How to Produce a Successful Golf Tournament

Promotion and Marketing

Why do we need promotion

What should be in our promotion

What are your Demographics the market

Best ways to promote your event

How can we become cost effective

Working with the media

Promotion ideas

Bonus idea

TODAY WE WILL DISCUSS Top 10 Revenue Streams

Donations

Mulligans

Raffle

Games

Golfers

Awards Ceremony

Calcutta

Appeal

Auctions

Sponsors

So today we will discuss “Working with Volunteers”

Why do you need Volunteers

Where do you find Volunteers

How do you recruit the right people

How to train Volunteers

How to maximize their efforts

How to hold them accountable

What is a VIP Education Day

Why should you host one and benefits

Who should attend

What are the key ingredients and schedule

How to cover the expenses

How to promote them

What are intangibles needed for your golf outing

Where do you find these services?

How to get the best prices

Go into detail on the main ones

Hole in One Insurance

Weather Insurance

Website and Registration

Signs and Banners

Photos and Videos

Social Media

What is the purpose of signs and banners

What are the types that we can use

Branding Your Event

How do we use them effectively

How to get them paid for

Where can we find them

Why Gifts and prizes are important, what is the purpose

What are the Gifts and Prizes needed

What are the most popular

How do you obtain them

How do you get them at no cost?

Making Money with Games and Contests

What is the purpose

How can we make more money

How can we engage golfers

What are the top 10

Additional Games and Contests

What you will learn:

What is a Pro-Am?

What is a Celebrity-Am?

How to find Golf Pros?

How to find Celebrities?

How to charge Golfers

What formats to use

Selling Sponsors and more

Everything that you need to know about hosting a Night Golf Event 

Everything that you need to know in hosting a Golfathon or Golf Marathon

“How to Sell More Golf Tournaments and Outings”

July 15th 2022 * 11:00am EST

Introduction

GTAA

Golf Tournament Industry

Myths and Misunderstandings

Where do you find new potential clients

Past Clients

Current Clients

Potential New Clients

How to market and promote your services

Databases

Blast emails

Phone Calls

How to make presentations and close more deals

Qualification

Presentations

Overcoming Objections

Generate more income per player

More Golfers

Add on services and products

Long term agreements

Keep your clients coming back year after year

Help your customers

First Class Experience

Follow up

Conclusion

What is the purpose of Registration Software?

Manage You event Saving Time

Making More Money Look Professional

Online Exposure Better promotion

Record keeping

What functions do they offer?

Website Online Registration

Online Payments Management

Promotion Reporting

Auction System Marketing Tools

Online Donations

What are the costs involved?

Annual Monthly

Per Transaction  Percentage

Who are the top companies?

Golf Registrations DoJiggy

Tournevents Golf Digest Planner

Perfect Golf Events Golf Genius

Blue Golf Golf EMS

Golf Outing Pro 18 Birdies

Event Bright Birdease Pro

How to Find Good Sales Reps

Free Webinar for Manufactures and Supplies

June 3rd 2022 * 11:00am ET, 10:00am CT, 9:00am MT, 8:00am PT

YOUR PANEL

Howie Ellis – Columbia

Llewellyn Fedorchak – Independent Rep

Lisa Langas – Reed PGA Show

Phil Immordino - NGSA

INTRODUCTION

Industry Status

Today’s Webinar

Special Bonus

What defines a Good Sales Rep?

Make Sales

Dependable

Committed

Detailed

Motivated

Where to look for Sales Reps?

Linkedin

Indeed

NGSA

Golf Surfin

Regional Associations

Referrals

PGA

What to offer good sales reps?

Highest Commissions

Protected Territory

Sales Training

Marketing Support & Materials

Samples

Leads

Incentives & Bonuses

How to keep Sales Reps?

Commitment

Loyalty

Communications

Encouragement

Payments on time

Flexibility Territories

How to maximize their productivity?

Marketing

Promotion

Pricing

Support

Incentives

Know the competition

BONUS: Special opportunities

PGA Show LV

CONCLUSION

Starts with you

Offer a great product or service

Know your competition

Offer a great package

Support and Communicate

Be an encourager

The Day of Operations

What your big day should look like

INTRODUCTION

The GTAA

Today’s Webinar

History of Tournaments

The Goal of the day

First Class Event

Organized

Memorable

Raise more money

Key Ingredients

Volunteers

Pre-Game

Golf

Games & Contests

Food & Beverage

Awards ceremony

The Agenda

Pre Event

Golf

Post Event

Games and Contests

Activities

Games

Contests

Signs and Videos

Operations Manual & Check list

Layout

Keep them Coming Back

CONCLUSION

THIS IS WHAT YOU WILL LEARN:

Why have a great Awards Ceremony

What is the key structure and agenda

How to raise big money during the Awards Ceremony

How to get people involved and engaged

How do you get golfers coming back

How to find great committee members

Understanding their gifts and talents

Assigning Job Titles and Responsibilities

Chairman Assignments (7 Essential)

Holding them accountable

Everything that you need to know to fill up your tournament with golfers

WHAT YOU WILL LEARN

How to Find Major Sponsors

Creating Sponsor Packages

How to Make a Presentation?

Overcoming Objections

Get them Back Next Year

A complete guide and the steps to running a successful golf tournament  

Recruiting the right people

Get them Involved

Meeting Structure

What should covered

To be Productive

How often and how long

Holding them accountable

Follow up