Digital Marketing Team Huddle
By Seth Viebrock
Bring it in, team! We invite you and your marketing team to navigate the complex digital landscape, take proactive control of your marketing, and achieve measurable success.
Financial Services Marketing Challenges and How to Solve Them
In the tightly regulated and highly-commoditized financial services marketing world, there are many challenges. But at O8, we believe that every challenge is an opportunity. This webinar will discuss the unique challenges faced by this market, as well as offer advice to help create a marketing framework that fends off competitors, appeals to digital-first consumers, and helps the brand survive and thrive in a digitized world. You can head to our blog for and download the free eBook for more: https://www.o8.agency/blog/financial-services-marketing/challenges
August 18, 2021
The Perfect Digital Marketing Team Structure
The best digital marketing team has the proper skill sets and strategies to accomplish organizational goals in the most efficient manner. You'll get insights and actionable practices that will help you select, structure, manage and inspire the perfect digital marketing team for your company. Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=vi9jM95sgwk&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=6
July 20, 2021
Breaking Bias, Building Connections
This session will focus on our individual responsibility to address our bias as we seek to build on our common goals of safety, significance, and belonging. Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here: https://www.youtube.com/watch?v=1o1WF3qJyZo&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=5
June 28, 2021
Closed-Loop Marketing (CLM) gives marketers visibility to see the marketing efforts that lead to sales. It helps marketing teams measure which marketing campaigns are most successful, and why. In this podcast, we will take you through Closed-Loop Marketing and look at the role of CDPs, analytics, and marketing automation and how they help you close the loop. Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here.
June 11, 2021
2.9.21 In 2005, the original Google Analytics, known as “Urchin,” launched. Since then, there have been 3 new iterations. Classic in 2008, Universal in 2013, and now the latest, GA4! The O8 team gets into the nitty-gritty of GA4 on this episode of Digital Marketing Team Huddle. Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=ZtJWlFLt3z0&list=PLG8hFOTMGZRI0K2-1lby3flObgF1N-xjt&index=19
February 10, 2021
Creating Actionable Insights From Your Marketing Data
12.1.20 Clients come to us either lacking quality marketing data or drowning in it. The team discusses how to make sense of all this marketing data in this week's Digital Marketing Team Huddle!
December 21, 2020
Tackling Digital Marketing Strategy in 2021
11.17.20 In this episode of Digital Marketing Team Huddle, the O8 team discusses what to consider when making your digital marketing plans for 2021. The idea of planning for 2021 can be daunting. The reality is that we are still in the middle of this pandemic, and the factors that influence businesses are going to continue to evolve throughout 2021. Listen for insight on O8's planning methods and how you can implement them in your own organization.
November 18, 2020
10.6.20 The O8 team discusses geotargeting and how it can be used on your website as an essential tool for targeted marketing and advertising programs.
October 06, 2020
The Do's & Don'ts of a Website Redesign
8.25.20 This week's Digital Marketing Team Huddle episode has O8 discussing design, usability, navigation, and performance do's and don'ts. Our Director of UX and Design also joins to give his insight!
August 25, 2020
Problem Solving Session
8.4.20 In this week's Digital Marketing Team Huddle, the team has a problem-solving session answering listener questions. Listen to learn more about Google's updated "GMB" profile, eCommerce-friendly CMS options, building your own site vs. hiring an agency, Google Search rankings, offline conversions, and Drupal 8 & 9 migrations!
August 04, 2020
5.1.20 In this episode of Digital Marketing Team Huddle, our team discusses all things Drupal, including the impending migration from Drupal 7 to Drupal 8/9! *Please note this podcast was recorded when D7's EOL was scheduled for November 2021. However, given the impact of COVID-19 on businesses and budgets, the Drupal organization has extended this date until November 28, 2022. Drupal 8 will still stop receiving support in November of 2021.
June 30, 2020
Digital Marketing Group Therapy
6.23.20 Join O8 experts for free digital marketing and technical advice. Think of it as a group therapy session! The team answers questions, discusses challenges, and will brainstorm solutions and provide actionable steps for solutions.
June 23, 2020
What Should Your Weekly Marketing and Website Checklists Consist Of?
6.16.20 Success comes when you have a steady, clear focus on what you want to achieve and you take steps every day to move towards it. Weekly (and daily and monthly) checklists help you to stay on track and keep your team aligned. We at O8 use several lists and we'll share a few with you on this episode of Digital Marketing Team Huddle!
June 16, 2020
Preparing for the Upcoming Changes to Search Algorithms
6.12.20 This Digital Marketing Team Huddle will help you learn about the impending changes to search algorithms on the web. When are they happening, and how should you start preparing?
June 12, 2020
All Things HubSpot
6.9.2020 On this Digital Marketing Team Huddle, the team discusses all things HubSpot and how it can fit into your business's needs.
June 09, 2020
Are You Tracking Properly?
5.26.20 On this Digital Marketing Team Huddle, O8 discusses UTM codes. How you can create them, what can you track with them, as well as best practices for UTM tracking.
May 26, 2020
PPC Insights and Improving Your Returns
5.22.20 On this Digital Marketing Team Huddle, we discuss ways to improve your PPC returns, the most important KPIs to measure success, and more!
May 22, 2020
How to Conduct a Website Analysis
5.12.20 On this episode of Digital Marketing Team Huddle, O8 discusses conducting a website analysis for your own company, and what to look for from your competitors!
May 12, 2020
How to Approach a Website Redesign
5.8.20 On this episode of Digital Marketing Team Huddle, join us as we discuss what to know about approaching a website redesign.
May 08, 2020
The Latest Digital Marketing Trends
5.5.20 On this Digital Marketing Team Huddle, the O8 team discusses the latest and greatest digital marketing trends, including personalization, social media stories, artificial intelligence, branding, and much more!
May 05, 2020
CRO in the time of COVID-19
4.28.20 O8 discusses CRO in relation to how to respond to the consumer behavior shift, as well as how to win new customers and retain existing ones over the coming weeks and months.
April 29, 2020
How to Approach Re-Opening Your Business Post-COVID 19
4.24.20 This episode of Digital Marketing Team Huddle discusses re-opening your business post-COVID-19. How should you re-engage with customers/clients? How should you approach the re-opening of your business? What should your digital strategy look like?
April 27, 2020
The Intelligent Way to “Cut Costs” During Hard Times
4.22.20 Budget is tight, so you need to cut costs and that means marketing. We'll advise you on the smart way to do so, without losing all of the progress of your marketing efforts thus far. Pulling back on marketing is not the way to go right now!
April 22, 2020
Productive Tools To Do Better Remote Work
4.17.20 O8 team members discuss the best tools to keep you productive while working remotely.
April 22, 2020
Strategically Pivoting in a New World
4.14.20 Our first Digital Marketing Team Huddle episode discusses how to strategically pivot your business in this new and rapidly changing world.
April 22, 2020