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Not Your Marketer: News about Business, Tech and Marketing

Not Your Marketer: News about Business, Tech and Marketing

By Alberto Lempira
Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.

Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.

New episodes weekly.

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube
www.notyourmarketer.com
๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network
www.albertolempira.com
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Metaverse, NFTs, and Virtual lands
Episode recorded live on Jan 21st, 2022. Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely. Subscribe, Review, and Share if you like! HEADLINES Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic. Sources: Twitter Crypto.com got hacked. But they reimbursed their customers right away. Sources: Decrypt Meta wants you to mint and exchange NFTs on Facebook and Instagram. Sources: FinancialTimes Tony's Chocolonely wants you to eat less chocolate. Sources: The Drum Amazon fires once more to the retail industry with Amazon Style. A fashion retail store. Sources: Geekwire Nike and Gucci managed to create great experiences in the Metaverse. Sources: Nike & Roblox Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet. Sources: Morning Brew Wunderman Thompson gets into the metaverse on the CES. Sources: Morning Brew IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
34:14
January 21, 2022
Christmas Ads: Holiday Marketing trends of 2021
Christmas Day Episode! ๐ŸŽ„๐ŸŽ In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences. IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
28:27
December 25, 2021
From Meta to Peloton
Episode recorded live on Dec 20th, 2021. A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more. Subscribe, Review, and Share if you like! HEADLINES Peloton's "He's alive" campaign backfires, and now everybody is confused.ย  Sources: MarketingDive Bombay Sapphire makes stopping at the window displays cool again. Sources: MarketingDive & MorningBrew Meta wants to offer an Ad Platform using less data, and we are loving it. Sources: MarketingWeek Meta's portal will understand American Sign Language. Sources: Mashable The metaverse will need 1000x the computing power we have right now, according to Intel. Sources: TheNextWeb Investors are buying holiday presents in the metaverse, and they are not alone. Sources: Morning Brew Cookies & Wine: Oreo partners with Barefoot Wine to add that sweet note to your glass of Merlot. Sources: Morning Brew Gift Cards are selling like hot, and there are some people still surprised by this. Sources: Retail Brew IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
25:23
December 21, 2021
Black November
Episode recorded live on Dec 3rd 2021. Black Friday, Cyber Monday, Twitter's stocks and more. This episode is a news punch to know the latest on Marketing, Business and Tech. Thanks for listening! Subscribe, Review, and Share if you like! HEADLINES McDonald's new customer satisfaction role. Sources: CNBC It is not that bad that retail sales have decreased this year's Black Friday. Sources: Forbes Amazon having its best "Turkey 5", after record Black Friday and Cyber Monday sales. Sources: CNBC 2/3 of Gen Z do not feel it with Black Friday promotions. Sources: Marketing Tech News Trump: The Mastodon. Sources: Mashable Spotify's Wrapped 2021. Sources: Morning Brew IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
19:20
December 04, 2021
Cleaning out the dust.
Episode recorded live on YouTube. This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album. I hope you like it. Subscribe, Review, and Share if you like! HEADLINES Google November 2021 Core Update is live, and not everybody is happy about this. Sources: Search Engine Land Abandon ship! Twitter also joins the deprecation of AMP following the downfall of a failed promise by Google. Sources: Search Engine Land More restrictions to come on Meta's advertising platform. Sources: Morning Brew Grammarly becomes one of the most valuable startups thanks to its AI technology to help us improve our writing. Sources: Morning Brew Adele doesn't want you to shuffle her songs on her new album "30". Sources: BBC Personalization will always bring you closer to your customers. Sources: Retail Brew IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
16:15
November 22, 2021
Recording live + Ad targeting insights
Weโ€™re live and alive! This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more โ€œrealisticโ€ touch. Today I talked about an interesting article from Adalytics regarding Ad-targeting and some of their findings are mindblowing. I hope you like it. Subscribe, Review, and Share if you like! HEADLINES How are companies nowadays targeting users to improve their reach? Sources: Adalytics IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
25:49
July 16, 2021
Hello, world!
Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week. Subscribe, Review, and Share if you like! ๐Ÿ‘‰ HEADLINES Instagram and the issue of fake news control. Sources: Financial Times Likes visibility control and window shopping coming to Instagram Shopping. Sources: Morning Brew ๐Ÿ”– WEEKLY READ: How did Pepsi come up with the paper wrap folding campaign? David Griner from AdWeek tells us the story behind the latest campaign from the soda giant, and it is fascinating. Read the article at AdWeek ๐Ÿ’กTip Bit: Attribution tracking online has become more and more challenging nowadays. The fact that Apple and Google are cracking down on cross-device tracking and the use of third-party data makes the scenario even more complicated. This can affect paid campaigns and organic campaigns, leaving marketing teams to rely more than ever on any kind of tagging possible to monitor and follow the user whenever they arrive at their properties, i.e., website, mobile app, etc. I will record an episode talking about this topic, as it focuses on the first scientific paper of my Ph.D. So stay tuned! IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
17:38
June 02, 2021
Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ
Have you seen a packed podcast episode before? Of course, you havenโ€™t; podcasts are meant to be heard, not seen, lol. Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few tips from Stanford to avoid Zoom fatigue ๐Ÿฅด Thanks for listening, and Iโ€™ll be happy to listen to your messages; leave one in this link. 1๏ธโƒฃ HEADLINES: Zoom fatigue is real; I knew it! Sources: MorningBrew, Stanford Facebook blocks news; the Australian government passes a new law, Google and Facebook must pay. Sources: The Drum, CNET Spotify Audience Network gets more interesting. Sources: MarketingDive, Spotify A new kid in video-streaming-town, Paramount+, set to launch on March 4th, it will have an ad-supported tier, and it will do remakes of Frasier, Rugrats, and more. Sources: AdWeek ClubHouse may be recording all your rooms, and while it has not launched its monetization plan yet, there are a growing set of startups making money out of it. Sources: Inc., Wired Twitter may be joining the Social Media revolution with Super Follows and Twitter Spaces. M&Mโ€™s relaunches its limited-edition messages-packaging with Spotify playlists included. Sources: MarketingDive ๐Ÿค“ Share this episode with someone who might find it useful. IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
27:32
March 01, 2021
Delighting your customer - Building your marketing strategy (4/5)
๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐—ด๐—ต๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ผ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ต๐—ฒ๐—ป ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐˜€๐—ผ. In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your customer's point of view. I also discussed how you could deliver a WOW factor that builds loyalty toward your brand or product and why you must keep improving the customer experience once you begin to delight your customers. โŒ ๐™‹๐™๐™Š๐˜ฟ๐™๐˜พ๐™ โ‰  ๐˜ฟ๐™„๐™๐™๐™€๐™๐™€๐™‰๐™๐™„๐˜ผ๐™๐™„๐™Š๐™‰ย  โœ… ๐™€๐™“๐™‹๐™€๐™๐™„๐™€๐™‰๐˜พ๐™€ = ๐˜ฟ๐™„๐™๐™๐™€๐™๐™€๐™‰๐™๐™„๐˜ผ๐™๐™„๐™Š๐™‰ ๐Ÿค“ ๊œฑสœแด€ส€แด‡ แด›สœษช๊œฑ แด‡แด˜ษช๊œฑแดแด…แด‡ แดกษชแด›สœ ๊œฑแดแดแด‡แดษดแด‡ แดกสœแด แดษชษขสœแด› ๊œฐษชษดแด… ษชแด› แดœ๊œฑแด‡๊œฐแดœสŸ. IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
23:54
February 22, 2021
Weekly News: Brand values and Core Web Vitals
Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโ€™s sale to Oracle-Walmart is on hold, Core Web Vitals, and Googleโ€™s latest algorithm update (passages), and Microsoftโ€™s xCloud. 1๏ธโƒฃ HEADLINES: Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability. Sources: MarketingDive, MarketingWeek Aunt Jeminaโ€™s out, say hello to Pearl Milling Company. Sources: MarketingDive TikTok deal with Oracle+Walmart is on hold. Sources: AdExchanger Auditing your Core Web Vitals and the passage update from Googleโ€™s algorithm. Sources: Search Engine Land(1), Search Engine Land(2) Microsoftโ€™s xCloud, cloud gaming alternative will be available on web browsers, Safari included. Sources: The Verge ๐Ÿค“ Share this episode with someone who might find it useful. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
22:10
February 15, 2021
Value and Brand Positioning - Building your marketing strategy (3/5)
๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐—ผ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†. Today I will briefly explain the different elements that make up marketing: ๐Ÿฅบ Needs ๐Ÿค— Wants ๐Ÿ˜ Demand โ˜บ๏ธ Value + Satisfaction Creating value, and understanding how to make your customersโ€™ life easier is key to set where you want your brand to be positioned. Remember that real estate on the customerโ€™s mind is limited and highly coveted, so we need to be sure to convey the right message and to be clear about the value we offer. ๐Ÿค“ ๊œฑสœแด€ส€แด‡ แด›สœษช๊œฑ แด‡แด˜ษช๊œฑแดแด…แด‡ แดกษชแด›สœ ๊œฑแดแดแด‡แดษดแด‡ แดกสœแด แดษชษขสœแด› ๊œฐษชษดแด… ษชแด› แดœ๊œฑแด‡๊œฐแดœสŸ. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
16:00
February 08, 2021
GameStop rules! Or was it Reddit?
Hi, Welcome back!ย  In this episode, I talked about Redditโ€™s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry increasing over 1000% in some cases. I also talked about how Apple is killing IDFA, why it makes Facebook mad and how the future could look ย after others like Google follow through. Finally, I ย talked about Super-Bowl LV Advertisements, Barillaโ€™s great example of how to do an extended product, and my thoughts after my first week on ClubHouse App. I hope you enjoy this episode! ๐Ÿ˜ƒ 1๏ธโƒฃ HEADLINES: GameStop wins big thanks to subreddit forum Sources: Vox Bye bye IDFA. Sources: Digiday The future of online advertising. Sources: AdAge Barillaโ€™s pasta timer playlists. Sources: MarketingDive ๐Ÿค“ Share this episode with someone who might find it useful. IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
32:23
February 01, 2021
Choosing your Target - Building your marketing strategy (2/5)
In this episode I share with you the steps you need to define your target: 1๏ธโƒฃ Follow SMART goals. 2๏ธโƒฃ Getting Insights from your customers. 3๏ธโƒฃ Building your avatar or customer persona. Please share this episode with someone you think may find it useful. Sharing is caring. ๐Ÿค“ IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
21:04
January 25, 2021
Parler, WhatsApp and CES 2021.
2021 arrived with a lot of news! Today weโ€™ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021. All this and more on the ninth episode of the NYM podcast, stick around. 1๏ธโƒฃ HEADLINES: Parler and Big Tech: The fight for truth Sources: Deadline, Reuters WhatsApp changing the rules of engagement. Sources: The Verge, Gizmodo Primark wonโ€™t open an online store. Sources: Morning Brew Highlights from CES 2021. Sources: CNET UNO turns 50! Sources: Marketing Dive Wikipedia turns 20! Sources: Morning Brew ๐Ÿค“ Share this episode with someone who might find it useful. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
28:38
January 18, 2021
Understanding the Market - Building your Marketing Strategy (1/5)
Welcome 2021! Let's make your marketing strategy right! ๐Ÿ’ช We start the new year with a themed series on how to build a marketing strategy the right way. In this first episode I explain how understanding the market is the first step into a healthy strategy: 1๏ธโƒฃ Benchmark your competitors and customers. 2๏ธโƒฃ Manage and leverage data so that you can get insights from it. 3๏ธโƒฃ Estimate the market size. Please share this episode with someone you think may find it useful. Sharing is caring. ๐Ÿค“ IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
14:51
January 11, 2021
2021 Trends: Marketing, Business & Tech
Weโ€™re still on Christmas time! ๐ŸŽ„๐ŸŽ…๐Ÿป Today weโ€™ll talk about the trends that we will expect in 2021; from social commerce, to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not Your Marketer Podcast if you want to know more. 1๏ธโƒฃ NEWS ABOUT TRENDS: Online Shopping: Sources: CNBC, Marketing News, Influencer Marketing: Sources: Business Insider, Klear Streaming Platforms: Sources: Marketing Dive, The Verge New Tech: Sources: Media Post (1) (2) First-Party Data: Sources: Marketing Dive, AdExchanger Antitrust lawsuits: Sources: Media Post (1) (2), Marketing Dive IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
33:08
December 21, 2020
Christmas & Marketing ๐ŸŽ„
Itโ€™s Christmas time! Time to become a better marketer! In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times. Thank you for listening! 1๏ธโƒฃ HEADLINES: Salesforce will acquire Slack for $27.7B. Sources: TechCrunch A new kid on the block of video streaming platforms: Discovery+. Sources: CNBC Twitter relaunches account verification in 2021. Sources: TechCrunch Google announced on December 3rd the roll-out of a core algorithm update. Sources: Search Engine Journal Black Friday 2020 set records for online spending. Sources: CNBC 2๏ธโƒฃ INTERVIEW: I talked with Dani Goico, founder of Brand Crops and former CMO of Goiko about holiday marketing. We remembered some iconic campaigns from our childhood and we also commented on this yearโ€™s campaigns from Microsoft, LEGO, Miller Lite and John Lewis & Partners. To see whether they have nailed the holiday spirit or not. Dani left us with some great tips for any brand dealing with Christmas messages, especially in 2020: โ˜๏ธ Emotions have to be prominent. โœŒ๏ธ Brands must be respectful about the situations their audience could have faced throughout the year. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
38:31
December 07, 2020
Bonus: Tracking data without cookies
How will we be able to track customers online in the future? Many companies like Google and Apple will roll out โ€œsoonโ€ new changes to the way they allow for third parties to track usersโ€™ traffic through their browsers, operating systems, etc. How will marketers be able to deal with this and what are brands doing right now to prepare for this? Nielsen may have a solution, and in the meantime Oreo is nurturing its customersโ€™ profiles. Join me in this bonus episode where I run through the latest news about it. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
15:04
November 23, 2020
Thanksgiving, Twitterโ€™ Fleets, and BuzzFeed
Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed acquiring HuffPost. In this episode I interviewed entrepreneur Gerard Compte, whoโ€™s on a trip around the world, he is right now in the middle of Turkey. We talked about his journey and how love and passion can boost your business. Thank you for listening! 1๏ธโƒฃ HEADLINES: Thanksgiving to go, please. Sources: BBC Stories, stories everywhere. Sources: MediaPost BuzzFeed acquires HuffPost. Sources: Bloomberg 2๏ธโƒฃ INTERVIEW: I had Gerard Compte, founder, and CEO of FindThatLead over. We talked about entrepreneurship and about what does it take for becoming an entrepreneur in 2020. Gerard shared a ton of insights and recommendations for anyone looking to start their own business: โ˜๏ธ Start now! โœŒ๏ธ Be resilient. 3๏ธโƒฃ FIND OUT MORE ABOUT OUR GUEST: Scrab.in - LinkedIn automation tool. FindThatLead - Leads finder on social media. Follow Gerard, Sasha and Aura on their trip across the world ๐ŸŒ @viajamoslibres IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
59:27
November 23, 2020
SEO Tips, Social Media and Advertising
We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Search. Thanks for listening, enjoy! 1๏ธโƒฃ HEADLINES: Who spent the most on online advertising ? Sources: AdAge Spotify may be working on a Podcast subscription service. Sources: The Verge Project Signal from the Washington Post, a way to target users by context. Sources: The Washington Post Social Media forced to act as a contention wall for the spread of fake news. Sources: USA Today 2๏ธโƒฃ INTERVIEW: We talked about SEO with John Voung, Founder and President of Local SEO Search, a boutique SEO agency based in Toronto, Canada that serves clients all around the world. We covered interesting tips for improving your SEO strategy, like: State of the art of SEO in 2020. How to take advantage of SEO if you are an SMB: Google MyBusiness. Google Maps features. COVID protocols. What is working and whatโ€™s not regarding SEO. Debunking three common myths about SEO. 3๏ธโƒฃ FIND MORE ABOUT OUR GUEST: Local SEO Search: http://localseosearch.ca IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
46:07
November 09, 2020
It's all about your data
In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed usersโ€™ data and how brands are levering on them. Thanks for listening, enjoy! 1๏ธโƒฃ HEADLINES: PayPal betting on crypto by allowing its US-based accounts to buy and sellย  cryptocurrencies like Bitcoin, Etherium, and LiteCoin. Sources: Reuters, Bloomberg US Government has announced an antitrust lawsuit against Google for hurting competition with its dominance. Sources: WSJ Snap had a great week with a jump in almost 20% of DAUs. Sources: CNBC Quibi shutdowns after just six months online. Sources: WSJ YouTubeโ€™s ad space availability for political ads in the US is so crowded prices have spiked. Sources: Bloomberg 2๏ธโƒฃ MAIN STORY: There are many ways brands can leverage data for engaging customers. Today we talked about three of them: Understanding your customer. Predicting behavior. Engage with customersโ€™ data. 3๏ธโƒฃ MENTIONED ON THIS EPISODE: Googleโ€™s market share: https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube www.notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network www.albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
29:38
October 26, 2020
Holiday shopping: COVID Style
Thank you all for your support! Here's episode two where I talk about social commerce, video shopping, video streaming platforms and how the COVID pandemic will shape this holiday shopping season. Enjoy! 1๏ธโƒฃ HEADLINES: Instagram turns 10. Instagram is to add its shopping experience to IGTV, Reels is coming. Sources: eMarketer YouTube is betting on making the platform a destination for online shopping. Sources:Bloomberg PlutoTV is launching in Spain this fall. Sources:BroadbandTV News 2๏ธโƒฃ MAIN STORY: Holiday season 2020: how COVID is going to change the way brands and consumers approach the busiest shopping season in the western hemisphere. 3๏ธโƒฃ MENTIONED ON THIS EPISODE: Kantar predictions for 2020 holiday shopping season: https://www.kantar.com/inspiration/retail/4-predictions-for-an-uncertain-2020-us-holiday-shopping-season-cn/ Morning Consult insights on holidayโ€™s plans for 2020 in the US: https://www.marketwatch.com/story/the-holiday-shopping-season-could-start-on-10-10-2020-with-retailers-hopeful-that-consumers-will-turn-out-early-11600197849 ๐Ÿ‘‰ How to change Instagramโ€™s App icon (it will work in October only): ๐Ÿ‘ˆ Go into the appโ€™s settings. Scroll down. (As if you were going to refresh the feed, but youโ€™re still in the settings screen) You will be greeted with the anniversary screen. Choose the App icon you prefer. IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network https://albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
34:10
October 12, 2020
MVP: Minimum Viable Product
First episode here! This is my MVP so please feel free to let me know how can I improve the content or structure of the show. Thanks for listening! 1๏ธโƒฃ HEADLINES: TikTok's future stills unsecured in the US. Sources: CNBC, CNET, Forbes IKEA is using CGI models for video campaigns. Sources: PetaPixel Facebook removed the 20% text limit on ads' creative for Facebook Ads and Instagram Ads. Sources: Search Engine Journal, Social Media Today Amazon Hardware event: launching a new Ring indoors drone that reminds of Flubber's Weebo. Sources: The Verge 2๏ธโƒฃ MAIN STORY: Using the Lean Startup methodology in organizations of any size. The case for Amazon's approach to the development and launch of new devices and services. 3๏ธโƒฃ MENTIONED IN THIS EPISODE: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries. ๐Ÿ˜ƒ Leave a voice message! IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube www.notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network www.albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
29:04
September 28, 2020
Not Your Marketer Trailer
Let's talk about marketing, business, and tech.ย  Join me every other week to cover the lastest news and trends. ๐Ÿ˜ƒ Leave a voice message! โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube www.notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network www.albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
01:11
September 27, 2020