Pivoting Online

PIVOTING ONLINE SUMMIT - MARCH 27, 2021 

Struggling with what to post to your Instagram and other social media channels? Here is an easy content strategy that will give you the confidence to post consistently with on-brand messaging. 

In this episode you will learn how to:

• Identify your Content Pillars
• Narrow down your Content Keywords
• Inspire, Connect, Teach and Promote with your Social Media Content
• Consistently create on-brand content

Ready to grow your business by joining my Elite Mastermind?

Ready to grow your business by joining my Elite Mastermind?

In Today's Episode:

• Learn how COVID-19 affected Alyssa's business as Relationship Coach and Wedding Planner.
• Find out what mental adjustments helped Alyssa see COVID-19 as a positive event that allowed her to shed old, limiting beliefs around her work life and work hours.
• Learn how to conquer fear, overcome self-doubt and clear beliefs that don't serve you and your growth. 
• Discover why sharing your personality and personal experiences is so important for building your brand and your business relationships, especially as a Coach!
• Find out how you can shift from being anxious about a task to being excited about it instead.
• Learn how to successfully take event planning from in person events to the online environment and how to fill up your virtual event with hundreds of attendees in less than two weeks!
• Gain valuable insights on how to successfully validate and carry out your business idea online.
• Get inspired and empowered to accomplish any goal, no matter how big!
  

Ways to connect with Alyssa

In Today's Episode: 

• Learn how COVID-19 affected small businesses in Australia.
• Find out why Deb's four decades in business as Female Entrepreneur allow her to view our current situation in a positive light.
• Get to know the story of Shane Ave, Australia's first LGBTQ+ community-serving, made-to-measure suiting company.
• Learn how to successfully research, validate and launch your business idea.
• Learn how to differentiate your business by serving a very specific, niche audience.
• Find out how Deb built and grew the Shane Ave brand using Social Media and organic reach to gain 30 suit orders prior to her launch.
• Hear about Deb's unique approach to serving her customers throughout all of Australia and how she adjusted her approach during COVID-19.
• Find out how being proactive in integrating Shane Ave online worked out in Deb's favour and allowed her to continue to serve her customers despite COVID-19 quarantine, social-distancing and travel restrictions.
• Learn how COVID-19 accelerated Shane Ave's product launch schedule. 
• Gain valuable insights into how to name your business to seamlessly attract your ideal customers.
• Learn about Shane Ave's connection to The L Word series.
• Get fashion insights on how to elevate your everyday outfits and invest in your wardrobe.
• Learn about The Unsuitable Podcast and the reasons why Deb felt compelled to share the stories of the LGBTQ+ community in this way.

Ways to connect with Deb

In Today's Episode: Learn how Dwania pivoted from multiple in-person events a year to fully ran online conferences during COVID-19. Find out which platforms, superior to Zoom, Dwania uses to run her online conferences. Learn how to test your product and entrepreneurial idea. Gain insights into how Dwania has dealt with the health aspect of COVID-19 following her cancer treatments. Learn how COVID-19 has helped Dwania grow her reach, impact and her business. Discover how transitioning from Jamaica to New York and then Toronto prepared Dwania to support immigrant women in business.

Ways to connect with Dwania

In Today's Episode:

• Learn the mindset and actions that allowed Julie to start a brand new business in to her new industry in the midst of a global pandemic, all while being a Mom and a College Student
• Discover the system and strategies that have allowed Julie to book 5 clients in the first month of running her new business
• Find out how Julie has been able to successfully juggle all of her responsibilities and how her and her husband have navigated working from home together while also renovating their home
• Learn how Julie is able to leverage her business and personal Instagram accounts to connect with new clients and why injecting your personality into your brand is crucial to your brand's success

Ways to connect with Julie:

In Today's Episode:

• Learn how Kara has adjusted her DJ business during COVID-19
• Discover Kara's advice for working with the world's biggest brands, such as Google, Amazon, Disney, Bentley, Porsche, Nike and Tesla
• Find out how to succeed as a female in a male dominated industry
• Learn about Bites and Beats LA and how DJ Kara and DJ Mojo are giving back to their community by educating other DJs through this weekly online gathering
• Discover why using the Live feature of Instagram is beneficial to your brand and your account's growth
• Find out what mindset has allowed Kara to successfully deal with the current situation and how she's been able to flip the script, turning quarantine into a positive for her brand 

Ways to connect with Kara:

In Today's Episode: Learn how COVID-19 has affected Shona's business as Interior Designer. Find out what Shona's process looked like pre-Corona Virus and what adjustments she's had to make to overcome COVID-19 limitations. Learn about BNI and the large group of entrepreneurs Shona gets to interact with and learn from. Hear Shona's take on perspective versus operational shifts that she's made during this time. Learn which social media platforms are best suited for Interior Designers.  Gain insights into how to manage COVID-19 on a personal level. Discover a little known online software that can replace Photoshop and can help you create beautiful graphics.

Ways to connect with Shona

In today's episode:

• Learn how Livia's career in Emergency Services prepared her for COVID-19.
• Discover examples of COVID-19 changes and adjustments made by Small Businesses.
• Find out how COVID-19 has affected Livia's businesses.
• Learn what the STAT Strategy is and how to use it to successfully navigate the COVID-19 economy.
• Find out if it's possible for all businesses to pivot online.
• Discover the new trends emerging as the result of COVID-19.
• Learn about the ways Livia and Happy Leo Designs are supporting Small Business Owners through COVID-19.

Thank you for listening! Please share, subscribe and leave a review to support the Pivoting Online Podcast!

Introduction to the brand new Pivoting Online Podcast! I hope that you will join us for future episodes and become a regular listener! 

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Are you a Small Business Owner who successfully pivoted online? I'd love to share your story on the Podcast! Be sure to get in touch and let's help each other grow and succeed online!