How to Produce a Successful Golf Tournament
By Phil Immordino
Including Topics such as:
Getting started
Step #1 – Creating a Business Plan
Step #2 – Recruiting Training and Motivating Volunteers
Step #3 – Timeline and Action Items
Step #4 – Budget
Step #5 – Finding a Golf Course
Step #6 – Different Formats
Step #7 – Selling Sponsors
Step #8 – Promotion and Marketing
Step #9 – Filling your Field with Golfers
Step #10 – Gifts and Prizes Needed
Step #11 – Games and Contests
Step #12 – How to host an Auctions
And so much more
How to Produce a Successful Golf Tournament Dec 25, 2022
Promotion and Marketing of your Golf Tournament
Promotion and Marketing
Why do we need promotion
What should be in our promotion
What are your Demographics the market
Best ways to promote your event
How can we become cost effective
Working with the media
Promotion ideas
Bonus idea
Top 10 Revenue Streams For Golf Tournaments
TODAY WE WILL DISCUSS Top 10 Revenue Streams
Donations
Mulligans
Raffle
Games
Golfers
Awards Ceremony
Calcutta
Appeal
Auctions
Sponsors
Volunteers - Recruiting and Motivating
So today we will discuss “Working with Volunteers”
Why do you need Volunteers
Where do you find Volunteers
How do you recruit the right people
How to train Volunteers
How to maximize their efforts
How to hold them accountable
VIP Education Day for Golf Courses
What is a VIP Education Day
Why should you host one and benefits
Who should attend
What are the key ingredients and schedule
How to cover the expenses
How to promote them
Essential Services for Golf Tournaments
What are intangibles needed for your golf outing
Where do you find these services?
How to get the best prices
Go into detail on the main ones
Hole in One Insurance
Weather Insurance
Website and Registration
Signs and Banners
Photos and Videos
Social Media
Signs and Banners for Golf Tournaments
What is the purpose of signs and banners
What are the types that we can use
Branding Your Event
How do we use them effectively
How to get them paid for
Where can we find them
Gifts and Prizes for Golf Tournaments
Why Gifts and prizes are important, what is the purpose
What are the Gifts and Prizes needed
What are the most popular
How do you obtain them
How do you get them at no cost?
Games and Contests for Golf Tournaments
Making Money with Games and Contests
What is the purpose
How can we make more money
How can we engage golfers
What are the top 10
Additional Games and Contests
How to Produce a Pro Am & Celebrity Am
What you will learn:
What is a Pro-Am?
What is a Celebrity-Am?
How to find Golf Pros?
How to find Celebrities?
How to charge Golfers
What formats to use
Selling Sponsors and more
How to host a Night Golf Event
Everything that you need to know about hosting a Night Golf Event
How to Host a Golfathon
Everything that you need to know in hosting a Golfathon or Golf Marathon
How to Sell More Golf Tournaments and Outings
“How to Sell More Golf Tournaments and Outings”
July 15th 2022 * 11:00am EST
Introduction
GTAA
Golf Tournament Industry
Myths and Misunderstandings
Where do you find new potential clients
Past Clients
Current Clients
Potential New Clients
How to market and promote your services
Databases
Blast emails
Phone Calls
How to make presentations and close more deals
Qualification
Presentations
Overcoming Objections
Generate more income per player
More Golfers
Add on services and products
Long term agreements
Keep your clients coming back year after year
Help your customers
First Class Experience
Follow up
Conclusion
Golf Tournament Registration Software
What is the purpose of Registration Software?
Manage You event Saving Time
Making More Money Look Professional
Online Exposure Better promotion
Record keeping
What functions do they offer?
Website Online Registration
Online Payments Management
Promotion Reporting
Auction System Marketing Tools
Online Donations
What are the costs involved?
Annual Monthly
Per Transaction Percentage
Who are the top companies?
Golf Registrations DoJiggy
Tournevents Golf Digest Planner
Perfect Golf Events Golf Genius
Blue Golf Golf EMS
Golf Outing Pro 18 Birdies
Event Bright Birdease Pro
How to Find Good Sales Reps
How to Find Good Sales Reps
Free Webinar for Manufactures and Supplies
June 3rd 2022 * 11:00am ET, 10:00am CT, 9:00am MT, 8:00am PT
YOUR PANEL
Howie Ellis – Columbia
Llewellyn Fedorchak – Independent Rep
Lisa Langas – Reed PGA Show
Phil Immordino - NGSA
INTRODUCTION
Industry Status
Today’s Webinar
Special Bonus
What defines a Good Sales Rep?
Make Sales
Dependable
Committed
Detailed
Motivated
Where to look for Sales Reps?
Indeed
NGSA
Golf Surfin
Regional Associations
Referrals
PGA
What to offer good sales reps?
Highest Commissions
Protected Territory
Sales Training
Marketing Support & Materials
Samples
Leads
Incentives & Bonuses
How to keep Sales Reps?
Commitment
Loyalty
Communications
Encouragement
Payments on time
Flexibility Territories
How to maximize their productivity?
Marketing
Promotion
Pricing
Support
Incentives
Know the competition
BONUS: Special opportunities
PGA Show LV
CONCLUSION
Starts with you
Offer a great product or service
Know your competition
Offer a great package
Support and Communicate
Be an encourager
"Day of Operations" for your golf tournament
The Day of Operations
What your big day should look like
INTRODUCTION
The GTAA
Today’s Webinar
History of Tournaments
The Goal of the day
First Class Event
Organized
Memorable
Raise more money
Key Ingredients
Volunteers
Pre-Game
Golf
Games & Contests
Food & Beverage
Awards ceremony
The Agenda
Pre Event
Golf
Post Event
Games and Contests
Activities
Games
Contests
Signs and Videos
Operations Manual & Check list
Layout
Keep them Coming Back
CONCLUSION
The Perfect Awards Ceremony
THIS IS WHAT YOU WILL LEARN:
Why have a great Awards Ceremony
What is the key structure and agenda
How to raise big money during the Awards Ceremony
How to get people involved and engaged
How do you get golfers coming back
Volunteer Committee Responsibilities
How to find great committee members
Understanding their gifts and talents
Assigning Job Titles and Responsibilities
Chairman Assignments (7 Essential)
Holding them accountable
How to Fill Your Field with Golfers
Everything that you need to know to fill up your tournament with golfers
How to Sell Major Sponsors
WHAT YOU WILL LEARN
How to Find Major Sponsors
Creating Sponsor Packages
How to Make a Presentation?
Overcoming Objections
Get them Back Next Year
How to Produce a Successful Golf Tournament
A complete guide and the steps to running a successful golf tournament
How Do You Run a Committee Meeting
Recruiting the right people
Get them Involved
Meeting Structure
What should covered
To be Productive
How often and how long
Holding them accountable
Follow up