I don't care who does the work; I do care that we solve the problem! That was one of the great quotes from Jonathon talking about what content design is and why it's so important to think about it.

In this episode, the Product Bakers and Jonathon discussed how to establish content design in a company and what positive impact it has on the UX and success of a product/business.

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Table of content:

00:30 - Episode Summary
01:40 - Intro Jonathon
02:55 - The definition of content design
08:25 - Collaborating with product people
11:05 - Adding content designers to teams
13:10 - Measuring the impact of content design
16:00 - The role & responsibilities of a CD
19:15 - Desing principles
25:25 - When and how to hire a CD (team)
33:15 - Dealing with languages & internationalization
35:10 - Branding & Marketing
41:05 - The future of content design

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#32 Developing an agile leadership mindset - with Andrea Tomasini, CSO @agile42

Product Bakery – The Product Management, UX & Design PodcastBy Alex Dapunt and Christian StrunkMar 04, 2021