👨🏻‍🏫 In today’s episode, you will hear our Digital Products and Services Director – Marin Aganderov. His whole career so far has been dedicated to digital marketing. Currently, he heads Advent’s Access Digital advertising agency, which creates tailored campaigns closely aligned with the specific recruitment goals of university admissions teams.

🤘 So, if digital marketing is where your calling is, stay with us till the end of this episode.

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👉 Visit www.unimyprep.com to be up-to-date with all of the Masters and MBA News and Events.

HIGHLIGHTS:

[00:46] Myths about digital marketing strategies

[02:07] Set up an effective online campaign

[02:37] The share of digital marketing

[03:30] Data privacy and protection

[05:37] A future with fewer personalized ads

[06:27] Data-driven marketing

[07:17] Higher conversion

[08:37] Moving prospects past the initial awareness stage

[09:26] Optimal frequency capping

[10:09] Features of a successful online marketing campaign

#27: Open Class on Creating Challenger Brands (School Presentation)