Digital Marketing Gyaan
By Prince Kumar Singh
Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan?
Fill the Form today - bit.ly/DMG-GuestForm
Digital Marketing GyaanJul 11, 2022
The Power of Personalization: Tailoring Experiences for Every Customer with Jason Friedman
Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™.
He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces.
He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009.
Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans- https://gift.cxformula.com/prince
How AI can align B2B sales and marketing for revenue growth with Nathan Schlaffer
With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions.
MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.
First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman
Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.
SHOW NOTES:
KPI Calculations
Total Revenue - Total of Sales across all of your Sales Channels
Net Revenue (Gain or Loss) - Total Revenue - Total Expenses
AOV (Average Order Value) - Total Revenue / Number of Transactions
Conversion Rate - Number of Transactions / Number of Visitors
MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend
ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)
CAC (Customer Acquisition Cost) - Expenses / Number of New Customers
The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker
The art and science behind creating landing pages that convert with Peter Guirguis
Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA
Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast.
In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic copywriting, every element plays a crucial role in guiding visitors towards taking desired actions.
During our insightful discussion, Peter shared invaluable insights and practical tips on:
-> Understanding the psychology of user behavior.
-> Leveraging data-driven approaches to optimize conversions.
-> Key design principles for maximum impact.
-> Crafting compelling calls-to-action that drive action.
A huge thank you to Peter Guirguis for sharing his knowledge and expertise with us! Can't wait to implement these strategies and witness the transformation firsthand.
#LandingPageOptimization #DigitalMarketing #ConversionOptimization #Innovation #Podcast
Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for diverse clientele, from businesses to personal brands. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club.
Important Steps to Plan and Execute a Digital Marketing Project with Alexandra Devine
Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives.
As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.
Planning a Succesfull E-Commerce Paid Campaign Strategy with Yaron Been
Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed.
In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding.
With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling the world, Yaron has a wealth of experience to share with listeners.
Ready to revolutionize your e-commerce game? Listen to the latest episode of "Digital Marketing Gyaan" where I had the privilege of discussing with Yaron Been about the secrets behind planning a killer e-commerce paid campaign strategy!
In this discussion, Yaron shares invaluable insights and actionable strategies that will turbocharge your e-commerce marketing efforts.
Key Insights:
-> Discover how to identify and reach your ideal audience with surgical precision, ensuring your campaigns hit the mark every time.
-> Learn innovative approaches to allocate your campaign budget strategically across various channels, maximizing your return on investment.
-> Dive into the power of data-driven optimization, and uncover how to leverage analytics to continuously refine and improve your campaigns for unparalleled success.
#DigitalMarketing #EcommerceMarketing #PaidCampaigns #MarketingStrategy #DigitalMarketingGyaan #Interview #YaronBeen #EcommerceSuccess #PodcastAlert
How to Use Anti-Marketing Technique to Sell More Online with Tiago Faria
Tiago help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. His “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences.
The recent podcast episode of "Digital Marketing Gyaan" features an insightful conversation with Tiago Faria.
We had a conversation on the topic: "How to Use Anti-Marketing Techniques to Sell More Online." In this discussion, Tiago Faria, an industry expert, shared practical insights on leveraging anti-marketing to amp up your online sales game.
Key Insights:
Stand Out Strategically: Tiago reveals how injecting a bit of uniqueness into your marketing can grab attention and elevate your online sales strategy.
Authenticity Drives Trust: We explore the powerful role of authenticity in online presence. Tiago emphasizes how being genuine builds trust, a cornerstone for increasing sales.
Addressing Customer Concerns: Tiago provides clever tips on using anti-marketing techniques to address customer doubts effectively, fostering a positive sales environment.
A heartfelt thank you to Tiago Faria for sharing his valuable insights! 🙌
#DigitalMarketing #AntiMarketing #OnlineSales #PodcastEpisode #SalesStrategies #DigitalMarketingGyaan #Interview #TiagoFaria #EnhanceYourGame #PodcastAlert
B2B Content Marketing Strategy to Establish Industry Authority with Frank Husmann
Frank is the founder of Maxiality, a B2B marketing agency transforming B2B SaaS companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs.
With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to show their expertise. This way, you will become the authority in your industry, so you never have to worry about new business again.
3 Steps to Writing Engaging Content for Boosting Brand Awareness with Stevie V Brown
Sharing the latest episode of "Digital Marketing Gyaan" podcast where I had the pleasure of interviewing Stevie V Brown, the dynamic CEO of The Change Starter®!
We dove deep into the art of crafting compelling content that truly elevates your brand awareness.
In this insightful conversation, Stevie shared invaluable tips and strategies to make your content stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting in the digital realm, these practical steps are sure to enhance your content game and drive impactful results.
👉 Key Takeaways:
Know Your Audience: Understanding your audience is the cornerstone of effective content. Stevie breaks down how to create content that resonates with your target audience, building a genuine connection that lasts.
Storytelling Mastery: Uncover the power of storytelling in your content. Learn how to weave narratives that captivate your audience, leaving a lasting impression and making your brand unforgettable.
Consistency is Key: Discover the importance of consistency in your content strategy. Stevie shares insights on maintaining a cohesive brand voice across different platforms, establishing trust and credibility with your audience.
A huge thank you to Stevie V Brown, for sharing your expertise and wisdom!
Let's revolutionize our content strategies and boost brand awareness together.
Stevie began her corporate career in Advertising in heavy-weight London Agencies, such as Saatchi & Saatchi and McCann Erickson. She has worked with global brands such as L'Oréal, Coca-Cola, McDonald's and Visa; helping them assess their business challenges, design effective strategies and achieve measurable results. Before starting The Change Starter®, Stevie held Strategic Planning and Management roles at several Sydney-based marketing agencies.
Link to some goodies from the guest: https://www.thechangestarter.com/podcastgift
#DigitalMarketing #ContentMarketing #BrandAwareness #PodcastEpisode #MarketingStrategy #DigitalMarketingGyaan #Interview #StevieVBrown #TheChangeStarter #MarketingTips #ContentCreation #PodcastAlert
Power of AI for Personalization in Digital Marketing with Rasmus Houlind
Rasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple bestselling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.
How to Boost Domain Authority of your Website? with Donnie Strompf
In July 2017, Donnie embarked on a bold venture by founding “Good At Marketing,” a testament to his unwavering self-belief and vision for the digital landscape. Over the years, his journey continued to evolve, culminating in the establishment of “Rapid SEO Host” in 2022 and “Asset Linkable” in 2023, marking the next thrilling chapters in his adventure.
Step By Step Guide to SEO Audit Checklist with Alan Silber
AJ grew The Guerrilla Agency into the leading SEO Agency in Minneapolis, and within 4 short years he turned that venture into a multi-million dollar exit. Now, he’s turned his sights on applying those same innovative agency systems and processes to his latest venture, Small Business Bonfire: a company focused on helping entrepreneurs start & scale their businesses through free resources, actionable articles, and low-cost courses.
Creating Step by Step Email Marketing Strategy with Damon Didier
Unveiling our latest podcast episode of DIGITAL MARKETING GYAAN featuring none other than Damon Didier, the distinguished Founder and CEO of Win at Ecommerce!
Damon has 15+ years of experience in the Ecommerce space, he has driven transformation change in public and private companies across the US.
By leveraging email marketing and automation alongside a deep understanding of traffic generation strategies, Damon have powered over 800% growth in the companies that he have worked with.
Through corporate marketing know-how, and a talented global team, his team helps ecommerce businesses acquire loyal customers.
Episode Theme: "Creating a Step-by-Step Email Marketing Strategy."
In this in-depth conversation, Damon shared pearls of wisdom on:
✨ Crafting Compelling Content - the soul of impactful communication.
✨ Effective Segmentation - unlocking the power of targeted messaging.
✨ Automation Strategies - optimizing workflows for efficiency.
✨ Measuring Success - deciphering the metrics that matter.
✨ Optimization Tactics - refining strategies for peak performance.
Prepare for a journey into the intricate world of Email Marketing strategy with Damon Didier at the helm!
#DigitalMarketingGyaan #PodcastUpdate #EmailMarketingInsights #WinAtEcommerce #CEOInterview #MarketingStrategy
Google Ads Campaign - Case Studies with Paul Easton
Thrilled to share the latest episode of Digital Marketing Gyaan where I had an engaging conversation with Paul Easton, Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com!
In this power-packed episode, Paul and I dissect the strategies, challenges, and triumphs of a Google Ads campaign that delivered exceptional results. From crafting compelling ad copy to navigating the intricacies of audience targeting, we cover it all!
💡 Key Takeaways:
Proven tactics for skyrocketing ad performance.
Precision targeting strategies for optimal ROI.
Overcoming hurdles in the dynamic world of Google Ads.
The pivotal role of user experience in campaign success.
👥 About Paul Easton:
With a rich background in digital marketing, Paul brings a wealth of expertise to the table. As the Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com, his insights are a goldmine for marketers.
With over 20 years in Digital Marketing from both the Execution Point of View (selling Dog Clothes online) and Agency Work, not only understand what works but where to spend your time, both to measure and what really works in Paid ads/SEO and more.
#DigitalMarketing #Podcast #GoogleAds #MarketingStrategy #SuccessStories
How to generate Inbound Traffic for Real Estate Business? with Isaiah Colton
Isaiah Colton, an accomplished entrepreneur and business coach with 18 years of expertise in sales and marketing.
Isaiah Colton is a consultant who specializes in lead conversion. Recently Isaiah and his Team at RAP Success Systems have started a division in his company called Real Estate Nexus, a sales and marketing software combining database marketing, Facebook retargeting, prospecting services, and a turn-key marketing plan, to increase lead conversion rates and drive more listings.
In his previous venture, Isaiah built a broker-to-broker referral program that became one of the fastest-growing real estate firms in the U.S., hitting number #308 on the Inc. 500 list..
We discussed the key strategies for turbocharging inbound traffic and lead in the real estate realm.
Isaiah's top tips?
Lead magnets are your secret weapons - craft compelling freebies to entice and convert leads. And don't sleep on email marketing – it's alive and thriving.
Networking and collaborations? Absolutely crucial.
Isaiah spills on analytics for optimization – refine your strategy based on real-time insights.
#DigitalMarketing #RealEstate #InboundTraffic #PodcastInsights #IsaiahColton #MarketingTips #DigitalMarketingGyaan
Benefits of creating data-driven digital marketing with Joseph Singleton
Joseph is a veteran entrepreneur who built and sold two highly profitable paint contracting companies which went from 25 employees and $1.5 million annual revenue to 125 employees and over $10 million annual revenue in just five years.
He has a wealth of experience sitting across the table from "digital marketers" who make grand promises but fail to deliver results. Joseph is driven by the desire to demystify digital marketing and empower his clients to achieve their business and family goals through real, measurable results.
Important Metrics to Measure Social Media Success with Andrew Jenkins
In our latest episode, I had the privilege of conversing with 🇨🇦 Andrew Jenkins, the Founder and CEO of Volterra, and the author of "Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization"
Our theme was "Important Metrics to Measure Social Media Success."
During this engaging discussion, we delved deep into the fundamental metrics that can transform your social media strategies. Andrew shared invaluable insights, emphasizing the significance of:
-> Audience Engagement: Unpacking the secrets to capturing and retaining your audience's attention.
-> Return on Investment (ROI): Navigating the complex landscape of ROI measurement in social media.
-> Integration: Exploring the seamless integration of social media into your organization's larger strategy.
Huge thanks to Andrew for his expertise, and to our audience for their incisive questions. Let's apply these key takeaways to elevate our social media game and drive remarkable results in our businesses.
Andrew have taught Social Media Strategies for the Enterprise at the University of Toronto for nine years. He is the author of Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization.
He is also a former filmmaker who produced a documentary for the Toronto International Film Festival, the Melbourne and Sydney Film Festivals and toured with Lollapalooza.
#SocialMediaMetrics #DigitalMarketing #PodcastHighlights #BusinessStrategy #ProfessionalInsights #LinkedInDiscussion
Actionable Tips for creating Effective Branding Strategy with Pete Sena
Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next.
As founder of Digital Surgeons, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations.
In this episode, we explored the importance of Brand Positioning and how brands should approach it to stand out in today's competitive landscape. Pete Sena shared his expertise on the role of buyer personas in crafting a winning strategy.
Key takeaways include:
🎯 Understanding Brand Positioning
👥 Leveraging Buyer Personas
📈 Prominent Steps for Brand Strategy Success
Whether you're a startup or an established business, these actionable tips are your compass for creating a remarkable brand strategy.
#BrandingStrategy #BrandPositioning #MarketingTips #PodcastDiscussion #DigitalMarketing #DigitalMarketingGyaan
Importance of Online Reputation Management for Brands with Bant Breen
Bant is a noted marketing and media executive, entrepreneur and academic. In 2010 he was inducted into the AAF Advertising Hall of Achievement. He is the Founder and Chairman of Qnary an award-winning, global, professional reputation management and talent branding solutions company.
Bant started his career as a WPP Fellow and spent his advertising agency career in holding company and operating unit leadership roles at Publicis, Dentsu, and IPG. Bant continues to advise leading companies and individuals offering media and marketing solutions via his advisory business LogicTension.
Importance of Personal Branding in this Competitive Digital World with Jevon Wooden
Jevon Wooden is a dynamic business growth strategist, speaker, author, podcast host, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, technology, and helping motivated individuals and businesses achieve their goals.
Understanding Programmatic Advertising: Guide for Publishers with Cash Miller
Cash Miller is a true American success story. Before he became the CEO of Titan Digital, an award-winning digital marketing company with offices in four states, Cash served in the Army, where he learned the value of hard work, discipline, and determination.
Cash started Titan Digital 12 years ago as a small SEO company. Through sheer grit and determination, he grew the company into a powerhouse with over 600 clients and a reputation for excellence in the industry.
In 2022, Titan Digital made the Inc 5000 list, a testament to Cash's leadership and dedication to his craft. But even with all of his success, Cash remains focused on his mission - to help businesses achieve their marketing goals and grow their bottom line
Prominent ways to finalize Keywords for your SEO Project with Jesse Ringer
Jesse is the founder of Method and Metric. He has been optimizing websites since 2011, helping clients in a variety of industries take advantage of the internet. Building on a background in copywriting and marketing, Jesse has expanded his knowledge of technical SEO. He's also an experienced speaker and instructor.
How to scale your Content Marketing game to get better Result for SEO Clients with Alison Ver Halen
Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. Fast forward to today and Alison is writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients.
She is also the author of the book, Content Marketing Made Easy.
How to Power Your SEO Efforts with AI Tools - with Josh Bachynski
Josh Bachynski is an expert marketer and SEO with over 20 years of business branding, marketing and SEO experience. Josh is an industry leader with encyclopedic, intimate "insider secret" level knowledge of Google's search algorithms with numerous personal Google contacts, SEO experiments, and thousands of pages ranking page 1. Josh has spoken on Google search for over 20 years, including a TEDx talk "The Future of Google, Search and Ethics", a soon-to-be-released documentary film on Google called "Don't Be Evil: Google's Secret War" and his own SEO related podcast with 12k subscribers "The White Hat Vs Black Hat SEO Show"
How to Plan End to End Business Transformation Through Social Media? with Timothy Hughes
Tim Hughes is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.
He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.
How AI & VR are transforming the Digital Marketing world with Emory Craig
Emory Craig is the CEO of Digital Bodies Immersive, a leading AR / VR / XR consulting group and a popular website covering news and analysis of immersive tech and AI developments. He is a recognized thought leader on virtual reality and the social and ethical challenges & opportunities created through the digital revolution.
As a futurist, he is fascinated by how VR and AI are transforming the way we learn, work, and communicate and the impact on education, politics, art, and the workplace.
Benefits of Creating and Marketing Video Content for Businesses with Shaun Whynacht
Shaun Whynacht is the founder of Blue Cow Marketing. His company has grown by leaps and bounds since he put the creative cow in the pasture. Working closely with their clients in Canada and the US to develop tools for marketing and promoting their businesses. Whether it's been developing engaging video productions or fully integrated digital marketing plans, Shaun is tapped into what's current in the digital space.
How to Leverage Digital Storytelling to Boost Conversions with Lisa Apolinski
Lisa Apolinski, is quickly becoming one of the top digital growth experts in the world.
Her book, Weathering The Digital Storm, is used by businesses globally. Her book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world. Her book, Grow Your Market Share In A Zombie Apocalypse, provides a business survival guide.
She has been featured in Forbes and The New York Times for her expertise on digital marketing and has been dubbed “America’s Digital Content Futurist”.
7 Most Important SEO Metrics to Measure Performance by Christina Inge
Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects.
She served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on the board of IEEE Entrepreneur’s Network.
Change Marketing Framework - Enhance your Brand Communication Strategy with Jackie Bebenroth
Jackie is a Change Marketer who draws from two-decades experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. She’s developed a communication methodology called the Change Marketing Framework proven to connect, convert and cultivate audiences for sustained impact and business growth. At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle change is a pre-requisite to success.
Digital Marketing Strategies for Real Estate Industry in 2023 with Kurt Uhlir
Kurt is an entrepreneurial marketing expert who has built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to teams, having led marketing for many brands. Kurt is a regular conference speaker and workshop facilitator around modern marketing tactics that successfully drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to private-equity backed CEOs to the President of the United States.
To know more about him - https://kurtuhlir.com
Importance of Creating Fresh Content Every Week with Angela Kelly Smith
Angela Kelly Smith has been in business for herself since 1999, previously as a marketing consultant and a life and business coach. She is also a professional artist and filmmaker. She was a “silent” co-producer on the BAFTA-award-winning film “Control” and was the assistant editor on the documentary film “Introducing Brian Broome.” Her own short film “Dotted Lines” was in the Three Rivers Film Festival. Kelly’s mission is to give freelancers and entrepreneurs the marketing tools they need to create the successful business of their dreams with way less stress and way more fun. You can find Kelly at angelakellysmith.com
5 Powerful SEO Tips to Sell Your Course with Marcio Santos
Most of the content creators spend months brainstorming, scripting, recording, editing and finally uploading their course on digital platforms. But what next? What can be the best strategy to create awareness about your course, bring more visitors, and get more students enrolled for the course?
To help understand the best SEO strategies for promoting courses, we had Marcio Santos, Founder of Nerd Digital with us in the recent episode of Digital Marketing Gyaan podcast. As the founder, Marcio helps course creators from around the world quickly adapt existing courses in a way that is unique and sells.
He does this by coaching course creators using the frameworks that he learned from working with amazing brands like BMW, BMO, Boba Guys, Immi Eats, Kettle & Fire, Danone, Scotiabank, THE TEN SPOT, Remedy Kombucha, and more.
#Podcast #DigitalMarekting #SEO #CoursePromotion #ContentCreator #PromotingCourses #DigitalMarketingGyaan #PrinceKumarSingh #MarcioSantos
How to Measure the SEO Performance and Results with AJ Saunders
AJ is the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in SEO and affiliate marketing.
AJ help coach e-commerce brands to understand and use SEO to grow their business to 6-figures. He have been an SEO geek since 2014 and worked on hundreds of websites across multiple niches and industries.
Best Social Media Strategy for Travel and Food Bloggers with Dennis K Littley (Chef Dennis)
Dennis Littley is the founder and CEO of Ask Chef Dennis Productions where he runs one of the most successful food blogs in the world. With over 1.8 Million followers on social media and 150 million views on Google profile, he has built a loyal following that uses his recipes and cooking tips to feed their family and friends, helping them bring the Joy of Cooking to their home kitchens.
Creating Powerful Stories to Sell Your Product with Karl Pontau
To capture an audience’s attention, you need an interesting story. The truth is that any story can be interesting if it’s told correctly. Similarly, any story can be a bore if told incorrectly.
To help us understand the power of creating stories to sell products, we had Karl Pontau, owner of Squash and Stretch Productions in our recent episode. He helps companies who want to have a big impact on their communities attract more of their best clients and employees with engaging, empathetic stories.
Know more about him and his organization at https://squashandstretch.net
Google is a Child that wants to learn - Understanding how SEO actually Works with Jason Barnard (The Brand SERP Guy)
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He has been studying, tracking and analysing Brand SERPs since 2013.
To Know more about him, visit - https://withjasonbarnard.com
How to leverage your Digital Presence to get High Paying Clients with Luz Gonzalez
In our latest podcast episode, we had Luz C. Gonzalez, Co-CEO and Co-Founder of Industry ikon. She highlighted - why businesses should focus on starting a high ticket program compared to selling low ticket offers.
She also highlighted how to maintain your online presence and social media to woo the customer so that they can keep on coming to you.
Luz is a Premier Online Business Strategy Expert, International Speaker, Co-CEO and Co-Founder of IndustryIkon.com, a space for business owners looking to become the leader in their industry, attract and create more clients, and make more impact. Luz is also one of the top most experts of how to utilize behavioral economics, neuroscience, and evidence-based strategies in business online branding.
To know more, visit - https://www.industryikon.com
#podcast #highticketsales #LowTicketSales #sales #onlinepresence #socialmedia
Turn Buyers Into Loyal Fans With Incentive-Based Marketing - with Marco Torres
Marco Torres has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.
To know more about him and his business, visit https://marketingboost.com
#Marketing #IncentiveBasedMarketing #MarcoTorres #BusinessOwners #BoostSales
Social Media Strategies to Boost E-Commerce Business with Dennis Consorte
In this podcast episode, we had Dennis Consorte, Digital Marketing Consultant for startups & small businesses. He has been a digital marketer for about 2 decades. Dennis has been quoted and published in numerous publications including Inc Magazine, Entrepreneur, Nasdaq, American Marketing Association, Search Engine Journal, CBC, USA Today, and many others.
Some of the key points that were discussed in the episode are -
- Prominent strategies to select Digital Marketing activities for any new client
- How can E-commerce businesses start & sustain the competitive marketplace
- Social Media Strategies to Boost E-Commerce Business
- Some of the common mistakes that E-Commerce Business Owners do on social media
- Should the businesses focus on brand building or promoting their projects at the initial level.
To know more about him, visit - https://dennisconsorte.com
#SocialMedia #DigitalMarketing #Ecommerce #CompetitiveMarketplace
Design, Deploy and Optimize your marketing funnel in only 5 steps! with Adrian Tobey
Automation is the need of the hour. Businesses are spending a lot to automate their processes and their platforms.
In our next podcast episode, we had Adrian Tobey, founder of Groundhogg Inc. which is the award-winning CRM and marketing automation tool for WordPress agencies and small businesses. Currently, Groundhogg™ serves over 1200 users world-wide, representing over 30 countries.
Adrian highlighted the Importance of Marketing Automation for businesses and How to Design, Deploy and optimize the marketing funnel in only 5 steps.
Visit - https://www.groundhogg.io to know more
#marketing #wordpress #automation #podcast #DigitalMarketing #CRM #MarketingAutomation
8 Tips to Skyrocket Your Sales Through Funny Video by Joseph Wilkins
Have you ever seen a sales video that made you laugh?
In our latest podcast episode of Digital Marketing Gyaan, we had Joseph Wilkins, founder of ProCreative Studios and FunnySalesVideos.com, which produced infomercials, TV spots & marketing videos for clients including Google, LinkedIn, McDonald's, Goldman Sachs, Chevrolet & Home Depot.
Joseph has developed an 8-step guide to starting your own viral marketing campaign. Listen to the episode to know all about how these videos get made, along with the reasons why these videos perform and what industries they may be the best fit for.
Joseph Wilkins founded ProCreative Studios in 2000. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales.
How to Get Clients from Social Media for your Coaching/Consulting Business With Alex Morris
Most of the coaches and consultants that we know have an amazing online presence. It’s no longer an option; it’s essential for the growth of every online business. The question is, how to use social media as a tool to spread brand awareness and get more clients for your coaching business?
To help with the answer for this, we had Alex Morris, Director of To The Moon Digital, A Australia based Social Media Marketing Agency for Coaches and Consultants in the next episode of our podcast.
Alex shared some of the actionable tips to help coaches create an automated ecosystem of marketing to find and engage audiences, collect data, nurture your prospects and move them further down into the sales funnel.
To connect with Alex or to know more about the services provided, visit - https://www.tothemoondigital.com.au
#SocialMediaforCoaches #SocialMediaforConsultants #EngageAudience #NurtureLeads #SocialMedia #DigitalMarketing
How to make SEO a channel to grow your business to 8 figures and beyond with Bryan Clayton
GreenPal, which has been called the “Uber for lawn-care” by Entrepreneur magazine, has focused a lot on its SEO efforts. This has helped it to achieve over 1 lakh active users completing thousands of transactions per day.
To help us understand the key strategies implemented, we had Bryan Clayton, CEO and Co-founder of GreenPal with us in our latest podcast episode.
Watch the episode on YouTube at - https://youtu.be/PlSINm3Nhmw
GreenPal is an online marketplace that connects homeowners with local lawn care professionals. Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.
To know more about him, visit - https://www.yourgreenpal.com/team
#BryanClayton #Greenpal #LawnCare #SEO #BusinessGrowth #DigitalMarketing #DigitalMarketingGyaan
Top 5 Benefits of Live Streaming for Small Business Owners with Olu Sobanjo
Live Streaming is an important ingredient in improving social media engagement of any brand. This has its perks for several reasons; your audience can access valuable information immediately, you can create a stronger relationship with your followers and reach a broader audience. This creates a seamless trust and loyalty between brand and consumer.
Facebook algorithm ranks live video higher in peoples’ news feeds, which helps in the content more likely be seen organically. This results in live videos having upto 148% higher organic reach than any other form of content.
To help us understand the benefits of LIVE Videos, we had Olu Sobanjo, President of Story Sellers Consulting as the guest in the Digital Marketing Gyaan Podcast. She is Video Strategist, a highly motivated & purpose-driven Business Coach helping entrepreneurs worldwide use the power of their uniqueness to build profitable & sustainable businesses.
To know more about her, visit - https://www.olusobanjo.com
Get her Magical Go Live Formula at - https://livevideolikeapro.com
#LiveVideos #LiveStreaming #VideoMarketing #FacebookLIVE #VideoContent #SocialMedia #DigitalMarketing
Top 10 Tips to Improve your Facebook Ad Campaign Performance with Christian Lovrecich
In our latest podcast episode, we had Christian Lovrecich, Founder of Lovrecich Media to share insightful tips on how one can optimize the Facebook Ad Campaign Performance.
Some of the key points he highlighted are:
- Your Offer has to match your audience interest
- You got to learn your metrics and work on its optimization
- Understanding the tracking mechanism
- Keep on testing the creatives
He’s currently harnessing the full power of Facebook ads through innovative marketing strategies. For those who want an insight into the mind of a brilliant modern advertiser, every week he shares his most recent marketing & advertising insights through his YouTube channel Pixlfeed.
Watch his amazing YouTube videos at - https://www.youtube.com/channel/UCDgXJpL26EpZsC-OkdrOxiw/videos
#FacebookAds #CampaignOptimization #facebookmarketing #facebookadscampaign #podcast
Mastering the Art of Local SEO to improve your Website Rankings with Terry Power
The procedure to rank business locally on the search results is different from the traditional search engine optimization. There are certain things that you might have to do differently in getting ranked for local searches.
In this podcast episode, we had Terry Power to guide us on
- Differences and similarities between SEO, Local SEO and Voice SEO
- Strategy for ranking client’s businesses in local searches
- Some of the prominent tips to optimize Google Business Listing
Terry Power is the Co-founder of NC Internet Marketing and Local SEO Consultant. He is also the author of "Marketing Your Small Business Online". He enjoys consulting with business owners who want the web to bring them more profits and customers and he enjoys teaching the methods he uses to rank any web page.
To know more about him, visit - https://terrypower.com and https://www.linkedin.com/in/nc-localseo/
#WebsiteSEO #LocalSearch #LocalSEO #Google #SearchResults #SEO #DigitalMarketing
Top 5 Things you Must Know about B2B Influencer Marketing with Justin Levy
As business and market landscapes have changed in the post-COVID era, so have been the business priorities. These uncertain times provide a compelling opportunity to re-invent influencers in the B2B marketing mix and think creatively, strategically and holistically.
Influencer marketing has become an important B2B marketing tactic, with upcoming trends including the rise of micro-influencers, an increase in specialization, and even the rise of employee influencers.
To help us understand the power of Influencer Marketing for B2B Businesses we had Justin Levy, Director of Social & Influencer Marketing at Demandbase.
Justin leads social and influencer marketing for Demandbase. Previously, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands.
Justin is the author of the second edition and co-author of the third edition of Facebook Marketing.
To know more about him, visit - https://www.justinrlevy.com
Why video is the most important medium for marking right now? with Mike Vannelli
Mike is the Head Video Producer with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. He has produced over 3000 video ads to date and is no stranger to the film and TV industry. Having spent 10 years in the business, where he has produced TV shows and music videos for big name artists. Mike specializes in making sure each commercial Envy Creative produces is unique and delivers the message the brand, product or business is looking to convey to their target audience.
To know more about him and his business, visit: www.thinkenvy.com
#VideoMarketing #VideoProduction #VideoDevelopment #DigitalMarketing #Video
Creating Algorithm Proof Social Media Marketing Plan with Elizabeth Pampalone
In this episode, we had the opportunity to interact with Elizabeth Pampalone, an International Speaker, Podcaster, Minimalist, and Expert Marketer.
Elizabeth has developed proven formulas that help her business and her clients to create 1 year of marketing content in 5 days. Her innovative approach helps overwhelmed business owners and burnt-out nonprofit directors to achieve success and freedom through the power of Absolute Marketing.
She shared few secrets on how her organization Absolute Marketing helps businesses plan their Digital Marketing efforts in just 5 days. This will be beneficial for brands who struggle to create the strategies and take more than 2-3 months to plan things.
Explore few of her toolkits at - https://getabsolutemarketing.com/toolkit
#DigitalMarketing #SocialMediaMarketing #SocialMediaPlan #WebsiteAudit #ContentMarketing