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Online Offscript

Online Offscript

By Online Optimism
Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in.
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Currently playing episode

The Importance of Marketing to the Hispanic Community with Ernesto Posadas

Online Offscript

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The Importance of Marketing to the Hispanic Community with Ernesto Posadas
In this episode, we talked about marketing to the Hispanic community with Ernesto Posadas, Strategic Partnership Manager at GrubHub. Ernesto joined GrubHub in 2022 after working as a National Account Executive at Waitr, Bite Squad, and Delivery Dudes, as well as a Sales Executive at Copa Airlines for 5 years. Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
30:12
September 21, 2022
B2B Social Media with Josh Krakauer
In this episode, we talked about B2B Social Media with our guest Josh Krakauer,  the CEO of Sculpt, a B2B social media marketing agency with clients and team members around the globe. Josh started Sculpt in 2012 with a mission to connect clients with their human customers more humanly. Since then, Sculpt has overseen social media campaigns that have generated millions in pipeline, launched best-selling books, and convinced tech workers to move to Iowa (yes, Iowa). Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
29:43
September 07, 2022
NFTs and Web3 with Jeremiah Long
This week we are talking about NFTs. Our guest is Jeremiah Long, an NFT Archaeologist & founder of NFTATL, a decentralized resource for helping under-represented people enter the Web3 space, and Wedge, Inc, a 501(c)(3) that creates educational programming in the Web3 space. Jeremiah is a multi-disciplinary visual artist and product developer with a background in Film/TV Production. Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
39:31
August 22, 2022
Developing Girls Skills in STEM with Moira Glace
This week we are talking about developing girls' skills in STEM (science, technology, engineering, and mathematics). Our guest today is Moira Glace, Operations Coordinator at Electric Girls. Moira has been with Electric Girls since 2016. She began with the organization as a volunteer and eventually shifted into admin, where she has been able to wear many different hats over the years and has been lucky enough to be part of Electric Girls' growth during this time. To find out more about Electric Girls, visit http://www.electricgirls.org/ and find out more about Moira at https://www.linkedin.com/in/moira-glace-395b5b10/.  Check out our other episodes of the Online Optimism podcast at https://www.onlineoptimism.com/podcast/ *We are sorry for any audio issues, we experienced some technical difficulties during filming. 
21:55
July 26, 2022
Talent Optimization with Traci Scherck
On this episode, we discuss Talent Optimization. Our guest today is Traci Scherck, the Chief Strategy Consultant and owner of Elevated Talent Consulting. Traci is a certified HR professional with nearly two decades of experience in employee development and engagement, performance consulting, and training facilitation. Traci uses her consulting expertise to serve clients in applying behavioral concepts to hiring and selection, designing and implementing talent pathways, coaching, motivation, and more. Check out Traci's podcast "Talent Optimization" at https://elevatedtalentconsulting.com/podcastlink/ Listen to our other episodes of the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
22:31
July 01, 2022
How Messaging Can Drive Audiences with Hyma Moore
This week we are talking about messaging and how it can be used to drive your audience to act. Today, our guest is Hyma More, Director of the Chairman's Office at the Democratic National Committee. With over a decade of experience in public relations and political communications, Hyma Moore recently served on the national communications team for the Democratic National Committee prior to taking on his current role of managing the Office of DNC Chairman Jaime Harrison. He also served as the Southern Regional Communications Director for the Biden-Harris campaign, leading teams in Georgia, Florida, and North Carolina. Before joining the Biden-Harris campaign, Hyma was the Vice President of External Affairs for Greater New Orleans, Inc, and he also held official City government positions with Mayor LaToya Cantrell and Former Mayor Mitch Landrieu. At the start of his career, Hyma learned the fundamentals of public relations from his time at Deveney Communication.  You can find Hyma on Twitter at https://twitter.com/hymamoore?lang=en.   Check out our other episodes of the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
24:52
June 17, 2022
Driving Change through Design and Innovation with Ashleigh Axios
This week we are talking about the impact of design and a technology-focused mindset in sectors in need of innovation. Our guest is Ashleigh Axios, speaker, strategic creative, and an advocate for design's ability to break barriers and create positive social change. She is Chief Experience Officer and an owner of Coforma, a digital consultancy and design firm that crafts creative solutions and builds technology products that support communities. She is also the Chair of the Board for AIGA, the professional association for design. Prior to her current roles, Axios formed and led the in-house creative agency at Automattic, served as the creative director and a digital strategist in the Obama White House, served as president of AIGA Washington D.C., and more. To find out more about Coforma, visit https://coforma.io/ and find out more about Ashleigh at https://www.ashleighaxios.com/.   Check out our other episodes of the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
40:13
June 03, 2022
Talking TikTok with Heliz Mazouri
This week we are talking about TikTok and how businesses fit into the platform. Our guest is Heliz Mazouri, Senior Brand Writer for Sprout Social. Heliz has eight years of experience in brand copywriting and content development, having worked for startups to Fortune 500s.   Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
23:20
April 08, 2022
Mobile-First Video Marketing with Josh Owen
This week we are talking about video production and its departure from long-form ads in today’s social media marketing world. Our guest is Josh Owen, Co-Owner of Comfystone Films. Check out Comfystone at https://www.comfystone.com/ or find them on Facebook and Instagram @comfystonefilms Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
21:34
March 18, 2022
eSports and Women in Gaming with Lindsay "The Boss" Poss | Part 2
Welcome to part 2 of our episode on eSports and the impact that video games have on our lives. Our guest today is Lindsay “The Boss” Poss, Executive Producer and Women in Gaming Lead. Her current work focuses on creating content by women, for women in the gaming industry. She also consults on small-business development for her company ALLin Solutions. Lindsay is passionate about entrepreneurship, data analytics, technology, and gaming. Check out Lindsay's podcast, META Woman at https://open.spotify.com/show/0zqhjb32GVeD0aBMlaMgN8?si=00c1f36170f74671 Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
33:07
March 04, 2022
eSports and Women in Gaming with Lindsay "The Boss" Poss | Part 1
This week we are talking about eSports and the impact that video games have on our lives. Our guest today is Lindsay “The Boss” Poss, Executive Producer and Women in Gaming Lead. Her current work focuses on creating content by women, for women in the gaming industry. She also consults on small-business development for her company ALLin Solutions. Lindsay is passionate about entrepreneurship, data analytics, technology, and gaming.   Check out Lindsay's podcast, META Woman at https://open.spotify.com/show/0zqhjb32GVeD0aBMlaMgN8?si=00c1f36170f74671   Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
20:23
March 03, 2022