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The Object-Oriented UX Podcast

The Object-Oriented UX Podcast

By Sophia V. Prater
Join Sophia V. Prater on a dive into the weeds on UX systems, information architecture, human psychology, and simplifying the complex.
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Episode 018 - OOUXing your UX Career with Amanda Worthington

The Object-Oriented UX Podcast

Episode 033 - The ORCA Sprint with Sophia V. Prater
In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes). Sophia will take you through each day of the ORCA Sprint schedule going step by step with recommended tools and templates included. And she's looking for feedback! We recommend you listen to this episode in front of your computer so that you can follow along and take notes.  Following this episode, the OOUX Podcast will be going on hiatus until the fall.  LINKS: The Notion ORCA Sprint Outline The Whimsical ORCA Collab Hub OOUX-Style Sketch Worksheets Keep up with the latest OOUX News with the OOUX Newsletter Give us feedback on the ORCA Sprint or set up a meeting with Sophia to discuss doing an ORCA Sprint for your team by writing us at
May 12, 2022
Episode 032 - How to "Dev-ign" with Keith Rich and Anthony Gallo
Keith Rich and Anthony Gallo join us from Think Company, a bespoke UX and software firm out of Philadelphia. Anthony, the "engineer" of Think Company, began his career in system administration. He took learning how things work "under the hood" to a new level when he later became a self-taught developer. Keith, the "midfielder" at Think Company, comes from Pharma advertising and is passionate about prototyping new ideas and bridging the gaps between design and development. In this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign." LINKS: Don't miss hearing more from Keith and Anthony at the upcoming Object-Oriented UX Happy Hour on May 5, 2022 @ 6pm EST. Follow Keith on Twitter: @keith_rich Follow Anthony on Twitter: @_ant_g Read the series on OOUX by Keren Toledano on the Think Company blog: Part 1 and Part 2 And Think Company’s article “What the Heck is a ‘Full Stack’ Developer, Anyhow?”
April 21, 2022
Episode 031 - Applying Value Paths to OOUX with Samuel Hulick
Samuel Hulick runs UserOnboard where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode, Sophia and Samuel chat about Value Paths and how they hone in on the deeper value of our products. Listen as they lay this lens over a medical prescription app design challenge, the Headspace onboarding experience, and even's offerings. LINKS: OOUX Fundamentals workshop recording — mentioned in the intro! OOUX Podcast Episode 024, Value Paths and OOUX — Samuel Hulick’s first time on the podcast — Samuel’s website The Elements of User Onboarding — Samuel’s book Value Paths — Samuel’s new onboarding approach Follow Samuel on Twitter Follow UserOnboard on Twitter
March 31, 2022
Episode 030 - Why designers should “dev” with Caroline Sober-James
Caroline Sober-James is the Director of UX at Acumium, where she and her team have successfully instituted OOUX to great success. In this episode of the podcast, Sophia and Caroline discuss why designers should cultivate empathy toward developers, how to be "a designer devs swoon over," and how quickly Caroline's conversations with developers turn into "OOUX lovefests." LINKS: Follow Caroline on Twitter: @wildwend Connect with Caroline on LinkedIn: Tune-In to Caroline's talk, When OOUX meets API design: Love at first "site" at THAT Conference, July 27: Listen to Caroline's previous appearance on the UX Hustle Podcast (Replayed on the OOUX Podcast) Buy the Self-Paced OOUX Masterclass!
March 10, 2022
Episode 029 - Mapping Content Ecosystems with Scott Kubie
Scott Kubie is "a designer who writes." He's the author of "Writing for Designers," a must-read for anyone who writes, and the brain behind "Content Ecosystem Mapping," a visual way to represent your content reality—what you have and where it is. In this episode of the podcast, Sophia and Scott discuss is-ness versus ought-ness, the rhetorical nature of creating a content ecosystem, plus how exactly one goes about making a content ecosystem map.  LINKS:  Follow Scott on Twitter: @scottkubie Buy Scott's book: Writing for Designers Keep up with Scott through his linktree: scottkubie Check out the first draft Rewired Content Ecosystem Sophia and Scott talked about in the episode. Also don't miss Scott Kubie's talk at The OOUX Happy Hour, March 3, 2022 12-1PM EST
February 17, 2022
Episode 028 - Metaphors and Moment Prisons with Lou Rosenfeld
Lou Rosenfeld needs no introduction. If you are listening to this podcast, you have most likely read or are aware of the Polar Bear book he co-wrote, or one of the many other design books published by his company, Rosenfeld Media, or have attended one of his many excellent IA conferences. In this episode of the podcast, Sophia and Lou discuss why portals should be banned, what precisely is the definition of "moment prison," and why we shouldn't get emotional about our professional metaphors.  LINKS: Polar Bear Book: Get tickets for the Advancing Research 2022 conference: Next OOUX Happy Hour, with Marsha Haverty: Email us about creating an internal OOUX Masterclass Cohort at your organization: Get one of the last spots in Cohort 6 of the OOUX Certification Program: Sign up for the OOUX newsletter:
January 28, 2022
Episode 027 - OOUXing Whiskey with Steve Smith
Steve Smith is a software engineer, a UXer, and a serial entrepreneur. His early company, Ordered List, was acquired by GitHub and after a long stint as a product designer at GitHub, we met when we were both consulting to NineLabs. He is the founder and lead designer at Box Out Designs, which is basically Canva for the sports industry. In this episode of the podcast, Sophia and Steve discuss what designers and developers have in common with potters and woodworkers, which programming language is best for OOUXers who want to learn some code, and the ins and outs of OOUXing a whisky. Enjoy! LINKS: Follow Steve on Twitter: @orderedlist Check out Box Out Sports Take your career to the next level! Cohort 6 of the Object-Oriented UX Masterclass Certification is open for enrollment. Cohort 6 kicks off February 21, 2022! Email us at if you have any questions!
January 07, 2022
Episode 026 - Atomic Design and OOUX with Brad Frost
As you probably know, Brad Frost is the author of "Atomic Design," the creator of pattern lab, and a design systems advocate and educator. He writes front end code, writes about writing code, and consults to companies looking to create successful, effective design systems. In this episode of the podcast, Sophia and Brad discuss how technology is like a river, why it's important for everyone on a project to have a shared language, and how design systems are like furniture parts.  If you like this conversation, make sure to scroll back and listen to the first three episodes of the podcast. I’ve got some introduction episodes as well as a conversation with Dan Mall, which as you might expect, compliments this episode nicely. As a huge fan of the atomic design philosophy and brad frost himself, I am super excited to share this conversation with you! LINKS: Follow Brad on Twitter: @brad_frost Keep up with Brad on his site: If you haven't read "Atomic Design" yet, what are you doing? Buy it here: Atomic Design Cohort 6 of the OOUX Certification Program is being pushed to February. If you want to be a part of that cohort I STRONGLY encourage you to get on the waitlist by going to We will only email you when enrollment opens. Promise to respect your inbox. If you don’t want to wait until Feb, you can get started now by enrolling in the Self-Paced Masterclass which is the exact same content, just without the bells and whistles of the certification. And if you decide you want to upgrade to the certification when enrollment opens, you just pay the difference. See a side by side comparison and Not convinced? Check out to see what certified strategists say about OOUX and the course.
December 03, 2021
Episode 025 - Bridging Development and Design with Miriam Suzanne and Sondra Eby Eisenstat
Sondra Eby Eisenstat is a Certified OOUX Strategist and UX Designer at web development agency Oddbird. Miriam Suzanne is a self-described software engineer and artist. She is co-founder at Oddbird, as well as an Invited Expert with the W3C (The World Wide Web Consortium) CSS Working Group where she works with other experts in the field to develop open standards that ensure the long-term growth of the Web. In this episode of the podcast, Sophia, Sondra, and Miriam discuss the adaptability of the ORCA process for teams, the coming innovations of container queries in CSS, and how OOUX facilitates a fruitful, continuous conversation between designers and developers.  LINKS: Follow Miriam on Twitter: @TerribleMia Check out Miriam on Github: mirisuzanne And on Stack Overflow: Miriam Suzanne Also check out her Codepen Showcase: MiriamSuzanne Follow Sondra on Twitter: @sondraeby Also follow Sondra on Dribbble: Sondraeby If you haven't already, join the waitlist for Cohort 6 of the Certified OOUX Strategist Program, kicking off January 2022!
November 11, 2021
Episode 024 - Value Paths and OOUX with Samuel Hulick
Samuel Hulick runs User Onboard, where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode of the podcast, Sophia and Samuel discuss how OOUX helped with a crisis of faith, how there's more than one way to learn to ride a bike, and why the right objects at the right time are the answer to good UX.  LINKS: — Samuel’s website The Elements of User Onboarding — Samuel’s book Value Paths — Samuel’s new onboarding approach Follow Samuel on Twitter Follow User Onboard on Twitter
October 21, 2021
Episode 023 - Understanding the System with Cassie Eddy and OOUX
Cassie Eddy is a UX Designer and Researcher at Health Catalyst in Boston. She is also a Certified OOUX Strategist and active mentor in the OOUX Certification Program. In this episode of the podcast, Sophia and Cassie discuss learning to code, the information architecture of Crossfit, and how OOUX can help with combining passions in career and life.  LINKS: Join the waitlist for "Fundamentals of Object-Oriented UX - A collaboration between Joe Natoli and Sophia Prater" Connect with Cassie on LinkedIn Follow Cassie on Twitter: @CassieEddy2
September 30, 2021
Episode 022 - Introducing object-oriented thinking to LinkedIn with Harrison Wheeler
Harrison Wheeler is a Senior Design Manager at Linkedin and is the host of his own user experience design podcast: Technically Speaking. In this episode of the podcast, Sophia and Harrison discuss how OOUX provides a chance to take a principled approach to design, why social media websites are like old enterprise software, and how inheritance can be used to build user trust. The script got thrown out the window on this one. Enjoy! LINKS: Get 20% off the UX Hustle Summit: Interested in creating your own cohort with the Self-Paced OOUX Masterclass? Let’s talk bulk-pricing! Book a call with me: Harrison Wheeler on Linkedin: Harrisons Object-Oriented Design Article: Harrison’s podcast Technically Speaking: Harrison’s website:
September 16, 2021
Episode 021 - Is OOUX just a useless IA rebrand?
In this episode of the podcast, Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?  LINKS: Learn more about the 4 unintuitive objects: Get your ticket for the UX Hustle Summit: Talk to me about Information Architecture and OOUX on twitter: @sophiavux
September 02, 2021
Episode 020 - How to Sell UX Research with OOUX
In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users. LINKS: Get one of the last spots in Cohort 5! Start the OOUX Masterclass today: See a side-by-side of the OOUX Certification and the OOUX Self-Paced Masterclass: Join the OOUX World Facebook group: See a visualization of the ORCA process: Download the Object-Mapping Quick Start Guide: Get the Mural ORCA Discovery Template:
August 19, 2021
Episode 019 - OOUXing Security with Andrea Neuhoff and Kristen Kite
Today we have a discussion with an amazing UX designer Duo -- Andrea Neuhoff and Kristen Kite. Andrea is a Certified OOUX Strategist and a Senior Product Designer at Duo. Kristen is a Senior Product Designer at Detroit Labs and has designed products for enterprise users at companies including Duo Security, GE, and Google. In this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products. Enjoy! LINKS: Connect with Andrea on LinkedIn: Andrea Connect with Kristen on LinkedIn: Kristen Get what is "easily one of the best training investments you could make.” Learn more at and read more real reviews of the course at Object-focused vs Task-focused Design by Everyl Yankee When Coffee and Kale Compete by Alan Klement
August 05, 2021
Episode 018 - OOUXing your UX Career with Amanda Worthington
Amanda Worthington is the creator of the UX Portfolio Powerplay course, where she teaches other designers how to use OOUX to build and sustain a portfolio that's uniquely them. She's also the the host of the UX Hustle Podcast and the organizer of the UX Hustle Conference, the world's only UX career conference. In this episode of the podcast, Sophia and Amanda talk about OOUXing your portfolio and making real connections at the UX Hustle Conference, How everything in your career has its season, and how Amanda leveraged her technical background as a civil engineer with her passion for design to build a new kind of web shop.  LINKS: The UX Portfolio Power Play: UX Portfolio Power Play Get your ticket to the UX Hustle Conference: UX Hustle Follow Amanda on Instagram: @AmandaWorthington Keep up with Amanda on her website: Connect with Amanda on LinkedIn: amanda-worthington Watch the Four UX mistakes you don't know you're making free training: 4mistakes
July 23, 2021
Episode 017 - Using OOUX in the wild with Caroline Sober-James
Caroline Sober-James is the Director of UX at Acumium, where she and her team have successfully instituted OOUX to great success. In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.  LINKS: Follow Caroline on Twitter: @wildwend Connect with Caroline on LinkedIn: Tune-In to Caroline's talk, When OOUX meets API design: Love at first "site" at THAT Conference, July 27: Listen to Caroline's previous appearance on the UX Hustle Podcast (Replayed on the OOUX Podcast) Buy the Self-Paced OOUX Masterclass! Get on the waitlist for Cohort 5 of the OOUX Masterclass Certification Got questions about the Masterclass? Contact 
July 08, 2021
Episode 016 - OOUXing Healthcare with Imogen Levy
Imogen Levy is head of digital at Moorfields Eye Hospital. She is an active mentor in the OOUX Forum, and an emerging leader in the OOUX movement. She’s using OOUX to shepherd Moorfields through a true digital transformation. In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.  LINKS: Connect with Imogen on LinkedIn: Imogen Levy Keep up with her on Twitter: @teppie Get on the waitlist for Cohort 5 of the OOUX Certification: See the comparison between the Self-Paced Masterclass and the OOUX Certification:
June 24, 2021
Episode 015 - Living in Information with Jorge Arango
Jorge is an independent information architecture consultant who helps companies gain clarity, confidence, and traction. He is the author of “Living in Information," and a coauthor on the fourth iteration of the Polar Bear book. Jorge's podcast, “The Informed Life,” explores how people organize information to get things done. In this episode of the podcast, Sophia and Jorge discuss why the tension between top-down and bottom-up is the greatest challenge to designers, how to recognize signs that you’re working on a “greedy” product, and why social media is like a meeting that lasts forever. Enjoy! LINKS: Follow Jorge on Twitter: @jarango Keep up with Jorge on his website: The Informed Life podcast episode with Sophia: Download new CDL sketch sheets with List Page update!
June 11, 2021
Episode 014 - Writing is Designing with Michael Metts and Andy Welfle
Michael Metts and Andy Welfe are the authors of "Writing is Designing," a must-read book on content strategy and UX writing that fits right in with the principles of OOUX. In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill. Enjoy! LINKS: Register for Design at Scale and use code: PRATER-DAS2021:  Follow Michael on Twitter: @mjmetts Follow Andy on Twitter: @awelfle Buy "Writing is Designing," sign up for their newsletter, or attend their upcoming workshops: 
June 07, 2021
Episode 013 -Taxonomy Folksonomy and Knowledge Graphs with Ahren Lehnert and Bob Kasenchak
This episode of the podcast is a replay of episode 19 of the UX Hustle Podcast. We are revisiting this episode because Ahren and Bob will be the featured speakers at the June OOUX Happy Hour Meetup where they will connect the dots between Ontologies, knowledge graphs, and Object-Oriented UX. You'll find the link for the meetup below! Now onto the podcast... In this episode of the podcast, Sophia, Ahren, and Bob discuss how taxonomies differ from folksonomies, how folksonomies differ from ontologies, and how common vocabularies keep design projects on track. Ahren Lehnert is a knowledge management professional who has worked across many industries including  marketing, health care, Federal and State government agencies, commercial and e-commerce, geospatial, oil and gas, telecom, and financial services. Bob Kasenchak has worked in business development, product development, and as a taxonomist since 2012. They are both senior taxonomists at Synaptica, an enterprise taxonomy and ontology management software company. LINKS: Updated CTA matrix with better “where column” A new junction object explainer Register for OOUX Happy Hour with Ahren and Bob! Follow Ahren on Twitter: @ahrenlehnert Follow Bob on Twitter: @taxobob Keep up with Synaptica on their website: Synaptica Follow Synaptica on Twitter: Synaptica
June 07, 2021
Episode 012 - Designing Resilience with Jeremy Keith
Jeremy Kieth is the cofounder of Clearleft, a design agency specializing in building resilient, future-proof, backwards compatible, and just super elegant web experiences. He is also the author of "Resilient Web Design," which he has made available for free to all of us through Creative Commons licensing, as well as many other books on super-geeky topics like DOM Scripting, Ajax, and HTML5. In this episode of the podcast, Sophia and Jeremy discuss how responsive design made the truth about the Internet apparent, why the invisible is hard to prioritize, and what a bad design system means for our end users. Enjoy! LINKS: Follow Jeremy on Twitter: @adactio Listen to "Resilient Web Design" via Google Podcasts Listen to The Clearleft Podcast on Google Podcasts Book your tickets to UX Fest (June 1-3, 2021)
May 06, 2021
Episode 011 - Bringing OOUX to Microsoft with Sarah Barrett and Rachel Price
Sarah Barrett is Principal Information Architecture Manager and Rachel Price is Senior Information Architect at Microsoft. Together they have used OOUX to untangle, among others, the insane complexity of Microsoft's technical library, Microsoft Docs, as well as Microsoft Learn, which provides interactive learning paths and certifications for beginners and pros alike. In this episode of the podcast, Sophia, Sarah, and Rachel discuss how to think like a library scientist, how being conventional can be a virtue, and why accessibility is good for everyone, not just the differently-abled. Enjoy! LINKS: Connect with Sarah on Twitter: @Documentalope Keep up with Sarah on her website: Connect with Rachel on Twitter: @r_audrey Read Sarah's article about getting to structured content at Microsoft: How We Did It: Getting To Structured Content  Check out more from both of them on their Medium Publication: Known Item Senior Information Architect position at Microsoft: Senior Information Architect 
April 23, 2021
Episode 010 - Information Archaeology with Ren Pope
Ren Pope is the Senior Staff Data Modeler and Ontologist at a little company called Etsy. Ren's background is in technical writing, data analysis, and knowledge management. In this episode of the podcast, Sophia and Ren discuss how to build a taxonomy around cosplay, how information architecture is more like information archaeology, and why it's important to understand the context of meta metadata.  LINKS: Connect with Ren on LinkedIn: Try CMap: Ontology Dojo Presentation: Meta Information Architecture:
April 08, 2021
Episode 009 - Embodied Cognition with Andrew Hinton
Andrew Hinton is the Senior Manager of Design Strategy and Research at Honeywell. He is a seasoned public speaker who has graced the stage at the IA Conference, UX Lisbon, UX Week, and the IA Summit. He is also the author of the must-read information architecture book, "Understanding Context." In this episode of the podcast, Sophia and Andrew discuss the meaning of embodied cognition, the pitfalls of being a physical creature in a digital environment, and why sometimes, creating inconsistency can help you be consistent.  LINKS: Follow Andrew on Twitter: Keep up with Andrew on his website: Buy yourself a copy of "Understanding Context":
March 26, 2021
Episode 008 - Designing XR via OOUX with Cornel Hillmann
Cornel Hillmann is a CG Artist, XR Designer, and Entrepreneur. He is the owner and creative director at STUDIO.CGARTIST.COM and Emerging Entertainment and has worked with brands including Panasonic, Jaguar, the Singapore International Film Festival, and other big names. Hillmann is a leader in XR (Extended Reality) design and he wrote the handbook on getting started in designing for the Unreal VR game engine, "Unreal for Mobile and Standalone VR: Create Professional VR Apps Without Coding." His upcoming book, "UX for XR: User Experience Design and Strategies for Immersive Technologies" is about how existing UX concepts will steer the transition of current digital environments into the new frontier of XR. In this episode, Sophia and Cornel discuss how Timothy Leary steered Cornel into virtual reality design, what UX designers can learn from XR, and whether or not reality is a hologram.  LINKS: Follow Cornel on Twitter - Connect with Cornel on LinkedIn - Keep up with Cornel on his website - Preorder "UX for XR: User Experience Design and Strategies for Immersive Technology" -
March 12, 2021
Episode 007 - Building Design Systems and Systems for Building Designers with Ben Callahan Replay
This is our last episode of 2020! We are revisiting the December 2019 episode with Ben Callahan. Ben is a design system expert and the founder and president of Sparkbox. At Sparkbox, Ben has created an amazing workplace that facilitates learning, exploring, asking questions, and pet projects. We talk about how that awesomeness came to be and what’s working well today. (Team leaders, please take notes.)  We also talk about taking time to tinker and figure yourself out—while the world seems to change right underneath your feet. Of course, we get into design systems, too.  We nerd out on documentation and discuss how being on the “design system team” can be a great part of company hazing >cough, cough<  onboarding. If you are revved up to apply for Sparkbox’s apprentice program, here’s your link: Connect with Ben on Twitter: Connect with Ben on LinkedIn:
December 18, 2020
Episode 006 - Object-Oriented UX in Business and in Games with Caroline Sober-James (Rerun)
This week and through the end of the year, due to it being the holidays and all that entails, we will be revisiting our most popular, most-OOUXy episodes from the UX Hustle Podcast, the podcast I started back in 2018 and have since handed off to a new Host, Amanda Worthington. We will start back with new episodes in 2021. Caroline Sober-James has journeyed from database architect to UX designer to a fellow object-oriented UX evangelist. She’s the UX Director at Acumium in Madison, WI, where she strives to lead her team with “radical candor.” We discuss how leaders can create an environment for innovation and how team members can demand it. We look at how OOUX can help with client meetings as well as debate how OOUX applies to fantasy games, board games, and classic Nintendo. Enjoy! LINKS: Follow Caroline on Twitter: Connect with Caroline on LinkedIn: Radical Candor: Affiliate Link! Caroline’s slides: ***Sign up for Sophia’s newsletter to get notified about upcoming OOUX Certification Courses!
December 03, 2020
Episode 005 - Content Modeling with Carrie Hane
Carrie Hane ran her own content strategy firm for five years before joining Palladian Partners as Senior Digital Project Director, where she uses her content structuring super powers to provide Palladian's clients with a unified digital communication strategy. But you may know her from the must-read book she co-authored with Mike Atherton, "Designing Connected Content." In this episode of the podcast, Sophia and Carrie discuss what exactly a content model is, why navigation is the most volatile layer of the content stack, and IA in UX education.  LINKS: Designing Connected Content (Affiliate Link)  Follow Carrie on Twitter: @carriehd Connect with Carrie on LinkedIn: Carrie Hane
November 19, 2020
Episode 004 - OOUX As A Foundation For Interaction Design
In this episode of the podcast, Sophia takes us on an audio walk-through of the "calls-to-action" methodology of her ORCA process. She will guide you through how to get started designing complex systems, how to make a CTA Matrix that's based on real-world objects, and why doing so will pay dividends before you even start sketching your UI. You might want a pen and paper for taking notes 😉 LINKS: Sophia's 2016 article, "OOUX: A Foundation for Interaction Design" - Get on the wait list for Early Bird pricing on Cohort 4 of the OOUX Strategist Certification program -
November 05, 2020
Episode 003 - Putting Your Components in Context with Dan Mall
What’s up OOUXers, this conversation with Dan mall is bonkers…Dan Mall is one of the leading experts in design systems — he’s the cofounder and creative director at Super Friendly, a design collaborative that brings design system guidance, leadership, and execution to companies like Capital One, Girl Scouts, Harvard, Carnegie Mellon, and so many more. He’s the creator of a new design system course, not out yet, but check out the link below to sign up for updates so you can be the first to know about it. Dan and I discuss the personality traits that make a good system designer, how to start a design system project the right way, we debate the pros and cons of “flexible cards” which can lead to what I call masked objects, and we come up with a plan for how OOUXers can fill a needed gap in the design system world…putting components in context and rooting them in the real world valuable objects that users and businesses care about.  LINKS: Get on the waitlist for Dan’s Design System Course: Dan’s Twitter: Josh Clark’s referenced article:
October 21, 2020
Episode 002 - Get Your Hands Dirty With the ORCA Process
Today's episode is an audio WORKSHOP that’s going to teach you the basics of OOUX and the ORCA process. If you listened to the first episode, you should have a zoomed-out, big picture Idea of what OOUX is all about. But in this episode, you’ll actually get to practice OOUX!  NOTE: If you are driving or walking, feel free to keep listening to about the first 25 minutes in which I give an overview of the process and reiterate some of the main OOUX principles.  Once we get into the exercises you will get SO MUCH MORE out of this if you sit down with a pen and paper and follow along. And if you did this with me while listening to the UX Hustle episode I recorded back in August, it’s definitely not going to hurt to do it AGAIN. Especially if you feel like everything didn't fully click into place.  Okay, after the intro tunes roll, we will jump right into it. IF you want to know more about OOUX, sign up for the OOUX Newsletter so you can get the inside scoop about upcoming trainings and Cohort 4 of the OOUX Certification, which will start at the beginning of 2021.  Sign up here:  Also, please join us on Meetup at to participate in the OOUX Happy Hour. Our next Meetup—which is not even announced yet—is going to be all about OOUXing your UX Portfolio. So if you need or want to revamp your portfolio you definitely won't want to miss out on this event and the dynamic community we are building at the Meetup. Ok y'all, happy OOUXing! LINKS: OOUX Happy Hour Meetup: Sign up for the OOUX newsletter: Print the design challenge:
October 08, 2020
Episode 001 - An Updated Look at "Object Oriented UX," the Article
October 20, 2015 was when Sophia's article on OOUX debuted on A List Apart. In this episode of the podcast, Sophia shows you how her philosophy and process have changed since then, how OOUX was forged in the crucible of CNN Election Night 2012, how OOUX can help you speak the same language as your back-end developers, and how noun foraging fits into her ORCA (Objects, Relationships, Calls-to-action, and Attributes) process. Enjoy! LINKS: Read the A List Apart article: Subscribe to Sophia's YouTube channel: Read Content Everywhere by Sara Wachter-Boettcher:
September 24, 2020
Introducing the OOUX Podcast
What’s up UXers??? My name is Sophia V .Prater and I am a UX designer and the chief evangelist for the practice of Object-Oriented UX. I’ve been teaching OOUX to individuals and design teams for over FIVE years now!  This podcast is going to be a dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex. And of course OOUX and the ORCA process. If you don’t know anything about OOUX or ORCA, no worries. The first few episodes will give you a solid introduction. But why would you even want to know about object-first design? Ok, let me give you the elevator pitch.
September 11, 2020