Nurse Recruitment Secrets
By Nurse Recruitment Experts (formerly Applichat Healthcare)
Nurse Recruitment SecretsAug 12, 2021
CNO Cuts Premium Labor By 48% And Helps Achieve A $100m Financial Turnaround
Most hospitals have accepted that extortionate labor costs and depressed margins are here to stay. Dr Vi-Anne Antrum, CNO of Cone Health, thinks otherwise. In collaboration with other Executives, she contributed to a $100m financial turnaround in Cone's 2023 fiscal year. Dr Antrum's achievements include a reduction in premium labor costs of 48% and shift incentives by almost 50% working with a cross-functional team. This episode covers: • Fundamentals to revenue growth and cost reduction. • Creative hiring strategies. • Why a focus on retention is as important as hiring. • How to focus on metrics that matter. • Dr Antrum's priorities for the year ahead.
VP of Talent Acquisition Increased Hiring By 41% In 2023, Saved $14m+
In early 2023, Susan Burke was handed a goal to help reduce costs by hiring 320 RNs for Oregon-based PeaceHealth. While she and her team were able to increase their hiring by 41% and save the organization at least $14m+, there were also a number of valuable lessons along the way.
We’ll talk:
- Tactics employed and lessons learned.
- The process of transitioning to a revised goal (business consulting)
- The impact of internal transfers (into and out of the location)
- Full attrition
- Retention strategies
- Holistic workforce strategies.
- Where the system is now.
- Plans for 2024.
Watch this conversation on YouTube at
And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/
5 Lessons After Spending $1m On Nurse Recruitment Advertising
"If we hadn't spent all that money on Indeed I'd be a millionaire" Sharon said, taking a swig of the $12 Bogle Chardonnay.
It's not easy being a (laid off) hospital CHRO these days. Less when increased staffing costs dragged your employer into the red 4 consecutive quarters.
Healthcare Recruitment teams have a rough relationship with advertising. You don't have an in-house expert on staff; everyone ends up fishing in the same pond, using the same suppliers.
But I think it's time we celebrate the results over high price points. Effective nurse recruitment ads have the potential to generate a consistent flow of qualified candidates.
And they don't need to all come from Indeed or LinkedIn. I've identified $1m of our spend on nurse recruitment advertising. In the podcast I'll share our learnings:
• Offer, audience, message: there are but 3 content considerations
• Create a strategy, standard operating procedures, and specialized resources
• Best way to manage relationships with job boards, e.g. Indeed
• Engaging respondees: making money go beyond the first interaction
• Value category diversification over channel
Watch this conversation on YouTube at https://www.youtube.com/watch?v=AtkXZRM_llQ&ab_channel=NurseRecruitmentExperts
And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/
How To Recruit Nurses On A Budget: 3 Low Cost Strategies
Hospitals’ total costs rose by an average of 17.5% from 2019-2022. Labor spend rocketed even higher. Welcome to the era of tight margins in healthcare.
It's pertinent to ask, therefore, how to recruit nurses on budget? I've got a 3 low-cost strategies for you:
(1) Use data to optimize what you have.
(2) Maximize efficiency in your organization structure and team.
(3) Get clear on your identity, values, and culture.
Everyone loves a bargain. I think you'll enjoy these tips to enhance your nursing recruitment strategies, without breaking the bank.
Watch this conversation on YouTube at https://www.youtube.com/watch?v=hBIDRY0XhI4
And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/
International RN Hiring: Mukul Bakhshi, Chief Global Affairs Officer, CGFNS
Need nurses? The world's your oyster. The Bureau of Labor Statistics projects that there will be 203,200 openings for registered nurses each year through 2031, which includes nurse retirements and workforce exits.
Many healthcare leaders are building and enhancing their candidate pipeline in another way: international nurse recruitment. It's an area that can baffle some facilities, intersecting cultures, government policy, immigration trends, and local know-how.
So we're excited to be joined by Mukul Bakhshi, Chief Global Affairs Officer at CGFNS International, the world’s largest credentials evaluation organization for the nursing & allied health professions since 1977.
CGFNS helps foreign-educated healthcare professionals live and work in their country of choice by assessing and validating their academic and professional credentials.
Mukul's varied position includes managing relationships with government stakeholders, NGOs, and recruiters. He has previously served as Co-Interim CEO and Chief of Strategy and Government Affairs.
Together, we cover:
🔴 Market trends: Why do nurses come, and how can we attract more? The potential of internationally educated nurses: To what extent can they solve the nursing shortage? What are the shortcomings?
🔴 Advice on getting started for facilities: Should they use agencies or try going direct? What are the immigration procedures?
🔴 Ongoing challenges to recruiting international nurses: What are the barriers? New Green cards are currently frozen, why and for how long? Creating a great in-house welcome: How to retain international nurses?
🔴 Preparing nurses for credentialing: What's required of international candidates?
🔴 Emerging technologies improving the process: What should facilities keep an eye on?
Watch this webinar on video and find out more about Nurse Recruitment Experts’ non-job board sourcing methods: https://nurserecruitmentx.com/
Chat GPT For Nurse Recruiting: 3 Uses
Generative AI is here to stay. It's the ability to create text or image content with a few prompts. For example - "write a job ad for this description, make it exciting and disruptive".
Chat GPT (and tools that integrate with it) presents an exciting opportunity to improve your nurse job advertisements, communicate with candidates, and improve interview show-ups.
Watch this conversation on YouTube at https://www.youtube.com/watch?v=ySemELmDvwA.
And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/
3 Experts Share Their Top Nurse Retention Strategies
Is the retention of skilled nurses on your mind? In today's dynamic healthcare environment, retention is more than a necessity - it's a strategic imperative. Recognizing the challenges nurses face and addressing them head-on is the key to building a resilient and committed nursing workforce.
On this episode, three nurse recruitment experts discuss the nurse retention strategies that have worked for them, and strategies they’re focusing on now and for the coming year.
Our speakers on this episode are:
- Whitney Floyd, Regional Talent Engagement Manager, PAM Health
- Molly Weaver, Founder of Sunflower Talent Strategies
- Patrick Thiele, Chief Revenue Officer, Nurse Recruitment Experts
Listen in as we explore this critical issue and share steps you can take to reduce attrition and keep more of your nurses in your organization.
And:
- As discussed in this episode, our "21 Cutting-Edge Nurse Recruitment Strategies 2023" blog post is here: https://nurserecruitmentx.com/blog/nurse-recruitment-strategies/
- Learn more about Nurse Recruitment Experts’ boutique nurse recruitment service and non-job board sourcing methods at https://nurserecruitmentx.com/
5 Pillars Of People Management With Jeff Lackey
Are you ready to gain valuable insights and 'light bulb' moments from over 40 interviews on leadership?
In this episode we interview Jeff Lackey, host of the "Growing Your Business With People" podcast. Jeff - former VP of TA at CVS Health shares his 5 key pillars on leading successful teams, as shared by his podcast guests.
Whether you're leading a hospital HR department, looking to optimize operations, or searching for strategies to boost retention and recruitment, this episode is tailored just for you.
Our healthcare-focused episode touches upon building and leading departments and teams, saving costs by optimizing internal operations and bringing processes in-house, choosing and getting the most out of vendors, retention strategies, and recruitment marketing know how.
Listen and embark on a journey of healthcare leadership excellence.
Learn more about Nurse Recruitment Experts’ boutique nurse recruitment service and non-job board sourcing methods at https://nurserecruitmentx.com/
Nurse Recruitment Strategies For 2024 With Jennifer Di Sanza & Cynthia Johnson, McLaren Healthcare
Summer's over and ghouls are popping up in gardens across the country. As time passes quickly, it's essential for nurse recruitment teams to look ahead to 2024.
This episode covers the favored approaches to 2024 being implemented by leaders from 13-hospital, Michigan-based health system McLaren Healthcare.
Jennifer DiSanza, Talent Acquisition Director, and Cynthia Johnson, Recruitment Manager, share their insights, best practices, and real-world success stories, ensuring you're well-equipped to overcome the challenges of nurse recruitment in 2024 and beyond.
Learn more about Nurse Recruitment Experts’ non-job board sourcing methods at https://nurserecruitmentx.com/
Thriving Through Healthcare Layoffs: Insights from Iqbal Atcha
Healthcare layoffs and reduction in force (RIF) announcements are popping up regularly. In fact, reports show that this continues to trend upward in 2023. These cuts have had a profound impact on frontline healthcare providers as well as the nurse Talent Acquisition and HR teams that remain. How can these employees continue to thrive in the midst of such changes?
On this podcast, we discuss this issue with our guest Iqbal Atcha. With nearly 30 years experience in healthcare and TA, Iqbal shares his observations and advice as a Career Consultant with Atcha International Consulting, host of The Healthcare and Higher Podcast, and President Elect of the National Association for Health Care Recruitment (NAHCR).
Hear our conversation with Iqbal about:
- The upward trend of layoffs/RIFs in healthcare.
- The impact these cuts have on the healthcare providers and nurse/healthcare TA teams who are left behind.
- Ideas for how to move forward in your role following cuts within your organization.
- How to find inspiration and stay grounded during turbulent times.
Watch this webinar on video and find out more about Nurse Recruitment Experts’ (NRX) non-job board sourcing methods at: https://nurserecruitmentx.com/podcast/thriving-through-healthcare-layoffs/
Check out NRX's “Nurse Retention Report 2023”: https://nurserecruitmentx.com/nurse-retention-report/
Search for Iqbal's "Healthcare and Higher" podcast on your app of choice or visit https://atchainternational.com/podcast-healthcare-and-higher/
Nurse Recruitment Best Practices With Brandi Vines
Brandi Vines returns to share more of her creative nurse recruitment and retention strategies.
Brandi is a healthcare staffing heavyweight. She has over 15 years of leadership experience in the nation's largest providers of nurse staffing agencies, including Cross Country and AMN. Most recently Vice President at HealthTrust (HCA subsidiary), she was responsible for managing $100m+ revenue.
Listen in as Brandi and Adam discuss:
- Brandi's fundamental nurse recruitment practices.
- Her approach to sourcing nurses for hard (and even harder) to-fill positions.
- Brandi's advice to interview for success.
- Motivational guidance to elevate your career in nurse recruitment.
- Insights into the world of nurse staffing, and how you should interact with it.
Find out more about Nurse Recruitment Experts’ non-job board sourcing methods! Visit: https://nurserecruitmentx.com/
Nurse Staffing Hacks With Brandi Vines
Most recently Vice President at HealthTrust (HCA Subsidiary), Brandi is a leading executive in Healthcare Staffing. She has over 15 years leadership in the nation's largest providers of Nurse staffing.
Listen in to hear Brandi's creative nurse recruitment and retention strategies.
You can also watch this conversation on YouTube at https://www.youtube.com/live/RJ9td0Q5eHQ?si=jpxmEU0EqaBqt17_
And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! Visit https://nurserecruitmentx.com/
5 Tips For Texting Nurses
According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate of email marketing campaigns.
In this pod, we'll delve into 5 nurse recruitment texting tips:
1) Voice. 2) Timing. 3) Scale. 4) Calls to action. 5) Channel.
Listen to this pod from Nurse Recruitment Experts and text nurses for success.
You can also watch this webinar on YouTube at https://www.youtube.com/watch?v=LVK52RJYHz8
And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! Visit https://nurserecruitmentx.com/
Applichat Healthcare Announces Rebranding as "Nurse Recruitment Experts"
Applichat Healthcare, a rising player in the healthcare staffing industry, is thrilled to announce its rebranding as “Nurse Recruitment Experts.”
This strategic rebranding reflects the company’s commitment to enhancing its focus on amplifying the nurse recruitment of healthcare providers.
Listen for all the details!
And as announced during the event, click here to sign up for the free trial of Nurse Recruitment Experts' nurse recruitment services: https://applichat.typeform.com/nrxfreetrial
You can also watch the video of this event on YouTube at: https://nurserecruitmentx.com/applichat-healthcare-rebranding/
Low-Cost, High-Value Nurse Recruitment Strategies
Can your organization address its existing nursing shortage without sourcing new candidates?
Bradley Di Paolo, CEO of Candidate Hub, challenges Healthcare Recruitment teams to revive their nurse recruitment using existing data. Together, we explored low-cost, high-value Nurse recruitment strategies that utilize your ATS, saving you money on agencies and job boards.
Key topics covered:
- The role of Applicant Tracking Systems (ATS): Discovering how ATS platforms can streamline and optimize your nursing recruitment process.
-Creative nurse recruitment strategies: Exploring innovative approaches to attract and engage nursing professionals, including social media campaigns, referral programs, and more.
- Nurse retention strategies: Addressing the issue of nurse turnover and discussing effective techniques to enhance employee satisfaction, engagement, and retention.
- Best practices and success stories: Learning from real-world examples of organizations that have successfully implemented nurse recruitment strategies utilizing their ATS.
Whether you are a healthcare administrator, a recruitment professional, or an HR manager looking to enhance your organization's nurse recruitment and retention strategies, this webinar is designed to provide you with practical insights and actionable strategies. Join us to gain a competitive edge in securing top nursing talent and building a resilient healthcare workforce.
Rural Hospital Nurse Recruitment Strategies Which Cut $1M In Traveler Spend
As CNO, Cathy Wichman helped a rural hospital reduce Travel Nurse spending by $1,000,000. Using creative nurse recruitment and retention strategies, Cathy skillfully hired from outside the area and gave nurses a reason to stay. We asked Cathy 10 quick-fire questions to get to the root of her success, and discover how you can do it too. In this webinar, you will learn: ◼️ Proven strategies to recruit and retain nurses for rural hospitals. Innovative approaches to overcome challenges in nurse recruitment in remote areas. ◼️ Effective utilization of technology and digital platforms for reaching qualified candidates ◼️ The role of community engagement and partnerships in attracting nursing talent ◼️ Cost-saving measures to reduce reliance on expensive traveler nurses ◼️ Real-life success stories and case studies from rural hospitals that have achieved significant savings Don't miss this opportunity to gain valuable insights and actionable strategies that can transform your rural hospital's nurse recruitment process, leading to substantial cost savings and improved patient care.
Balancing Technology and the Human Touch in Healthcare Talent Acquisition
In the rapidly evolving landscape of healthcare talent acquisition, finding the perfect balance between leveraging technology and maintaining the crucial human touch has become a key challenge. As the industry embraces advanced technological solutions, it is essential to explore strategies that preserve the human element, ensuring both meaningful connections and optimal outcomes. Our expert guests for this webinar were Beverly Colan and Jay Sage from AHSA. Bev and Jay shared their insights, experiences, and best practices for effectively blending technology and human interaction to attract, engage, and retain top-tier talent in the healthcare sector. Join us for an engaging conversation as we delve into the concept of "High Tech, High Touch" in healthcare talent acquisition.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Balancing Technology and the Human Touch in Healthcare Talent Acquisition (applichathealthcare.com)
The Truth about Physician Recruiting
Join us as we speak to industry veteran Kevin Kirkpatrick on the topic of "The Truth about Physician Recruiting." As the demand for doctors continues to rise, the role of recruiters has become increasingly vital. In this webinar, we will dive deep into the strategies employed by successful physician recruiting companies. Whether you are a seasoned physician recruiter, a healthcare executive, or an aspiring professional in the field, this webinar will equip you with the authoritative insights needed to excel in this competitive arena.
Watch this webinar here: The Truth about Physician Recruiting - YouTube
Find our free resources and learn how Applichat Healthcare finds more qualified nurse applicants for healthcare clients: https://applichathealthcare.com/employers
Technology And Working With Vendors In Healthcare Recruitment
Healthcare providers are operating in a money-scarce market and need to be strategic with their budgets to provide quality care to their patients. Vendor partnerships are essential to delivering this care, but how can healthcare organizations ensure they are making the most of their investments? Join us this webinar featuring guest speakers Serge Boudreau and Shelley Billinghurst from The Recruitment Flex podcast. Serge and Shelley shared their insights on how healthcare providers can use their budgets wisely and maximize the value they get from their vendors. In this session, you will learn key strategies for selecting the right vendors, negotiating contracts, and building strong partnerships. Our expert speakers also discussed the importance of vendor management and how to ensure that vendors are meeting your organization's needs. In addition to vendor management, this webinar also covered cost-cutting measures and the importance of technology in optimizing operations. Serge and Shelley shared their expertise and practical tips to help healthcare providers make informed decisions about their budgets and vendor partnerships. You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Technology And Working With Vendors In Healthcare Recruitment (applichathealthcare.com)
Lunch & Learn: Reputation Management
Talking about online reviews and healthcare recruitment.
Watch this webinar here: Reputation Management For Hiring RNs - YouTube
Find our free resources and learn how Applichat Healthcare finds more qualified nurse applicants for healthcare clients: https://applichathealthcare.com/employers
Maintaining Quality In Healthcare Recruitment
The healthcare industry is constantly evolving and in order to keep pace, it's essential to have a high-quality workforce. This webinar provides healthcare HR professionals, hiring managers, and recruiters with valuable insights and strategies for attracting, assessing, and retaining top talent. Our expert guest, Donna Horowitz, discussed the critical skills and traits necessary for success in the healthcare industry and how to effectively identify them in candidates. Donna is an accomplished Human Resource executive with profit and loss experience across multiple industries in public and privately held global business settings. With over 30 years of experience in the space, she has been in leadership roles since 2004, most recently at Personify, an RPO based in Raleigh, NC, and recently acquired by Wilson HCG. This webinar explored: ✦ The latest trends in recruitment technology and how to leverage it to streamline the recruitment process and improve the candidate experience. ✦ Best practices for onboarding and retaining top talent in the healthcare industry. ✦ Creating a positive work culture and providing ongoing development opportunities. This webinar is an excellent opportunity for anyone involved in healthcare recruitment to learn from industry leaders and improve their recruitment practices. Attendees will come away with actionable tips and insights that they can apply immediately to attract and retain high-quality talent in their organization. Don't miss out on this informative and engaging webinar. Register now to reserve your spot and take the first step towards ensuring quality in healthcare recruitment.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Maintaining Quality in Healthcare Recruitment (applichathealthcare.com)
Virtual Hiring Event Mastery: Making Offers To 50% of Interviewed RNs
What is the best way for healthcare employers to leverage hiring events and quickly make hires? This week we’re joined by Drew Hebble, VP of Marketing Solutions at Brazen Technologies. Drew works with Brazen’s clients to help them source candidates for hiring events. He’s played a key role in campaigns for the University of New Mexico Health - making offers to nearly half of RN candidates interviewed - and larger events - facilitating thousands of interviews for high-volume call center roles. On this webinar, we’ll discuss: • Best practices for smaller events to hire for hard-to-fill positions and for larger events to hire for high-volume roles. • Communicating to candidates how a hiring event is unique and differentiated from your standard application process. • Enabling hiring managers and recruiters to use technology efficiently and to its maximum potential. • How Applichat and Brazen collaborated to interview 93 RNs for the University of New Mexico Health and 100+ RN interviews for 2 other hospitals. Brazen gives recruiters a variety of recruiting tools like virtual career fairs, live chat, virtual interview scheduling, interactive microsites and automated candidate communications. Brazen’s conversational recruiting platform, rated the #1 Virtual Event Software by Capterra in 2022, is designed specifically for talent acquisition and is trusted by world’s most respected employers including Houston Methodist, CVS Health, Sentara Healthcare, Starbucks, KPMG, Neiman Marcus, Northrop Grumman and more.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Virtual Hiring Event Mastery: Making Offers To 50% of Interviewed RNs (applichathealthcare.com)
Indeed's Pricing Model Change: What It Means For Healthcare Employers
In 2023, healthcare employers using Indeed will pay only when a candidate starts or submits an application, rather than when they click on a job ad, as is currently the case. The migration from a pay-per-click pricing plan to a pay-per-application model has already begun for many of our clients at Applichat. Some organizations are reporting a big jump in cost per candidate; but does it have to be that way? This webinar will explore: • Numbers and learnings from Applichat's campaigns. • Navigating the new pricing model so you still get value for money. • Things to do and not to do when accepting candidates under the new model. • Explaining the change to your team. • Strategies to enhance the quality of candidates you receive and pay for.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Indeed's Pricing Model Change: What it Means for Healthcare Employers (applichathealthcare.com)
Taking a Holistic View in Supporting Women in Healthcare
With International Women’s Day approaching, we began having conversations about the needs of women in healthcare and how they can be supported. Every woman has many roles in life: daughter, partner, mother, friend, employee, employer, co-worker, student… and many more. Each of these roles impact the others, and every individual has different needs depending on their specific roles. And for women in healthcare, their personal and work lives have been complicated by the pandemic, increased demands on the healthcare system, higher staff vacancies rates, and more. Supporting women in healthcare improves job satisfaction, increases employee retention, and ultimately improves patient outcomes. Workplaces need to take a comprehensive view to supporting women, in order to meet their needs depending on the specific roles they play at work and in life.
In our recent webinar, Rachael Oldham and Ryan Engelhardt of DirectShifts joined us to discuss: ⫸ Some of the challenges faced by women working in healthcare. ⫸ Simple actions each of us can take to support our women co-workers and employees on a daily basis. ⫸How employers can support women by implementing structural and policy changes at all levels.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Taking a Holistic View in Supporting Women in Healthcare (applichathealthcare.com)
Our 5 Stages To More RN Hires After Placing 251 Nurses In 2022
In December 2021, labor challenges spurred Moody's Investors Service to adopt a negative credit outlook for the healthcare sector. The main factors were nursing shortages and increased labor costs, which were projected to decrease operating cash flow by between 2% and 9% amid comparatively modest revenue gains. Is your Talent Acquisition department performing at top capacity? It better be. A system's workforce is fast becoming the linchpin to its financial success or failure. No longer should HR be marginalized as a "nice to have", a non-essential component of an institution. Recruitment and retention of nurses will enable or disable growth. In 2022, our team helped Healthcare organizations across the US and Canada hire 251 nurses. We believe this sum, while relatively modest, acts as a useful data sample to know what works and what doesn't. Using our own work as a case study and reference, we'll highlight the best practices we saw across 49 Healthcare Organizations last year. This webinar will focus on the 5 stages we've identified you need to improve to make more RN hires in 2023: 1. Sourcing - how and where you procure candidates. 2. The response rate of applicants - what % of candidates you are able to get on the phone. 3. Conversion rate to interview - how many of your candidates are scheduled with the hiring manager. 4. Interview attendance - the % of candidates that attend. 5. Offer and acceptance - the % of interviewees who start work. Want to understand what's working in today's market and walk away with actionable fixes to your Nurse Recruitment? Sign up for this webinar and we'll share just that.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Our 5 Stages To More RN Hires After Placing 251 Nurses In 2022 (applichathealthcare.com)
Retention & Recruitment: 2 Sides of the Healthcare HR Coin
We all know the importance of recruitment, but healthcare leaders at all levels are increasingly turning their focus to retention as the key to a sustainable workplace. Retention and recruitment are 2 sides of the same coin! In this webinar, we’ll explore effective retention strategies and creative ways to enhance the candidate experience. This discussion will address how to effectively recruit, onboard and retain your talent. It’s time to rethink and modernize our approach to healthcare human resources. Our returning guests for this webinar are: • Molly Weaver, Founder of Sunflower Talent Strategies • Raelynn Douglas, CEO of Raesoleil Consulting, and Executive Director of Drug Plan & Extended Benefits, Saskatchewan Ministry of Health
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Retention & Recruitment: 2 Sides of the Healthcare HR Coin (applichathealthcare.com)
Data-Driven TA: Metrics That Matter In Healthcare Recruitment
"Data is the new oil" is a deceptively simple mantra for the digital age. Extractable, usable, and valuable, the more you have, the greater you should become. Yet, in a 2020 survey of 142 talent acquisition teams, this webinar's guest discovered something surprising. 56% of Talent Acquisition teams have very little or no influence on how their performance is measured, and what to do about it. On 6 January 2023, we talked to Matthew Craven, Talent Acquisition Sourcing Manager with PeaceHealth in the Pacific Northwest. A skilled practitioner, he imparted insightful and actionable wisdom on using data for:
➤ Improving talent engagement and making more hires.
➤ Increasing accountability for recruiters and sources.
➤ Making better decisions.
➤ Identify how to allocate capital and time.
➤ Organizing your numbers in simple sheets through pivot tables and more.
Begin 2023 with intentions to be more strategic and lead by the numbers that count. We hope you enjoy this podcast!
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Data-Driven TA: Metrics That Matter in Healthcare Recruitment (applichathealthcare.com)
Improving the Talent Acquisition-Hiring Manager Relationship
The relationship between recruiters and hiring managers is a key factor impacting talent acquisition processes in healthcare. When these parties clearly understand each other’s roles, demands and processes, and when they effectively communicate and support each other as team members, together they hire more of the right people, faster. But this relationship can often be challenging. How can healthcare organizations address this?
In this podcast, we’ll be joined by Christy Andrews from the Talent Board. We’ll discuss some of the common challenges in this important relationship and how hiring processes are impacted. Based on the Talent Board’s candidate experience benchmark research and her experience delivering customized “Talent Acquisition & Hiring Manager Relations” workshops, Christy will share key strategies healthcare organizations can implement to improve communication between recruiters and hiring managers. This will enable you to streamline processes, reduce time to hire, and ultimately make more quality hires.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Improving the Talent Acquisition-Hiring Manager Relationship (applichathealthcare.com)
Physician Recruiting Secrets For Healthcare Hiring Teams
Seeking sourcing inspiration from other disciplines for your nurse recruiting? Ever wondered how your colleagues interview physicians? Or maybe you're interested in changing your area of expertise. Join this webinar to learn about what Physician recruiting secrets are working today. We're joined by Kevin Kirkpatrick, Founder of Avery Professional Group. With over 23 years of recruiting experience, Kevin had led three recruiting departments for hospitals. Now running a search and consultancy firm, he provides advice and support to health systems that aren't happy with the status quo.
On this webinar we'll discuss:
◈ What makes Physician recruiting different from and similar to Nursing recruiting.
◈ Kevin's secrets to success in Physician recruiting.
◈ Implementable ideas around sourcing experienced and in-demand healthcare candidates.
◈ How to get into Physician recruiting.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Physician Recruiting Secrets For Healthcare Hiring Teams (applichathealthcare.com)
5 Ways Healthcare Orgs Can Become a “Most Loved Workplace”
Illinois’ Springfield Clinic has achieved something remarkable: it was recently named to Newsweek’s list of “America's 100 Most Loved Workplaces 2022.” How did they do it, how does it affect employee recruitment and retention efforts, and what lessons are there for other healthcare organizations? In this podcast, we’ll uncover the top 5 strategies Springfield Clinic uses to keep staff happy, ultimately catapulting the organization to the top tier of best employers in the USA. We’ll be joined by Springfield Clinic’s Elizabeth McCoy, Director of Employee Relations and Business Support; and Jacob Schien, Talent Acquisition Consultant.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: 5 Ways Healthcare Orgs Can Become a “Most Loved Workplace” (applichathealthcare.com)
5 Principles To Building Better Nursing Job Ads
This podcast will underline 5 principles every nursing job ad should follow. It will help talent acquisition teams receive more Nurse job applications by enticing more candidates who click to apply. Do not miss this webinar if you are struggling to attract applications for your jobs! We will discuss the following principles.
🢂 Audience. How to carefully consider who your ad is speaking to.
🢂 Headline. Incisively summarizing the unique draws of a job.
🢂 Selling the role. How to write the body of the ad in a candidate-centric fashion.
🢂 Next steps. What a call to action is, and how to decide what you are asking the Nurse to do next?
🢂 Examples of inspiring, creative, and powerful job ads.
Our President, Adam, will be joined by Jason McCarthy, a Project Manager with Applichat. Jason has just been appointed to improve our own job ad creation and processes. He is heavily involved in testing and implementing improvements to the ad campaigns of an active agency.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: 5 Principles To Building Better Nursing Job Ads (applichathealthcare.com)
Improving the “Candidate Experience” in Healthcare Talent Acquisition
We had the pleasure of speaking with Kevin Grossman and Adela Schoolderman for a recent webinar in Applichat Healthcare's ongoing series on nurse/healthcare recruitment. Adela and Kevin recently launched their new book, “Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance”. Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line. Looking at the candidate experience broadly, our webinar discussion will focus on the application, interview, and offer phases of the nurse/healthcare talent acquisition process. Adela and Kevin will share insights from the book and their many years of experience in talent acquisition, with an eye to streamlining and improving these processes to better engage - and hire - the talent you need.
Kevin W. Grossman is the President of Talent Board, a research organization which provides industry benchmarks to show the business impact of effective candidate experience. Based in Santa Cruz, California, he has more than 22 years' experience in human capital and talent acquisition strategy and is responsible for the Candidate Experience Awards worldwide. Adela Schoolderman is the Director of Learning Programs and Advisory Services at Talent Board. Based in Santa Cruz, California, she has over 12 years' experience in talent acquisition, specializing in management consulting and technology recruiting within the financial services, life sciences, healthcare, retail and hospitality industries.
You can also watch this webinar on YouTube, and find out more about Applichat’s non-job board sourcing methods here: Improving the “Candidate Experience” in Healthcare Talent Acquisition (applichathealthcare.com)
Sourcing Hospital Nurses With SMS/Texts
According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate of email marketing campaigns. The response rate for text campaigns is also higher – 45% for texts compared to 6% for emails. And whereas SMS promotions have a 19% click-through rate, the average click-rate for email campaigns is 2.62%.
How can your hospital's recruiters/sources use the power of texting to engage more nurses?
Here we talk about:
✔️ An introduction to the best recruitment texting platforms.
✔️ Using language to craft creative & engaging messages.
✔️ The best message & campaign lengths.
✔️ Expert tips on sourcing candidate data to outreach to.
Using Candidate Feedback To Craft Effective Messaging In Recruitment
Ever feel like your team's "pitch" to a candidate falls on deaf ears? Why you keep getting ghosted? How to attract more, better-engaged responses?
This webinar will cover the secrets to using your target candidates own language & feedback when speaking to them.
✔️ Why your vocabulary as a recruiter must adapt to the candidate market.
✔️ How to gather candidate's verbige.
✔️ Best ways to systemize the deployment of candidate's language across a team.
✔️ Tracking the success of each message, testing, and electing a winner.
The Struggles Nurses Face In Canada And How Recruiters Can Be Empathetic - With Nicole, A Toronto RN
+22% Applications & -44% Agency Expenditure In 2 Years: Blake Theiss, Director Of TA, Prestige Care
Blake Thiess leads Talent Acquisition at Prestige Care. An energetic and forward-thinking leader, he has invaluable advice to share on attracting more applicants, managing regional recruitment teams, & lowering agency spend. Enjoy!
Best Practices & Tips On Attracting Top Talent Engagement: Danyelle Felchner, Memorial Health System
70% of nurses in YOUR area visit Facebook or Instagram every month. In this episode, we speak to Danyelle Felchner, who knows all about:
- How to reach them.
- How to engage.
- How to communicate your employer brand to them.
- How to turn them into job candidates.
Know social media is a gold mine but can´t find your pickaxe? Listen to this episode with Danyelle Felchner from Memorial Health System
What This ICU Nurse Looks For In A Job, With Blaire McElroy RN
In our first episode we meet ICU Nurse Blaire McElroy. Open to opportunities at the time of recording, Blaire has an opinion or 2 to share on the state of nurse recruitment.
- What makes job ads stand out.
- What 90% of organizations get wrong when advertising jobs.
- Her pet peeves when searching for a job.
- Why some nurse recruiters are great, and others not so much.
Are you struggling to hire in healthcare? Get 45+ qualified nurse applications in 90 days, guaranteed, with Applichat.