What is a product, service, interest, or hobby that you love, and what fuels your support and love for them? A popular quote says it best, “People come for the product, but they stay for the community.”

In this episode, we explore why community building is a business strategy with Bri Leever, Founder and Lead Community Architect at Ember, a company that helps purposeful brands become community-led.

Bri has been formally designing, leading, and growing communities in-person and virtually for over seven years. She has successfully helped a social enterprise, Sseko, to launch and build a community that drives millions of dollars in sales annually for the brand. At the present day, Bri partners with purposeful brands to help them transition to being community-led by crafting a community framework to activate their top customers.

Stay connected with Bri on LinkedIn or check out her website.

Full transcript: https://piktochart.com/podcast/bri-leever

Show Notes

01:53 - How Bri got started in community building
05:18 - Community as a network to connect members to one another
08:04 - The rise of community-led brands and organizations
09:49 - The future of community - growing from a cult to a network
13:46 - Why community building itself is actually a business strategy
17:32 - Launching Piktochart's own community, Piktosquad
21:11 - Start a community by talking to your people
22:54 - Tips for building communities successfully - the three C's
26:33 - Best examples of communities - Lululemon, Lego, Notion and more
29:36 - Fun Questions with Bri

S1 Ep 1 | What Is Business Storytelling and Why Is It Important? (featuring Agata Krzysztofik)