Pragmatic Talk

Pragmatic Talk

By Scot Westwater
The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
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Pragmatic Talk - Episode 12, Building The Business Case For Voice

Pragmatic Talk

Pragmatic Talk - Episode 12, Building The Business Case For Voice

Pragmatic Talk

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Creating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17
How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Joining us today is content marketing expert Christoph Trappe. Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and professional services. He has led teams of journalists, content creators, strategists and designers to successfully drive results. Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry. Topics we cover: What is content marketing? The accidental SEO strategy How to convert high performing content into an email subscription Insights from his latest book - Content Performance Culture Links mentioned in the show: Website: https://www.authenticstorytelling.net Content Performance Culture Book: https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1 LinkedIn: https://www.linkedin.com/in/christophtrappe/ Twitter: https://twitter.com/CTrappe .... If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk. Connect with Scot: http://bit.ly/scotwestwater Connect with Susan: http://www.bit.ly/susanwestwater
48:13
August 4, 2020
Achieving clarity in your messaging - Zach Messler - Pragmatic Talk - Episode 16
How do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Today we have another great episode for you. Joining us is Zach Messler. Zach spent 20 years practicing and leading product marketing for B2B tech companies, teaching non-technical sales pros to explain complex software to executive buyers. And today he works with founders of high-growth B2B technology companies to transform their messaging, reposition products, and teach and empower individuals and teams. Topics we cover: 3 questions to ask yourself to make sure your message is clear - What is it? What does it do? Why does it matter? Why personas or customer avatars are no longer enough - you need to go deeper His experience with Speakers Who Dare and why it's so important to be heard and how you can stand out A super natural experience the three of us shared while at dinner in Charleston Links mentioned in the show: Website: https://www.zachmessler.com LinkedIn: https://www.linkedin.com/in/zachmessler/ 90 minute clarity call session offer: http://www.bit.ly/getsuperclear The importance of being heard: https://www.youtube.com/watch?v=g8cK4vHtuM8&t The key to the universe: https://www.linkedin.com/pulse/key-universe-zach-messler/?trackingId=ILp5wYKVTRCEFZuGeifUeA%3D%3D .... If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk. Connect with Scot: http://bit.ly/scotwestwater Connect with Susan: http://www.bit.ly/susanwestwater
53:01
July 27, 2020
Organizational buy in is critical for digital transformation efforts - Brandee Sanders - Pragmatic Talk - Episode 15
How does being a musician, a classically trained vocalist and an on stage performer lead someone to a career in marketing? Stay tuned to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Today we have another great episode for you. Joining us is Brandee Sanders who is an Award-winning woman in tech that blends creative, commerce and content one dynamic enterprise at a time. Topics we cover: How Brandee went from stage performer to digital marketing maven An early lesson from Brandee's past that will help marketers get ready for the big shift in consumer behavior that's happening right now What Voice commerce will look like over the next few years How organizational buy in is critical for digital transformation efforts Why measurement and results act as a shield for you and your marketing team Links mentioned in the show: https://www.brandeesanders.com/ https://www.linkedin.com/in/brandeesanders/ If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.  Connect with Scot: http://bit.ly/scotwestwater Connect with Susan: http://www.bit.ly/susanwestwater
42:33
June 18, 2020
Pragmatic Talk Minute - How can you gain customer insights when you don't have unlimited time and budget?
Welcome to another Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. In this episode we cover how you can learn about your audience even when you don't have unlimited time and budget. If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com
01:05
October 25, 2019
Pragmatic Talk Minute - What is Customer Centricity?
Welcome to the first Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater.  In this episode we cover what customer centricity is and what it means to be customer centric.  If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com 
01:08
October 14, 2019
Pragmatic Talk - Episode 14 Susan & Scot talk about their takeaways from Voice Summit 2019
Welcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to consider as we move into 2020 and beyond.  We also touch on our Voice Summit session which focused on creating a business case for Voice and the framework Susan rolled out to help you identify where Voice makes sense during the path to purchase.   Voice Summit Presentation Slides: http://bit.ly/PragmaticNowWhat   Pragmatic Voice Experience Framework:  http://bit.ly/PragmaticVEFramework https://www.pragmatic.digital   You also can watch this episode on YouTube: https://www.youtube.com/watch?v=HyeOg1PHRN0&t=2s&frags=pl%2Cwn @PragmaticDigitl   Flash Briefing: "Alexa, Launch Pragmatic Talk"  Alexa Skill: "Alexa, Launch Voice Facts"
14:15
August 5, 2019
Pragmatic Talk - Episode 13, Usecases for Voice and the 40 Billion dollar retail opportunity
Clients and strategists often ask us "What are consumers doing with their smart speakers?" In this episode of Pragmatic Talk, we cover some common use cases in retail and healthcare (2 industries that are seeing tremendous early adoption of Voice). We also discuss the 40 Billion dollar retail opportunity that Voice represents in 2020. Lots of good info in this episode. This episode is the third of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoice For more voice-related topics, check out the resources below: https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
06:03
April 14, 2019
Pragmatic Talk - Episode 12, Building The Business Case For Voice
If you've listened to our podcast for any amount of time, you know that Voice is about to be a very big thing. But how do you convince clients or internal stakeholders to invest? This episode is for you.  We discuss the business opportunity that Voice represents and share some data to help you convince the right people that Voice is a smart investment to make in 2019. This episode is the second of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoice For more voice-related topics, check out the resources below: https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
04:25
March 14, 2019
Pragmatic Talk - Episode 11, What is Voice?
We've talked a lot about Voice over the past 10 episodes of the podcast but realized we never have really explained what it is.  In this episode of Pragmatic Talk, we aim to fix that. We define what Voice is, share some common Voice related terms and some stats around the most prevalent use of Voice.  This episode is the first of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoice For more voice-related topics, check out the resources below: https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
06:46
March 9, 2019
Pragmatic Talk - Episode 10, Considerations for looking at your analytics
Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.  Analytics and big data are the lifeblood of any business but in my experience, not everyone is paying close attention to what the data is telling them. Worse yet is when people look at the data without outside context and start applying their worldview to the numbers. In this episode we discuss things to keep in mind when looking at your analytics and why some often used metrics may be a bit of a red herring.  https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
03:39
March 4, 2019
Pragmatic Talk - Episode 9, A Roadmap To Build Your First Voice Skill In 2019
Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.  Last year Amazon shipped over 100MM Alexa devices and Google sold millions of Google Homes. Year over year growth in Voice technology is accelerating at an incredible rate.  So it's not really a matter of if Smart Speakers and Voice devices, it's a matter of when.  At the same time, few companies are actually investing in Voice technology and even fewer will be ready with skills (apps) that have been pressure tested in the wild.  This gap represents a massive opportunity for those pioneers who are willing invest now. This is like knowing mobile was about to blow up 10 months before it happened.  In this episode, we talk about what brands and individuals need to be doing in 2019 to take advantage of this once in a decade opportunity so they're best prepared for the influx of new Voice users in 2020.  https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
03:21
February 28, 2019
Pragmatic Talk - Episode 8, How should Voice fit into your overall customer experience?
Welcome to episode 8 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Is voice a one size fits all proposition? Should voice be a stand alone tactic or is it one piece in your company's larger customer experience? In this episode of Pragmatic Talk we talk about where voice fits within your company's existing ecosystem and some ways you can use Voice to improve your customers experience. For video of this episode, check us out on YouTube: https://youtu.be/juVDDo7j_84 https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
06:48
February 11, 2019
Pragmatic Talk - Episode 7, What is Customer Experience?
Welcome to episode 7 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. There's lots of talk about Customer Experience lately. But what does it mean? In this episode of Pragmatic Talk we talk about what Customer Experience is it and what does it mean to be customer centric. For video of this episode, check us out on YouTube: https://youtu.be/6lKUXM1qLOM https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
05:47
February 7, 2019
Pragmatic Talk - Episode 6, When a voice app makes sense
Welcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense to build a voice skill or app for Amazon Alexa or Google Home. For video of this episode, check us out on YouTube: https://www.youtube.com/watch?v=M-Re0MXO9Io&frags=pl%2Cwn www.pragmatic.digital
04:29
September 29, 2018
Pragmatic Talk - Episode 5, Research for Designing Voice Apps
Welcome to episode 5 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode Scot talks about his key takeaway from Voice Summit and shares some tips to remember when designing your first voice application.
03:30
August 18, 2018
Pragmatic Talk - Episode 4, Top 5 Trends in Voice
Welcome to episode 4 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode we talk about the 5 trends in voice that we've noticed from attending 3 conferences this year - IA Summit, Vayner Media's VoiceCon and VoiceSummit.
09:43
August 13, 2018
Pragmatic Talk - Episode 3, Advertising on Voice Platforms
Welcome to episode 3 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. In part 3 of our kitchen table conversation, we talk about the state of advertising on voice platforms and where things might go in the near future. We hope you enjoy!
03:06
July 31, 2018
Pragmatic Talk - Episode 2, Inclusive Design in Voice
Welcome to episode 2 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. In part 2 of our kitchen table conversation, we talk about the beginnings of voice interactions and the impact of voice from an accessibility and content standpoint. We hope you enjoy!
02:26
July 22, 2018
Pragmatic Talk - Episode 1, Voice Search
Welcome to the very first episode of Pragmatic Talk hosted by Scot and Susan Westwater. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. We cover some pretty interesting stats about the prevalence of voice, implications voice is having on search and how voice is empowering a new generation to find information before they know how to spell or type.
03:42
July 20, 2018