Kate Martin Mentor
By Kate Martin
Kate Martin MentorMay 01, 2019
Making content made easy
Pricing your services - make sure you know this structure
Why I stopped sharing my business ideas with ‘non-business’ family members
Are you targeting niches that can’t pay?
Mark Buckley FMA Strength Institute - Interview
Using Seminars To Grow Your Business
Moving Cities Over 10 Times. My Story of Personal Training, Massage and Corporate Health
Follow Kate on Insta here; www.instagram.com/kate_martin_mentor/
On Tik Tok here; www.tiktok.com/@katemartin_mentor
Join the free Facebook group for coaches here; www.facebook.com/groups/228413110602048
Why websites don’t get clients. Ep #64
How I started marketing my services
Weaknesses Are Superpowers Ep#61
Why I stopped sharing my ideas with my family before launching things. Ep#60
Boundaries in Business Ep#59
Sales or Systems? What to focus on next
Interview with Michelle - Creator of AussieBizChik the Subscription box for start up female entrepreneurs. Ep #57
Michelle has inspired me from day 1 of me seeing her account on Instagram. Her videos are an entertaining and no-holds-barred honest account of what her business is going through. Considering she started this during the lockdowns in Melbourne and to fill a need she personally found her journey is an interesting one.
I couldn't help but interview her and bring all the goodness to you in terms of the actual 'how to set up and run from scratch' in today's digital age and what secrets are behind the mindset of those who run their own business, especially in the first few years.
Here is the timestamp of the recording;
Introduction.
2.15 Michelle Smith runs a business subscription box including books, stationery and online learning. She started this at the height of the pandemic while living in Melbourne.
4.30. How Michelle came up with the idea when wanting to create a business.
6.27 Researching the market when she was starting her business.
8.04 The thoughts she had which lead from being self-employed to starting her own business. She was looking for something to build her own wealth and start her own thing.
10.30 Challenges and mistakes she has made and how to overcome being an introvert when building relationships for the business.
14.10 What she would do differently. She would have made sure to streamline her web page, marketing and making things simpler for her subscribers.
16.10 The key influencers she has learnt from.
19.20 Questions people need to ask themselves to grow their business and create a good mindset.
22.20 Her partner’s role in the business (Luke). What makes their partnership work.
26.00 Who she serves with Aussie Biz Chic. The common problems they are facing in business.
30.00 Michelle worked in a corporate company before starting Aussie Biz Chic. She discusses the difference between corporate and her own small online digital company.
34.00 Effective marketing tips.
40.00 Michelle breaks down the percentage of time she works on each part of her business.
44. Final tips for your own business.
Insta. @Aussiebizchic
FB: https://www.facebook.com/aussiebizchic/
Web. www.aussiebizchic.com.au
Mention this recording to get a discount at the checkout.
To get in contact with Kate
email; kate@katemartinmentor.com or see the blog for free gifts at
https://www.katemartinmentor.com
Mandates & Opportunities Ep #56
Staff - Training them to keep them
Losing a business during the pandemic - Interview with Alex Gil & Kate Martin Ep #54
Discussing all things 'being driven', 'losing everything' & 'changing' right now, from 2020 and beyond. In this interview with fellow health coach Alex Gil from Vitalé Studio - Movement, Nutrition & Lifestyle.
We talk all things about her growth during this time and how she now helps clients;
- hope for right now
- taking radical responsibility for our current and past traumas and
- how change is happening 'for us' not 'to us', as bloody hard as that is to concept during these times of massive loss that we are experiencing as the human race.
Hear her story of how she has re-built her coaching practice.
We also discussed;
What are you really here on Earth for? How will you contribute?
For more info and teachings from Alex see her youtube channel here;
- https://www.youtube.com/channel/UCr1vAlkmPNpuRkaQ0DpucTQ
To see more from Kate see the website at; www.katemartinmentor.com
Launching Online Information Products For Face to Face Coaches. Ep #53
So Many Past Failures... Ep # 52
Disasters in Corporate Health Launches & Lessons. Ep # 51
Systems for non-system coaches. Episode # 50
At the time of recording this there are two ways to work with me.
In the new Monthly membership for coaches. That link is here; bit.ly/NextLevelCoaches
VIP is now open email Kate to inquire on kate@katemartinmentor.com
To see more material like this or success stories go to;
www.katemartinmentor.com
Pamela Aaralyn and I talk Feminine Energy in Business. Episode # 49
Part 2 - From 1:1 to groups with your online coaching + Easy marketing tips. Ep # 48
From launching online and going from 1:1 to groups in your online programs.
Plus I share the methods I use within my mastermind, which my own clients replicate as it's unlike anything that's available out there.
Link to join the new monthly membership I've just launched for the first week, right now for free;
www.facebook.com/groups/nextlevelcoacheswithkatemartin
See the website for gifts; www.katemartinmentor.com
Scaling Your Online Course Without Losing Quality Part 1 of 2. Episode # 47
The NEW Monthly Membership 'Next Level Coaches' doors are open! Link is here to join the Fbook group; www.facebook.com/groups/440274027251143 Or message me on kate@katemartinmentor.com if you have Q's about VIP - There's places coming up to work with me, at the time of making this. Email me for details.
Or to see more like this visit the blog and grab the gifts; https://www.katemartinmentor.com/blog
Interview with Victoria Gibson Online Marketing Guru. Episode # 46
Lessons from today’s sales training call for fitness studio owner and her team
For example what happens before and after the trial people come in on?
What do the staff need to say?
Should the coaches sell in the session?
Do you let people know there is limited space in the sessions?
Do you wait for them to finish the trial before offering the sale - no is the answer.
Here are some of the outcomes that we achieved today in sales training for this legends gym, along with her admin person and some of her coaches.
We realised where the leaks were in the massive income potential they have.
Eg, there are were are a number of people that missed getting followed up
Many didn’t get asked by the trainers in the session if they’d like to continue.
The client potentially doesn’t feel cared about enough in the session,
The staff now understand how to care, what to say during and after each session.
If you are a coach wanting to double or triple your income send me a message on here and tell me what you are doing. I’ll reply and let you know where the gaps potentially are that could greatly and exponentially increase your bottom line. Kate@katemartinmentor.com
Selling WITHOUT Being Spammy. Ep#43
Worried people will think badly of you if you constantly offer your services?
I get it, there’s lots of trash online.. but if you think about yourself, it’s pretty easy to tell the crap from the real especially when you can feel it if it’s icky..
wouldn’t you agree?
Here’s my take on it and also some simple things you can implement to get over it.
(22yrs of selling myself - no not in that way 😉 have taught me a few things. Firstly - be you... continued in video and also on the podcast channel)
Things I mention here, regarding how to work with me currently;
🎟🎟🎟Get early vip access to my new 6 week seminar course for $147.
🦄🥂💪Or apply to speak to me about my VIP services taking 5 coaches as of March. Message me for info, or book a call using the link below in the comments.
Using Seminars To Grow Your Biz Ep#42
Coach Stop Explaining Your Services To Get People To Buy
If you are ‘explaining your services’ either in your sales presentation or any material you put out online, and it’s not working? Here’s why that may be and here's what to do instead.
You see the secret is that the human subconscious already associates you with having the answers IF you show you can;
- understand their issues or
- empathise deeply with their position or
- describe their thoughts like you are inside their mind (because you have been there at one point, with regards to the audience you are speaking to.)
When you communicate this way, they automatically (& subconsciously) know that you hold information that will have, a large part of the solution for them.
In fact this is a major key factor to get results with your marketing regardless of your service. Rather than showing people your resume of why you can help them.
If you’re telling empathic stories, or including describing the problems or the emotional goals that your clients have it works like magic.
Here's my list of what to do instead of just 'randomly posting without getting traction'
- Use emotion when describing things in your material. Make it human.
- Use stories that are relatable.
- Be truthful and descriptive it goes much further than you’d think.
- Empathise because you’ve been there. (Only if it’s the truth).
- Relax a bit more when sharing.
The more you can ‘simply be you’ the better it all works.
Marketing, sales and all facets of your business.
For more resources like this see www.katemartinmentor.com
Or click the link see if there’s a time available to speak to Kate about your coaching business, here; www.katemartinmentor.com/apply
Moving the needle in a few minutes for your biz. It’s possible. Ep #40
Growing your business in just minutes per week. Discussing how coaches can best use the short amount of minutes they have between clients or life tasks to grow business. Plus how waiting for anything.. such as the right time, enough space, a calm part of life, is just a decision to delay the inevitable and whatever it is you want. And that’s ok it’s not ‘bad’ it means you’ll need to be Ok with not having what you want right now, as this is literally what you are choosing. With this choice, you are choosing for what you desire to always be ‘somewhere out there in the future’ and that is one of the things that will keep you feeling ‘yuck and stuck’.
It means having what you want, will always be in the future somewhere. For resources go to www.KateMartinmentor.com or to book a free short call with me, to see what your business or future potential might be in the coaching realm, go to www.KateMartinmentor.com/apply
Your first $300k. Online success without any tech - here’s how. Ep #39
Business plan B. S. Why Coaches don’t need them. Ep #38
Inspired as F*k by those changing career!
How good is it to watch your clients and friends start to do this, if it feels good for them? My website for resources is www.katemartinmentor.com. Or reach out to me and ask a question at; kate@katemartinmentor.com
Your Genius Zone Makes All Business Easier - Ep #36
Growing your coaching business should feel easy. In fact, everything about your business can feel easier when done from your zone of GENIUS. Let me explain. When using your zone of genius it makes attracting clients (aka marketing) and delivering services, feel amazing & effortless! The side effect is that your desired income becomes much easier to make. Everything to do with marketing and business structure has to do with using your passion and your personality. When you go against these it feels ‘yuck’ for a reason.
This lesson discusses everything from marketing effectively to package design and delivery.
Using your gifts, your experience and your soul is critical to being able to build a business that isn’t about ‘follow the dotted numbers’.
If you have any q’s about this relating to your business, shoot me a message on kate@katemartinmentor
Or book a call (for experienced coaches) at; www.katemartinmentor.com/apply
Or connect with me here;
The blog & free gifts; https://www.katemartinmentor.com/
Free Facebook group for coaches; https://www.facebook.com/groups/228413110602048/
Instagram; https://www.instagram.com/pt_mentor_kate_martin/
Podcast on iTunes; https://podcasts.apple.com/au/podcast/personal-trainer-mentor-kate-martin-mentor/id1462241508
Podcast on Spotify; https://open.spotify.com/show/6ndFkt65ZYzFHMHoNI1YSw?si=HMfBndBbTImA52wdyuWpaA
Watch the videos on Youtube; https://www.youtube.com/channel/UCAecZXnSbQVo58mPuEORr1Q/
Interview with Peter Strange and Kate Martin Ep#35
Interview with Peter Strange. After an online treatment with Peter myself and a miraculous recovery from something that's bothered me for years, I had to show him to you guys.
His extensive studies, personal injuries and clinical experience have led him to develop The RESET Method (Realigning Emotions and Structure for Energetic Transformation) which encompasses elements from Applied Kinesiology, Neuromuscular Therapy, Qi Gong Healing, Emotional Freedom Technique and more, blended seamlessly to achieve energetic balance in the body and mind and address pain from both a structural and emotional perspective. Amongst some of his qualifications is he is a Chek L4 practitioner and has been a personal trainer for 25 years.
Timestamp of the interview;
4.35 Peter’s experience with a Shaolin Monk and his most profound moment.
8.20 Peter explains the moment he knew he was going to be a healer, and how it
helped him become a better personal trainer.
12.00 The explanation of healing. How we can heal each other.
15.00 Peter’s qualifications and formal training. Examples of what he does.
18.30 How we are subject to conditioning especially as young children.
22.34 How Peter started working remotely and the first client he helped.
30.00 How he helped a client’s knee and healed a stroke victim so he could run
Again.
40.00 Peter explains how somebody can start to develop these skills.
44.30 Peter explains how can people become more in-tune with themselves.
51.00 Thoughts on how the world is today with the pandemic.
58.00 Peter explains his free Friday night Global Weekly reset sessions for the collective consciousness on Facebook.
You can see more about him on his website; https://peterstrange.co.uk/peter-strange/
Or contact him the following ways;
Email; peter@peterstrange.co.uk
Free Weekly Global Healing RESET videos at https://m.facebook.com/peter.strange.18
Details for the monthly RESET Infinity membership programme mentioned in the interview are;
https://m.facebook.com/story.php?story_fbid=10157169042675636&id=577675635
To Get in touch with Kate to ask a question;
Or see the blog and download the free gifts for coaches wanting to capitalise on their years of experience at; https://www.katemartinmentor.com
Making Business as Easy as Changing the Physical Body - Ep#34
Let me explain...
A major shift will come when you simply decided to play it differently.
When you tell yourself differently things.
I don’t expect you to know how or when you decided it was hard, but I want you to think about the following to help you re-code the way you feel about it, which WILL in turn, change everything about your business. I hope you find this helpful. Let me know what beliefs you are choosing to now reframe as you become aware of them. Email me here if you have a question and you are a coach in business kate@katemartinmentor.com See the website for more details; www.katemartinmentor.com
Jonathan Goodman Interview, Creator of the PTDC - Becoming the best Online Trainer. Ep#33
In this interview with Jonathan Goodman the creator of the Personal Trainer Development Center, we discussed everything from the ethics of being a good coach, to how to spot a fake online coach from decision fatigue and why he wears only one style of Tshirt to how Jonathan built his multiple companies and businesses through his networks and focusing on what he is good at.
I did this interview with Jonathan as he is one of the rare ethical online coaches that are out there.
For more info on his courses see the links below.
Timestamp of discussion;
1min 51sec - Discussing the world’s first Online fitness Coaching program, specifically built for trainers and nutrition coaches. Helping and allowing them to delegate their programming and training to them.
3.28 How many trainers have done the PTDC courses. How the courses have come together and how many people have been involved.
4.55 How Covid-19 has forced trainers to recognize the importance of online training. How it has made trainers work out what they need to do to survive. His thoughts on how the pandemic has broken the fitness industry and why this is a good thing.
6.20 Why he holds himself and his company to the highest standard.
7.04. Discussing the article he is putting together on how easy it is to fabricate what your ‘coaching’ business is like ‘online’ & how easy it is to ‘fake’ being a successful online trainer. Or any kind of coach.
10.30 How does a personal trainer choose what course to do, when they don’t really know what they need. Key pieces of advice on what to look for.
12.33 Business models for online coaches. Pro’s and Con’s.
14.58. Why gyms are broken and why adding an online training component will
revolutionize the fitness business.
16.49 - His belief on why algorithms are better at building workout programs than most personal trainers.
19.11 - One of the best trainers in the world is Joe Dosdell and he works at the PTDC. Jon lists the famous people Joe has worked with. What he does at the PTDC & how Joe came to came to work with the PTDC.
23.42 - The philosophy’s Jon follows 'defaulting to trust', & why he wears only 1 style of t-shirt and how there are too many eggs in the supermarket.
34.36 - Example of scaling a business when you think everyone wants to work ONLY with you. The 'fog’ filter, to help realise if what you think is the actual ‘truth’.
39.11 - The TRIAD of online training. The backend of his business and how he has scaled it.
44.00 - Why it’s important to develop yourself so you can build a business. Books and courses he recommends.
For all of the details of Jon’s programs and books see the links below;
Get his ‘Free Book’ Offer;
Get your free copy of ‘The Wealthy Fit Pro's Guide to Online Training’ Paperback Book (Or Audiobook or Ebook)
https://PTS.samcart.com/referral/free-book/ghX76dDwKVyNcAkM
The online trainer academy;
Launched and growing since 2013, the Online Trainer Academy, (OTA) is the world’s first educational course for online training for Fitness and Nutrition Professionals. With no deadlines and lifetime access.
https://PTS.samcart.com/referral/ota/ghX76dDwKVyNcAkM
Join The founding client challenge
Just starting out training clients online? This will help you land your first few clients. If you’ve been at it for a while with disappointing results, it gives you a quick boost. https://PTS.samcart.com/referral/gNQsoNou/ghX76dDwKVyNcAkM
Connect with Kate on her website; www.katemartinmentor.com
Launch and get your first VIP online clients. Ep#32
Launching your expertise as a coach or consultant or building and launching your first course can be daunting. Getting results can be shortcut by knowing how to do the following. In this short podcast, I cover how to ‘more than prove to yourself’ that you can do it (which is always the issue when creating and executing anything - otherwise known as fear and self doubt), overcome simply by 'literally' doing it. Plus all this comes before you launch the 'group course'.
You need results. You need proof (only for yourself - not for others).
This is applicable for you if you are an expert launching something for the first time, or you are experienced but are launching into a new niche or target market and there may be ANY self doubt present.
To see more info like this see the website and blog; www.katemartinmentor.com or see this link here for all the goodies and the free group for coaches; linktr.ee/pt_mentor_kate_martin
To ask Kate a question send her an email on; kate@katemartinmentor.com
Pricing Yourself Online Ep #31
Mindset for a great business. Ep #30
Next Level Marketing for Fitpro’s & Coaches Ep #30
Creating A Profitable & Fun Business - This is How Ep #29
There are two key things to focus on to enable a coach or personal trainer to create an extremely profitable and fun business. It’s got nothing to do with fixing your weaknesses, or following anyone else’s templated plan! Instead, it’s got to do with tuning into your genius and executing it all with your strengths (the parts of your personality that allow you to do things with the most EASE). I call the method, your personality & your passion. For more info like this see the website at; https://www.katemartinmentor.com —— Helping experienced coaches create a business that’s fun & extremely profitable! or any q's email Kate on kate@katemartinmentor.com
Becoming the best personal trainer possible #Ep28
Discussing some of the core principles that help you to become the best personal trainer possible. Ways to do it as fast and as ethically as possible. What to focus on, why your skill set is much more important than marketing (in your first few years & obviously just in my opinion). For more info like this, and for more resources for experienced coaches, see the blog at; https://www.katemartinmentor.com —— Helping experiences coaches create a business that’s fun & extremely profitable! or any q's email Kate on kate@katemartinmentor.com
Why you need huge income goals Ep#27
Back to Personal Training post Covid - Live video from biz page Ep #26
Doubting what you stand for? Tune into you Ep#25
I shit myself when the pandemic hit, I thought I could lose my business. Ep #24
I feel fear too. And more often than you might expect. Especially when the pandemic hit, I worried that if my clients lost their businesses, how will they pay me? My business will disappear too, clients won’t be able to pay me.
Here's the story about the doubt that I felt and what happened in the moments and weeks that followed, which resulted in their businesses flourishing.
The 7 Day Sales course is here; https://bit.ly/7DaysRapidSalesSuccess
For the resources, I speak about see https://www.katemartinmentor.com
Standing out in business is your responsibility - Episode #23
bit.ly/CreateExecuteEnrol2020.
ONLINE NOW!!?? Competing with A Gazillion Episode #22
Stand out & be heard online right now.. Make a difference & Lead like you were born to! So you are already doing online sessions in your business but you still need to take it to the next level? Learn how to stand out with effective marketing and launch yourself online. Without tech know-how, without having 10,000 followers, or posting multiple times/day. Here’s how to stand out & do just that! Link I mentioned is here; http://bit.ly/CreateExecuteEnrol2020 or email me on kate@katemartinmentor.com
CO-VID 19's Impact on Your Personal Training Business (& Gyms and fitness instructors). Podcast Ep #21
Due to the Corona Virus, as of March 24th 2020 what it means for personal trainers to run their businesses, all over the world, is changing dramatically. Now is the time to launch virtual training (online training). On this recording, you will hear from trainers who are quickly and successfully moving online with their businesses.
Plus I also talk to Jen Dugard creator of Body Beyond Baby and newly appointed board member of Fitness Australia about the online legalities, contracts and insurance issues facing trainers using this new model of coaching.
For the video version and all files mentioned in this audio please go to;
www.katemartinmentor.com/resources