CMO Chats

Gloria Fluxa, CMO at Submer, talks about integrating AI into marketing strategies, the importance of sustainability, and the challenges of keeping up with technological advancements.

Episode Highlights

• Integrating AI in Marketing Strategies: Explore how Submer leverages artificial intelligence to transform customer interactions and enhance marketing efforts. The discussion includes the significant impact of AI on improving campaign effectiveness and increasing customer engagement.

• Sustainability as a Core Principle: Delve into Submer's commitment to sustainability, highlighting specific strategies aimed at reducing the company's carbon footprint and integrating sustainable practices throughout its marketing activities.

• Challenges of Technological Advancements: Understand the challenges marketers face in keeping pace with rapid technological changes. Insights are shared on staying relevant and effective in the ever-evolving landscape of digital marketing.

• Impactful AI-driven Campaigns: Analyze a successful marketing campaign influenced by AI technologies that led to a 50% increase in engagement, demonstrating the practical applications and results of integrating AI into marketing strategies.

• The Future of Marketing and Sustainability: The episode discusses the evolving role of sustainability in marketing efforts and how companies can benefit from adopting eco-friendly practices.

• Navigating Rapid Technological Changes: Gain insights into the complexities of adapting marketing strategies to keep up with technological advancements, highlighting their essential role for long-term success in the industry.

• Building a Resilient Marketing Strategy: The episode covers the importance of resilience in marketing, elaborating on strategies to ensure that marketing efforts remain impactful despite changing market conditions and technological disruptions.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advice from these leaders.

Ranjita Ghosh, CMO of APMEA at Wipro Limited, discusses adapting global brand values to local market needs to emphasize customer value and brand commitment to stakeholder ambitions, sustainability, and diversity.

Episode highlights

Global Reach and Heritage of the Technology Firm: Explore the significant history and worldwide presence of a technology company, showcasing its evolution and impact over 75 years in over 66 countries.

Digital Transformation as a Core Service: Delve into how the company's innovative solutions are revolutionizing client businesses, focusing on digital transformation in various sectors like banking and retail.

Diverse Market Strategy and Brand Localization: Discuss the challenge of tailoring marketing strategies to suit diverse geographical markets while maintaining the essence of a global brand.

Ambitions Realized Campaign: Uniting Stakeholders: Analyze a global marketing campaign that encapsulates the ambitions of customers, employees, and communities, highlighting its focus on sustainability and diversity.

Harnessing Technology in Marketing: Assess the opportunities and challenges in integrating advanced technologies and data-driven strategies into marketing practices.

Adapting to Dynamic Market Demographics: Examine the marketing leader's approach to understanding and adapting to diverse demographics and their varying technological needs across regions.

Building a Versatile Global-Local Brand Identity: Discuss how the company balances global brand values with the unique requirements of local markets to create a versatile and relevant brand identity.

Innovative Talent Recruitment and Upskilling: Explore the firm’s strategy for talent recruitment, emphasizing the need for adaptability, continuous learning, and innovation in a rapidly evolving industry landscape.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

David Turner, Former CMO of IRIS Software Group talks about the rapid advancement of AI and Martech technology and the importance of bold and innovative marketing strategies, even in traditional B2B sectors.

Episode highlights

Revisiting Marketing's Core Principles: Reaffirm the foundational values of marketing – driving sales, brand building, and nurturing creativity amidst the tech-dominated landscape.

The Dual-edged Sword of AI in Marketing: Examine the transformative power of AI, discussing its massive potential while also considering the inherent challenges and threats it brings to the marketing domain.

Beyond Technology - The Heart of Marketing: Reemphasize the undying essence of marketing, ensuring that while embracing technology, the basics of brand-building, sales-driving, and creativity aren't overshadowed.

B2B Marketing Campaigns: Traditional Meets Bold: Reflect on the effectiveness of combining time-tested advertising methods like out-of-home campaigns with newer, innovative strategies in the B2B sector.

Broadening Horizons for B2B Marketing Leaders: Delve into essential advice for marketing professionals, focusing on the imperative to expand their understanding beyond marketing silos, learning the intricacies of other business areas, and ensuring integrated growth.

Integration in Modern Marketing: Investigate the integral nature of the CMO's role and the importance of cohesive, cross-functional strategies in marketing efforts.

Navigating the Martech Evolution: Explore the continuous changes in the marketing world over the last 10 to 15 years, focusing on the balance between the immense potential and challenges of AI and martech.

Molding the Marketing Career: Offer invaluable advice for budding marketing professionals, emphasizing the importance of a holistic understanding of business and the non-negotiable need for integration.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, cloud innovations, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Doug Zarkin, Former CMO for Pearle Vision of EssilorLuxottica, talks to The Ortus Club’s Francine Geli about the importance of team building in marketing leadership, building emotional connections in marketing, and managing a brand’s online reputation.

Episode Highlights:

Leading a Global Franchise: Delve into the dynamics and challenges of managing a global franchise business, where 80% of the locations are independently owned by professionals and investors.

Restoring Brand Trust: Understand the journey of restoring consumer and owner trust in a brand that had lost its focus and reestablishing its market dominance.

Emotion-Driven Marketing: Discover the "Small Moments" campaign, emphasizing the emotional decisions of consumers and the importance of connecting on a deeper, more personal level.

Online Reputation Management: Navigate the complexities of managing a brand's online narrative amidst numerous public forums where consumers openly share their experiences.

Feedback in the Digital Age: Grasp the challenge of seeking genuine feedback beyond first-party surveys and turning adversarial interactions into advocacy.

The AI Challenge in Marketing: Explore the balance of speed versus quality in marketing, understanding the potential and pitfalls of AI in creating genuine brand-consumer relationships.

Building Strong Brand Relationships: Get a sneak peek into the forthcoming book about moving a brand out of the friend zone and establishing stronger, profitable relationships with consumers.

The Heart of a CMO: Embrace the essence of the CMO role as "Passion" and learn about the importance of embodying the brand's emotions, attitudes, and perceptions daily.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, cloud innovations, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Shuchi Sarkar, Global Head of Marketing-Segments of Amazon Web Services, talks about the role of a CMO, the challenges and strategies of B2B marketing, and shared valuable insights into shaping effective marketing approaches in today's digital world.

Episode Highlights:

Customer Obsession in B2B Marketing: Shuchi discusses the importance of placing customers at the center of B2B marketing strategies and how customer-centric approaches drive success.

Navigating Cloud Innovations: Discover how AWS, a pioneer in cloud services, leverages innovative strategies to promote cloud adoption among diverse customer segments.

The Evolving Role of a CMO: Shuchi shares her perspective on the multifaceted role of a CMO, from brand-building to demand generation and the importance of maintaining the balance between art and science.

Harnessing Data and Martech: Learn how data and marketing technology enable marketers to create personalized and relevant experiences, enhancing customer engagement.

Crafting Memorable Moments: Explore the shift from traditional storytelling to creating memorable moments that capture customers' attention and foster engagement.

Gen AI and Future Marketing Trends: Understand the implications of Gen AI on marketing, ethical considerations, and the evolving landscape of marketing strategies.

Building a Sustainable Brand: Shuchi highlights the significance of brands making a positive impact, fostering sustainability, equity, and social responsibility.

Advice for Marketing Leaders: Get actionable advice from Shuchi on how marketing leaders can navigate challenges, drive innovation, and maintain a customer-centric focus.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, cloud innovations, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Edward Pilkington, Chief Marketing and Innovation Officer of Diageo North America, talks to The Ortus Club’s Flandra Sadiku about building the right messaging and channel strategy, the importance of companies contributing to communities, and the future of marketing.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Muriel Raffatin, Head of Global Field & Partner Marketing at Talend, a Qlik company, talks about the importance of utilizing data and new technologies, such as intent data, to inform marketing strategies and improve the sales cycle.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Ellie Ahmadi, Global CMO of Sago, talks to The Ortus Club’s Petra Barna about the importance of data and research in marketing, successful rebranding campaigns, and staying engaged with customers.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Mark Soares, CMO and Founder of Blokhaus, talks to The Ortus Club’s Marcella Tortora about their focus on providing marketing services for emerging tech companies in the decentralized and blockchain space, highlighting their successful campaigns, challenges in a rapidly evolving ecosystem, and the integration of sustainability into their strategies.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Ruth Rowan, Chief Marketing Officer of Avanade, talks to mClub’s co-founder Lorna Davidson about the CMO’s role as the driving force behind growth, the keys to being an effective leader, the challenges facing the marketing world now, and more.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Áine Bryn, Mercer UK’s Partner and CMO, talks to The Ortus Club's Andrea Paolacci about the importance of growth and sustainability while exploring external opportunities.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Carrie Mott, FullStory’s Head of Marketing APAC, talks to The Ortus Club's Sabrina Manansala about the importance of digital experiences in today's market.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Tala Alnounou, LWK + PARTNERS’s Head of Marketing for the MENA region, talks to The Ortus Club’s Hannah Hodkinson about her expertise in marketing. With over 10 years of experience in the creative industries, Tala is a multi-talented marketing professional, design enthusiast, and passionate storyteller.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Francois-Xavier Reodo, Capgemini Invent’s CMO for North America, talks to The Ortus Club’s Andrea Paolacci about the growing importance of technology in the role of a marketing leader, as well as the keys to his success as a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Stacy Seah, APAC CMO Lead of Microsoft, discusses with The Ortus Club's Ciara Manalansan the crux faced by marketing professionals in balancing brand and performance marketing whilst maintaining steady growth in today's digital-first world.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Francesca Teutonico, IBM Italy’s CMO, talks to The Ortus Club’s Camille Callejo about creating a relevant and appealing narrative, gaining experience in the field, and paying attention to any and all sources of feedback.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Mani Dasgupta, CMO of IBM Consulting, talks to The Ortus Club’s Austen Clark about the value of mutual gain in marketing, today’s marketing technology, and how to face constant change in the marketing field.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Shonodeep Modak, Schneider Electric’s CMO for Energy Management, talks about the importance of data and constant innovation, and how he sees the role of the CMO as an influential changemaker.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Prelini Udayan-Chiechi, Zendesk’s SVP Global Digital & Regional Marketing, talks to The Ortus Club’s Marcella Tortora about the marketing opportunities that have arisen in recent years, her outlook on the future of marketing events, and the importance of compromise and collaboration in a healthy working relationship.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Sujoy Sen, Chief Marketing Officer of Kyndryl ASEAN, talks to The Ortus Club’s Camille Callejo about his role as the driver of success and the communicator for their clients, as they reprioritise how to implement new strategies in this new age of marketing.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders. 

Arun Sundar, Chief Marketing Officer of entomo, talks to The Ortus Club’s Vincent Romey about how he sees risks as opportunities and the challenges he has faced in his career journey as a Chief Marketing Officer.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Eran Kinsburner, DevOps Chief Evangelist at Perforce, talks to The Ortus Club’s Hannah Hodkinson about changes in the digital landscape, how he’s making the most of it, and the driving force of his success: innovation.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Rob Clifton, Chief Operating Officer at Asite, talks to The Ortus Club’s Marcella Tortora about the challenges he’s currently facing and how he’s leveraging business trends in digitalisation and data procurement.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

David Dahan, Worldwide Managing Director at Ogilvy & Managing Director at WPP, talks to The Ortus Club’s Benz Limsenkeng about his leadership role in collaboration and transformation on a global scale.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Aimee McKinney, CMO of Dunlap Bennett & Ludwig, talks to The Ortus Club’s Lorna Davidson about her top three marketing strategies to focus on this year: the exploration of brand messaging, value-driven content, and video marketing.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Avis Easteal, Regional Head of Consumer at LUXASIA, talks to The Ortus Club’s Elizabeth Camacho about her role as the pillar that connects marketing, CX insights, and commercial innovation.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Mark Hawkins, Head of Business Systems IN/SEA/OCE/TH at Puma, talks to The Ortus Club’s Raisa Becke about his role as the integrator of strategies to improve company operations and achieve business goals.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Sumit Ramchandani, Managing Director APAC of Blueshift, talks to The Ortus Club’s Cameron Locke about the role of the Managing Director as the foreman of the company with a mission to deliver growth strategies in product development, market expansion, and diversification.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Tom Doran, CMO of Innovia Consulting, talks to The Ortus Club’s Francisco Baraquel about the role of the CMO as driver of sales growth through brand management, marketing communications and market research.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Sim Siew Shan, Group CFO of AirAsia Aviation Group, talks to The Ortus Club’s Ali Noelle Sy about the role of the Group CFO as the visionary of the company and their experience as they work closely with top-level executives, aiding them in strategic financial decisions and mitigating risk factors.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Tina Samson, Chief Operating Officer of Menarco Development Corporation, talks to The Ortus Club’s Roman Manuel about the role of the COO as the leader that drives results, spurs growth, and increases the overall efficiency of the corporation.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Sunder Madakshira, CEO of Rezolve India, talks to The Ortus Club's Hannah Hodkinson about the role of the CEO as the face of the company and its driver of growth as well as the importance of transparency and collaboration in achieving success.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Welcome to a series of 5-minute interviews with industry leaders all over the world. Listen to Jonny Wilkinson share his journey as the Managing Director and Co-founder of Equitise.

This short podcast will give you insider knowledge on real and current challenges in the world of engineering, how leaders have adapted post-pandemic, and what their plans are for the near future.

Atty. Juan Lorenzo Tañada, Corporate and Regulatory Affairs Director of Coca-Cola Beverages Philippines, Inc., talks to The Ortus Club’s Roman Manuel about finding success in a fast-paced, ever-changing business environment as well as the importance of adaptability in dealing with technology.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Knowledge-sharing is an exchange of ideas and information that could influence the way teams learn in organisations, and it has been very useful for all businesses.

Here in Ortus Chats, we promote knowledge-sharing by connecting with industry leaders all over the world to discuss the latest issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.

Gaja Vaidyanatha, Director of Cloud Solutions Architecture shares what CGI's current challenges are in the field of IT, how their business adapted to the pandemic, and their plans for the near future.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. Ortus Chats focuses on tackling relevant industry issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.

Welcome to a series of 5-minute interviews with industry leaders all over the world. Listen to Neelan Mahendran share his journey as the Founder and Managing Director of Fimcen.

This short podcast will give you insider knowledge on real and current challenges in the world of engineering, how leaders have adapted post-pandemic, and what their plans are for the near future.

Knowledge-sharing is an exchange of ideas and information that could influence the way teams learn in organisations, and it has been very useful for all businesses.

Here in Ortus Chats, we promote knowledge-sharing by connecting with industry leaders all over the world to discuss the latest issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.

Giuseppe Caltabiano, Senior Director of Marketing shares what Rock Content's current challenges are in the field of Marketing, how their business adapted to the pandemic, and their plans for the near future.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.

Welcome to a series of 5-minute interviews with industry leaders all over the world. Listen to Dennis Wakabayashi share his journey as the Chief Collaboration Officer of Wakabayashi Experience.

This short podcast will give you insider knowledge on real and current challenges in the world of marketing, how leaders have adapted post-pandemic, and what their plans are for the near future.

Knowledge-sharing is an exchange of ideas and information that could influence the way teams learn in organisations, and it has been very useful for all businesses.

Here in Ortus Chats, we promote knowledge-sharing by connecting with industry leaders all over the world to discuss the latest issues, the importance of insightful discussions, whether in-person or online, and hearing career advices from these leaders.

Welcome to a series of 5-min interviews with marketing leaders all over the world. Listen to Stephan Sigaud share his journey to becoming the EVP of Marketing at Phase5.

This short podcast will give you insider knowledge on real and current challenges in the world of marketing, how leaders have adapted during the pandemic and what their plans are for the near future.

Knowledge-sharing is a mutual exchange of ideas and information that could influence the way teams learn in organisations, and this has been very useful for most businesses.

Here in Ortus Chats, we promote knowledge-sharing by connecting with marketing leaders all over the world to find out marketing opportunities during the pandemic, the importance of events - whether in-person or online, and hearing career advices from these marketing leaders.