CMO Chats
By The Ortus Club
#CMOChats
CMO ChatsSep 16, 2022
Building the IoT Ecosystem and Embracing AI: Insights from Steve Statler, CMO of Wiliot | CMO Chats
Steve Statler, CMO of Wiliot, talks to The Ortus Club’s Sabrina Manansala about the Internet of Things connecting everyday objects, building new market categories and industry standards, and how generative AI enhances marketing efficiency.
Episode highlights
Connecting the Unconnected: Discover how the Internet of Things is expanding beyond expensive items to everyday objects like food and clothing.
Energy Efficiency Revolution: Learn about the battery-free technology that powers long-lasting IoT devices.
Supply Chain Transformation: See how real-time tracking can enhance efficiency and reduce carbon footprints.
Strategic Marketing Focus: Understand the importance of category building, climate initiatives, and food safety in marketing strategies.
Communicating with Diverse Audiences: Explore the challenge of addressing multiple messages to varied constituencies.
Leading with Thought Leadership: Find out how creating standards and SEO efforts position a company as an industry leader.
The Future of Marketing: Dive into the role of generative AI in creating efficient and respectful marketing campaigns.
The Power of Communication: Realise the significance of aligning value propositions and messaging within the company and its ecosystem.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here https://youtu.be/rLHp_b6oDVE
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing #IoTEcosystem #MarketingInnovation #GenAI
Navigating the Future of Marketing and Data Integration: Insights from Courtney Scales, Global Director of Marketing Operations & Campaigns at Reapit | CMO Chats
Courtney Scales, Global Director of Marketing Operations & Campaigns of Reapit, talks to The Ortus Club’s Sabrina Manansala about the importance of a standardised marketing framework, the impact of digital transformation, and strategies for cross-department collaboration.
Episode highlights
Adapting to Change: Learn how to stay ahead in a rapidly evolving marketing landscape.
Customer Empathy: Understand the importance of truly empathising with customers for better marketing strategies.
Collaborative Efforts: Discover the power of cross-department collaboration in executing successful campaigns.
Data Utilisation: Explore the significance of using data effectively to enhance customer experiences.
Framework for Growth: Learn how to standardise processes for optimising team performance and business growth.
Innovative Campaigns: Gain insights into the creation and execution of innovative marketing campaigns.
Overcoming Challenges: Look at the diverse challenges faced in marketing, from data fragmentation to achieving seamless customer journeys.
Future Trends: Understand the future of marketing with a focus on hyper-personalisation and customer feedback loops.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here: https://youtu.be/dcPKATwdajU
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing #MarketingLeadership #DataDrivenMarketing #CustomerEmpathy
Crafting Distinction in Forex Marketing: Insights from Isaac Lai, Global Head of Marketing at ThreeTrader | CMO Chats
Isaac Lai, Global Head of Marketing at ThreeTrader, talks to The Ortus Club’s Sabrina Manansala about being distinctive, the impact of generative AI, and balancing short-term and long-term strategies.
Episode highlights
Innovative Campaign Strategies: Explore how innovative marketing campaigns, like the launch in South Korea, can create significant milestones for companies.
Balancing Short and Long-Term Goals: Learn the importance of simultaneously working on both short-term promotional campaigns and long-term foundational strategies.
Leveraging Local Influencers: Discover the impact of collaborating with local influencers and finance creators to boost brand awareness in new markets.
Navigating New Markets: Understand the challenges and strategies involved in entering and establishing a presence in new geographic markets.
Cultivating Company Culture: Delve into the importance of hiring the right people and fostering a positive company culture for sustained growth.
Staying Ahead of Competitors: Learn the significance of being distinctive in a crowded market to stay ahead of competitors.
Future of Marketing: Gain insights into the potential future of marketing, particularly the balance between efficiency and creativity with the rise of generative AI.
Advocacy in Leadership: Appreciate the role of advocacy in leadership, emphasising the importance of advocating for your brand, processes, and people.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career pieces of advice from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here: https://youtu.be/vi0EwQoZeGI
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#cmochats #youtube #spotify #businessadvicedaily #marketing #marketinginnovation #brandstrategy #generativeAI
Building Brand Love and Driving Growth: Insights from Kaio Philipe, Chief Business and Marketing Officer at Inter&Co. | CMO Chats
Kaio Philipe, Chief Business and Marketing Officer at Inter&Co., talks to The Ortus Club’s Marcella Tortora about building brand love, focusing on growth, and innovative media strategies.
Episode highlights
Journey to Marketing Leadership: Discover Kaio Philipe's inspiring journey from LatAm to becoming the CMO of Inter&Co., and how his multicultural background shaped his career in marketing.
Understanding Brand Love: Learn about the concept of brand love, and how positive mentions, excellent customer service, and community engagement contribute to building a beloved brand.
Growth Strategies: Explore Kaio's dual focus on brand love and growth, and how targeting the right audience with justified lifetime value drives sustainable growth.
Innovative Marketing Campaigns: Get insights into successful marketing campaigns like the naming rights of the Inter&Co. Stadium in Orlando and creative guerrilla marketing tactics like wrapping a Cybertruck in Miami.
Resource Allocation: Understand the challenges of resource allocation in marketing, and how even companies with large budgets need to strategically pick their battles for maximum impact.
Product-Driven Marketing: Learn why Kaio believes that a strong product foundation is crucial for successful marketing and how it naturally fuels creativity and customer engagement.
Future of Marketing: Hear Kaio's predictions for the future of marketing, emphasising the shift towards mobile and screen-based advertising, and the decline of traditional linear TV.
Advice for Marketing Leaders: Gain valuable career advice for marketing leaders, including the importance of trusting your team, hiring skilled people, and balancing data-driven decisions with gut instincts.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career pieces of advice from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here: https://youtu.be/bQF_ip7bKuk
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#cmochats #youtube #spotify #businessadvicedaily #marketing #BrandLove #MarketingInnovation #DigitalBanking
Exploring Opportunities and Creating Experiences in the Landscape of Fashion and Marketing: Insights from Alin Dobrea, Marketing Director at ZALORA | CMO Chats
Alin Dobrea, Marketing Director of Zalora, talks to The Ortus Club’s Ciara Manalansan about creating immersive events to enhance customer engagement and loyalty, examining the challenges of adapting to new platforms and consumption patterns, and discussing the evolving role of technology in marketing to focus more on creativity and strategic planning.
Episode highlights
Journey to Marketing Mastery: Explore the pathway from studying marketing at university to leading Zalora's marketing team, and learn how international experiences shape a marketing leader.
The Rise of Retail Media: Discover how Zalora leverages its advertising platform to connect brands with customers through innovative retail media strategies.
Brand Connection through Omni-Channel Experiences: Understand the impact of creating immersive events like 'The Terminal' to enhance customer engagement and brand loyalty.
Navigating Platform Shifts: Examine the challenges of adapting to new customer platforms and consumption patterns to keep marketing strategies relevant and effective.
The AI Revolution in Marketing: Learn how Zalora integrates artificial intelligence to streamline operations and enhance campaign performance, setting the stage for future advancements.
Convenience as a Competitive Edge: Analyze how Zalora prioritises customer convenience through digital payments, easy returns, and unique loyalty programs to stay ahead of competitors.
The Future of Marketing with AI: Discuss the evolving role of technology in marketing, highlighting how AI will free marketers to focus more on creativity and strategic planning.
Leadership as Orchestration: Reflect on the role of a head of marketing as a 'conductor,' coordinating diverse teams and strategies to drive business success.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. https://youtu.be/0g5kZ-TfyzQ
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
Navigating the Dual Realms of Brand Storytelling and Demand Generation: Insights from Andy Weiss, CMO of Ceipal | CMO Chats
Andy Weiss, CMO of Ceipal, talks to The Ortus Club’s Austen Clark about integrating storytelling with demand generation, adapting to market changes, and proving marketing's organizational value.
Episode highlights
Brand Storytelling Meets Demand Generation: Examine how the CMO integrates brand storytelling with demand generation, likening these efforts to the two main processes in photography—capturing an image and developing it.
Facing an Array of Challenges: Look at the diverse challenges the CMO faces, from keeping up with new marketing trends to navigating economic conditions.
Unpacking the Role of Marketing in Modern Business: Discuss the evolving perception and structure of marketing roles within companies, reflecting on the transition from traditional CMO roles to integrated positions like Chief Revenue Officer (CRO).
Bright, Shiny Objects in Marketing: Explore how the CMO addresses the constant introduction of new technologies and platforms in marketing, deciding which innovations to adopt or ignore.
The Strategic Importance of Flexibility: Delve into the necessity of adaptability in marketing, essential for responding to both market changes and internal company dynamics.
Ceipal as a Market Disruptor: Highlight Ceipal’s strategic positioning as a disruptor in the recruitment and staffing software industry, particularly with its expansion into new sectors like healthcare.
Creating Competitive Advantages: Analyze the strategies used by Ceipal to differentiate itself in a crowded market, including how it identifies and fills gaps left by competitors.
The Comprehensive Navigator Role of the CMO: Reflect on the CMO’s description of his role as a navigator, overseeing a wide range of organizational aspects from strategy and product development to HR and operations.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Gloria Fluxà, CMO at Submer
Gloria Fluxa, CMO at Submer, talks about integrating AI into marketing strategies, the importance of sustainability, and the challenges of keeping up with technological advancements.
Episode Highlights
Integrating AI in Marketing Strategies: Explore how Submer leverages artificial intelligence to transform customer interactions and enhance marketing efforts. The discussion includes the significant impact of AI on improving campaign effectiveness and increasing customer engagement.
Sustainability as a Core Principle: Delve into Submer's commitment to sustainability, highlighting specific strategies aimed at reducing the company's carbon footprint and integrating sustainable practices throughout its marketing activities.
Challenges of Technological Advancements: Understand the challenges marketers face in keeping pace with rapid technological changes. Insights are shared on staying relevant and effective in the ever-evolving landscape of digital marketing.
Impactful AI-driven Campaigns: Analyze a successful marketing campaign influenced by AI technologies that led to a 50% increase in engagement, demonstrating the practical applications and results of integrating AI into marketing strategies.
The Future of Marketing and Sustainability: The episode discusses the evolving role of sustainability in marketing efforts and how companies can benefit from adopting eco-friendly practices.
Navigating Rapid Technological Changes: Gain insights into the complexities of adapting marketing strategies to keep up with technological advancements, highlighting their essential role for long-term success in the industry.
Building a Resilient Marketing Strategy: The episode covers the importance of resilience in marketing, elaborating on strategies to ensure that marketing efforts remain impactful despite changing market conditions and technological disruptions.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advice from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing #andtherestismarketing
Expanding Horizons for Marketing Success: Insights from Ranjita Ghosh, CMO of APMEA at Wipro Limited | CMO Chats
Ranjita Ghosh, CMO of APMEA at Wipro Limited, discusses adapting global brand values to local market needs to emphasize customer value and brand commitment to stakeholder ambitions, sustainability, and diversity.
Episode highlights
Global Reach and Heritage of the Technology Firm: Explore the significant history and worldwide presence of a technology company, showcasing its evolution and impact over 75 years in over 66 countries.
Digital Transformation as a Core Service: Delve into how the company's innovative solutions are revolutionizing client businesses, focusing on digital transformation in various sectors like banking and retail.
Diverse Market Strategy and Brand Localization: Discuss the challenge of tailoring marketing strategies to suit diverse geographical markets while maintaining the essence of a global brand.
Ambitions Realized Campaign: Uniting Stakeholders: Analyze a global marketing campaign that encapsulates the ambitions of customers, employees, and communities, highlighting its focus on sustainability and diversity.
Harnessing Technology in Marketing: Assess the opportunities and challenges in integrating advanced technologies and data-driven strategies into marketing practices.
Adapting to Dynamic Market Demographics: Examine the marketing leader's approach to understanding and adapting to diverse demographics and their varying technological needs across regions.
Building a Versatile Global-Local Brand Identity: Discuss how the company balances global brand values with the unique requirements of local markets to create a versatile and relevant brand identity.
Innovative Talent Recruitment and Upskilling: Explore the firm’s strategy for talent recruitment, emphasizing the need for adaptability, continuous learning, and innovation in a rapidly evolving industry landscape.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing #andtherestismarketing
Embracing Technological Flux in Marketing: Insights from David Turner, Former CMO of IRIS Software Group | CMO Chats
David Turner, Former CMO of IRIS Software Group talks about the rapid advancement of AI and Martech technology and the importance of bold and innovative marketing strategies, even in traditional B2B sectors.
Episode highlights
Revisiting Marketing's Core Principles: Reaffirm the foundational values of marketing – driving sales, brand building, and nurturing creativity amidst the tech-dominated landscape.
The Dual-edged Sword of AI in Marketing: Examine the transformative power of AI, discussing its massive potential while also considering the inherent challenges and threats it brings to the marketing domain.
Beyond Technology - The Heart of Marketing: Reemphasize the undying essence of marketing, ensuring that while embracing technology, the basics of brand-building, sales-driving, and creativity aren't overshadowed.
B2B Marketing Campaigns: Traditional Meets Bold: Reflect on the effectiveness of combining time-tested advertising methods like out-of-home campaigns with newer, innovative strategies in the B2B sector.
Broadening Horizons for B2B Marketing Leaders: Delve into essential advice for marketing professionals, focusing on the imperative to expand their understanding beyond marketing silos, learning the intricacies of other business areas, and ensuring integrated growth.
Integration in Modern Marketing: Investigate the integral nature of the CMO's role and the importance of cohesive, cross-functional strategies in marketing efforts.
Navigating the Martech Evolution: Explore the continuous changes in the marketing world over the last 10 to 15 years, focusing on the balance between the immense potential and challenges of AI and martech.
Molding the Marketing Career: Offer invaluable advice for budding marketing professionals, emphasizing the importance of a holistic understanding of business and the non-negotiable need for integration.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, cloud innovations, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
Building Emotional Brand Connections: Insights from Doug Zarkin, Former CMO of Pearle Vision, EssilorLuxottica | CMO Chats
Doug Zarkin, Former CMO for Pearle Vision of EssilorLuxottica, talks to The Ortus Club’s Francine Geli about the importance of team building in marketing leadership, building emotional connections in marketing, and managing a brand’s online reputation.
Episode Highlights:
Leading a Global Franchise: Delve into the dynamics and challenges of managing a global franchise business, where 80% of the locations are independently owned by professionals and investors.
Restoring Brand Trust: Understand the journey of restoring consumer and owner trust in a brand that had lost its focus and reestablishing its market dominance.
Emotion-Driven Marketing: Discover the "Small Moments" campaign, emphasizing the emotional decisions of consumers and the importance of connecting on a deeper, more personal level.
Online Reputation Management: Navigate the complexities of managing a brand's online narrative amidst numerous public forums where consumers openly share their experiences.
Feedback in the Digital Age: Grasp the challenge of seeking genuine feedback beyond first-party surveys and turning adversarial interactions into advocacy.
The AI Challenge in Marketing: Explore the balance of speed versus quality in marketing, understanding the potential and pitfalls of AI in creating genuine brand-consumer relationships.
Building Strong Brand Relationships: Get a sneak peek into the forthcoming book about moving a brand out of the friend zone and establishing stronger, profitable relationships with consumers.
The Heart of a CMO: Embrace the essence of the CMO role as "Passion" and learn about the importance of embodying the brand's emotions, attitudes, and perceptions daily.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, cloud innovations, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
Mastering B2B Marketing in the Cloud Era: Insights from Shuchi Sarkar, Global Head of Marketing-Segments at Amazon Web Services (AWS) | CMO Chats
Shuchi Sarkar, Global Head of Marketing-Segments of Amazon Web Services, talks about the role of a CMO, the challenges and strategies of B2B marketing, and shared valuable insights into shaping effective marketing approaches in today's digital world.
Episode Highlights:
Customer Obsession in B2B Marketing: Shuchi discusses the importance of placing customers at the center of B2B marketing strategies and how customer-centric approaches drive success.
Navigating Cloud Innovations: Discover how AWS, a pioneer in cloud services, leverages innovative strategies to promote cloud adoption among diverse customer segments.
The Evolving Role of a CMO: Shuchi shares her perspective on the multifaceted role of a CMO, from brand-building to demand generation and the importance of maintaining the balance between art and science.
Harnessing Data and Martech: Learn how data and marketing technology enable marketers to create personalized and relevant experiences, enhancing customer engagement.
Crafting Memorable Moments: Explore the shift from traditional storytelling to creating memorable moments that capture customers' attention and foster engagement.
Gen AI and Future Marketing Trends: Understand the implications of Gen AI on marketing, ethical considerations, and the evolving landscape of marketing strategies.
Building a Sustainable Brand: Shuchi highlights the significance of brands making a positive impact, fostering sustainability, equity, and social responsibility.
Advice for Marketing Leaders: Get actionable advice from Shuchi on how marketing leaders can navigate challenges, drive innovation, and maintain a customer-centric focus.
As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, cloud innovations, and the ever-evolving role of a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter:
https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Edward Pilkington, CMO of Diageo North America
Edward Pilkington, Chief Marketing and Innovation Officer of Diageo North America, talks to The Ortus Club’s Flandra Sadiku about building the right messaging and channel strategy, the importance of companies contributing to communities, and the future of marketing.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Muriel Raffatin, Head of Global Field & Partner Marketing at Talend, a Qlik company
Muriel Raffatin, Head of Global Field & Partner Marketing at Talend, a Qlik company, talks about the importance of utilizing data and new technologies, such as intent data, to inform marketing strategies and improve the sales cycle.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Ellie Ahmadi, CMO of Sago
Ellie Ahmadi, Global CMO of Sago, talks to The Ortus Club’s Petra Barna about the importance of data and research in marketing, successful rebranding campaigns, and staying engaged with customers.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Mark Soares, CMO and Founder of Blokhaus
Mark Soares, CMO and Founder of Blokhaus, talks to The Ortus Club’s Marcella Tortora about their focus on providing marketing services for emerging tech companies in the decentralized and blockchain space, highlighting their successful campaigns, challenges in a rapidly evolving ecosystem, and the integration of sustainability into their strategies.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Ruth Rowan, CMO of Avanade
Ruth Rowan, Chief Marketing Officer of Avanade, talks to mClub’s co-founder Lorna Davidson about the CMO’s role as the driving force behind growth, the keys to being an effective leader, the challenges facing the marketing world now, and more.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Áine Bryn, Partner and CMO at Mercer UK
Áine Bryn, Mercer UK’s Partner and CMO, talks to The Ortus Club's Andrea Paolacci about the importance of growth and sustainability while exploring external opportunities.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Carrie Mott, Head of Marketing APAC at FullStory
Carrie Mott, FullStory’s Head of Marketing APAC, talks to The Ortus Club's Sabrina Manansala about the importance of digital experiences in today's market.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Tala Alnounou, MENA Head of Marketing at LWK + PARTNERS
Tala Alnounou, LWK + PARTNERS’s Head of Marketing for the MENA region, talks to The Ortus Club’s Hannah Hodkinson about her expertise in marketing. With over 10 years of experience in the creative industries, Tala is a multi-talented marketing professional, design enthusiast, and passionate storyteller.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here.
Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing
CMO Chats | Francois-Xavier Reodo, CMO of North America at Capgemini Invent
Francois-Xavier Reodo, Capgemini Invent’s CMO for North America, talks to The Ortus Club’s Andrea Paolacci about the growing importance of technology in the role of a marketing leader, as well as the keys to his success as a CMO.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Stacy Seah, APAC CMO Lead at Microsoft
Stacy Seah, APAC CMO Lead of Microsoft, discusses with The Ortus Club's Ciara Manalansan the crux faced by marketing professionals in balancing brand and performance marketing whilst maintaining steady growth in today's digital-first world.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Christina Thelin, Founder of High Magic
Christina Thelin, Founder of High Magic, talks to The Ortus Club’s Petra Barna about the ever expanding and increasingly vital role of the CMO, as well as the keys to maintaining success and relevance in her profession.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Francesca Teutonico, CMO of IBM Italy
Francesca Teutonico, IBM Italy’s CMO, talks to The Ortus Club’s Camille Callejo about creating a relevant and appealing narrative, gaining experience in the field, and paying attention to any and all sources of feedback.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Mani Dasgupta, CMO of IBM Consulting
Mani Dasgupta, CMO of IBM Consulting, talks to The Ortus Club’s Austen Clark about the value of mutual gain in marketing, today’s marketing technology, and how to face constant change in the marketing field.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Shonodeep Modak, CMO, Energy Management at Schneider Electric
Shonodeep Modak, Schneider Electric’s CMO for Energy Management, talks about the importance of data and constant innovation, and how he sees the role of the CMO as an influential changemaker.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Prelini Udayan-Chiechi, SVP Global Digital & Regional Marketing at Zendesk
Prelini Udayan-Chiechi, Zendesk’s SVP Global Digital & Regional Marketing, talks to The Ortus Club’s Marcella Tortora about the marketing opportunities that have arisen in recent years, her outlook on the future of marketing events, and the importance of compromise and collaboration in a healthy working relationship.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Sujoy Sen, CMO ASEAN of Kyndryl
Sujoy Sen, Chief Marketing Officer of Kyndryl ASEAN, talks to The Ortus Club’s Camille Callejo about his role as the driver of success and the communicator for their clients, as they reprioritise how to implement new strategies in this new age of marketing.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Lynne Capozzi, CMO of Acquia
Lynne Capozzi, Chief Marketing Officer of Acquia, talks to The Ortus Club’s Petra Barna about her role as a storyteller and how being an all-rounder and a data-driven marketer has drastically improved her decision-making in business.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
CMO Chats | Arun Sundar, CMO of entomo
Arun Sundar, Chief Marketing Officer of entomo, talks to The Ortus Club’s Vincent Romey about how he sees risks as opportunities and the challenges he has faced in his career journey as a Chief Marketing Officer.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats #CMOChats
Ortus Chats | Eran Kinsbruner, DevOps Chief Evangelist at Perforce Software
Eran Kinsburner, DevOps Chief Evangelist at Perforce, talks to The Ortus Club’s Hannah Hodkinson about changes in the digital landscape, how he’s making the most of it, and the driving force of his success: innovation.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats.
Ortus Chats | Rob Clifton, COO at Asite
Rob Clifton, Chief Operating Officer at Asite, talks to The Ortus Club’s Marcella Tortora about the challenges he’s currently facing and how he’s leveraging business trends in digitalisation and data procurement.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats.
Ortus Chats | David Dahan, Worldwide Managing Director at Ogilvy
David Dahan, Worldwide Managing Director at Ogilvy & Managing Director at WPP, talks to The Ortus Club’s Benz Limsenkeng about his leadership role in collaboration and transformation on a global scale.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats.
CMO Chats | Aimee McKinney, CMO of Dunlap Bennett & Ludwig
Aimee McKinney, CMO of Dunlap Bennett & Ludwig, talks to The Ortus Club’s Lorna Davidson about her top three marketing strategies to focus on this year: the exploration of brand messaging, value-driven content, and video marketing.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats.
Ortus Chats | Avis Easteal, Regional Head of Consumer at LUXASIA
Avis Easteal, Regional Head of Consumer at LUXASIA, talks to The Ortus Club’s Elizabeth Camacho about her role as the pillar that connects marketing, CX insights, and commercial innovation.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats.
Ortus Chats | Mark Hawkins, Head of Business Systems at Puma Group IN/SEA/OCE/TH
Mark Hawkins, Head of Business Systems IN/SEA/OCE/TH at Puma, talks to The Ortus Club’s Raisa Becke about his role as the integrator of strategies to improve company operations and achieve business goals.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats.
Ortus Chats | Sumit Ramchandani, Managing Director APAC of Blueshift
Sumit Ramchandani, Managing Director APAC of Blueshift, talks to The Ortus Club’s Cameron Locke about the role of the Managing Director as the foreman of the company with a mission to deliver growth strategies in product development, market expansion, and diversification.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
CMO Chats | Tom Doran, CMO of Innovia Consulting
Tom Doran, CMO of Innovia Consulting, talks to The Ortus Club’s Francisco Baraquel about the role of the CMO as driver of sales growth through brand management, marketing communications and market research.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
Ortus Chats | Dickenson Africa, Deputy Chief Risk and Compliance Officer at the Central Bank of the Philippines
Dickenson Africa from the Central Bank of the Philippines, talks to The Ortus Club's Francine Geli about the role of the Deputy Chief Risk and Compliance Officer in overseeing risk, business continuity, and compliance management.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
Ortus Chats | Yuri Kruman, CEO of HR, Talent and Systems
Yuri Kruman, CEO of HR, Talent and Systems, talks to The Ortus Club’s Benz Limsenkeng about the role of the CEO as a one-man band, contributing to high-level strategies and making major decisions.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
Ortus Chats | Sim Siew Shan, Group CFO of AirAsia Aviation Group
Sim Siew Shan, Group CFO of AirAsia Aviation Group, talks to The Ortus Club’s Ali Noelle Sy about the role of the Group CFO as the visionary of the company and their experience as they work closely with top-level executives, aiding them in strategic financial decisions and mitigating risk factors.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
Ortus Chats | Maria Cristina Samson, COO of Menarco Development Corporation
Tina Samson, Chief Operating Officer of Menarco Development Corporation, talks to The Ortus Club’s Roman Manuel about the role of the COO as the leader that drives results, spurs growth, and increases the overall efficiency of the corporation.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
Ortus Chats | Sunder Madakshira, CEO of Rezolve India
Sunder Madakshira, CEO of Rezolve India, talks to The Ortus Club's Hannah Hodkinson about the role of the CEO as the face of the company and its driver of growth as well as the importance of transparency and collaboration in achieving success.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
Ortus Chats | Jonny Wilkinson, Managing Director and Co-founder of Equitise
Welcome to a series of 5-minute interviews with industry leaders all over the world. Listen to Jonny Wilkinson share his journey as the Managing Director and Co-founder of Equitise.
This short podcast will give you insider knowledge on real and current challenges in the world of engineering, how leaders have adapted post-pandemic, and what their plans are for the near future.
Find the full video interview here. #OrtusChats
Ortus Chats | Juan Lorenzo Tañada, Director for Corporate & Regulatory Affairs at Coca-Cola Beverages Philippines
Atty. Juan Lorenzo Tañada, Corporate and Regulatory Affairs Director of Coca-Cola Beverages Philippines, Inc., talks to The Ortus Club’s Roman Manuel about finding success in a fast-paced, ever-changing business environment as well as the importance of adaptability in dealing with technology.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
Ortus Chats | Francisco Castillo, SVP and CIO at Maynilad Water Services
Knowledge-sharing is an exchange of ideas and information that could influence the way teams learn in organisations, and it has been very useful for all businesses.
Here in Ortus Chats, we promote knowledge-sharing by connecting with industry leaders all over the world to discuss the latest issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.
This podcast is produced by The Ortus Club, a C-level events company. Multiple episodes are released every month. Find our Youtube channel here. #OrtusChats
Ortus Chats | Gaja Vaidyanatha, Director of Cloud Solutions Architecture at CGI
Gaja Vaidyanatha, Director of Cloud Solutions Architecture shares what CGI's current challenges are in the field of IT, how their business adapted to the pandemic, and their plans for the near future.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
Ortus Chats | Neelan Mahendran, Founder and Managing Director of Fimcen
Welcome to a series of 5-minute interviews with industry leaders all over the world. Listen to Neelan Mahendran share his journey as the Founder and Managing Director of Fimcen.
This short podcast will give you insider knowledge on real and current challenges in the world of engineering, how leaders have adapted post-pandemic, and what their plans are for the near future.
Find the full video interview here. #OrtusChats
Ortus Chats | Lauren Watson, Director of Legal Partnerships at Legl
Knowledge-sharing is an exchange of ideas and information that could influence the way teams learn in organisations, and it has been very useful for all businesses.
Here in Ortus Chats, we promote knowledge-sharing by connecting with industry leaders all over the world to discuss the latest issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.
This podcast is produced by The Ortus Club, a C-level events company. Multiple episodes are released every month. Find our Youtube channel here. #OrtusChats
CMO Chats | Giuseppe Caltabiano, Senior Director of Marketing at Rock Content
Giuseppe Caltabiano, Senior Director of Marketing shares what Rock Content's current challenges are in the field of Marketing, how their business adapted to the pandemic, and their plans for the near future.
The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.
Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats
CMO Chats | Dennis Wakabayashi, Global Marketing Influencer at Wakabayashi Experience
Welcome to a series of 5-minute interviews with industry leaders all over the world. Listen to Dennis Wakabayashi share his journey as the Chief Collaboration Officer of Wakabayashi Experience.
This short podcast will give you insider knowledge on real and current challenges in the world of marketing, how leaders have adapted post-pandemic, and what their plans are for the near future.
Find the full video interview here: https://www.youtube.com/watch?v=-blZZT6tg8Q #OrtusChats