Place Brand Leaders Podcast
By Florian Kaefer
Place Brand Leaders PodcastApr 28, 2021
10 Years of TPBO & What's Next - Place Brand Leaders Episode 16
Welcome to the first episode of Season 3 and our 16th episode overall on the Place Brand Leaders Podcast. This time, we're celebrating The Place Brand Observer's 10th anniversary. Join Florian Kaefer, founder of TPBO, as he looks back over ten years of place branding and discusses what's coming next.
Essential Costa Rica: A Decade of Successful Country Branding
Join me on the latest episode (#15) of the Place Brand Leaders podcast, where I had the pleasure of chatting with Adriana Acosta, the head of international promotion at PROCOMER in Costa Rica, about the remarkable success of the nation's country brand strategy - Essential Costa Rica. In this captivating conversation, we delve into the 10-year journey of Essential Costa Rica, exploring its achievements, challenges, and future aspirations. Discover what makes Costa Rica's approach to place branding so unique and effective, as we discuss the program's emphasis on sustainability, innovation, and stakeholder collaboration. We also explore how Essential Costa Rica has played a pivotal role in establishing Costa Rica as a leading destination for tourism, investment, and trade. So, whether you're a seasoned place branding professional or simply fascinated by the world of destination marketing, this is an episode you won't want to miss. Tune in now as we shine a Spotlight on Costa Rica!
World Expos a City Branding Opportunity? Place Brand Leaders Ep. 14
A quick summer update on latest happenings at The Place Brand Observer. And we dive into the topic of World Expos, rediscovering insights shared by Magdalena Florek and Marta Hereźniak earlier on the opportunities and potential risks of hosting a World Expo. Happy listening!
How Sustainability Impacts Country Brands - Place Brand Leaders Ep. 13
How does sustainability impact place brands, soft power, location reputation? Tune in as Florian Kaefer shares insights from a recent expert panel session on sustainability and place branding, together with his thoughts and research findings on the perceived credibility and potential vulnerability of New Zealand's "clean, green" image and "100% Pure" brand positioning.
Place Branding Priorities 2022 - Place Brand Leaders Ep. 12
What are the key trends and priorities which will impact the work of place brand managers in 2022? We asked our panel of place brand specialists.
How to Measure Place Branding Success - Place Brand Leaders Ep. 11
How to measure the success - effectiveness and impact - of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).
Keys to Place Branding Success - Place Brand Leaders Ep. 10
Why Many Place Branding Projects Fail - Place Brand Leaders Ep. 9
To some extent, failure may seem inevitable, considering the ambitious goals which drive most place branding projects. In this shortcast I share a summary of the most frequent reasons why place branding initiatives fail. A summary of our expert panel's views on the topic, as shared in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).
Why Place Branding, How Useful Is It? - Place Brand Leaders Ep. 8
A short reflection on the question: why engage with place branding, how useful is it? With insights from the TPBO panel of experts, published in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).
On Costa Rica and New Zealand - Place Brand Leaders Ep. 7
This shortcast episode of the Place Brand Leaders podcast is dedicated to Costa Rica and New Zealand, two of my favorite countries - one I know well, the other I am yet to explore. We recently published our interview with Costa Rica's Head of Country Branding, Daniel Valverde Bagnarello, and just completed (and published) our report on New Zealand, which includes the interview with Rebecca Smith, Director of the New Zealand Story. More about why I find those two countries so fascinating - and my favorite quote from the interviews - in this shortcast.
I also briefly introduce my new book, An Insider's Guide to Place Branding: what it is about and why I think you'll like it.
Auckland City Branding Success Story - Place Brand Leaders Ep. 6
How has Auckland in New Zealand become an example of successful city branding? To find out we caught up with Shelley Watson and Clare Barker of Auckland Unlimited. In the episode we discuss the strengths and benefits of Auckland as investment location and place to live, how the harbour city approaches city branding, the challenges, the do's and don'ts, as well as climate change and sustainability and how Auckland has been handling the coronavirus pandemic.
Read the interview on PlaceBrandObserver.com.
Place Branding Trends & Priorities 2021 - Place Brand Leaders Ep. 5
As the world looks forward to a more positive 2021, economic developers, community builders, FDI and talent attraction agencies and other place brand managers have a lot on their plate with respect to building an optimistic narrative for their country and city. In this episode, TPBO founder and editor, Florian Kaefer shares his key takeaways from a recent session of the Place Brand Observer panel of place branding specialists, on the key trends and priorities in 2021.
Martin Boisen on the Meaning of Place Brand Management - Place Brand Leaders Ep. 4
In this episode, Aleks Vladimirov interviews Martin Boisen about what place branding - or as Martin prefers, "place brand management" is all about. Martin is part of the TPBO panel of experts and merges the academic and practitioner worlds of place branding as a consultant and lecturer. A longer version of the conversation can be found on Aleks' website, AdaptInc.co.uk.
The Climate Emergency and Place Branding - Place Brand Leaders Podcast Ep. 3
In this episode, Florian Kaefer sits down with Malcolm Allan, the President of Bloom Consulting, to discuss how place brand strategies can address the climate emergency.