Print On Demand Cast: eCommerce Tips and Strategies for Selling POD on Etsy, Amazon, and More!
By Print On Demand Cast
The Print on Demand Cast equips you with tools to build and boost your custom merchandise ecommerce store. From essential strategies for launching and managing a profitable print-on-demand business to insider tips on designing artwork, product selection, using POD platforms like Shopify, Amazon, and Etsy, engaging customers, pricing, marketing, order fulfillment, and automation.
Follow along as Travis and Josiah draw from years of experience to breakdown key lessons for beginners and seasoned sellers alike. Visit printondemandcast.com for more.
Print On Demand Cast: eCommerce Tips and Strategies for Selling POD on Etsy, Amazon, and More!Jun 28, 2023
E182: Should You Hire A Virtual Assistant? + Travis' Ebay Update
Hello POD Pals and welcome back to the show!
On this weeks episode Travis and Josiah unpack the question, "Should I hire a Virtual Assistant?" and share some things to consider when moving into that decision making process! They cover everything from writing the job descriptions, posting the job, creating SOPs, and how to make sure your VA feels like a valued member of the team!
Plus, in the Point of Interest, Travis shares an update on his Ebay store!
Enjoy the show!
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https://printondemandcast.com/tiktok
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Other Links:
https://printondemandcast.com/onlinejobs
https://printondemandcast.com/fiverr
Chapters:
00:00:00 Show Open
00:00:45 Welcome and Waffle Section
00:03:45 Travis' House - Super Bowl Celebration
00:06:30 Weekly Dad Joke
00:08:10 Point of Interest
00:13:42 The Main Event
00:24:38 Creating SOPs
00:32:38 Where to Hire a VA
00:41:03 Extra Tips For Hiring
00:46:59 Pitfalls To Avoid
00:54:53 Bonus Tip: LastPass
00:55:40 Wrapping Up
E181: The Easiest Way to Expand Your POD Business + Makerplace By Michaels
Welcome back POD Pals!
On this week's episode Josiah and Travis share what they believe is the easiest way to expand your print on demand business!
Plus, in the Point of Interest, the guys talk about a new ecommerce platform called Makerplace by Michaels and what it could possibly mean for print on demand sellers.
Enjoy the show! https://printondemandcast.com https://printondemandcast.com/shop https://printondemandcast.com/facebook https://printondemandcast.com/youtube https://printondemandcast.com/instagramhttps://printondemandcast.com/tiktok Sign up to get your FREE Annual Design Calendar! https://printondemandcast.com/VIP Other Links: https://www.michaels.com/makerplace/sell Chapters: 00:00:00 Show Open 00:00:43 Welcome and Waffle Section 00:04:15 Weekly Dad Joke 00:06:00 Point of Interest 00:13:32 The Main Event 00:14:22 Characteristics of the "Rookie" 00:17:04 Expanding To Other Online Channels 00:24:17 Working With Influencers 00:30:36 Working With Local Businesses 00:32:25 Importance Of Networking 00:36:05 Craft Fairs and Farmers Markets 00:42:16 Wrapping Up
E180: Secrets to Selling Wall Art Online + Amazon Shipping
http://printondemandcast.com/e180
Welcome back to the show POD Pals!
In this weeks episode, Travis and Josiah share some great tips for selling wall art online. They talk about where to sell it, what types of wall art to sell, and some resources to gather free designs or even make them yourself with AI. While there are many selling wall art in many different ways, this strategy is still a viable option for Print on Demand Sellers to consider!
Plus, in the Point of Interest, the guys share about a new shipping carrier that's entered the ring - Amazon Shipping!
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
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https://printondemandcast.com/tiktok
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com/VIP
Other Links:
https://printondemandcast.com/rawpixel
Chapters:
00:00:03 Show Open
00:01:32 Welcome and Waffle Section
00:05:15 Weekly Dad Joke
00:06:41 Point of Interest
00:14:38 The Main Event
00:17:22 Listener Experiences with Wall Art
00:21:49 Where To Sell Wall Art
00:26:44 Where Can You Get Art To Sell
00:30:28 Using Public Domain Art
00:32:01 Deciding What Kind Of Wall Art To Sell
00:37:51 Resource Spotlight
00:45:47 Show Close
E179: Networking is Sexier Than You Think + Impressions Expo Recap
Welcome back to the show POD Pals!
Hey POD Pals! Welcome back to the Print on Demand Cast!
This week Josiah and Travis are back talking all things networking and, as you might have read in the title, how it can be sexier than you think! They give advice on different ways to network at each stage of the POD Success Journey (Check out Episode 172 for more on that topic.)
Plus, in the Point of Interest, Travis gives us a recap of this recent trip to Long Beach to the Impressions Expo, the class he taught, and the AI and Automations Panel that he was invited to take part in!
Enjoy the show!
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https://printondemandcast.com/tiktok
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com/VIP
Chapters:
(00:00:00) Welcome
(00:00:53) Waffle Section
(00:03:26) The Weekly Dad Joke
(00:04:47) Recap from the Impressions Expo
(00:09:47) ScreenprintGPT
(00:14:11) Cutting-edge Equipment at the Expo
(00:18:08) Main Event
(00:20:11) Networking for The Curious
(00:23:26) Networking for The Rookie
(00:29:11) Networking for The Seasoned
(00:34:57) Networking for The Thriving
(00:41:15) The Wrap Up
E178: Listen To This Before You Sell Anything - POD Essentials
Welcome back to the PODCast!
This week Travis is solo and sharing a new format that you will be seeing from time to time called POD Essentials! (Don't worry - this isn't replacing the regular episodes and for those that are fans of Josiah - he will still be around plenty!)
On this week's show, Travis shares some print on demand 101 "to do's" before you sell anything. If you've already started selling, that's ok. You'll still want to eventually get these things done.
Oh, and we recently started a TikTok channel so go follow us over there!
Enjoy the show!
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Chapters:
1:11 - The new "Print on Demand Cast Essentials" format
2:55 - This week's topic: Print on Demand 101 - Before You Sell Anything
3:44 - Weekly Dad Joke
4:46 - Main Topic: Before You Sell Anything
5:52 - Define your "why"
10:38 - Decide on your business structure (DBA vs S-Corp)
15:13 - Register your business, get an EIN and a sales tax license
17:54 - Open a business bank account
20:59 - If you've already started selling
24:00 - Closing thoughts
PODCast E173: Etsy POD Endurance and Success w/ Jay De Souza
Welcome back to Print on Demand Cast, POD Multiverse!
In this week's episode of the Print on Demand Cast, Travis and Josiah interview Jay De Souza, an Etsy print on demand expert. They discuss the growth and possibilities of the print on demand industry, and Jay shares his personal journey with print on demand, which started over a decade ago.
Jay gives insights into his successful print on demand operations, such as the benefits of researching a niche in-depth and the value of personalizing designs for a target market. He also talks about the importance of practicing design skills regularly and gives some advice, such as not to be afraid of competition—as opportunities are plenty in the print on demand field.
Towards the end, Jay shares his personal goals for his print on demand businesses like moving towards use of AI and automation, and gives some advice for those starting out in the field.
Enjoy the show!
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https://printondemandcast.com
--------
Jay's Links:
https://www.youtube.com/@jayswayworks
https://www.facebook.com/groups/EtsyPrintOnDemand
Chapters:
00:03 Introduction
00:25 Conversation with Jay D'Souza
03:50 Insights into the Print-On-Demand Industry
44:35 Weekly Dad Joke Segment
47:15 Magic Questions Segment
01:02:56 Conclusion
PODCast E177: The Print On Demand Success Pyramid + POD Jewelry on Etsy
Welcome back to the PODCast! In this episode Travis and Josiah discuss how to build your POD business using the print on demand success pyramid. Building from a strong foundation and building in the proper order is super important if you want to succeed. Plus, in the Point Of Interest, the guys talk about how Etsy has been deactivating POD jewelry listings! Enjoy the show! https://printondemandcast.com https://printondemandcast.com/shop https://printondemandcast.com/facebook https://printondemandcast.com/youtube https://printondemandcast.com/instagram Sign up to get your FREE Annual Design Calendar! https://printondemandcast.com ---------- Other Links: https://printondemandcast.com/print-on-demand-success-pyramid/ Chapters: 0:00 - Introduction 0:37 - Weekend Updates 3:43 - Weekly Dad Joke 4:47 - Point Of Interest 11:52 - Main Event: Print on Demand Success Pyramid 19:39 - Organization 22:43 - Design 28:45 - On Page SEO 33:56 - Mockups 38:55 - Print Partners 42:21 - Tools & Resources 43:18 - Don't Invert The Pyramid 47:33 - Conclusion
PODCast E176: Setting Goals the Right Way in Print on Demand and Life!
Welcome back to the show, POD Pals!
In this episode of the Print on Demand Cast, Travis and Josiah share insights on goal setting. Considering it's a new year, many people will make New Year Resolutions only to abandon them in the upcoming weeks and months. Why is that?
In the acclaimed book 'Atomic Habits,' author James Clear explains that part of the reason we give up on our goals is that we focus on the results and not the systems that will get us to those results. To that end, the guys share the difference between "achievement based goals" and "habit based goals."
Additionally, the guys take some time to share potential strategies on growing your POD business, how to manage and track goals effectively, as well as the importance of maintaining balance between your business and personal life goals.
Enjoy the show!
https://printondemandcast.com https://printondemandcast.com/shop https://printondemandcast.com/facebook https://printondemandcast.com/youtube https://printondemandcast.com/instagram Sign up to get your FREE Annual Design Calendar! https://printondemandcast.com -------- Other Links: https://printondemandcast.com/atomichabits Chapters: 00:01 Introduction
01:00 New Year Banter and Topic Intro
03:44 The Weekly Dad Joke
04:42 Highlighting User Review
07:02 The Main Event
08:24 Problems With Goal Setting
15:46 Achievement Based Goals
20:56 Habit Based Goals
30:14 Additional Goal Setting Tips
42:05 Closing Thoughts
PODCast E175: Tips for Lowering Your Tax Burden + Spotify Wrapped
In this week's episode of the Print On Demand Cast, Josiah and Travis discuss tips for lowering your tax burden as a small business owner. While some may not apply to you and your business, it's worth thinking through some of these items. That said, please do not take this podcast as tax advice - make sure you consult a tax professional!
In the Point Of Interest, they share their insights about their 2023 in review with the highlights from Spotify's Wrapped for Podcasters statistics.
The episode ends with a round-up of their top subscription recommendations for small businesses.
Enjoy the show!
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Sign up to get your FREE Annual Design Calendar!
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--------
Other Links:
https://printondemandcast.com/creativefabrica
https://printondemandcast.com/kittl
https://printondemandcast.com/placeit
https://printondemandcast.com/everbee
https://printondemandcast.com/erank
https://printondemandcast.com/merchinformer
https://printondemandcast.com/HPN
Chapters:
00:01 Introduction and Welcome
00:33 Q4 Reflections
02:52 Weekly Dad Joke Segment
04:24 Year in Review: Spotify Wrapped
13:36 Tips for Lowering Your Tax Burden
34:59 Recommended Subscriptions for Small Businesses
50:03 Conclusion
PODCast E174: Nine Mistakes You Might Be Making in Print on Demand + Meta Imagine AI
Welcome back to the PODCast!
In this episode of the Print On Demand Cast, Josiah and Travis discuss nine potential pitfalls that print on demand business owners frequently encounter. From disorganized file management, poor keyword research, ignoring copyright laws, to even forgetting to get samples, these mistakes can cause you to grow at a slower rate or even give up completely!
The guys cover each of these mistakes in depth, offering solutions and preventative measures to help listeners steer clear of these common traps. The episode is filled with practical advice to help both newcomers in the print-on-demand world and seasoned pros refine their strategies and build stronger businesses as a result.
Plus, in the Point of Interest, Josiah share about Meta's new AI image generator.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
--------
Other Links:
Chapters:
00:02 Introduction
17:33 Low Quality Designs
22:07 Ignoring Copyright Laws
32:12 Picking The Wrong Products
35:34 Minimal Keyword Research
41:29 Comparing to Other's Stores
49:12 Not Subscribing to The Print on Demand Cast
49:03 Wrap Up
PODCast E172: The Four Stages of Business for Print on Demand Sellers
In this week's episode of the Print on Demand Cast, Josiah and Travis discuss the four personality types of Print-On-Demand (POD) entrepreneurs - the curious, the rookies, the seasoned, and the thriving. They delve into the key symptoms and defining traits of each type, providing advice and next steps for transitioning from one stage to the next while avoiding pitfalls.
They also stress the importance of a strategic approach, learning from others' experiences, effectively using tools and platforms, and maintaining work-life balance while expanding business operations.
Enjoy the show!
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https://printondemandcast.com/shop
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https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
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--------
Timeline:
00:03 Introduction and Welcome
03:32 Listener Review Shout Out
06:05 Main Event: The Four Personality Types of POD Entrepreneurs
06:59 Personality Type 1: The Curious
11:33 Personality Type 2: The Rookies
15:27 Personality Type 3: The Seasoned
21:04 Personality Type 4: The Thriving
24:01 Moving Forward: From Curious to Rookies
28:42 Next Steps for Rookies
33:28 Next Steps for Seasoned Sellers
40:51 Next Steps for Thriving Sellers
46:52 Identifying Your Business Stage and Seeking Help
PODCast E171: How to Make More Money in Your Print on Demand Business + POD on Ebay
Everyone wants to make more money - it's why we're in business! On this week's episode of the Print On Demand Cast, Travis and Josiah offer several different ways to make more money in your print on demand business. Learn how to calculate your profit margin and then increase it through various strategies - some simple and some more challenging.
Plus, on the Point of Interest, Travis shares his experience setting up a POD store on eBay. From setting the store up to breaking down the profit margins on one of his sales.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
---------
Other links from the show:
https://www.ebay.com/help/selling/listings/selling-limits?id=4107
Log into your ebay account and click the link above to check your selling limits.
https://app.screencast.com/9TdYGTW99cCAD
PODCast E170: The 4 Types of Entrepreneur Significant Others + Black Friday Deals
On this week's episode of the show, Travis and Josiah discuss four types of reactions entrepreneurs might get when sharing their print on demand goals with their spouse, girlfriend, or boyfriend. While it's by no means an exhaustive list, it still can help to understand how your significant other might see your new found enthusiasm. And if this isn't the first business idea you've pitched, it might be more difficult for them to get behind it.
Plus, in the Point Of Interest, the guys share several Black Friday deals for POD resources that can really move the needle for you. Check out the links to the tools they mention below!
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
---------
Other links from the show:
https://youtu.be/BmeWA3Eu4ys https://printondemandcast.com/creativefabrica
https://printondemandcast.com/placeit
https://printondemandcast.com/salessamurai-BF2023
https://printondemandcast.com/merchinformer-BF2023
https://printondemandcast.com/vexels
PODCast E169: Practicing Thankfulness In Your Business and Life
Hello Print On Demand Multiverse!
Josiah is running solo again and since Thanksgiving is right around the corner he thought that he would take this episode to talk about the importance of being thankful and the positive effect that it will have on not only your business, but your life!
He also has a challenge for everyone listening - listen to the end of the show to find out what it is!
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
PODCast E168: Managing Angry Customers in Print On Demand + Font Cloud
On this week's episode of the show, Travis and Josiah talk about something that affects every business - customer service. It doesn't matter what you sell, everyone will have to deal with this issue. But what are the root causes and are there ways to mitigate that angry customer? Of course there are! From templates for common questions to detailed product pages, you can at least be ready for this inevitably.
Plus, in the Point of Interest Travis shares about FontCloud - a FREE tool by Creative Fabrica that allows you to store fonts online, access them whenever you'd like, and even see real-time previews of text! Travis also recorded a YouTube video showing some of the features if you're interested in learning more.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
---------
Other links from the show:
https://printondemandcast.com/creativefabrica
https://www.youtube.com/watch?v=8Ae_o57Awu4
https://impressionsexpo.com/longbeach
PODCast E167: 5 Big Challenges New POD Sellers Must Overcome + Christmas Products
On this week's episode of the show, Josiah is back from his European trip and ready to talk some print on demand! Since the guys continue to have new POD entrepreneurs join the Facebook Group, they decided to dedicate a show to talking about the challenges of starting up a POD business. From organization to picking a supplier, there are many hurdles you'll face in the beginning. The key here is to simply take action and do the next thing that will move you closer to your goal.
Plus, in the Point of Interest the guys share three Christmas products that it's not too late to launch! But it's almost too late so get to work!
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
---------
Other links from the show:
https://printondemandcast.com/resources
PODCast E166: Strategic Design Makes For A Good Design w/ Andy Zenz
On this week's episode on the show, Travis is flying solo as Josiah is returning from his trip to Sweden. However, he was able to get a last minute guest to agree to come on the podcast and share his knowledge of branding and design. Andy Zenz of Robots Love Balloons has been helping people with strategic branding through purposeful graphic design for over 15 years. He is a wealth of knowledge and even helped Travis design the packaging for his most successful private label product several years back.
The discussion covers a lot of ground, but a theme that seems to weave throughout the interview is the contrast between "quality" and "quantity" when it comes to print on demand. While there is room for both, it's a valuable question to ponder as you move forward in your POD business.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
---------
Other links from the show:
https://printondemandcast.com/burrito-wrap-packaging
https://color.adobe.com/create/color-wheel
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Andy's Links:
https://robotsloveballoons.com
https://www.instagram.com/robotsloveballoons
PODCast E165: Listener Mailbag + Claude AI vs ChatGPT
On this week's episode on the show, the guys answer a fairly long listener mailbag question about a new Etsy store. It's actually broken down into 3 separate questions that may apply to you. Additionally, Travis shares a little known fact about Etsy keyword formatting that you won't want to miss.
Plus, in the Point Of Interest, the guys talk about Claude AI and how it's seemingly superior to ChatGPT 3.5 (not sure how it compares to ChatGPT 4.0.) In fact, this post was written with Claude AI and is a summarized version of Episode 164 on holiday preparations for your POD business.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
---------
Other links from the show:
http://claude.ai
https://www.zdnet.com/article/4-things-claude-ai-can-do-that-chatgpt-cant
https://printondemandcast.com/print-on-demand-during-the-holiday-sales-rush (Written with Claude AI)
https://printondemandcast.com/placeit
https://printondemandcast.com/podcast/e046 (Workflow episode)
PODCast E164: All About Pricing POD Products + Not All Cotton Is Created Equal
Pricing your print on demand products can cause you to question many things. For some, it can be a "set it and forget it" type exercise (don't do that!) and for others it can cause stress as they attempt to match similar products while their profit margins shrink over time. Regardless of your personality's tendencies, a strategy for pricing is the best bet for the long term success of your POD business. Listen in as Travis and Josiah discuss a few things to consider when making those decisions.
Plus, in the Point Of Interest, the guys share just about everything you never knew you needed to know about cotton. Well, specifically they're talking about the cotton used in different garments you may be considering selling in your POD business.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
PODCast E163: Are You Ready For Q4? + ISS Long Beach Registration
We're both back in the saddle again for this week's episode! On this week's show we're doing our annual Q4 check up - are you ready?
If you've never sold products in Q4, you're likely to see a 5-10x increase in your sales! So it's important to plan now for that type of increase so you won't let things slip through the cracks. Travis and Josiah share a check list of sorts of things you should consider as we move the biggest sales period of the year!
Plus, on the Point Of Interest, the guys talk about the ISS decorated apparel trade show in Long Beach. Registration is now open (it's free for the expo) and Travis is actually speaking at a couple of sessions! Let the guys know if you plan on attending.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
----------
Other links from the show:
https://impressionsexpo.com/longbeach
https://printondemandcast.com/resources
PODCast E162: More Etsy Store Tips To Grow Sales + Amazon POD Change?
On this week's episode, it's Travis' turn to fly solo as Josiah couldn't make recording work with his schedule. So what does an "unsupervised Travis" talk about on this week's show? More Etsy store tips to grow your sales, of course! While he doesn't go into specifics about "do this and do that," he does share several overarching concepts that will undoubtedly help over time.
Plus, on the Point Of Interest, Travis shares about a potential change that Amazon is implementing to not allow POD sellers to use "generic" as their brand when listing products.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
----------
Other links from the show:
https://printondemandcast.com/creativefabrica
https://printondemandcast.com/kittl
https://printondemandcast.com/vexels
https://printondemandcast.com/erank
https://printondemandcast.com/salesamurai
PODCast E161: Marketing Your Etsy Store w/ Social Media + Adobe Firefly Update
On this week's episode, Travis and Josiah give some content ideas for marketing your Etsy shop (or any POD site for that matter) with social media. While marketing in general can be daunting, when it comes to social media, most of the time it's simply because we don't know what to post. Hopefully this week's Main Event will help with that brain block and fire you up to create a content calendar for your social media strategy.
Plus, on the Point Of Interest, the guys give an update on Adobe Firefly as it's recently come out of beta and is ready for the mainstream.
Enjoy the show!
https://printondemandcast.com
https://printondemandcast.com/shop
https://printondemandcast.com/facebook
https://printondemandcast.com/youtube
https://printondemandcast.com/instagram
Sign up to get your FREE Annual Design Calendar!
https://printondemandcast.com
----------
Other links from the show:
https://www.adobe.com/sensei/generative-ai/firefly.html
https://techcrunch.com/2023/09/13/adobes-firefly-generative-ai-models-are-now-generally-available-get-pricing-plans/
PODCast E160: Influencer Marketing 201 + The Best “Famous” John
On this week's episode, Travis is on the road to California delivering equipment to a buyer as he continues to wrap up fulfillment operations of Make Your Mark Design. The audio may not be great, but the content about Influencer marketing continues as Travis expounds on a call he had with a listener to last week's show. Travis shares the advice he gave him to build a niched website that's one of the best in his niche, adding influencers by using codes and/or specific SKUs. Lot's of marketing ideas to be had in this episode!
Plus, on the Point Of Interest, the guys take a stab at some "bonus content" since Travis was driving. It's not POD related, but hopefully you'll find it entertaining as the guys discuss, "who is the best "famous" John?"
Enjoy the show!
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PODCast E159: Influencer Marketing 101 + Josiah is Flying Solo !?
Welcome back to the Print on Demand Cast!
On this episode Josiah is behind the microphone solo as Travis is off to Tulsa, Oklahoma. Josiah talks about his experience with influencer marketing and give a little '101' course on the topic.
A couple of the topics he covers are:
- What is influencer marketing?
- What platforms do you use to find influencers?
- What makes a good influencer?
- What should you be cautious of?
- How can you make money doing it?
Hopefully you enjoy the show and if not - Josiah is never flying solo again!
Enjoy the show!
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PODCast E158: Learning About POD The Hard Way + Podcast Movement 2023
On this week's episode, Travis shares some of the struggles he's had with owning and operating a print on demand fulfillment center. In the spirit of transparency, he shares about how the overhead has finally caught up with him and is taking some fairly drastic measures in Make Your Mark Design. While very few people typically enjoy hearing about failure, the guys believe this kind of authentic talk about the ups and downs of business is important. Failure is often not shared until there is new success. However, many business owners go through challenges like this every day and it's important to face them and process those things with honesty. Hopefully this will help some who may have considered giving up on their dreams or have had the wind taken out of their sails.
Also, in the Point Of Interest, Travis shares about his time at the Podcast Movement 2023 conference. While not specifically POD related, it seemed like a fun topic to share about as it's given Travis new ideas for the Print On Demand Cast.
Enjoy the show!
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PODCast E157: [REBROADCAST] Organizing Your SKUs and Designs + WFS vs FBA
Welcome back to the PODCast!
On this week's show, Travis and Josiah's schedules were giving them more challenges that normal so they've put together a rebroadcast of a very popular early episode.
Episode 10 was all about organizing your designs and SKUs to be able to scale efficiently as you add hundreds and even thousands of designs over time. While some things have changed in the last three years, the basic idea of organization stays the same.
Plus, in the Point Of Interest, the guys share some of the differences between Walmart Fulfillment Services (WFS) and Fulfilled By Amazon (FBA.)
Enjoy the show!
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PODCast E156: 8 Strategies For Growing FAST on Etsy + Free/Low Cost Marketing Ideas
Are you starting out on Etsy and wondering how to gain traction on the platform? Or maybe you've stalled out in your efforts because you aren't seeing the kind of results you'd like to? Either way, on this week's show, Josiah and Travis share some tips to help you grow fast on the Etsy platform. Now we won't lie and say this will be easy. In fact, it will likely take more effort than you're currently putting in. But as Dave Ramsey says, "If you will live like no one else, later you can live like no one else."
Plus, in the Point Of Interest, the guys share some free and low cost marketing ideas for your print on demand business. Obviously all of these ideas won't be applicable to everyone, but if you're able to apply some of these to your store(s) and put strategies in place to continue to implement them, it can reap huge benefits.
Enjoy the show!
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PODCast E155: Understanding Your Customer - The Psychology of Buying Online + Mimaki DTF Printer
Obviously knowing your customer is important in any business, but how can you use that knowledge in a print on demand setting? Well on this week's show Travis and Josiah spend time trying to understand the psychology of somebody who is buying a product online.
What can be done to make it easier for a potential customer to actually purchase the item they're viewing in their browser? It greatly depends on the type of shopper the person is, but in your listing creation you can cater to different types of buyers if you know who they are. In the end, your conversion rate should rise as you gain knowledge about how people make buying decisions online.
Plus, in this week's Point Of Interest, a major printing equipment manufacturer has finally released a DTF printer.
Enjoy the show!
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Links From The Show:
https://mimaki.com/product/inkjet/dtf/txf150-75/faq.html
https://www.forbes.com/advisor/business/ecommerce-statistics
https://www.convertcart.com/blog/the-psychology-of-an-online-shopper
PODCast E154: Everything About POD Mockups + New Etsy Image Sizing
On this week's show we decided to dive into the world of mockups. As you know, your mockup quality is directly related to your conversion rate on your print on demand products. In other words, if you don't accurately present your products with a high quality mockup, you could lose the sale. It's that important.
So take a listen as we run down some of the tools we've used for years and give you the pros and cons of each.
Plus, in this week's Point of Interest, Etsy is updating the way they display product images on their listing pages. Make sure you start creating your Etsy images in 1:1 ratio or you'll be limiting the size of your thumbnails on the search page.
Enjoy the show!
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Links From The Show:
https://www.adobe.com/products/photoshop.html
https://www.canva.com
https://printondemandcast.com/creativefabrica
https://printondemandcast.com/vexels
https://printondemandcast.com/kittl Code: PRINTONDEMANDCAST
Valid from 07/26 till 08/06
https://printondemandcast.com/placeit
https://printondemandcast.com/bulkmockup
PODCast E153: A Little Bittle About Kittl w/ Drew Wilson
On this week's show we invited Drew Wilson from Kittl to share some of the amazing things that design program can do. Drew was full of ideas about how Kittl can potentially be a one stop shop for print on demand sellers.
Additionally, he offered us an exclusive free trial for our listeners, but there's a catch - the code is only active for a few days after this episode goes live (and it went live today, July 26, 2023.)
So if you want to give Kittl Pro a try for an entire 30 days, make sure you go to this link and use code:
PRINTONDEMANDCAST
But do it soon as this offer expires on 08/06/23!
Even if you don't feel like Kittl is right for you, Drew shared some nice golden nuggets about design, particularly about text and typefaces. Take a listen and see what you can take away from his advice.
Enjoy the show!
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Get your 30 day trial of Kittl:
https://printondemandcast.com/kittl
Code: PRINTONDEMANDCAST
Valid from 07/26 till 08/06
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Drew's From The Show:
https://www.instagram.com/kittldesign
https://www.tiktok.com/@kittldesign
https://www.facebook.com/kittldesign
https://www.pinterest.com/kittldesign
https://www.twitter.com/kittldesign
PODCast E152: Moving From A Fixed Mindset To A Growth Mindset + New Epson DTG
On this week's show, Travis and Josiah talk about mindset. While some may say this topic doesn't need to be discussed on a podcast about print on demand, it's actually a massive topic that influences how well you do in business, relationships, and even life! Don't fast forward through this one - it can shed light on where you are currently as well as give you practical steps to take in order to grow yourself.
Plus, in this week's Point Of Interest, the guys take a peek at the new Epson SureColor F2270 DTG printer! Coming in at $18,999 and shipping in August, it's a very intriguing option if you're starting to look at bringing production in house.
Enjoy the show!
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Links From The Show:
Epson F2270
PODCast E151: Learning and Growing From Your POD Mistakes w/ Kevin Sterling
On this week's show, Travis and Josiah are joined by Kevin Sterling of Made For Print, a company that allows you to outsource your art department. He's been in the print on demand world for a few years, but learned a few lessons the hard way by paying a marketing company to help boost his Shopify store's online presence. While his concept was original and had a following, it seems the traction to push all the traffic was there quite yet.
Fast forward to today and Kevin is ready to push hard on his POD business and actively move onto established selling channels such as Etsy, Amazon Merch on Demand and perhaps even Walmart. Listen in as Keven shares some of the things he's learned and the advice he has to share with POD sellers!
Enjoy the show!
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Kevin's Links:
http://madeforprint.com
kevin @ madeforprint.com
http://velcrovizsla.com
woof @ velcrovizsla.com
IG: @velcro.viz
FB: /Velcro.Viz
PODCast E150: Words of Wisdom For Your POD Business + Major USPS Updates
Welcome back to the PODCast!
150 episodes later, Travis and Josiah are still making each other laugh. Who would have thought??!!
On this week's show, Travis and Josiah share some of their favorite past episodes, as well as some "words of wisdom" from past guests on the show. They also share some hopes and dreams for the future of the PODCast.
And just to have a little fun, the guys challenge each other to a "don't laugh" style dad joke challenge! (Might want to watch this one on video if you can!)
Also, in the Point of Interest, the guy share a recent update the USPS is rolling out July 9th called "Ground Advantage" (we may or may not have called it "global advantage" during the show. 😬) Even if you don't produce and ship your own products, it's good to be aware of changes that can affect our ecommerce metaverse.
Enjoy the show!
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Links from the show:
http://printondemandcast.com/podcast-archive-list
https://www.usps.com/ship/ground-advantage.htm
PODCast E149: Which POD Sales Channel Is the Best? + July 4th T-shirt Critiques
Welcome back the PODCast!
Let the games begin (again!)
On this week's show, Travis and Josiah hoest another battle royale! This week it's trying to decide which sales channel is the best to sell your print on demand products.
To be honest, this one didn't come out the way the guys thought it would. There are some serious heavyweights in this week's battle and in the end an (perhaps) unlikely victor takes the top spot.
Also, in the Point of Interest, we take a look at some popular 4th of July t-shirts and give our opinions on design and SEO for some decent sellers. You might consider finding a way to watch this video so you can play along.
Enjoy the show!
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PODCast E148: A Side Hustle for Your Print On Demand Side Hustle + Heat Press Nation
Welcome back the PODCast!
In this week's episode, Travis and Josiah share about different ways you can use your knowledge of print on demand to add income to your business. Even if POD is a side hustle, you don't have to limit yourself to listing products on various channels and wait for them to sell. There are so many more opportunities for your to take advantage of in the "Print on Demand Metaverse." (If you know, you know. 😉)
Plus, in the Point Of Interest, the guys take a quick tour of the Heat Press Nation website and share some of the products MYMD is currently using. HPN is fast becoming the leader in economical but quality products, particularly with their HPN Signature Series of presses.
Enjoy the show!
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Other Links From This Episode:
Heat Press Nation: http://printonedemandcast.com/HPN
PODCast E055: Advanced Beginner Strategies w/ Nick Eden
PODCast E147: Pros and Cons of Different Printing Methods For Apparel + INFORM Consumers Act
Welcome back to the PODCast!
In this week's episode, Travis and Josiah discuss the pros and cons of eight different apparel decoration methods. Of course it wouldn't be the PODCast if there wasn't a spin on main topic, so the guys use a championship bracket to determine the "winner." It's a fun was to discover methods that can work for your apparel business and frankly, it fun for the guys to present it this way!
Plus, in the Point Of Interest, Travis explain the INFORM Consumers Act that's forcing account verification for Amazon sellers on the Seller Central side of things.
Enjoy the show!
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Other Links From This Episode:
INFORM Consumers Act: https://sellercentral.amazon.com/help/hub/reference/GJ4JUGLSAPRM3LU7 (login required)
PODCast E146: Trademark and Copyright for Print On Demand Discussion w/ Ken Reil
Welcome back to the Print On Demand Cast!
In this week's episode, Travis and Josiah have a chance to catch up with Ken Reil, moderator of the Trademark Watch Dawgs Facebook Group. Ken was on the show back on Episode 9 so the guys get an update as to what he's been up to for the past 2 years for starters. Then the conversation moves to his recent testimony before the Trademark Public Advisory Committee about recent fee increases that have been proposed by the USPTO (United States Patent and Trademark Office.) Below you can find the link for submitting your comment (next 5 days only) to the USPTO regarding these increases and we encourage you to submit a comment!
There's so much more great conversation in this episode that I won't waste any more time writing about - go listen!
Enjoy the show!
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Other Links From This Episode:
Monsters and Martians: https://monstersandmartians.com
Trademark Watch Dawg FB Group: https://www.facebook.com/groups/461932877541687
Monster Energy Opposition List: https://bit.ly/Monster-Energy-Opposition-List
File a formal comment to the fee increases (until June 12, 2023): https://bit.ly/USPTO-comment
PODCast E145: What the Heck is a Niche and How Do You Find One? + Photoshop Beta w/ AI
Welcome back to the PODCast!
In this week's episode, Travis and Josiah pull back the covers on one of the most used word in the print on demand space - "niche." They talk about how to figure out a good one for you and your business as well as sharing a few starting points. If you've ever wondered about this magical word, then this episode is for you!
Plus, in the Point of Interest, Josiah shares about the new Photoshop Beta that uses AI to create generative fills for your photos. Very cool indeed!
Enjoy the show!
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PODCast E144: Funding Your Print On Demand Addiction w/ Chris Green
Welcome back to the PODCast!
In this week's episode, Josiah is away so Travis is flying solo! Since everything was last minute, Travis invited Chris Green onto the show to share about a book he's recently written and launching next month called, "The Flip Game." While not specifically print on demand related, there's something to be said about a side hustle that can provide resources to support your desires in the POD industry. Whether its a course, a graphics tool, or even your own equipment, it can always help to make a few extra bucks to pay for things.
Here are some of the episode's Chris has been on in the past:
PODCast E052: ANNIVERSARY PODCast LIVE w/ Chris Green
PODCast E063: START HERE Before Implementing w/ Chris Green
PODCast E104: THE 2 YEAR ANNIVERSARY w/ Chris Green
Enjoy the show!
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Chris's Links:
http://printondemandcast.com/flipgame
PODCast E143: How To Hire a Designer For Print On Demand From Start To Finish + Starting a Baby Brand?
Welcome back to the PODCast!
In this week's episode, Travis and Josiah share how to hire a designer to create scalable designs for your print on demand business! While there are certain types of designs you may want to spend more time or money on, there are also some styles of designs that you can get for much less money since you're planning to repurpose them with basic text changes. If you'd like to have hundreds of different designs for your different products and not break the bank, this episode is for you!
Plus, in this week's Point Of Interest, the guys share how a new product from one of your suppliers can inspire an entire new product brand. In this case, it's JDS's new line of laserable sippy cups.
Enjoy the show!
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PODCast E142: 4 Options to Bring Print on Demand Production In House + Printful DTG Price Changes
Welcome back to the PODCast!
In this week's episode, Travis and Josiah share some examples of when it might make sense to bring production in house. They even speak about some different products you can produce without a major financial investment. Some may never want to do this and stay with the POD dropship model, but for those looking to maximize profits, some of the ideas in this podcast could potentially help.
Plus, in this week's Point Of Interest, the guys share how Printful is lowering pricing for some of their DTG products, but raising the shipping on all DTG products. Kinda sneaky, but if you sell the main items they are decreasing, you could come out ahead.
Enjoy the show!
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Links from the show:
https://www.printful.com/pricing-updates
PODCast E141: 6 Ways to Stop Leaking Money in POD + Kittl New Features
Welcome back to the PODCast!
In this week's episode, the guys spend some more time talking about money - specifically, how to keep more of it! There are undoubtedly areas of your business that you're leaking money, but where? Well here are at least six areas to look into!
Plus, in this week's Point of Interest, the guys share a few new features that Kittl has released in the past month or so.
Enjoy the show!
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Links from the show:
http://printondemandcast.com/kittl
PODCast E140: How AI and Automation is Influencing Print On Demand + Creative Fabrica
Welcome back to the PODCast!
In this week's episode, the guys discuss something that's been gaining all kinds of traction in the last few months - artificial intelligence. Whether AI is ethical or not is not going to keep it from influencing your business and frankly, your life. So it makes sense to better understand and potentially even use it to your advantage by combining it with automation. Included in this week's show are some automation examples and how Travis is using it to create bulk listings on various platforms.
Plus, in the week's Point of Interest, Travis gives an overview of Creative Fabrica and their new AI tool titled, "Spark."
Enjoy the show!
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Links from the show:
http://printondemandcast.com/creativefabrica
https://printondemandcast.com/vexels
http://canva.com
https://www.youtube.com/watch?v=T1Thx9HbeDc
PODCast E139: How Do I Know If I Am Making Money? + Strange Summer Holidays
Welcome back to the PODCast!
In this week's episode, Travis gets into the numbers and puts Josiah to sleep!
Well, not really. But kinda. The bottom line is that while the finances of your business can be a little boring, they're incredibly important. Your numbers are literally what keeps your business afloat. And if you've ever watched Shark Tank on ABC, you know that Mr. Wonderful eviscerates those who don't know them!
So how do you know if you're making money in your print on demand business?
Well, the guys don't claim to be geniuses about this topic, but they do share about a way that can help you know what you need each month to break even. And while that may not be the entire picture of your business' financials, it's a heck of a start!
Plus, in this week's Point Of Interest, the guys share a few fun summer holidays you can potentially target to create new designs and products. Check out NationalToday.com for some more ideas!
Enjoy the show!
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Links from the show:
PODCast E138: Top 5 Hurdles When Starting POD + Wayfair Backend Review
Welcome back to the PODCast!
On this week's episode, Josiah is finally back from Brazil so there's obviously going to be some stories shared! As far as print on demand goes, the guys spend some time sharing different hurdles that some may be facing as they get ready to jump into the world of POD. It's somewhat of a piggyback off of PODCast E136: The Downside of Print On Demand + Using ChatGPT and Canva Together - so get ready for some more downsides!
Obviously we're joking, but it's still important to understand what you're getting into when you decide to start a print on demand business.
Plus, in this week's Point Of Interest, Travis shares his "not so great" experience with the backend of Wayfair!
Enjoy the show!
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PODCast E137: Custom Collaborative Print Artistry w/ Kaitlyn Lane of Crown Trophy (LIVE)
Who is Kaitlyn Lane and why is she our guest on this week's PODCast? That's a question that'll be answered pretty quickly as you start listening to this week's episode. Kait has been in the printing industry for 8 years now and has a passion that's undeniable. From retail custom t-shirts to a trophy shop to paper goods and jewelry, she's honestly done it all.
She offers a perspective on collaboration in our industry that's so refreshing - honest and not self serving. She simply wants to share what she's learned. Hopefully you can glean something from the show and make sure to reach out to her if you're looking for some help - she'll absolutely go above and beyond!
Enjoy the show!
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Kaitlyn's Links:
https://k8scollabs.com
https://www.instagram.com/k8scollabs
https://www.linkedin.com/in/kait-lane-848167234
https://www.tiktok.com/@k8scollabs
PODCast E136: The Downside of Print On Demand + Using ChatGPT and Canva Together
Welcome back to the PODCast!
In this week's episode, Travis and Josiah spend some time talking about the challenges of POD and some of the things people might not always talk about when promoting this "get rich quick" answer to all of your money problems. ;) The fact is, print on demand is not easy and there are things you should know before planning for your retirement. Competition and setting yourself apart from that competition is challenging unless you plan ahead for it. And that's just one of the issues the guys get into today.
Plus, in this week's Point Of Interest, Travis shares some interesting ways to utilize ChatGPT and Canva to mass produce designs for POD!
Enjoy the show!
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http://printondemandcast.com/shop
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http://printondemandcast.com/instagram
PODCast E135: What's the Function of an Apparel Rep? w/ David Dalla Gasperina of LAT Apparel
Welcome back the PODCast!
On this week's episode, Travis and Josiah have a chat with David from LAT Apparel. David was kind enough to share a Dad Joke with the guys at the ISS Long Beach trade show where they met. After speaking with David for a few minutes at the show, it occured them that it might make sense to have an apparel rep on the show to share about their job responsibilities and how we can take advantage of their product knowledge for our businesses.
Enjoy the show!
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David's Links:
http://www.latapparel.com
Email David
PODCast E134: How To Create Online Stores w/ Lynn Burghardt of Chipply
Welcome back to the PODCast!
In this week's episode, Travis and Josiah have a chance to interview Lynn Burghardt, the President of Chipply. However, what the guys didn't know was that they'd actually get to learn about TWO businesses this week! Lynn is part of a 5th generation sporting goods retail store, Burghardt Sporting Goods in Wisconsin. While she no longer works for the retail store since starting Chipply, she has some great knowledge about the space.
Chipply was actually born out of a need for Burghardt to process their team store orders in a more efficient manner. It's a webstore builder that can be used by shops and dropshippers alike to create online stores for clients. Those clients share the store link with their audience and all the orders come into one place, allowing you to easily produce them or pass them along to your print partner. As you can tell from the interview, Lynn has a passion for Chipply and the print industry as a whole. It's a great listen and maybe will get you thinking of new ways to make sales.
Enjoy the show!
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http://printondemandcast.com/shop
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Lynn's Links:
http://chipply.com
PODCast E133: How To Sublimate a Coffee Mug + A Little Bittle about Kittl
Welcome back to the PODCast and welcome back Travis from Hawaii!
Josiah and Travis are back for another educational and entertaining episode of everyone's favorite podcast that has Print on Demand in its name. ;)
Sublimation is one of the easiest processes to master if you're looking at taking some of your production in house and creating a bit more margin for your business. In fact, sublimating mugs is how both Travis and Josiah got started in Print on Demand! In this episode, the guys share all about how to sublimate a coffee mug and the steps you can take to execute the process effectively.
Plus, in this week's Point Of Interest, Travis gives a short tutorial on Kittl, an online graphics tool that allows you create incredibly detailed and quality designs online without the need of programs like Photoshop or Illustrator!
Enjoy the show!
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http://printondemandcast.com/shop
http://printondemandcast.com/facebook
http://printondemandcast.com/youtube
http://printondemandcast.com/instagram
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Links from the show:
Point of Interest
https://printondemandcast.com/kittl