Plus Up Podcast

In this episode we finish our deep dive into the five keys to maintaining strong and successful partnerships. We discuss the importance of monitoring and governing expectations, ways of working and the success metrics on an on-going basis.

In this episode we deep dive on the fourth key to maintaining strong and successful partnerships. We discuss the importance of shared goals between marketers and agencies and measuring success.

In this episode we continue to discuss the five keys to maintaining strong and successful partnerships. We deep dive into how building trust and transparency can help client and agency ensure they are achieving their goals.

In this episode we continue our deep dive into the five keys of maintaining strong and successful partnerships. We discuss why it is so important to scope the agreement and staff the teams on both sides to match the expectations and business goals.

In this episode we begin our deep dive into the five keys of maintaining strong and successful partnerships. First up: Communicate and align on expectations.

This week we spoke to George Roumanis, Global Partner, Head of the Americas at RightSpend, about agency compensation models.  We covered a number of topics including:

-Questions clients always have about agency remuneration

-Pre-Covid changes to agency compensation models and how those are changing moving forward

-Digital FTEs and how to account for AI and Automation

-Changes to overhead stemming from changes in how we work

-Is there really a talent crisis?

This week we discussed what we learned the ANA Digital and Social Media conference and our thoughts on the ANA Programmatic Study, Influencers, Measurement and Supply Chain Transparency.

In this episode we cover:

• Why maintaining strong and healthy partnerships is important
• Achieving shared goals through collaboration 
• Benefits of a guided pre-pitch appraisals
• Understanding your digital ecosystem and how your agency partners operate within it
• Focusing on risk avoidance rather than problems 
• The 5 essentials to maintaining a strong partnership

Conferences are back in person...kind of.  Media Plus Advisors recaps the hybrid ANA Advertising Financial Management Conference and discusses our takeaways.  

Marketers have choice today. And one of the major choices is whether and how to move past traditional GRP currency to cross-screen audiences. To be effective in cross-screen, the biggest key to open that door is attribution across those screens/devices.  We spoke with Jo Kinsella, President of TVSquared about how they bring together the measurement and attribution of TV across all the screens and types of video.

In this conversation we talk about branding with Tom Cotton, former big-agency leader and now running Tom Cotton & Co helping brands shape their go-to-market strategies, collaborate more effectively, and maximize their success.

We spoke to digital ecosystem trailblazer (and movie buff) Matt Prohaska, CEO & Principal of Prohaska Consulting about the keys to unlocking smart decisions for marketers, agencies and publishers including the shift to identity, the changes at Google, and how attribution will continue to play a role.

We spoke to Keri Bruce, Partner at Reed Smith about contractual transparency and your data and yes, we are still talking about it because we need to.

We spoke to consumer and media trend forecaster Jane Lacher about trends marketers and agencies need to plan for.

We spoke to Lynn Branigan, President and CEO of She Runs It about the importance of networking, mentorship and professional development.

Media Performance Management is the future of Media Auditing. Carly Feinstein, Susan George and Perianne Grignon of Media Plus Advisors learned from years of experience leading traditional media auditing projects that the process was ripe for a major update and innovation.

A Digital Advertising Point of View - with our guest, Richy Glassberg, Founder & CEO of Safe Guard Privacy – whose platform empowers business in the rapidly changing privacy landscape.

We had a wide ranging conversation with Marc Goldberg, Chief Revenue Officer of Method Media Intelligence, including the importance of monitoring and managing activity to control ad fraud.

We discuss incorporating Partner Relationship Programs into Contracts with our guest, Edo Vignani, VP of the Marketing Category at Globality.

Ken Fakler and Tom Gibney from Ad Optics discuss the importance of financial auditing and best practices on incorporating the foundational practice into compliance plans.

John Nardone, CEO of Flashtalking, shares insights on the evolving streaming space.

Tony Hereau, VP. Cross Platform Insights at Nielsen shares his enthusiasm and deep knowledge of the audio space.  We discuss the growth in podcasting and streaming and how to measure all aspects of audio advertising.

Sarah Murphy, EVP, Media-Head of Planning at VaynerMedia shares her enthusiasm about how media planning integrates across the marketing practice to help brands achieve superior engagement in a world of constant change.

A discussion about how Relationship Management can elevate the partnership between a marketer and an agency. Matt Kasindorf, SVP Business Intelligence & Insight Group at the 4A's offers his perspective and recommendations, explaining to our listeners why they should care.

The benefits of elevating talent within the “trifecta” People, Technology and Process - with Marketing and Agency Leader Bhavana Smith.

The industry shifted to virtual conferences and continued to serve up compelling and thought provoking topics. This week, Media Plus discusses takeaways and highlights from Advertising Week 2020 and the ANA Financial Management conference. We cover Partnerships, the ISBA Programmatic Study, Self Serve Platforms, Audio and Connected TV.

Hear the interview with Carly Feinstein where Susan and Perianne leverage Carly's deep experience in relationship management and agency selection and guiding principles for both.

A new and better way to monitor and evaluate media performance: You need to track your media performance but don’t want the slow, heavy and disruptive process of traditional media auditing.  Enter our new Media Performance Management solution - custom designed to track performance focusing on what works and eliminates what doesn’t.

KPIs that align with your business goals - not standard metrics dreamed up 15 years ago when most of today’s marketing touch points did not exist. Our new process provides faster answers, will significantly lighten resource time, and is very budget friendly.

Learn more about our experience and why we started Media Plus Advisors.