights.

Get ready for a discussion that will leave you inspired and equipped to tackle the future of fundraising head-on! 🌟

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🤪 Feeling the intern overwhelm? 

You’re not alone! Executive Directors of nonprofits often face the daunting task of sorting through intern candidates, training them, and deciding what tasks they can handle—balancing between busywork and overwhelming challenges. 

These young minds need ownership of their roles, even in a short timeframe, and directors must create guiding processes, mentoring opportunities, and special projects to help them thrive. 

Sounds exhausting, right? Tune in to this episode because help is here! 👏

Join Rhea Wong as she sits down with Marti Fischer, the principal of Marti Fischer Group, a seasoned coach, and an author who specializes in helping young professionals transition from school to career. 

📖Marti’s book, “Make Your Internship Count,” serves as a vital resource both for interns looking to maximize their learning and for employers striving to make the most out of internship programs. Dive deep into practical strategies, insightful anecdotes, and the must-do’s to shape an internship program that benefits everyone.

▶️Ready to turn your internship program from chaotic to cohesive? Press play and gain invaluable insights from Marti Fischer and Rhea Wong. Your next great intern experience starts here!

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Feeling jittery about making that fundraising call? 

You’re not alone. Many fear the dreaded hang-up when reaching out to potential donors. But imagine turning calls from cold to gold, sparking genuine connections that open doors to vital funds. 

This week, I chat with the remarkable Kel Haney about turning dreaded fundraising calls into thrilling opportunities for growth.

Kel brings a unique perspective from her vibrant past as a theater director, turning every fundraising call into a compelling story with a happy ending. With over $6 million raised through engaging conversations, Kel’s approach debunks our deepest fears about the dreaded "ask."

Want to learn how you can harness the power of storytelling and genuine connection to make fundraising calls less about asking for money and more about forging meaningful relationships?

Tune into this insightful episode to unleash the power of the 5-minute ask in your own campaigns.

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