Conference Rooms to Zooms
By PDQ
Over the course of three episodes, experienced pharma marketing experts discuss the impact of COVID-19, from managing client relationships to diving headfirst into non-personal promotional planning, to changing HCP expectations, here’s what experts envision lies ahead for the industry.
Conference Rooms to ZoomsMay 27, 2021
00:00
07:08
Looking Ahead to a Post-COVID World
Non-personal promotion experts discuss the challenges the industry has faced during the pandemic and what key learnings have influenced the way pharma marketing will look going forward.
May 27, 202107:08
Reshaping the Role of the Pharma Marketer
Industry experts discuss how over the course of the pandemic the expectations of HCPs have changed and as a result the role of the pharma marketer also continues to evolve.
May 27, 202106:33
The Initial Marketing Impact
Experienced marketers explore how COVID-19 has impacted the pharma industry and what initial steps pharma took as they were trying to navigate the first half of 2020.
May 27, 202107:04