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The Practice X-Factor

The Practice X-Factor

By Tyler Williams

The Practice X-Factor is for practice owners who are dedicated to creating a PrePaid Practice through Patient Value Centered Relationship Marketing. Your host, Dr. Tyler Williams, is a published author and the owner and founder of Pinecrest Practice Growth, which helps private practice dentists take their growth to the next level, while meeting their life goals and attracting the patients they truly want to serve. PPG publishes a monthly patient membership builder program to develop practice free from the dependence of insurance. For more information, visit yourpracticegrowth.com.
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Currently playing episode

Episode #28 - Scheduling for Gold Star Service

The Practice X-Factor

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Episode #42 - Profit First for Dentists
Episode #42 - Profit First for Dentists
In this episode, Dr. Williams interviews Barb Stackhouse, Hygienist and Profit Consultant for dental practices. Make sure you check out her book, Profit First for Dentists, and take note of ways to boost your bottom line with this fun conversation.
53:51
November 08, 2022
Episode #41 - Moneyball Membership Practice
Episode #41 - Moneyball Membership Practice
In this episode, Dr. Williams shares five key takeaways from the book “Moneyball” and how the story of the Oakland A’s can positively impact your practice, without increasing your expenses or turnover of team members.
22:55
October 19, 2022
Episode #40 - Lessons Learned in a Small Group Practice with Dr. Erin Elliott
Episode #40 - Lessons Learned in a Small Group Practice with Dr. Erin Elliott
In this episode, Dr. Williams interview Dr. Erin Elliott about her experience practicing in Northern Idaho and how she’s grown her sleep practice.
47:28
September 26, 2022
Episode #39 - How to Connect with Your Members
Episode #39 - How to Connect with Your Members
In this episode, Dr. Williams interview Justin Miller from Profit 911. We should have a pen and paper handy, because they reveal some great nuggets on how to build better relationships with your patients and help them become members of your practice and culture.
48:33
September 06, 2022
Episode #38 - How Elon Musk Would Create a Dental Membership Plan
Episode #38 - How Elon Musk Would Create a Dental Membership Plan
In this episode, Dr. Tyler Williams shares 3 important ways Elon Musk would create a dental membership plan if he owned a practice. Join the Advanced Membership Network today and learn more at yourpracticegrowth.com/amm.
36:20
August 09, 2022
Episode #37 - Membership vs Savings Plans?
Episode #37 - Membership vs Savings Plans?
In this episode, Dr. Williams will help you direct your membership plans, and show you why you SHOULD NOT call it a “Savings” or “Discount” plan. To learn more, visit https://yourpracticegrowth.com/amm.
16:46
July 26, 2022
Episode #36 - Squash Inflation With Patients Membership
Episode #36 - Squash Inflation With Patients Membership
In this episode you’ll learn how to fight inflation, lower your costs, while increasing the experience of your membership patients. You’ll also learn ways to lead and measure the growth and vision of your membership practice. 
19:49
July 01, 2022
Episode #35 - Automate, Integrate and Dominate Memberships
Episode #35 - Automate, Integrate and Dominate Memberships
In this episode, Dr. Williams interviews automation marketing specialist Parthiv Shaw. You’ll find some really valuable systems and ideas that you can implement with your team this week to boost the relationships with your patients and grow your membership plans.  Get more tools today at Yourpracticegrowth.com.
49:52
June 17, 2022
Episode #34 - Weave More Communication Into Your Practice
Episode #34 - Weave More Communication Into Your Practice
In this episode, Dr. Williams interviews Ryan White, Senior Marketing Manager of the Dental Division at Weave. You can learn more about Text, Phone and Email services offered by Weave and how they integrate with your Practice Management Software at getweave.com/demo.
44:19
May 27, 2022
Episode #33 - Right Under Your Nose (Literally)
Episode #33 - Right Under Your Nose (Literally)
In this episode, Dr. Williams shares some valuable tips on how to maximize the membership relationships and collections in your practice. He also shares some shocking new data that could have a dramatic impact on where your future payroll revenue will come from.
10:42
May 04, 2022
Episode #32 - Video Stories Growth with Ron Sheetz
Episode #32 - Video Stories Growth with Ron Sheetz
In this episode, Dr. Williams interviews Ron Sheetz. You’ll learn new ways to boost video communication in your practice to build better relationships with your membership Patients. You can learn more about Ron at https://www.bookontestimonials.com/drwilliams/
53:07
March 25, 2022
Episode #31 - Rockstar Practice with Dr. Rudy Wolf
Episode #31 - Rockstar Practice with Dr. Rudy Wolf
In this episode, Dr. Williams interviews Rudy Wolf DDS. Rudy is an owner of 2 successful practices, was rated as the #2 google review practice in the nation, and a great husband and father. You won’t want to miss the gold “nuggets” of info that Rudy drops on this episode that could boost your patient membership programs and the value you bring to your patients. Visit the episode webpage and blog for full show notes here: https://yourpracticegrowth.com/?p=1715
54:03
February 15, 2022
Episode #30 - Bowl Games & Memberships
Episode #30 - Bowl Games & Memberships
In this episode, Dr. Williams shares his recent experience at the Rose Bowl in Pasadena, California and some important observations to help boost the effectiveness and value in the membership plans you offer your patients. For more details, you can read the full blog here: yourpracticegrowth.com
24:54
January 20, 2022
Episode #29 - Better Care Leads to Better Relationships
Episode #29 - Better Care Leads to Better Relationships
In this episode Dr. Williams interviews Julie Seager RDH. Julie is a national educator on the use of xylitol for treating dry mouth and preventing dental decay. Julie has 28 years of experience as a hygienist and has worked for XLEAR for almost 11 years as an educator. She’s also a member of the American Academy of Oral Systemic health. Plus you’ll learn some bonus tips on how you can make your membership plans even better for your uninsured patients.
45:28
January 06, 2022
Episode #28 - Scheduling for Gold Star Service
Episode #28 - Scheduling for Gold Star Service
In this episode, Dr. Williams interviews Flint Geier of the Scheduling Institute for some crucial information to maximizing your schedule and boosting the ROI on your marketing that you’ve already invested in! You’ll learn how to grow your practice without putting a single additional dollar into your marketing and see how much I return on investment. Most importantly, you will gain insight on some tips and tools to cure “dead time” in your schedule and add more members to your membership plans. For more details, you can read the full episode notes here: yourpracticegrowth.com For a special offer from the Scheduling Institute, visit: www.5starchallenge.com/XFactor
51:45
December 23, 2021
Episode #27 - Are you an Amazon or a Costco Membership Practice? (Part 2 of 2)
Episode #27 - Are you an Amazon or a Costco Membership Practice? (Part 2 of 2)
In this episode Dr. Williams will explore some important distinctions between two different models in a dental practice and how you can identify which one best fits your philosophy and patient demographics. You also learn the 9 Deadly Sins of memberships done wrong by many offices today and how to avoid them. Plus you’ll learn the 2 most important reports you should run in your practice management software to learn about insurance versus self-pay patients in your office. Visit the episode webpage and blog for full show notes here: https://yourpracticegrowth.com/
31:51
December 10, 2021
Episode #26 - Should You Offer Memberships In Your Office? Part 1 of 2.
Episode #26 - Should You Offer Memberships In Your Office? Part 1 of 2.
This is a question many practice owners make the mistake of missing, and today Dr. Williams will discuss the 9 Pitfalls of doing a Membership Plan WRONG. You won’t want to miss this topic, which will be covered over 2 episodes. Remember, at Costco stores, roughly 80% of their PROFIT (not total revenue) comes from membership plans. Visit the episode webpage for full info and details here: https://yourpracticegrowth.com
31:29
November 08, 2021
Episode #25 - Boost Your Marketing OFFLINE
Episode #25 - Boost Your Marketing OFFLINE
In this week’s episode, Dr. Williams interviews Travis Lee, the owner and founder of 3D Mail Solutions with excerpts from a recent Clubhouse discussion. Travis shares insight on dental practice marketing and the secret tool that you can use to dramatically boost your online marketing results.
37:38
September 21, 2021
Episode #24 - Saving vs Replacing Smiles
Episode #24 - Saving vs Replacing Smiles
In this episode, Dr. Williams interviews a fantastic Periodontist, Dr. Dan Thunell. You’ll learn why implants are overdone in today’s marketplace, and how to provide more value to your patients, especially those who are not driven by insurance.
36:21
August 27, 2021
Episode #23 - Faster, Better, More Profitable Dentures!
Episode #23 - Faster, Better, More Profitable Dentures!
In this episode, Dr. Williams interviews Dr. Lawrence Wallace, the creator of One Visit Denture. Listen and learn how you can add value to the treatment you offer your patients and the wide range of options to build your “PrePaid Dental Practice” with this valuable tool. You won’t want to miss this episode!
42:05
August 17, 2021
Episode #22 - Practice Profit Activation Part 2
Episode #22 - Practice Profit Activation Part 2
In this episode Dr. Williams continues sharing insight and tips on how to ramp up the profits in your Practice, while adding more value to the treatment you offer your patients. Be sure to have your notepad and paper ready for the continuation of an episode you won’t want to miss!
23:01
July 30, 2021
Episode #21 - Practice Profit Activation Part 1
Episode #21 - Practice Profit Activation Part 1
In this episode Dr. Williams shares insight and tips on how to ramp up the profits in your Practice while adding more value to the treatment you offer your patients. Be sure to have your notepad and paper ready for an episode you won’t want to miss!
24:58
June 30, 2021
Episode #20 - How to Increase Cash Flow in Your Practice
Episode #20 - How to Increase Cash Flow in Your Practice
In this episode, Dr. Williams shares with you tips and secrets to boost the cash flow in your practice starting today! You won’t want to miss this discussion on one of the most important topics in your small business today.
33:15
June 03, 2021
Episode #19 - Real estate for Practice owners with Michael Zuber
Episode #19 - Real estate for Practice owners with Michael Zuber
In this episode Dr. Williams interviews “One Rental at a Time” author Michael Zuber on how to get into real estate and why it is such a great investment strategy for private practice owners and small business owners. Learn more at: https://onerentalatatime.com/.
33:47
May 15, 2021
Episode #18 - Your Priceless Assistant with Mark Frias RDH
Episode #18 - Your Priceless Assistant with Mark Frias RDH
In this episode Dr. Williams Interviews Mark Frias, a hygienist and marketer about his innovation with assisted evacuation and how it can streamline the efficiency in your practice.
29:10
April 28, 2021
Episode #17 - Learn New Information on Sleep Apnea with Dr. Kent Smith
Episode #17 - Learn New Information on Sleep Apnea with Dr. Kent Smith
Learn from Dr. Kent Smith on how you can revolutionize Dental Sleep Medicine in your practice. You can reach Dr. Smith or learn more about his seminars at info@sleepdallas.com.
47:47
March 30, 2021
Episode #16 - Malpractice Pitfalls With Dr. Richard Engar and Dr. David Alvord
Episode #16 - Malpractice Pitfalls With Dr. Richard Engar and Dr. David Alvord
In this episode, Dr. Williams interviews Dr. Richard Engar and Dr. David Alvord from Professional Insurance Exchange about tips on avoiding malpractice and lawsuits in your practice. You can learn more and reach PIE at pieutah.org.
42:52
March 08, 2021
15. Dental Insurance In Your Office. Yes or No with Bill Rossi.
15. Dental Insurance In Your Office. Yes or No with Bill Rossi.
Episode #15- Should you accept dental insurance in your office? In this episode, insurance and management consultant Bill Rossi and Dr. Williams discuss the key questions you should ask about PPOs and the state of dental insurance in your practice today.
42:53
January 14, 2021
14. The state of dentistry and practice ownership today with Dr. Howard Farran
14. The state of dentistry and practice ownership today with Dr. Howard Farran
The man... The legend...The founder of the largest dental professional magazine and forum in the world. The one and only enthusiastic and hilarious Dr. Howard Farran! In this episode you’ll learn the state of dentistry and practice ownership today from A-to-Z. You won’t want to miss the gold nuggets in store for you this week.
55:48
December 31, 2020
13. Comprehensive dentistry, Botox, TMJ therapy, and bruxism with Dr. Louis Malcmacher
13. Comprehensive dentistry, Botox, TMJ therapy, and bruxism with Dr. Louis Malcmacher
Dr. Louis Malcmacher is a practicing dentist and the president of the American Academy of Facial Esthetics. If you want to learn more about comprehensive dentistry, botox, TMJ therapy and bruxism, then you won’t want to miss this episode. Dr. Williams and Dr. Malcmacher will share some fantastic practice building tips! To learn more about the AAFE, visit www.facialesthetics.org.
43:49
December 09, 2020
12. Adding Value and Leveraging The Power of Video With Ron Sheetz
12. Adding Value and Leveraging The Power of Video With Ron Sheetz
Episode #12 - In this episode, you’ll learn the power and unmatched effects video can have in growing your practice. Dr. Williams interviews dental video expert Ron Sheetz with some great practice growth tips you won’t want to miss. To learn more about patient testimonial videos or reach Ron, visit www.bookontestimonials.com/drwilliams.
48:08
November 23, 2020
11. Putting your Health and Future First with Derek R. Funk
11. Putting your Health and Future First with Derek R. Funk
Episode #11 - Derek R. Funk is a disability insurance attorney, and in this episode he’ll share some important info on what you need to know as a practicing dentist to protect your health and your future. Mr. Funk is a great resource in this area, specializing in dental disability claims. He may be reached at dfunk@cobelaw.com or at 480-685-3638.
45:33
October 28, 2020
10. Winning the Insurance Game with Ben Tuinei
10. Winning the Insurance Game with Ben Tuinei
In this episode, Dr. Williams interviews dental insurance industry expert and strategist, Ben Tuinei. Ben is a world class professional when it comes to all things on dental insurance benefits and helping you decide if insurance is right for your practice. Listen to find out which plans you should accept if you participate with insurance. Plus you’ll discover some new changes coming to dental benefits in the future. You won’t want to miss this episode! Reach Ben at VeritasDentalResources.com or at 888-808-4513.
43:52
October 13, 2020
9. Financial Planning for Dentists with Curt Whipple.
9. Financial Planning for Dentists with Curt Whipple.
In this episode you’ll learn how to capitalize on some unique opportunities in tax savings and retirement investing. You’ll also learn how to succeed financially and play it smart in any economy.  Dr. Williams interviews Financial Planner Curt Whipple in an episode you won’t want to miss!
32:01
September 11, 2020
8. Personal Development Interviews for your Team with Business Expert Keith Lee.
8. Personal Development Interviews for your Team with Business Expert Keith Lee.
In this episode Dr. Williams and Mr. Lee discuss how to get the most out of your team and empower them to help grow your business, while meeting their personal goals as well. Avoid Performance Reviews (boring!) and develop your team instead!
41:30
August 18, 2020
7. Orthodontic efficiency for dentists and their patients with Orthodontist Dr. Blake Maxfield.
7. Orthodontic efficiency for dentists and their patients with Orthodontist Dr. Blake Maxfield.
In this episode Dr. Williams interviews progressive orthodontist Dr. Blake Maxfield to discuss the relationship between orthodontists and general dentists and how to maximize efficiency in the practice. 
39:26
August 03, 2020
6. How To Grow Your Practice During Economic Turmoil with Brady Frank
6. How To Grow Your Practice During Economic Turmoil with Brady Frank
In this episode, Dr. Williams interviews implant pioneer Dr. Brady Frank to discuss how dentists can thrive with the large number of retiring private practices for sale, and how to prosper in a down economy. They share how they both help other dentists with the Implant Institute. Get a copy of Dr. Frank’s new book at DDSOstrategiesbook.com.
27:53
July 20, 2020
5. The Best Investments Part 2 with Dr. Tyler Williams.
5. The Best Investments Part 2 with Dr. Tyler Williams.
In this episode, we’ll reveal why investing in your practice, as well as in your own marketing and production systems is often the very best investment you will ever make. Learn more at yourpracticegrowth.com/blog.
35:16
July 06, 2020
4. The Best Investments Part 1, featuring the White Coat Investor, Dr. Jim Dahle.
4. The Best Investments Part 1, featuring the White Coat Investor, Dr. Jim Dahle.
Should you invest in mutual funds, real estate, or your practice? In this episode, we discuss the best type of personal and professional investments for dentists. You’ll also discover why most dentists and doctors get taken advantage of when it comes to finances. Learn more at yourpracticegrowth.com/blog.
30:29
June 29, 2020
3. How are You Communicating With Your Patients Outside the Office?
3. How are You Communicating With Your Patients Outside the Office?
On this episode, Dr. Williams interviews Keith Lee, owner of 3D Mail Results and Keith Lee Business Systems. We discuss how to improve relationship marketing with your patients, and the critical numbers most practice owners miss when measuring results. Here you will learn real strategies you can start using today to boost your practice results.  For more information visit yourpracticegrowth.com or call (801) 512-2987
35:55
June 15, 2020
2. How to Save on Dental Supplies and Streamline Your Ordering Process.
2. How to Save on Dental Supplies and Streamline Your Ordering Process.
On this episode, we welcome Dr. Jason Campbell to discuss how practice owners can save on dental supplies and how to make ordering easier for team members. Dr. Campbell also shares his remarkable story of cancer taking him away from his private dental practice, and how he became the CEO at his current position with My Dental Rep today.  For more information visit yourpracticegrowth.com or call (801) 512-2987
29:20
June 08, 2020
1. Are You Using Teledentistry To Grow Your Practice Yet?
1. Are You Using Teledentistry To Grow Your Practice Yet?
On this podcast, Dr. Tanner Clark speaks with Pinecrest Practice Growth owner, Dr. Tyler Williams, about his path to the leading edge of Teledentistry today. We discuss Federal and state laws, as well as new trends and patient-doctor resources to help your patients get the care they need from the comfort of their own home. This podcast is produced from an excerpt of a virtual video with Dr. Clark and Dr. Williams. For more information visit yourpracticegrowth.com or call (801) 512-2987
27:55
May 22, 2020