performance marketing

Why is a good website important?

• Drive business
• You own the content and aren’t relying on other companies/social media/etc

What are the pieces that should make a website?

• Home page - think of it as your first chance to capture attention. To get visitors to go further into your site for info.
• About Us - a place to introduce yourself and your team.  Maybe share more about your mission/vision or Unique Value Proposition (UVP is a clear statement that describes the benefit of your offer, how you solve your customer's needs and what distinguishes you from the competition)
• Services - Ideally, a page for each service is best, but to get started, and especially if you don’t have enough content from the start, getting a page that lists all your services helps to get the visitor to understand what you offer and gives you a chance to state the processes or anything unique in how you perform your service
• Blog - This is great for building trust and authority.  This section allows you to share your knowledge, tips, tricks, or other useful information that a prospect might be interested in or searching for.  This is especially useful for SEO.
• Contact info: location if brick and mortar, phone, email, etc
• Hours of operation
• Entertainment component
• Education component

Free/DIY options

• Building your own website
• What’s most important to include in a DIY situation